Effectiveness of visual thinking strategy in designing advertising posters
Ebtihag
Aldridi
Instructor at the Advertising Department, Higher Institute of Applied Arts, 5th assembly, Egypt, Egypt
author
text
article
2018
ara
The tendency to use visual thinking operations comes as a bid to understand the world through contemplating images, a step to get different shapes of advertising designs outside typical style with a view to coming up with new designing horizons based on imagination, symbolism and creativity, thus, stimulating the recipient mind to try to deal with this symbolic side of the image and decrypt its codes and significance to deduct such invisible meaning lying in the advertising idea as well as to convert such meaning to a mental image. Visual thinking is an attempt to open up horizons to human imagination for free exploration outside the typical style of the advertising poster design. § Research Problem: The research problem lies in answering the following question : How can the visual thinking strategy and its effectiveness be utilized in designing advertising posters to get out of typical designs to new innovative ideas? § Research Objectives: The research objective is to shed light on effectiveness of the visual thinking strategy and its role in decrypting codes, signs and significance lying behind the external face of the advertising poster design. Those codes, signs and significance enable minds to convert such codes, signs and significance to a mental image. § Research Methodology: The research depends on the descriptive method which is the most appropriate to achieve the research objectives.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
1
16
https://mjaf.journals.ekb.eg/article_20833_cb5fb02c5682e8b308ba65e0e91ae3d0.pdf
dx.doi.org/10.12816/0045719
Technological development in the area of formation of metal jewelry to enrich the process cycle of artistic creativity
Ahmed
Sabry
author
text
article
2018
ara
The formation of the metal jewelry has witnessed great progress in recent years, where technology developed forming a tremendous jewelry, modern technology has played a significant role in the development of materials and techniques that have emerged in new forms and multilateral bodies, those bodies and forms and techniques have become an important source of raw materials to raise its core ideas creations jewelry designer and the development of innovative approaches. Diversity in the nature of the physical and chemical characteristics of raw materials, to be offset by the variety in the formative potential which allows the designer to get out of the narrow space power into the unlimited creativity. In the area of formation of metal jewelry should not be limited attention on the recruitment of what we have from the raw materials, but must be linked to the understanding of the conscious awareness of the employment of the physical and chemical characteristics of the raw materials and mechanical as well as formative potential. As the technological development are instrumental in the development of raw materials and techniques, it can also be a source of inspiration and creativity, and therefore should take advantage of the results of the technological development in the creation of mineral ore modern new plastic properties so that it can be employed in new and innovative technical with visual which enrich the process of artistic creativity to metal jewelry designer. "The results of the technological development in the mineral materials scientists reached a new yak synthesis called a paste of Precious Metals Precious Metal Clay (btv), which is a mixture of metal powder or powder by 80 to 90% with the membership of non-toxic materials and water by 10 to 20%, mixed with some even become in the form of a paste can be configured manually or in blocks using pressure, after the restructuring are burned in ENAMEL furnaces at a temperature of 800 to 900 degrees Celsius for 10 to 30 minutes, where the water evaporates and organic material into paste to pure piece of metal the same characteristics of the metal component and for the various operations of the finishing and polishing and painting as OXIDANT response etc Also welding operations and all of the other industrial operations by the traditional. This article has been invented in 1990 in one of the Japanese companies by dr. m Morikawa who developed with scientific research This article is hereby designated human rights were purchased by US Reo-Grand Manufacturing Company") This technology is of modern technologies in industry, but the modern development of the composition of the mineral powder technology is the subject of current research.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
17
37
https://mjaf.journals.ekb.eg/article_20834_63e99879f0f9d957985f37c90d22a816.pdf
dx.doi.org/10.12816/0045720
Digital color spaces and its role in influencing and controlling color quality of traditional and digital cinema image
Ahmed
Al Saadany
Instructor, Department of Photography, Cinema and Television, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Over the years of digital image system work - whether static or animated - many Digital Color Spaces have been created, all of which have been used to define and classify colors according to their different names. However, a certain number of color spaces Which is related to the production of color in both traditional or digital cinematic image types. These color spaces are based on the color scheme (C.I.E). The most common color schemes are used to describe the color boundaries of the film, whether traditional or digital. Here, we would like to point out that the main role of digital color space is determined by the ability of this digital color space to represent and encode all the color grades that the human eye can define and distinguish in the final cinematic picture. Although not yet created, The full color vision of the human eye, but the modern digital color spaces approached this goal, the most important of these digital color spaces, digital color space (CIE XYZ) and digital color vacuum (DCI-P3) and digital color space (ACES), these color spaces The digital is the most Shi Amos and commonly used in identifying and coding color values, traditional and digital cinema image, throughout the filming stages of correction and color scheme and even display digital cinema stage.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
38
55
https://mjaf.journals.ekb.eg/article_20835_973d8a4bd2031af133b0e183fa3e9ef9.pdf
dx.doi.org/10.12816/0045721
Modern Scientific Applications that Must Be Used in the Restoration and Conservation of Monuments
Amany
Abu Karoura
Professor of Restoration and Conservation of Antiquities, Faculty of Archeology, Fayoum University
Dean of the Faculty of Archeology, University of Aswan
author
text
article
2018
ara
In the last years restoration and conservation of archaeology has developed to depend on the recent developed natural science, which caused a great turn over in the field in order to preserve cultural heritage. Therefore, the success for any project to restore and conserve monuments depends on close cooperation and interfering between different particles to reach that goal which is known as: Inter disciplinary system, which was mentioned at Venice charter (1964) that stated: It is obligatory to use advanced technology sciences to develop restoration and conservation of monuments. That was also affirmed by the conference on 1976. And from that perspective the research mentions a number of these modern applications used in that field and some of its pros and cons.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
56
66
https://mjaf.journals.ekb.eg/article_20836_c7b457f6824606c388c8e97ce538879a.pdf
dx.doi.org/10.12816/0045722
Arabic Islamic effect on the European west;
Al-Andalus, Sagliyhos as a model
Amira
Abdel Aziz
author
text
article
2018
ara
There is no doubt that the Islamic civilization is very important in the history of Andalusia and in the cultural history of Europe in general. Where the Islamic civilization entered the country of Andalusia and lived there for nine whole centuries; during which it managed to spread the light of science throughout Europe, and Andalusia became a whole school of science, thought and culture, including the Europeans. The research deals with several axes: 1. History of Andalusia. 2. Islamic conquest of Andalusia. 3. Factors of the Islamic civilization in Andalusia. 4. The most important aspects of Islamic civilization in Andalusia. 5. The influence of Muslims in science. 6. The impact of Islamic civilization in Europe.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
67
97
https://mjaf.journals.ekb.eg/article_20837_1a587e43725ea6fee3a00e008a835c29.pdf
dx.doi.org/10.12816/0045723
Developing the creative abilities of students in the field of fashion arts through the creation of printed fashion designs influenced by modern art schools using various printing techniques
Eman
Abdullah
Assistant Professor, Fashion Department, Higher Institute of Applied Arts 6th of October City
author
Rabab
Al Rifai
Instructor, Fashion Department, Higher Institute of Applied Arts 6th of October City
author
text
article
2018
ara
The art of printed fashion is one of the plastic arts and applies all the technical rules of plastic arts. In the 20th century we find the remarkable relationship between the modern artistic trends and the fashion innovations. This comes from the automaticity of the age. We find that the factors that affect the formative artists from modern art schools and artists Fashion is common, but a fashion artist can not escape from reality to fantasy, but he has to live reality so that he can produce his society and benefit from it around to produce innovative designs that meet the needs of individuals. The fashion industry also plays an important and effective role in the economy of the country in all its circumstances and environment through the export, import and trade movements. This gives the country economic development opportunities. The fashion industry is a proof of the progress of the country and its economy. In developing the national income of the country. We will be exposed through this event to the extent of the impact of modern art on the design of printed fashion and fashion students and the importance of this relationship and the ability to create creative designs printed inspired by modern art using various printing techniques and display their innovative designs and the ability to compete with international fashion houses where they win that experience The ability to get out of the labor market and the opportunity to start thinking about small projects that contribute to support the country in the current period. In the research we will discuss the following axes: • The relationship of fashion design to modern art. • Provide students with the possibility of creating fashion designs related to the design inspired by modern art. • Make the student how to implement designs using different printing methods. • Providing the student with the ability to present design ideas through a fashion show.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
98
128
https://mjaf.journals.ekb.eg/article_20838_face4d8847bf457d50ab4840d1f79da0.pdf
dx.doi.org/10.12816/0045724
Community identity and its relationship to design determinants of advertising campaigns for women's issues
Eman
Hanfy
Assistant Professor - Graphic Design Department - Al Zahra College for Girls - Muscat - Sultanate of Oman
author
text
article
2018
ara
The advertisement is one of the important sections of the community visual communication process, whether the communication process is between the designer and his target audience of the community (through advertising campaigns) or among the members of the community itself using visual elements. The recipient is the cornerstone of the communication process and the designer should take into account several factors in directing his message through advertising campaigns, where the community identity is one of the most important factors that help to shape the human thought of members of this community, whether the cultural identity or age of members of this community. These factors are part of every so-called "design determinants" that control the acceptance or rejection of the advertising campaign theme. The most important of these determination, which may be very difficult to use, is the use of the designer of the elements depicted as images of women in any form in the advertisement, both in terms of the external appearance of women or even the subject of the Declaration itself, especially when presenting issues and problems of their own. The research aims at reaching the common space between the creative process of the designer and the charged message of visual design, on the one hand, and the societal identity, values and customs of society and its cultural constants, on the other hand, in campaigns on women's issues. Identity within any community is divided into: • Social identity: It is our way of thinking about ourselves and others and includes their areas (Friendship, recognition of gender role, relationships with the opposite gender, the concept of leisure and recreation). • National identity: The identity used to refer to the individual's belonging to the place. • Cultural identity: identity that is related to the language and mechanisms of individual culture in society. • Age identity: identity that contributes to the classification of individuals according to their age. • Personal identity: The group of elements of personal characteristics of individuals and their interactive relationships are divided into: the identity given - the chosen identity - the central identity. The identity of individuals with the community is interwoven with a community identity, defined as: The set of traits and constants derived from the customs, traditions and inherited traditions within the society that interact with each other to form customary rules governing the behavior of the members of this society, influencing their decisions and determining the extent to which they accept their emotions towards different matters. (Procedural definition) This identity determines the acceptability of the public receiving the message; if the message exceeds one of the constants of this identity; the recipient in particular and the community in general believes that it has become a moral hazard to society and therefore is rejected altogether or even not content satisfaction. Thus, the identities of the group can be divided into: 1- Closed identity: The society is closed to its heritage and culture; it affects the social elements that are innovated and transforms it to suit his identity. it thus tends to the constants and does not change easily. it does not accept the shocking campaigns and considers them an exit. 2- Flexible identity: These communities can accept the cultural and community variables contained in them and integrate them to reach an intermediate stage and these communities are more vulnerable to others and capable of shocking campaigns, but must take into account the fundamentals of these communities. 3- Open identity: These societies enjoy cultural openness; they are highly influential to the surrounding communities. They absorb and introduce societal changes and accept and absorb shocking campaigns. To determine design determinants associated with the community, a questionnaire was conducted to reach a set of determinants that were directly linked to design elements Design determinants - for closed and flexible communities - when using images (according to the questionnaire): 1- Do not use a general appearance different from the appearance of the environment of the recipient. 2- Not to use images known to the identity (the intruder or one of its acquaintances). 3- Not to use an unethical image of women. 4- Do not use socially objectionable images. 5- Not showing the woman's body or any part thereof. Design determinants - for closed and flexible communities - when using color (according to the questionnaire): - Color connotations shall be observed according to the societal interpretation. Design determinants - for closed and flexible communities - when using scripts (according to the questionnaire): 1- Do not use extraneous words. 2- Not to use non-spoken language in society. 3- Using incomprehensible phrases.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
129
161
https://mjaf.journals.ekb.eg/article_20927_0dda20584e6ef35c22dfae3d9df604ea.pdf
dx.doi.org/10.12816/0045725
The Corian between Flexibility and The concept in interior spaces.
