Innovated molds to produce Glass Vents for architecture
Ibraheam
Elkhateab
Glass Department, Faculty of Applied Arts, Damietta University, cairo, egypt.
author
Rasha
Zenhom
Assistant Prof in Glass Department - Faculty of Applied Arts Helwan University
author
Ola
Sabbah
Faculty of Applies Arts, Helwan university
author
text
article
2020
ara
This research is exposed to a new type of glass products, which are glass vacuums that are used in internal and external architecture, which require special molds that we may increase the number of its parts to suit the nature of the structural body of the glass vacuums to be obtained and the method of pressing used in their production, and at the same time we can obtain vacuums It can be installed together and installed in architecture. These molds may sometimes be similar to some of the glass products molds used in the method of pressing, but they are different from them at other times to ensure the safety of glass exit from the mold that has a different nature from the products that are produced by traditional pressing molds such as tiles and glass bricks used in architecture, so Several experiments are needed to find suitable parts of the molds with which to obtain these vacuums, and the research went through a design study for one of the types of glass vacuums, which is a vicious unit. A design study was made for the molds, passing through a template consisting of a part and a multi-part template of different types and a sister Bar each of them until arriving at the best template suitable for the production of that vacuum unit and then adopting that template and making a prototype for an alternative material after drawing them as three-dimensional cut-outs achieving the selected idea with the help of printing to produce plastic models and then testing those models to ensure the success of the idea and safe exit of the product using the alternative material for the molten The glass and after successful testing of the models, the actual application of the template is made by selecting the best suitable materials for the mold to produce the glass unit. Molded glass melt, producing the hollow glass unit that was studied and suitable for application in the fields of internal and external architecture.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
1
14
https://mjaf.journals.ekb.eg/article_116176_f306a8d74470b46a8211b2247590eee1.pdf
dx.doi.org/10.21608/mjaf.2020.21273.1435
Factors affecting contemporary architectural design and its relationship to the Pharaonic architectural heritage
(In order to establish evaluation criteria for the architecture of different civilizations)
islam
Awad
building no.133 , first floor, vision consult company
author
text
article
2020
ara
There are many factors that influence contemporary architectural design, and despite their multiple and different classification methods, they can be divided into three main factors: physical, human and civil factors, in addition to contemporary factors. The research seeks to study the effect of these factors on the architectural heritage of the Pharaonic civilization, in order to answer the question: Did these factors have an impact on the architectural heritage of the Pharaonic civilization as it affected contemporary architecture? This is to test these factors as evaluation criteria for the Pharaonic civilization and the rest of civilizations in general.Research purpose:The factors affecting the architectural design process are categorized in more ways than one. These factors are used to evaluate the contemporary architectural product, and the research seeks to evaluate architectural heritage works according to these factors in order to obtain evaluation criteria by which the architectural products of different civilizations can be evaluated.Research problem:Evaluating architectural work without looking at the factors surrounding the design and implementation process is a kind of inequity for the architectural work and for the architect itself. The refore, the research seeks to monitor the factors affecting pharaonic architectural work in general. The assessment of the ancient Egyptian architectural work is based on these factors.Summary and recommendations: After studying the factors affecting the architectural design, and how they are used in assessing ancient Egyptian architectural work, as they are used in evaluating contemporary architectural work, the research recommends that these nine factors are considered to be reference factors that can be used in making comparative studies between the architecture of civilizations or different periods of time. It is also possible to measure the strengths and weaknesses of the architecture of each civilization by knowing the factors that were considered and the other that the architects of this era ignored.By studying the extent to which these factors are respected in the architecture of different historical periods, one can learn about the reasons for the disappearance of the architectural heritage of some civilizations, and the survival of this heritage in other civilizations.Indirectly, he explained the interest of the ancient Egyptian architect in all these factors affecting the architectural design, and its use of it as design determinants, which gave his architecture immortality and survival and kept it inspiring for its long times.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
15
25
https://mjaf.journals.ekb.eg/article_116179_c9885dd0afaed2155da5ca4fe2381ad6.pdf
dx.doi.org/10.21608/mjaf.2020.23535.1502
The Role of Visualization Software in Architectural Education
Shimaa Mahmoud Ali Ali
Ahmed
Department of Architecture and Urban Planning, Faculty of Engineering, Suez Canal University
author
text
article
2020
ara