Bassant
Abo Shal
Assistant Lecturer, Faculty of Fine Arts, Interior Design Department, Mansoura University
author
text
article
2018
ara
-It is common knowledge that the process of designing contemporary interior spaces for any activity is a subject that affects all our life directly. • Since the beginning of thinking about the first architectural origin, the relation of the form to the construction and the relationship of construction to the architecture has been linked to the basic relationship. The construction represents the physical aspect of architectur It is the important factor that helps in transferring architectural concept from imagination to reality, • The modern materials replaced the old materials, giving the interior architecture a new and different shape, which produced many positive and negative effects on the life of individuals psychological, social and economic, and this research is the study of the corian between flexibility and the concept in interior spaces In terms of function and shape, based on regular and irregular geometrics basics and grids, in the diversity of forms and design, which emphasizes the identity, which led to the liberation of the space from static to more dynamic through the visual and psychological effects translated designer concept to the possibility of more architectural problems in the space with realized dimension and seeking to raise the space to reach the confirmation of the desired function, realizing the psychological effects of the user in the space . -The interest in seeking the thinner and more porous is what we found in this research (Corian material), which replaced the concrete materials and heavy materials used in the interior spaces, And that the corian facilitate use of layers and sizes of marble, which were not used before the lack of validity of its dimensions, and although the interior design is the process of creating a functional entity, which is directed by all human senses and requirements and with the environmental forces surrounding it so we have to choose suitable materials as corian material to be positively compatible with user in interior space to find the best solutions to the design of the problems that are currently in the spaces.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
162
180
https://mjaf.journals.ekb.eg/article_20929_3c0c0570b2ae257cdb972fc1043760c1.pdf
dx.doi.org/10.12816/0045726
The advantages of the interactive digital advantages through new media
Tamer
Abdel Latif
Head of Advertising Department, Faculty of Applied Arts, Helwan University
author
Lina
Abdel Aziz
Lecturer at the Department of Advertising - Faculty of Applied Arts - Helwan University
author
Doaa
Hassan
Designer of the Egyptian Sugar and Integrated Industries Company
author
text
article
2018
ara
New Media is a phenomenon that has created a new era and still seen as part of a much larger scene of social, technological and cultural change, in short as part of a new "Techno culture". The new media is a major indicator of the transition from modernity to postmodernism "and a contributing factor in the processes of globalization and the transition from the industrial age to the information age. The term "new media" appeared in the latter part of the 20th century and in fact refers to a wide range of changes in media, production, distribution and use. With the rapid adoption of consumer digital and networked media and increased time spent by the consumer at the interaction with digital media and directing the declaration to the consumer itself through the networked personal digital media that accompanied consumers wherever they are, the advertising through new media became a true rival within the rapidly changing advertising landscape New interactive media technologies allow advertisers to provide enhanced brand experience to consumers through online games, instant reactions and sharing content, which led to improve impacts on consumer behavior. Digital media also enables performance metrics*, which provide new and additional measures of effectiveness. The performance metrics is critical to the development of advertising industry due to its role in achieving efficiency gains and encouraging more spending. They are also contributing toward better returns on investment for advertisers in terms of consumer response to marketing activities, where the return on investment is measured more accurately in real time. Here, the idea of research in trying to reach the advantages of advertising through the new media to employ them to create new advertising ideas that are more effective and measurable. Research problem: despite the continuing growths of digital and networked media, researches are still limited in knowledge the advantages of advertising through them; Most advertising campaigns have failed to take full advantage of the new media. * performance metrics: A form of advertising, which the buyer pays only when there are measurable results. Performance-based advertising has become more common with the spread of electronic media, especially the Internet, where it is possible to measure user actions resulting from advertising. Advertisers are now interested in performance-based metrics to improve their ROI estimate. Developing performance metrics is critical to developing the advertising industry for efficiency and encouraging more spending on the advertising, Such as cost-per-click (CPC), Cost per Action (CPA) , and cost-per-thousand impressions (CPM), or a number of visitors.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
181
200
https://mjaf.journals.ekb.eg/article_20930_75d8e7536dad33f2d7cc7597cdb56a0f.pdf
dx.doi.org/10.12816/0045727
The Functional Content of Islamic Architecture between Innovation and Sustainability
Gehan
Al Degwey
Lecturer in Interior Design and Furniture Department, Faculty of Applied Arts, 6th October University, Egypt
author
text
article
2018
ara
- Content is the entrance of the design idea, which addresses the mind and soul of the recipient through the general formation. It contains within a formal and functional aspect which is the basis of any design idea. It attempts to reach a descriptive description of the nature of the object, its philosophy and relative depth. The understanding and deepening of the Muslim designer in his religion had the greatest impact in the transformation from mere superficial perception to attention to substance and impulse towards the absolute. All of this was expressed by spatial configurations serving a functional purpose. Therefore, this research focuses on the "functional content" of the architectural design, which was designed by the Muslim designer in an abstract way, which stems from a rational ideological concept of the ruler. This concept is the coloring of architecture and interior design with a special philosophy that was born and continued through time and space. Spatial comfort, resulting from a thorough understanding of the environmental system surrounding it and how to adapt to it, by relying on the use of architectural elements well, used those elements as a regulator of the relationship between the inside and outside, before reaching the concept of (sustainability) concept that dominated the thought Design Now, In the era of the control of technology and intelligent systems and the proceeds of the digital revolution on thought and design. The aim of this research is to devise innovative standards derived from simulating the functional content of the Islamic architecture in terms of providing spatial, thermal, aerobic and visual comfort within the different architectural spaces through a comparative study between the original and the innovative, and an analytical study of international buildings that imitates the functional content of Islamic architecture. - THE RESEARCH PROBLEM - - Is Islamic architecture in its functional content a fundamentalist architecture or is it a building capable of innovation and innovation? - - The imbalance of the content of Islamic architecture when analyzed through ideological content only. - RESEARCH OBJECTIVE - - Reviving the functional content of the original Islamic architecture through its philosophy in contemporary models. - - The creation of innovative functional contents inspired by Islamic architecture as a guiding light, not a constraint. - - How to deal with the elements of Islamic functional architecture in an innovative dynamic The designer can find design solutions through a global perspective in accordance with modern thought&technological revolution. - Research hypotheses - - The possibility of integration (environmental - intellectual - functional) between the original and the innovator. - The functional content of Islamic architecture is characterized by the ability to modernize and renew.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
201
216
https://mjaf.journals.ekb.eg/article_20931_92e3067e23bf1f4ab27808c8e47157ab.pdf
dx.doi.org/10.12816/0045728
A Comparative Study between Profile and Helen Armstrong Patterns And to make use of them in the implementation of the Egyptian women's jacket
Hatem
Idris
Faculty of Applied Arts - Damietta University - Ready Made Clothes
author
Mohamed
Abdel Karim
Faculty of Applied Arts - Helwan University - Clothing section
author
Bassma
Al Fanagily
author
text
article
2018
ara
Clothing is the first expression to the personality of its owner, fitting of the garment on garment owner body gives him a sense of Material and moral comfort, As that good fitting of cloth increases its value , although there is no difference in the cost of materials used in production. The aim of this study is to identify the result of comparison between Profile and Helen Armstrong Patterns to obtain the basic Pattern Women`s Jacket to achieve good fitting factors, Where the two patterns differ in Required sizes and drawing method to prepare pattern, and after drawing and preparing, it is found that Armstrong Pattern needed to adjusted to be suitable to basic Pattern Women`s Jacket, then Armstrong Pattern after Modification and Profile Pattern have been done for 36,40,44 sizes. In this framework opinion of experts in garment field through a questionnaire to explain Basic factors of good fitting. Overall, The Study results refer that There are statistically significant differences between Profile pattern and Helen Armstrong pattern after Modification, Helen pattern after Modification achieve high degrees in the rate of 100% in Balance and fitting of front Horizontal lines of bust and hip line, front waist dart whence its location and Length, back waist dart whence its location and Length, bust dart whence its location and Length, While Profile pattern achieved relatively high ratios for the measure 36. The study also recommended to benefit from the modified method of Helen Armstrong Pattern in the garment industry.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
217
236
https://mjaf.journals.ekb.eg/article_20932_8e985dcbbe9bf185176bcd4cc931cd77.pdf
dx.doi.org/10.12816/0045729
Architectural processors in theater halls that achieving
The quality of sound and light systems
Rania
Abdel Latif
author
text
article
2018
ara
Designing and setting up of opera houses in general and theaters in particular, is related to standards that must be considered according to special specifications, and must be applied to ensure the success of the establishment and achieve the highest quality in the performances that service functions and techniques of artistic activities, as well as to achieve proper provided functional spaces according to the Ergonomic studies that related to acoustics and lighting. 1- The false ceilings are the most important of the interior design of technique, which is known as the visual ceiling, it designed by the interior designer and its implementation easily, also depends on the ease of formation due tothe flexibility of raw materials implementation. 2- The main ceiling "structural" is primarily concerned with the construction engineer in terms of implementation or architecture composing. By the modern design of the theater takes into account the considerations and criteria achieved for the acoustics and internal space quality. 3- To provide acoustic insulation, the suspended ceilings are accompanied by materials that absorb or dissipate the sound. 4- Walls come in the same degree of importance because of the treatments and ideas of the designer solutions that help in the distribution of the appropriate sound and lighting parameters. The researcher recommends the importance of studying modern raw materials use and treatment, whether reflective of sound and lighting according to the needs of use, for the treatment of walls and ceilings, such as wood suitable for sound absorption or aluminum material in the case of requiring reflective surfaces, taking into account refractions or bends appropriate to the nature of the proposed interior design.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
237
248
https://mjaf.journals.ekb.eg/article_20933_d12f2c6145e0fb5ad34f9d3007e9eb25.pdf
dx.doi.org/10.12816/0045730
Improve The Bursting Strength Property Of Warp-Knitted Fabrics According to its Various Constructions
Rawia
Abdel Baqi
Assistant Professor, Department of Textile, Knitting, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Bursting strength is the force that must be exerted perpendicularly on the fabric surface to break off fabric. It can be expressed in kilograms per square centimeter (kg / cm2). The bursting strength property of fabrics is an important property that should be available in the knitting fabrics of different types and areas of use because it gives an indication of the strength of the fabrics to withstand the different stresses during use. The warp-knitted industry has evolved greatly, especially in recent years. It has become a competition for large-scale woven fabrics, In warp knitting, a series of yarns is transferred side by side to a special size and width in warp beam, by overlapping and underlapping these yarns wrapped around the needles according to the required design and structure using the stitching technology. The fabrics that can be produced on warp knitting machines are divided into three sections: fabrics produced using one guide bar- fabrics produced using two guide bars - fabrics produced using multi- guide bars; the fabrics produced using one guide bar are less durable and don not have the suitable natural or mechanical specifications that qualify them to be used in several applications because of its instability structure, therefore there are not used extensively in production. Hence, the problem of this research is to improve the functional properties of the fabrics produced on multi- guide bars warp knitting machines which qualifies them to be used in many fields. This research aims to design and produce a number of warp knitted fabrics by using more than one guide bar (two guide bars and three two guide bars) on Raschel warp knitting machine to improve the bursting strength property of produced fabrics and increase its durability against different stresses during use, then determination the best standard specification. Number of knitting fabrics were designed and produced with laboratory tests to evaluate the functional properties of the fabrics produced in this study. It was found that, the difference in the number of used guide bars in the warp knitted fabrics has a clear effect on the bursting strength property and increase the durability of the fabrics for different stresses during use.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
249
262
https://mjaf.journals.ekb.eg/article_20934_696b396a2ee4e0ad66a4259aff0a2b23.pdf
dx.doi.org/10.12816/0045731
Study of the effect of the impregnation of the twisted yarns of the terrestrial fabric of the base fabrics on natural and mechanical properties.
Sahar
Mohamed
Lecturer of Textile Design, Department of Textile, Knitting, High Institute of Engineering and Technology
author
text
article
2018
ara
The need has recently increased for the land-based fabrics (towels), as they represent a broad sector of textile production sectors, which are of great importance and distinctive in covering many of the dimensions used by consumers. The research is therefore intended to identify the different impregnation rates resulting from the use of syntactic threads in the terrestrial fabric of the Earth's fabrics and the spinning method of its specifications make it of great value and importance among other types and methods of different yarn and using different combined forces as well as the number Different units in the unit of measurement and the effect of these variables on the natural and mechanical properties to be available in these types of fabrics such as power tensile and shrinking are the qualities to be highly available in these fabrics due to their daily and iterative uses. As well as the production of fabrics and land in the way of the carpet from the yarn of the ring method with the best number of units in the unit measurement and also the combined force used to produce the data while preserving the natural and mechanical properties that I find available. The production of the various types of drying fabrics has been closely linked to cotton ore, as it is one of the most raw materials that meet the functional requirements of these fabrics, from absorption of liquids, moisture, durability when wet, and appropriate properties of skin friction, and also withstand a lot of stress Various processes in washing and frequent daily use, the chromatic persistence of dyes with frequent washing, and friction when used. The search has reached:- • There is a strong correlation between the impregnation of the threads and the natural and mechanical properties in the wild fabrics. • There is a correlation between the percentage of coyotes and the number of intersections caused by the tissue process as a result of the different combined strength used. • The higher the number of units in the unit of measurement, the higher the proportion of the threads. • The production of fabrics and land in the form of a method of yarn from a spinning thread with the best number of units in the unit of measure and also the combined force used.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
263
278
https://mjaf.journals.ekb.eg/article_20935_15f5100dae75dc31be568e866f63516d.pdf
dx.doi.org/10.12816/0045732
Color between lighting and interior design in dramatic scene
(by application on "Black Swan" movie)
Sawsan
Amer
Assistant Professor, Faculty of Applied Arts, Department of Photography, Cinema and Television, 6th October University
author
Sally
Iraqi
Lecturer at the Faculty of Applied Arts - Interior Design and Furniture Department - 6th of October University
author
text
article
2018
ara
The absence of a study of the relationship between the subjective colors of the light source itself (industrial / natural light) and the reflective colors resulting from the elements of the interior design in the scene, and the relationship in the dramatic sense of the cinematic scene. Research objectives are studying the element of color as one of the most important visual elements in the film in both the lighting and decoration and its relation to the meaning and dramatic content, and Studying the relationship between lighting and interior design within the drama scene in the Black Swan movie. Color is one of the most important elements in the cinematic scene. It has the ability to add feelings and cause emotions in the dramatic scene. Some colors give the mood of happiness and others send sadness, some provokes the viewer and others are calming them. Some gives the felling of richness and others are boor. Colors alert the mind, emotions and amplify the responds. Color also has symbolic codes so if it organized in a correct way to flow from shot to the other it will affect the deepest concept of the relations of the film structure. Color flows during the dramatic scene through the interior design and lighting elements. The director decides the style of color appearance by using the elements of interior design or lighting or both of them according to his dramatic point of view and the effect on the viewer. The research follows the analytical descriptive method for the presentation and analysis of color in the visual image through the elements of interior design and lighting in the movie "Black swan", which is one of the most important psychological films of Surrealism, where the symbolic color is one of the most important elements in the movie to that used in intensification and expression of the state of psychological conflict for the dancer in her way to her psychological liberation.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
279
295
https://mjaf.journals.ekb.eg/article_20936_0f2969013e81338663ef992d983e6298.pdf
dx.doi.org/10.12816/0045733
Maximizing the role of Islamic culture and civilization and its return to the
Architectural arts In European civilization
Sherif
Hosny
Lecturer in Interior Design and Furniture Department, Faculty of Applied Arts, Banha University
author
Omnia
Abdel Aziz
Lecturer in Interior Design and Furniture Department, Faculty of Applied Arts, Banha University
author
text
article
2018
ara
Many have overlooked or ignored in the Western world That European civilization characterized by modern technology Its foundations were originally founded on the Arab-Islamic civilization that prevailed a thousand years ago, They forgot that it was the Muslim scholars of that era who discovered the science of algebra, And that Muslim doctors are the ones who have reached the treatment of many diseases such as asthma and eye diseases, And that it was Muslim inventors who designed the first forms of umbrellas , And that it was Muslim astronomers who calculated the size of the planet very accurately, at a time when Europeans thought that the earth is flat. Do those who attack the Arabs and thank them for the great contributions of the excellent Arab-Islamic civilization remember the development of the seed that made the present progress in the West? The answers to those questions draw an integrated picture for those who want to waste the history of Arab Islamic civilization and its impact on European progress. Islamic art has not had one direction in the long centuries in which it appeared, and this is normal because it is a unified art with one principle and multiple cultures in all regions of the Islamic empire. It is noted that during the Islamic conquests, the culture of the Arabs was mixed with the people of the country they subjected to, and after the Arab industrialists learned at the hands of the technicians, as a result of the mixing of the people of that country, the origin of arts is similar in its entirety and can be distinguished from other arts, but it is different in its details. Architecture was the most art connected to the territories in which it was created. The exchange of artistic elements and their exchange were easier in the field of decorative arts. The impact of Islam on the European regions opened by the Muslim conquest of Islam has been influenced by the impact of the aggressor and its cultural and intellectual influence on them. Namely, the impact and influence that contributed to the renaissance of Europe, especially if we take into account that the internal logic of globalization, civilization and advocacy in Islam has never established a methodology that links this world to the policy and interests of the state. In this research we shed light on the impact of Islamic civilization (to maximize) its role in the development of the modern European Renaissance, through two studies dealing: with the first section the impact of Islamic culture on Western civilization. The second section deals with the Islamic civilization on architecture and interior architecture in in some models of Andalusia.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
296
316
https://mjaf.journals.ekb.eg/article_20937_9d08b6c91f7d208ad520eeffe277e4fe.pdf
dx.doi.org/10.12816/0045734
Developing the innovative ability of the glass designer to design his products using the Rino program
Shaimaa
Desouki
Lecturer in Glass Department - Faculty of Applied Arts - Helwan University
author
text
article
2018
ara
The technological revolution witnessed by the world by providing computers in all fields has achieved the great help of mankind as it has set standards for many areas that govern performance. There is a great importance for computers in all fields, including the field of design programs. The designer can design many designs in the shortest time possible, and get multiple different treatments and multiple sizes for one design in a few minutes and many design and color alternatives. The research focused on developing the innovative capabilities of the glass designer using The Rhino program has many possibilities in the design process, although the Rhino program is dedicated to the design of jewelry, but it contains many possibilities that can develop from the design process, hence the problem of research represented In: Research problem: Can the Rhino program be used in the design of various glass products? Can a glass designer use the Rino software to express its different technologies? Is it possible to implement glass products designed with software? Search Goal: That using the Rhino program in the design process increases the creative ability of the glass designer. Helps production processes in a way that saves time and effort.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
317
331
https://mjaf.journals.ekb.eg/article_20938_47da97d376f1bf9448f8d7440c401992.pdf
dx.doi.org/10.12816/0045735
The drawings of the superstitious and complex objects in the Ottoman arts
Shaimaa
Abdel Rafei
PhD Islamic Archeology Faculty of Arts - Ain Shams University
author
text
article
2018
ara
The forms of superstitious objects appeared extensively on the Ottoman decorative arts, which varied in shapes and types, which were usually not embossed as an independent subject, but were shown alongside the drawings of the real animals. The artist depicted these animals as a real element in nature. Artfully attested by the ability of the Islamic artist to draw. They found their ends, because one of the criteria of Islamic art is modification and abstraction, so they welcomed it but did not retain its symbolic meaning as much as it was purely decorative. One of the most important superstitious objects that appeared in Ottoman art: the shape of the dragon and phoenix, and the drawing of the snake whose tail appears knotted. The composite objects are in the form of an animal with a human head and the body of a lion (Sphinx), as well as the drawing of a bird with a human face, as well as the form of an animal standing on its hind legs and hold in his hand fruit, or play on a musical instrument. It seems that these superstitious animals found on the Ottoman art products moved to it from Iranian art - which was influenced by Chinese art - through the transmission of artistic influences that occurred during the Ottoman conquests, and the transfer of many Iranian artists to the Ottoman territories and work for them.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
332
353
https://mjaf.journals.ekb.eg/article_20939_ad5eb0e0e843b95336523c56e2b475f0.pdf
dx.doi.org/10.12816/0045736
The effect of different twist factor of worsted wool yarns on some performance properties of woven worsted fabrics
Diaa
Al Banna
Assistant Professor, Department of Spinning, Weaving and Knitting, Faculty of Applied Arts, Beni Suef University
author
Tarek
Mahmoud
Instructor, Textile Division, Industrial Education Department, Faculty of Education, Helwan University
author
text
article
2018
ara
The basis of the yarn twisting process is to give the strong yarns necessary to face the stress that is exposed during the process of fabric production or use, where the yarn must be produced a minimum limit of the strength of tensile even in the case of yarn used weft which are not exposed to large strains warp to the threading Which goes through many stages during production. The aim of this research is to improve the performance properties of worsted woven fabrics produced by a medium and high-grade count yarn using medium and medium thickness micron, and using twist factor different for producing yarns. The researcher produced three pure wool yarns. Which is a count of 2/52 metric using a wool fibers with 23 micron, with a count of 2/60 metric , using wool fibers of 20.5 micron, with a count of 2/70 metric, using a wool fibers of 19.5 micron And using four types of twist factor (75, 85, 95, 105) for each count of his product on his own and then were used in the production of samples of woolen fabrics woven using weaving structure plain 1/1 then Laboratory tests were carried out on those fabrics produced to measure the performance properties (tensile strength , the percentage of elongation , the percentage of shrinkage , thermal insulation , loss in weight by friction and stiffness).
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
354
372
https://mjaf.journals.ekb.eg/article_20940_bb1f5f9f429a149aca4c5630db67d42d.pdf
dx.doi.org/10.12816/0045737
Effect of use Gaseous Laser on Natural and Mechanical Properties for some Cotton and Polyester Fabrics
Tarek
Mahmoud
Instructor, Textile Division, Industrial Education Department, Faculty of Education, Helwan University
author
text
article
2018
ara
A laser word is formed from the initial characters of the following English phrase : ‘ Light Amplification by the Stimulated emission of Radiation ‘ - Laser radiation produces an increasing amplification of almost identical photons in distress , this amplification allows for a light intensity in the surface unit capable of physical alteration of the material . - The gaseous laser produced by Helium / Neon was used along a wave-length λ = 632 nm . it has a red color and has a weak ability to obtain the laser beam and expose the cotton and polyester fabrics to this beam . and study the changes resulting from this exposure . - The Helium / Neon laser is the first gas laser to come into existence , Neon in this mix play the role of lasers . - Cotton is selected as a natural raw material in Egypt , the polyester material was also selected as a widespread industrial chemical in Egypt . The research studies the effect of the different speed and the number of times exposed to laser beams . Practical experiments were measured at the national institute of laser sciences at cairo university , some experiments were also measured at the national research center . The research was targeted : Effect of increasing the speed and number of times exposed to the laser samples . Effect of exposure to textile samples to laser on mechanical properties of fabrics . Effect of exposure to textile samples to laser on natural properties of fabrics . Comparison of samples of natural fabrics and industrial fabrics samples after exposure to laser beam .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
373
386
https://mjaf.journals.ekb.eg/article_20941_f73b2e2aa62d10928f55c00c85654104.pdf
dx.doi.org/10.12816/0045738
A Contemporary Artistic Vision for Color Application as a Creative Effect in Women’s Printed Fashion Design Inspired by Mondrian’s Works
Abeer
Ibrahim
Instructor at Textile Printing and Dyeing Department at the Higher Institute of Applied Arts, 5th Settlement
author
Nihal
Mohamed
Lecturer at the Department of Readymade Garments High Institute of Applied Arts - 5th Settlement
author
text
article
2018
ara
The study tackles the main role of colors in design in general and in fashion design in particular. It is used as a visual language of expression that reveals an indispensable sentimental value and greatly contributes to success of design due to the great influence it practices in drawing attention. Fashion world cannot be imagined without colors. Thus, they are considered among the most significant factors of design that should be taken into the fashion designer’s consideration while searching for a source from which his ideas are inspired. Color is the source of enrichment in most works of art including Mondrian’s who innovated a style that distinguishes him in dealing with colors and areas as if they share an intellectual dialogue at a high degree of unlimited purity. Hence, the researcher was inspired by printed women fashion designs thorough the use of artistic vision of the color group related to Mondrian’s works to achieve energy, movement and harmony within the design. Problem of the Study: Problem of the study lies in answering the following questions: 1. How can we benefit from color as creative effect in designing contemporary women printed fashion design? 2. To what extent the color group of Mondrian’s works can be used in women printed fashion design with a contemporary artistic vision? Objectives of the Study: Identifying the role of color in design in general and fashion design in particular. Employing artistic and aesthetic values of color with a contemporary artistic vision in women printed fashion design inspired by Mondrian’s works. Methodology: The study adopts descriptive analytical method and applied experimental method.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
387
409
https://mjaf.journals.ekb.eg/article_20942_d41d8cd98f00b204e9800998ecf8427e.pdf
dx.doi.org/10.12816/0045739
The aesthetics of the Arabic calligraphy and its formations in the glass architectural facades
Azza
Bakr
Lecturer at the Faculty of Applied Arts _ Glass Department _ Damietta University
author
text
article
2018
ara
In the course of the Arab word since the mohammedan mission to our times, showing that the Arab crafts plastic image, added to its potential third dimension, after the voice alone was beyond outstanding image, and after the moral composed the participation of characters in the performance of content, concepts and the accuracy of the significance and the splendour of the performance, even made the language scientists study ramifications of expression, between the tandemmet, the study highlighted the richness of the vocabulary ofcollection of the Qur'an of all the Arabs, or almost ceased to exist the DIALECTS of the other tribes. This third dimension, form it strange model of the AUTISTIC, in accepting the strange model would follow the possibility of diversity in the pictureon the difference between the private and the conditions in the first floor the latest Central. Trimming techniques Abstractionism reflected in Islamic architecture, through a variety of methods, MASTERED the Muslim architecture, He was educated to advanced levels and creative. Among those common techniques in models of Islamic architecture, finishing the external walls of the Interior and the origin of the ceramicoften colorful, the GLITTER of the spa. The Muslim artist usually write "outlines" of different types of methods reviews the lines, especially the writing style in the "third". Insensitively Muslim architecture to this means of clothing, in order to obtain the positive advantages engulfed stem from those uses, which adds to this architecture that lightness and agility that distinguish it from other buildings' product The Arab line technical and aesthetic phenomenon deeply rooted in the Arab and Islamic thought on the cultural level ofIdeologyabbreviated as many modern interpretations, because of their ability to drop workers in time and place for the aesthetic thought. The role of the character in itself was, at the same time, the paradox of autonomy revealed the truth, soon became technically edifice standalone art which was not alone as a means of expression of the mentality but missed out through the architectural art forms has been rich and varied professional abstract energies to the extent that consistently expressed in a given civilization, spiritualwall bulletin boards on the walls of the mosque ofdomes, or a written text of the Qur'an within the decorative configuration and here, the discovery line wildcard charactercontemporary aesthetic value ismetaphysical mentality of self-artist laws relative realities in order to explore the roots of assets and develop his creativity through the fruit.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
410
419
https://mjaf.journals.ekb.eg/article_20943_d1a4813774d66c81ad8abaff9e7055d1.pdf
dx.doi.org/10.12816/0045740
The Effect of Altering Weave Structures and Martial Type on the Performance Efficiency of Double Denim Fabric
Ghada
Al Sayad
Professor, Department of Spinning, Weaving and Knitting, and Vice Dean for Graduate Studies and Research, Faculty of Applied Arts, Damietta University
author
Ibrahim
Idris
Vice President of Textile Section - Turkish Spinning, Weaving and Dyeing Company DNM
author
text
article
2018
ara
The performance efficiency for any kind of fabrics are depending on the natural and mechanical properties which fit on these actions, and all of these properties can be adapt according to the fabric constriction. Denim fabrics are changing according to the changing of fabric content like weft NE and weft materials also the weave structures especially on those fabrics produced by the double weave. And in this research we discussed the effect of double weave structures and weft martials type on the performance efficiency of denim fabrics , and the aim of that is to catch suitable weave structures and best material types to get the perfect performance efficiency, and we did that over producing -9- samples with three different weave types (sateen 4 at face and twill 2/2 at back – twill 3/1 at face and plain weave 1/1 at back – twill 2/2 at face and twill 3/1 at back) and we used three different types of weft materials (viscous at face and cotton at back – viscous at face and polyester with elastane spandex at back – cotton at face and cotton at back ) and to evaluate those samples we did some laboratory tests to measure natural and mechanical tests according to global test standard.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
420
440
https://mjaf.journals.ekb.eg/article_20944_a3a0af01d145411bb9702ed4b3a637fc.pdf
dx.doi.org/10.12816/0045741
The Infographic and Recruitment it in the design of Television Advertising
Lamiaa
Kassem
Professor of Design, Department of Advertising and former Head of Advertising Department, Faculty of Applied Arts, Helwan University
author
Lina
Abdel Aziz
Lecturer, Advertising Department, Faculty of Applied Arts, Helwan University
author
Marwa
Samir
Master of Arts, and Assistant Professor, Department of Advertising, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
The research deals with the definition and the possibility of infographic’s recruitment in the design of television advertising, Where it has an important and effective role in the transmission of information, data and knowledge clearly and attract attention, And this is done through the representation of data and information visually, As the information age change the way of thinking and the communication between individuals in society, The culture become now fed on learning and sharing, This flow of information needs to be processed differently, Which requires using new means and methods of communication, and Infographic is considered at the forefront of these methods. Infographic recruitment in the design of television advertising and its use in the analysis of the message and the idea beyond advertising and also the information that provided through advertising and their simple visual representation works to achieve the goal of the advertisement and attract the attention of the receiver, In which Infographic provide brands with the opportunity to present unique storytelling about products or services in attractively way, Where become this complex information is easy for the consumer to understand, share, and remember. By visualizing it, companies can increase how much information consumers will remember when they are making a decision
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
441
457
https://mjaf.journals.ekb.eg/article_20945_1f7a1279a130825e27b45ee7e45b3e46.pdf
dx.doi.org/10.12816/0045742
Contemporary technical treatment in the use of hologram technology in the design of theater costumes
Laila
Al Maghraby
Lecturer at the Department of Readymade Garments - Higher Institute of Applied Arts - 5th assembly
New Cairo Institutes of Science and Arts
author
text
article
2018
ara
•Research problem: The problem of research is the need to lay the foundations of design depends on the technical development related to the fashion of the theater. •Research importance: Rarely studies and researches related to determining the role of technological development. - The definition of specialists in the field of fashion design plays the extent of the need to link development. Modern design techniques and trends in the costumes of dramatic arts (theater costumes. •The goal of the research: - Employment of modern techniques in the design of fashion theater. - Presenting the latest design trends in theater costumes. • Curriculum and research line: To achieve the research objectives: The descriptive analytical approach is followed to describe contemporary technical treatments. And taking advantage of technological development and the use of modern materials in the design of theater costumes. • This must be studied: 1 - Definition of dramatic arts in theater costumes. 2 - Define the most important qualities that must be available in the designer of theater costumes. 3 - to identify the most important theater designers. 4 - technical development and its impact on the design of theater costumes.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
458
471
https://mjaf.journals.ekb.eg/article_20946_08968a564f99938c5ac175e52103b3c0.pdf
dx.doi.org/10.12816/0045743
Role of Sculpture in Achieving the Historical Spirit and Aesthetic Values of the Architectural Formation of the Temple of Luxor
Maher
Abdel Hafez
Professor of Sculpture, Architectural Design and Restoration, Faculty of Applied Arts, Damietta University
author
text
article
2018
ara
Egyptian civilization through time was marked by immortal architectural heritage. Moreover, the worshiping houses had been dealt as the most important buildings by the rulers’ achievements of successive kings and families as it recognized with their names. The parietal sculpture was credited with enriching the architectural profile of Egyptian Civilization aesthetic values surfaces as well as visual movement and cultural wealth that is still searching its secrets and sciences until today. As for Carving stereotactic which considered the formation of this architectural composition component of the temple architecturally and construction. At the successive historical periods, the continuity of sculpture as one of the most basic means of the historical documentary and archaeologically record of the events which eventually bring about political and social component. However it had represented as an open museum of the greatest civilizations of the ancient world. Luxor Temple by the way is located on same axis of the River Nile from north to south on the east bank. The temple had been built at the King Amenhotep the 3region. The King Amenhotep the 3were one of the kings of the 18 modern state family. The King Ramses the 2 were also one of the 19family had added a huge building attached with courtyard had founded behind. This courtyard had A large scale of pillars in the form of papyrus. The length of the Luxor Temple now after King Ramses the 2had been added is up to 255 meters tallby190 meters width .The present research is concerning with the role of sculpture in converting the heavy weight stone blocks stillness through time to an impressive paintings. In terms of accuracy and size that master piece would be considered as continuous movement beats as if to reflect the forms and events humanitarian elements combined with the elements diverse timeless life of the Egyptian environment. The temple and its mass of stone ,walls, pillars and architectural became statues of the greatest architectural heritage in the world.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
472
485
https://mjaf.journals.ekb.eg/article_20947_83af51a052bf344a1ce8036e789a0bc3.pdf
dx.doi.org/10.12816/0045744
Future vision of the publishing system at Taif University
Magdy
Al Nahif
Professor at Taif University - Saudi Arabia
Professor of Printing, Publishing and Packaging Technology, Helwan University
author
Hamid
Azab
Associate Professor at Taif University - Saudi Arabia
Professor of Photography, Department of Art Education, Minia University
author
text
article
2018
ara
The concept is the actual publication of the final output process for the production of informational content using various programs and techniques of printed or electronic media, or the Authority, and which include elements of the publication of the Broker informational steps, then diversified use of the mediator by Publishing Technology. The evolution of the concept of publishing as a result of the evolution of the amazing world of communications, computers and inf;2ormation, and the world has become a small village. Electronic publishing and became complements the printed publication and became Foliar play an important role in establishing a permanent connection between the university and the community and researchers to exchange information and research, which supports and facilitates the flow of information and supports interaction among them. The aim of the research is to shed light on the concept of publishing, its history, its development and its techniques, and to identify the obstacles facing the scientific publishing system at Taif University. With the provision of some solutions and proposals for the development of the university's publishing system. The researchers followed the descriptive analytical approach in analyzing the current situation of university publication to identify obstacles. The study concluded with a number of results, the most important of which are the following: 1. Establishment of a publishing center with conceptualize the organizational structure of the center. 2. Work on establishing a university press office with modern technological capabilities, with financial and administrative independence. 3. Launching a publishing center website that includes all works (especially translated books). 4. Inviting the university publishing houses to adhere to the standard specifications sufficiently
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
486
512
https://mjaf.journals.ekb.eg/article_20948_8d7ef164f4c0ec9c1b5cf1906e1f2bfc.pdf
dx.doi.org/10.12816/0045745
Studying the role of info graphic designs to simplify the media message and facilitate the transfer of information and targeted data to the public
Mohamed
Abdel Maksoud
Assistant Professor, Department of Graphics and Multimedia, Faculty of Information, Imam Muhammad Bin Saud University
author
text
article
2018
ara
The importance of info graphic designs is shown as it works to change people's way of thinking in terms of graphic, informational, and storytelling. When we use epigraphic designs, we increase scientific content and add another form of presentation of information and data in a new way that can help convey complex ideas in a clear and beautiful way. The problem of this research is the urgent need to facilitate the delivery of information and data to some audiences to receive the media message, which is offset by the scarcity in the use and employment of the science of the nose in most of the designs and the production of newspapers and magazines. The research aims to study in depth the science of the nose, which shows the importance of this science and the extent of its contribution in facilitating the reading of information for some groups of the public. The study axes included the historical and historical presentation of the science of the nose, and then the study of the contribution of this science to simplify the information and data for some groups of the public and then a statistical study showing the use of this science in the design and output of some pages of the newspaper.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
513
537
https://mjaf.journals.ekb.eg/article_20949_386153a6d4d7089c865fb8dd436032e4.pdf
dx.doi.org/10.12816/0045746
Semiology of the Photography Image in the Movie Poster
Mohamed
Issa
Instructor of Photography, Cinema and Television, Faculty of Applied Arts, 6th October University
author
text
article
2018
ara
Photographers using a lot of concepts to improve the meaning of photo in poster film through size and angel of shot and its forming then angle of lighting and its concept also effect of colors in it which consider the most important element of photo. The color grades have expressive ability to connect informations to viewer to examinate communication process with him , within considering that interactive between all these affecting elements on photo concept to find the structural unite of photo and what need in the expression of it in photo according to film discuss it (comedy – romantic –action …….and so on) connecting the dramatic effect to it is taking photo to surrounding environment with people because its importance or taking photo to small part of it.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
538
555
https://mjaf.journals.ekb.eg/article_20950_a1b3e475fec94fea4f99f489be8f152c.pdf
dx.doi.org/10.12816/0045747
A comparative study of the impact of using traditional and electronic marketing on printed books
Mona
Ali
Lecturer at Printing, Publishing and Packaging Department, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Marketing is a human activity that aims to facilitate the process of exchange between individuals, provided that the study of current and prospective customers to identify their needs and desires changing, and plays the individual a key role and effective in the marketing system. Marketing aims at satisfying the needs of the consumer. This means that marketing is the effort exerted by marketing men to reach customers and achieve their desires and needs while achieving the desired profit for marketing men (the company that produces the product or service marketed). With the development of the field of communication, especially the emergence of the international information network (Internet) and especially the marketing services provided by this global network, marketing competition has become a fierce competitor, and it has become the responsibility of marketing men to develop themselves to connect with customers on the networks of marketing for their products. The printed books have fallen under this terrible development, and we have become in dire need of marketing books electronically and marketing in traditional ways. The fact that books are one of the important publications that many readers need in various fields has become a competition between traditional marketing and electronic marketing. Research problem:- The problem of research is summarized in- There is no clear marketing strategy for publications that the publisher relies on to market his publications. (Which is better based on electronic marketing of publications or traditional marketing - or combination of the two methods). Search Aims: - The research aims to - Examining the impact of both electronic and traditional marketing on the sales movement of publications and which is better. Research Methodology:- The researcher followed the analytical descriptive approach to achieve the desired goal of the research. The most important results 1 - dependence in the Arab Republic of Egypt on traditional marketing significantly. 2 - The integration of both kidneys will achieve high profitability.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
556
579
https://mjaf.journals.ekb.eg/article_20951_907a41fb29335f2dd23e5572266476fc.pdf
dx.doi.org/10.12816/0045748
Interactive advertising applications in display Windows inspired by natural elements
Mona
Abdel Rahim
Lecturer in Advertising Department, Faculty of Applied Arts, Banha University
author
text
article
2018
ara
The interactive feature of the display Windows design is an entry point for creative challenges, where display windows are one of the most important advertising tools which are versatile and cyclical, and represent an effective influence on the procurement process where the advertising designer relies on attraction. and dazzling the interactive feature adds attraction to the design elements of the display window because of its influence on the senses of the receiver and then persuade him to direct access to trade and commodity exposure, the problem of research is to illustrate the impact of rapid development in the communication age Interactive electronic and off-line templates in the design of the display windows to access sophisticated interactive electronic systems that combine the most important thing is to attract his attention to goods or services and to pay the recipient to be part of this interaction that gives a sense of enjoyment and fun when dealing with those interactive electronic media, we find that the search aims to display interactive advertising applications and the methods of choosing it and the priority of employing it and clarifying the possibilities of interactive thinking and employing it in the design of the display windows that are inspired by natural elements The research follows the Descriptive analytical approach of models of interactive display Windows both locally and globally.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
580
592
https://mjaf.journals.ekb.eg/article_20952_39d9d2fcd5bd4e853c717349a4b7276a.pdf
dx.doi.org/10.12816/0045749
The concept of biomimetic and its impact on interior design and furniture in the presence of digital techniques
Maha
Ibrahim
Assistant Professor, Faculty of Applied Arts, Helwan University
author
Doaa
Mohamed
Assistant Professor, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Biological and ecological forms attracted many designers from successive generations as the source of a new thought that was only possible after the electronic revolution. These forms were considered progressive views of the future architecture. Around the beginning of the third millennium, there has been a surge of interest in such bioinspiration and biomimicry — the imitation of biological traits or systems in applications ranging from architectural design and materials to robotics and engineered tissues. Biologists from all sorts of disciplines have an extraordinary store of knowledge that could guide a revolutionary breakthrough in bio-design. Such knowledge could also help to steer experimental approaches. Unfortunately, in most papers on biomimetic, the relevant biodiversity gets short shrift; researchers consider only one species or refer to a biological element such as a 'cell' or 'enzyme' in only a generalized way. There is no doubt that the huge development of digital technologies and its programs has facilitated the design process and made it more flexible and creative as well as become an important way to help the designer in reaching his idea, to develop interior designs that are new forms and unexpected inspired by nature and free of traditional design and construction limitations. Therefore, the research is interested in studying the concept of biomimetic as one of the new concepts in architectural and interior design in terms of orientation, philosophy, features, application and its reflection in the field of interior design and furniture.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
593
615
https://mjaf.journals.ekb.eg/article_20953_03736ce5ac578faef1046b388e84e474.pdf
dx.doi.org/10.12816/0045750
Orientalism role in the fairness of the Arabic civilization The
Mayada
Al Saghir
Researcher Master
author
text
article
2018
ara
the orientalism have no understandable definition that agreed upon, however derivative with regard to the east, then the orientalism originated as phenomenon for the interest in the humanitarian studies and its Languages which be interested in her from released on them name “the orientalists”, and who means the special meaning for the concept orientalism who the western related studies in the Islamic east literatures - history - beliefs - legislations and its civilization in general, here should be noted to the orientalism phenomenon which cames to light in : The religious propellant – the colonial propellant – the political propellant – the scientific propellant and the commercial propellant At the orientalism surrounds dominant feelings of the mistrust and the suspicion in the intentions and aims, for what excretes from the western brain in his numerous schools and his successive stages from attack on the Islam and Islamic civilization, of which making a lot of the studier and the researchers taking export in the orientalism phenomenon at this mono view which made most of interested in the oriental studies rather distortion of the Islam orientalists either religious leaders, or colonization and atheists they care about the un stability and excitement of the disturbances to be interested in the control and the supremacy, Despite that losing time of the time for the moving away about that wrong generalizations and monetary position convert to scientific bases straighten on, this he who the generous Quran directed to him in his statement rose ( O ye who believe! stand out firmly for Allah, as witnesses to fair dealing, and let not the hatred of others to you make you swerve to wrong and depart from justice. Be just: that is next to piety: and fear Allah. For Allah is well-acquainted with all that ye do) . the table 8, and the orientalism as a matter of fact negative and other positive elements include on and Ali us that the two orientalists acknowledge for in what to loves from positive to neighborhood the warning to what fell in him errors, so the positive elements imitate in the care in the Arabic manuscript and investigation several mothers of the Arabic books in various domains of the Islamic thought, and the rising in many the linguistic useful studies, and the encyclopedias and the useful dictionaries, and other than that studies in the fields of the sciences and the Islamic arts. mastery This paper fo the light on this sides and for the request of necessarity of more contact between Muslims scientists and the orientalists conservative with the aim of confrontation of the atheistic developing extension and fightering of the terroristic thought who has no religion , the atheism and the terrorist have two ugly faces what from his matter threat humanity in its presence - security and peace
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
616
630
https://mjaf.journals.ekb.eg/article_20954_aceeb8d8dffd2233f566171ea52ad943.pdf
dx.doi.org/10.12816/0045751
The role of Islamic art in maintaining the identity and its relationship with modern arts
Hala
Abdel Maksoud
Lecturer at the Higher Institute of Applied Arts, Cairo Academy of Sciences and Arts, 5th Settlement
Applied Section
author
text
article
2018
ara
Islamic art takes an important part in enriching the society culture and creating a specific style through ages. Islamic civilization has an important role in enriching and forming the society mentality. Art edifies and reform the society and how people think. Overall art is the imagination and history of nations, it expresses the cumulation of civilizations and their aims, this appears in the artistic language coming from different arts emanating from Maintaining the identity and privacy shown by artistic tools of civilizations. Islamic art is an applied art involves in many aspects of life pretties architecture, pots and furniture. Research issue: Showing the role of Islamic arts in serving the society and how to mix it up with modern arts to match the contemporary reality. The role of Islamic art in building the society and showing its civilization and identity. Searching for the effect of Islamic art on global arts, how and what contemporary artists took from it. Showing the attitude of western civilization about Islamic art. Research targets: Showing Islamic art characteristics. How to treat the architecture in modern era using Islamic art. Showing the important role of “Holly Quran “in clarifying the beauty “Allah “created in ourselves and in nature as well, Islam develops the feelings of beauty and builds the human spirit. Humanity of Islamic art and its relationship between mankind and surroundings. Showing Islamic art dynamism and its alphabetic
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
631
640
https://mjaf.journals.ekb.eg/article_20955_88eab9d52bcd00912da07958c33bc1a7.pdf
dx.doi.org/10.12816/0045752
The aesthetic values of African art to use in the interior design of tourist facilities
Hala
Hamid
author
text
article
2018
ara
The artist is a mirror of his age, always moving events, in his own way, art is a gift given by the Creator to man, but to varying degrees from one to other. Arts are the language used by man to translate the expression which is contained in its intrinsic essence. Picasso influenced the African art as well as the work of most of the greatest artists such as Cesar, Monier ,Gujan, Brac and Van Gogh, showed this influence clearly in the school of Surrealism and Cubism. These artists gathered that African art is a distinctive art of its own with its own characte, African sculptures and masks revealed the simplicity of dealing with things and nature and thousands of years ago BC was the beginnings with the arts of caves in Tasili and Akakos and mountainous areas, where the African artist always tries to make these things simply and abstraction. Scholars and critics agreed that African art is a symbolic art that gives us deep and great. It is depends on the reconstruction, construction and drawing of works of art by a group of different regions and African tribes. The African artist is inspired by nature but does not copy or imitate it accurately. Rather, it focuses on the elements or forms that provide him with the help of functional creativity and pure formality that is consistent with his typical aspirations. He relies on spontaneous spontaneity within a specific theme and ritual to the bodies and forms taken from his predecessors. This distinctive art, which is rich in plastic heritage can be used to inspire aesthetic values of African symbols in interior design, especially in tourist facilities, which promotes the development of tourism by allowing the opportunity to move into the African environment within our tourist facilities.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
641
657
https://mjaf.journals.ekb.eg/article_20956_d41d8cd98f00b204e9800998ecf8427e.pdf
dx.doi.org/10.12816/0045753
Icons of the chairin the Church of the Virgin Mary Baharat Zewaila "An archaeological study of art"
Haidy
Mousa
Inspector stirred
author
text
article
2018
ara
Objective of the research: A technical analysis of the collection of the icons of the chair of the cup. Research axes: 1) About the Church of the Virgin Mary Baharat Zewaila. 2) About the chair of the cup and its liturgical role. 3) About the icons. 4) descriptive and analytical study of the cup chair icons. Church of the Virgin Baharat Zewaila: This church is located in the Roman Sea. This church was destroyed along with the other churches ordered by the governor in 399 AH and rebuilt again. Cup Chair: is a wooden box with four sides closed and open from the top in a circle, and can also open up and cover the walls of the chair icons. As for the icons of the chair of the cup: we find that the first chair contains four icons, one depicting the secret supper, the second angel Gabriel, the third the Virgin Mary bear Christ, and the fourth angel Michael, which is the work of Anastasia Roman, the second chair contains the first icon secret dinner, The Second Iconic Annunciation, the third Virgin Mary bearing Christ, the fourth angel Michael. Results: A complete study of the icons of the cupboard of the Church of the Virgin Mary Baharat Zewaila, published for the first time.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
658
681
https://mjaf.journals.ekb.eg/article_20957_9cda675b4f447949ff5acf2a0f2d84e2.pdf
dx.doi.org/10.12816/0045754
The use of different printing and dyeing methods as an inspiration source for the designer of ladies' clothing according the international fashion trends
Heba
Abo Al Kamal
Lecturer, Textile Printing Department, Faculty of Applied Arts, Banha University
author
text
article
2018
ara
The research aims to that different methods of printing & dyeing are very important& rich sources to make variety in textile to obtain many different shapes & effects of designs that are very different, special and unique. Fashion & Textile industry is very changeable industry according seasons &occasions, so we should always research about sources of inspirations to the fashion designer & how to implement this inspiration to a real executed design. Fashion & Textile industry is an industry follows the international fashion trends through (colors- Textiles - materials - colors and shapes of printing ...............), therefore this is research includes how to apply & implement the different methods of printing &dyeing as an important inspiration source for the fashion designer.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
682
708
https://mjaf.journals.ekb.eg/article_20958_5ae419502513220a6f1d2a6f7480f812.pdf
dx.doi.org/10.12816/0045755
The Virtual factory as an innovator to support design and training processes within the applied arts system
Haitham
Al Hadidy
Instructor, Industrial Design Department, Faculty of Applied Arts, Damietta University
author
Mohamed
Al Gohary
Instructor,at the Ceramics Department
- Faculty of Applied Arts - Damietta University
author
text
article
2018
ara
The Arab Republic of Egypt is undergoing a period of transition that requires an essential change in the developmental and intellectual priorities in the field of education and training. The overlapping and integration of information technology and communication technology have led up to a massive technical change that has a significant impact on various aspects of human activity. The research invites for a new proposal, the creation of Virtual-Factory, as one of the main and effective pillars of the IT-based design education system. Where, there is a powerful relationship between education with its different patterns and levels and human development through distance training. Learning is a tool to build Human element, which provide him to unleash his energies, develop his abilities, create innovations, refine his skills, and give him the knowledge and techniques that are necessaries for the process of intellectual and mental creativity. The virtual reality is one of the most prominent of computer technologies that is so exciting and evolving, because it is the typical way which helps the student to discover and live in virtual factories exactly as the real world within the normal factories, through the programs of provided information where, it is a world that simulates the real world.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
709
721
https://mjaf.journals.ekb.eg/article_20959_539f2f625c24fdba328cc92dfd33d823.pdf
Creativity in the use of Grid system of the computer three-dimensional programs in the product design
Wissam
Ibrahim
Assistant Professor, Department of Metal Products and Ornaments, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
In the field of product design, the design elements with its importance and characteristics is not able to show the aesthetics of design as a body before it is a product, each of these elements has its nature, characteristics and importance. In order for these elements to be effective, these elements must be put in their proper aesthetic proportions to show their value and influence in the design. It is necessary to organize the relation between these elements and their relation to the mass and space. Hence the role of the grid system arises, where the grid system is a way to organize the different elements in the space of the design. The problem of research has been established that despite the use of industrial design technology in two-dimensional design, however its use in three-dimensional product design is not widely used. Although for many decades three-dimensional design capabilities have been developed through digital design techniques, design programs, and computer manufacturing. A team of designers in general and product designers in particular still see that adherence to the web system in design is a kind of restriction of creativity freedom. The research aims to reach the stage of creativity in the grid system using the three-dimensional computer programs in products design, and to recognize the importance of using the grid system and what it can add to the designer and the design. The research found that relying on the grid system in the products design using three-dimensional computer programs does not interfere with the achievement of creativity in the design and it can help the designer to reach faster the creativity stage and to put a lot of values of balance and uniqueness in the products design.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
722
735
https://mjaf.journals.ekb.eg/article_20961_fb9991187b22b010693351402a2615d7.pdf
dx.doi.org/10.12816/0045757
An innovative entrance in fashion design through graphic art
Wissam
Sabagh
Assistant Professor of Fashion Design - Faculty of Design - Umm Al Qura University
author
text
article
2018
ara
Fashion designers need novel entries and ideas, which would keep up with the developments in all different kinds of modern arts. This research presents such entry for designers, through utilizing some Graffiti murals that would help in both finding new solutions and widening various creative horizons that would aid in bringing out the best in designs. The most important query of this research is the extent to which designers can benefit from Graffiti in designing innovative fashions; thus, the importance of the research is evident, as it guides individual designers to benefit from Graffiti or any other art form. Moreover, the research encourages on taking to different art forms as sources of inspiration, implemented through drawing on canvas and converting all drawn paintings into fashions. This research aims to produce innovative fashion designs by using Graffiti drawings. The research is divided into three subsequent parts. The first part is the theoretical framework, which includes a historical study of three eras: the ancient civilization, the middle ages, and the modern time. The second part includes several kinds of Graffiti. The third part includes the practical experiment, which was carried out by choosing eight Graffiti paintings, to be later transformed into drawing on canvas of area 140 cm2. This leads up to the production of fashions that is to reflect originality, modernity and innovation all put together. The most important result of this research is presenting an innovative entry in fashion designing using Graffiti and benefiting from it to bring out new creative solutions. It produces eight authentic pieces of fashions, which feature the aesthetics of this art through their accurate designing lines. The researcher recommends pursuing a scientific study to benefit from the different surrounding arts and use them as creative entries in fashion designing. The researcher also highlights the necessity of establishing fashion that reflects usage of various combined forms of arts; each merged with different cultures.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
736
755
https://mjaf.journals.ekb.eg/article_20962_faf7e8c53cead1030a19c97bc4d18450.pdf
dx.doi.org/10.12816/0045758
The benefit of Arabesque art Throw printing with glass powder on glass surfaces
Walaa
Hamza
Lecturer, Glass Department, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Islamic art has aesthetic effervescence that make it an art self-sufficient, where based on the terms of reference and constants granted attributes privacy and fortitude, Islamic Art is based on its special features related to the religious of his faith, and distinguish it from other arts, as well as his style of abstract unique, which contributed to the independence of this art. Ornamentation / Arabesque is based on geometric shapes play calipers an important role, introduced formations triple and quadruple and five-way with its complications, and is in every form until you no longer these types of formations borders, and so the Arab artist discovered a new and geometric shapes that carry always Mean ideological. The printing with glass frit on the glass surfaces one of modern technologies in the field of printing technology, using glass granules and especially powder for printing on glass sheets, then burned in glass furnaces, this method is characterized as easily repeated and production., So the research Turn take advantage of Islamic Art and unique characteristics to print by glass powder. Research problem: In improving the ability to clap and synthesize in an agreed or singular design. Research goal To shed light on the aesthetic characteristics of the Arabic varnish and to make use of them in achieving glass surfaces and glass and Arabic surfaces (glass powder printing) in order to achieve various aesthetic values. To achieve the research objective, the study must be based on two main axes: The first axis: Study of the Fine Arts Group and its curriculum. The second axis: study of the packaging of glass powder and the extent of printing Research results: A new approach has been found in powder printing technology
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
756
771
https://mjaf.journals.ekb.eg/article_20964_a2282e93c9d17500f25136af9e613c57.pdf
dx.doi.org/10.12816/0045759
Symbol as a cinematic language and the possibility of interpretation of the subjects of the popular proverb
(An analytical study of the Egyptian film Second Wife)
Walaa
Mahmoud
Academy of Arts
author
text
article
2018
ara
Film development is fast becoming one of the most powerful and effective visual arts in all societies. Cinema is an international language, a cultural medium across countries and perhaps the most influential and persuasive art. Visual art is the art that the director of cinema, Burjuman is an art that can make his audience turn from case to case. He may be able to make them laugh, shout from horror, smile and believe in myths and legends. Cinema is one of the most realistic arts Egyptian films, which reflect our heritage of the popular image of the habits and beliefs and popular formation and culture of material and folk tales and the popular gas and other, we find that the films vary in forms of folklore. Research problem: It has become increasingly clear that traditional theories in film language and film rules, which have grown spontaneously over the years, need to re-critique necessarily depend on knowing what the symbol means within the film, the ability to read it, Meaning to exist in the cinema, The absence of a clear vision of the recipient's understanding of the specific meaning of the subjects of the popular heritage in a systematic and clear and explicit manner within the films, hence the importance of extracting each element of popular heritage within the films and analyzing its vocabulary. The purpose of the research: The aim of the research is to find out the role of the symbol as aesthetic artistic values within the Egyptian cinema films, which expresses the films of the popular heritage. The picture can not be understood and interpreted And their interpretation, unless they are given in a particular deliberative, textual or intellectual context. Meaning that the image can only be disassembled and installed in an optical or textual context. To speak about the symbol as a cinematic language, we first have to talk about the origin of the cinematic picture, the symbolic theory and the relationship of symbolism with the film, how we recognize these symbols, the difference between the different types of symbols, the nature and use of the universal symbol, the popular heritage and its various elements. The second wife who used the popular heritage in various forms within the films and analysis of the elements inherited in the film.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
772
785
https://mjaf.journals.ekb.eg/article_20965_65190e01f94df6ed98d185cde2b60380.pdf
dx.doi.org/10.12816/0045760
A Comparative Study of LEED Standards and Principles of Sustainability in Islamic Architecture
Walid
Al Ghamry
Assistant Professor, Department of Decoration, Faculty of Applied Arts, Helwan University
author
Nesrin
Abo Muslim
Instructor, Decoration Department, Faculty of Applied Arts, Helwan University
author
Bassant
Mahdy
Free Designer - Department of Decoration Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
In modern Egypt, before the end of the twentieth century, many modern concepts of design and architectural formations emerged, such as environmental design and sustainability. Interestingly, by studying these concepts, we find that they are not modern, but are terms that were associated with the West in its formulation, but it was a concept inherent in architecture since ancient times. For example, sustainable architecture is concerned with the support and compatibility of the built environment, the natural environment and the creation of healthy human settlements that preserve human dignity, preserve cultural heritage and distribute wealth in a fair manner, ensuring that successive generations meet their needs. All of which are functional concepts found fully in Islamic architecture. They have maintained the ecological, social, economic and cultural balance, which was the closest to the concept of sustainability, both realistic and logical. Since the issues of environment and urbanization are the main engine of this modern thought, has emerged over the past several attempts to codify and framing this thought, in the form of evidence and standards, which is trying to deal with the search for discovery and rooting. As the research aims to consolidate the concept of sustainability in Islamic architecture, LEED standards have been tested with the concepts and methods of "Islamic architecture". to determine the compatibility between them and the extent to which Islamic architecture covers the principles of sustainability in its contemporary concept. It has been proven that Islamic architecture has effectively addressed sustainability issues, covering most of its aspects. LEED standards have applied a number of requirements to achieve the concept of sustainability. On the other hand, Islamic architecture has taken these standards in different ways and forms, including: - LEED has been interested in increasing the green areas and providing shade to reduce the heat of the sun. These standards have been applied efficiently in Islamic construction using gardens, as well as various shading methods such as domes, sheds and planted ceilings, as well as daylight control in innovative ways. - Water use efficiency, which aims to regulate the use of water through several methods. It is clear that these goals achieved in Islamic urbanization by many means. - Resources and materials, which aims to extend the life of existing buildings and conservation of natural resources, and reduce the use of raw materials. This criterion has been achieved in Islamic architecture by encouraging the use of local materials. - The quality of the internal atmosphere and aims to provide additional external ventilation to improve the quality of air inside, and has been observed in this standard some treatments for openings as well as the use of stoves, mummies, patio and so on.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
786
802
https://mjaf.journals.ekb.eg/article_20967_78d1e0ceb0757042de7ce80dd04ab2a6.pdf
dx.doi.org/10.12816/0045761
Clothes of the specialists in Christian religion in Egypt in some communities
Yasser
Sohel
Professor of Design, Department of Readymade Garments, Dean of Faculty of Applied Arts, Banha
author
Eman
Al Mehy
Design Instructor, Department of Readymade Garments, Faculty of Applied Arts, Banha University
author
Ereeny
Maksuel
Free Designer
author
text
article
2018
ara
Liturgical Vestements for Christian specialist is considered a fertile source , deserve flashing on it , for fashion designing field , to take advantage of it because it is considered a part of History of fashion . Liturgical Vestements is changed between communities . Liturgical Vestements to Coptic Othodox for the deacon , priest and bishop include : Tunia , Epitrachelion , Turban , the vest , The Taylasan , the cape , The Gridle , Qasla , The Mitre . Liturgical Vestements to Romanian Orthodox for the deacon , priest and bishop include : Stichar ,zonarion , orarion , Pallium , The Sleeves , zenar , hagar, Avelonia , The Mitre , Saqos , Omophorion , Enqalopion . Liturgical Vestements for Rome Orthodox more decorative than Coptic Othodox . Research Results : there are differences between Rome Orthodox vestements and Coptic Othodox vestements . of which 1 – Epitrachelion in Coptic Othodox church one piece but in Rome Orthodox church there are line in the middle make it two pieces . 2 – Avelonia in Rome Orthodox church is called burnes in Coptic Othodox church . 3 –zenar and the gridle , they have the same meaning . 4 – Zenar in Rome Orthodox like the Gridle in Coptic Othodox church it has the same meaning . 5- in Coptic church they dident use sleeves now .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
803
829
https://mjaf.journals.ekb.eg/article_20969_e46fa9919736c77bae47cf3fc6a547f1.pdf
dx.doi.org/10.12816/0045762
Treatment of Firefighter's Suit against Fire to Increase Its Effectiveness
Eman
Saad
Lecturer Apparel Department, Faculty of Applied Arts, Helwan University, Egypt
author
text
article
2018
ara
Great efforts have been tried through the late years to increase the suitability and effectiveness of Firefighters suit. These efforts were done to protect the wearer from harsh environmental that may result in injury or death. This paper describes flame retardants treatment of fabrics which used in the firefighter suit to prevent and slow down fires in fabric and clarify that using the most effective flame retardants could save lives and prevent burn injuries. This paper examined the efficacy of two fire retardant substances, PF-phosphorus / nitrogen compound based and PR 20-organo phosphorus-based. The fabric samples were burned before and after machine washing with soap. Methodology was undertaken using a number of three different firefighter suit materials, with fiber content of 100% cotton, PES/cotton and 100%PES. Both treated and untreated fabrics were examined using a number of test methods; first, the flammability test, second, physical and comfort properties, finally, thermal conductivity. Fabric before and after treatment has been analyzed by using Fourier transforms infra-red spectroscopy to show the effect of the treatment on the fabrics. The resulting work of PF-phosphorus / nitrogen compound based treatment did not drained, and was found to be durable.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
1
23
https://mjaf.journals.ekb.eg/article_20971_cfda6ad30ca3c842769206ff477bd6d9.pdf
dx.doi.org/10.12816/0045763
Printing cotton fabrics with creative designs using printing pastes of different rheological properties
Sheref
Abdel Salam
Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Helwan University, Cairo, Egypt.
author
Gihan
Al Gamal
Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Damietta University, Damietta, Egypt.
author
Ghada
El Nady
Faculty of Applied Arts, Printing, Dyeing and Finishing Department, Damietta University, Damietta, Egypt.
author
text
article
2018
ara
The main idea of the present study is to investigate the role of rheology in the printing process and how it affects the design lines and areas through applying two different thickeners, Sodiume alginate and Carboxymethyl cellulose, which have different rheological properties to cotton fabrics using two classes of reactive dyes. Different concentrations of these thickeners were prepared and applied to cotton fabrics using manual silk screen printing. (4%) Sodiume alginate was the best concentration to obtain high levels of K/S. Sodiume alginate has a pseudoplastic behaviour while CMC has a thixotropic one. Some Creative designs were printed using 4% Sodiume alginate through manual silk screen printing.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
24
36
https://mjaf.journals.ekb.eg/article_20974_63e2c88458e96bfb30cb4f078c669c21.pdf
dx.doi.org/10.12816/0045764
Study of Properties of Banana Fiber, Extracted from Egyptian trees
Hanaa
Khalil
Lecturer at Spinning and Weaving Department Faculty of Applied Arts- Damietta University- Egypt
author
text
article
2018
ara
seeking spinning and Weaving industries are to produce eco-friendly fiber Natural . fibers have distinct properties like high strength, low weight, low cost processing and bio degradability than synthetic fibers(1). banana fibers have the advantage of coming from an agricultural residue. Egypt produces around 65,000 feddans annually from banana trees and these trees are disposed of in a polluting environment . Fibers have been extracted by mechanical means from banana tree(2). The aim of this paper is to examines how to extract banana fiber and study the mechanical , chemical and physical properties of fiber.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
37
41
https://mjaf.journals.ekb.eg/article_20976_03635d837cc2553f2a65323941927f31.pdf
dx.doi.org/10.12816/0045765
Embedding Cultural Design in Product Design Syllabus
Islam
Gharib
Lecturer, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Cultural design employs cultural features to create cultural products which are sold widely around the globe. When it comes to design schools and academies, we can notice that teaching product design concentrates on the design process, drawing skills, and recently computer-aided design (CAD). It pays less attention to design approaches such as cultural design. In this paper, we investigated how to embed cultural design in product design syllabus to let students discovers new areas of product design and gain deep experience which will be useful for them in labor market afterward. A design project was prepared to be introduced to a group of product design students. It aimed to let them understand the cultural design concepts and afterward they spent six weeks working on their projects to present a final cultural product.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
42
51
https://mjaf.journals.ekb.eg/article_20977_3b4d5026b37eaf4bbc43006fec1fb76b.pdf
dx.doi.org/10.12816/0045766
The Influence of Enterprise Resource Planning (ERP) systems on Apparel Factories
Maged
Kamal
Professor, Apparel Design Management and Technology Dept, Heriot Watt University
author
Nashwa
Mostafa
Professor, Apparel Design Management and Technology Dept, Faculty of Applied Arts, Helwan University
author
Asmaa
Lafy
Fashion designer, Apparel Design and Technology Department, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Enterprise Resource Planning (ERP) system provides comprehensive benefits and facilities to the entire organization. ERP system helps the enterprise to exchange and transfer data and information across all departments inside and outside the organization. Exchanging data and information between the departments assists in many aspects that aims to achieve different objectives and success. Cloud computing is the model of computing that occurs over the internet and provides extensibility, reliability, accurate data, availability and low cost of computer reassurance. Implementing and operating ERP system over the cloud offers great advantages and benefits, despite its many difficulties and challenges. This analytical study analyses how the key defines the attributes of enterprise systems environment integration, process optimization, and best practices that affecting performance. Instead of an ERP system enabled business environment, deficiencies in implementation and weak process of improvement before the implementation of ERP that restrict the process speed. A case study of a large and successful ERP implementation is presented and discussed in terms of key factors. By conducting a case study for 8 factories using the ERP system, and follow up how the system is applied, what the benefits are of applying the system, and what problems of the institution are faced during implementation by using questionnaire form that had been filled from the users and senior management department. There are several other Objectives of conducting this research as knowing the ability of the system to absorb the business strategy of the company, whether positive or negative, knowing the rate of the problems in applying these programs in Egyptian clothing factories, and knowing the influence of the organization size and its allocation level on the other factors. Increasing the total productivity of the company is considered one of the most important benefits that resulted from the application of the ERP system in companies and factories specialized in the garment industry. One of the motives behind the implementation of the enterprise resource planning system was "cost savings". The main technical problems faced by these companies are "integration with other applications" and "data migration". The results confirmed that all garment manufacturers focused their attention on the application of the system in their "financial statements" and then followed in terms of application intensity "sales and marketing". The critical success factors of the ERP implementation were: "Redesigning business processes to fit the software", "Clearly indicate the scope of the project", "Training and refinement skills" and "Management recognize the need for change".
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
52
77
https://mjaf.journals.ekb.eg/article_20979_ee5c6b1ad0b51ced3f73a7cbece4cc78.pdf
dx.doi.org/10.12816/0045767
Creative coding practices for media artists & designers in Egypt
(Challenges, benefits, difficulties)
Omnia
Salah Eldin
Lecturer in Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Programming plays a huge role in the world that surrounds us, and though its uses are often purely functional, there is a growing community of artists who use the language of code as their medium. Creative coding is a type of computer programming. It is used to create live visuals, creating visual art and design, art installations, projections and projection mapping, sound art, advertising, product prototypes, etc. Media art as had been flourished in Egypt in the nineties of 20th century. Many media artists are trying to identify themselves by new form, and challenging mediums. Hence programing and coding, become passion of young media artists, now there is a growing community of artists in Egypt who use the language of code as their medium. Their work includes everything from computer generated art to elaborate interactive installations, all with the goal of expanding our sense of what is possible with digital tools. While programming as a medium for art is established, there is still much room for discussion on how creative coding practice may be carried out. In what ways may software development, made conducive to artistic creativity? Are media artists facing challenges in expressing their digital artworks for Egyptian audience? What difficulties they are going through? Does non-profit organizations had a role growing of those artists & designers? Can creative coding change perception of art in art & design faculties? This paper aims to present young media artists, who are dealing with digital aesthetics, and investigate an answer for the questions, which had shown above.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 10 (1)
no.
2018
78
92
https://mjaf.journals.ekb.eg/article_20981_d3ac378e3d4104132170fb6438f385a2.pdf
dx.doi.org/10.12816/0045768