The architectural profession is today confronted with an increasingly complex and challenging environment. From the local to global, the international to the vernacular, architects have to continually adjust and adapt their practice in a fast changing milieu to engage with new shifting conditions both within the profession and externally. Schools of architecture are struggling to keep up with the current issues that are transforming architecture practice. From sketching and drafting to 3D rendering, to animation, and reaching to the Virtual Reality (VR), and augmented Reality (AR), there is a rapid crazy change in the technology interfered informally in Architecture Education in the way that result a bad effect on imagination and creativity skills of the architecture and urban design students. The research aims to “Pave the way for architecture instructors and head of departments in using the visualization software in better way in different courses and architecture programs”. By using descriptive, analytical, and inductive methodology (interviews & questionnaire). The research starts with the theoretical background to discuss the visualization programs, and techniques, their importance, and pros and cons, then, the research develops a questionnaire and some interviews with academics, practitioners, and information computer technology (ICTs) specialists to know their opinions in using the visualization techniques in the architecture education. Finally the research ends up with a wider discussion and a road map to develop guidelines for using visualization techniques in architecture education and to draw a Model for plug-inn of digital visualizations and manuals techniques in different modules in architecture education.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
26
43
https://mjaf.journals.ekb.eg/article_116180_e911f8bd28d9b9075c2126b884dc264c.pdf
dx.doi.org/10.21608/mjaf.2020.23435.1496
Interactive design as a source for developing interior design and furniture
marwa
zenhom
Assistant Lecturer, Higher Institute of Applied Arts, Fifth Settlement
author
Ola
Hashem
Professor, Department of Interior Design and Furniture, Faculty of Applied Arts, Helwan University
author
ashraf
hussin
Professor of Interior Design Furniture Faculty of Applied Arts, Helwan University
author
text
article
2020
ara
The digital revolution and interactive technology have made a tremendous shift in human life, as well as numerous transformations at all levels and levels, which have resulted in a breakthrough in the design of interior design and furniture elements, and this is why interior design elements such as facades, floors, walls, ceilings, and furniture appeared in a new and interactive way as a result of the remarkable development in the field of Computer technology and the strong relationship between individuals and electronic devices, which are constantly evolving and the need to keep abreast of developments in the manufacture of interior design and furniture elements and catch up with this technological component. This paper deals with the study of interactive design and its importance as a source for developing elements of interior design.This is where interactive design is one of the most important mechanisms for self-learning in which the learner practices the self-experience in forming educational experience through touching, understanding and convincing, as it is important that the learner learns how to learn, and it is not important to give the information and test it in its ability to retrieve it, but positive education must be emphasized Change the stereotypes that depend on understanding and persuasion by experimenting and watching, encouraging thought, self-learning, deduction, and conclusion, until the student reaches the information himself and has his educational experiences through positive participation, not negative reception . interactive design is a general term that is concerned with the design of usable products, that achieve ease of learning, and effectiveness of use, and provides the user with an enjoyable and effective experience which means that the product is designed to be a good tool, efficient and effective, easy to use, learning and remembering. Computer, cognitive science, psychology, and finally organizational science in an attempt to understand how people use and interact with technology. This is where the need to study modern interactive design standards to reach an intelligent interactive system emerged to enrich the internal void with new design and intellectual approaches through the use of modern technological means, which have advanced ideas and solutions that contribute to solving many design and implementation problems and an effective role affecting the individual receiving modern technological developments and technologies.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
44
69
https://mjaf.journals.ekb.eg/article_116177_d27832de4e845710d5c699b27f04c2a4.pdf
dx.doi.org/10.21608/mjaf.2020.21069.1427
Using digital modeling to simulate heritage furniture and manufacturing it digitally
Amina
Emam
Faculty of applied arts benha unnivesity
author
Amina
Emam
faculty of applied arts
benha university
author
text
article
2020
ara
With the passage of time, the problems of preserving the archaeological heritage are increasing, so scientists have begun to search for new, unconventional methods of simulation, reproduction, and preservation of it, and furniture is one of the most important examples included in cultural heritage.In recent years, interest in digital manufacturing has increased, which depends mainly on the presence of computers, and many digital mechanisms have been deployed that serve design in general and interior design in particular, and from here the idea of research emerged that discusses the possibility of adopting design models that simulate heritage furniture through a computer, It is digitally produced and re-manufactured again. The research was conducted in three stages as follows:First theoretical study in which an extensive theoretical study was conducted for scientific research and messages in the period from 2009 to 2019 within the constituent environments of the research elements, then a theoretical study of digital modeling was conducted as one of the axes of the research topic, then how to simulate the work of existing furniture, and also discuss simulation methods and choose the method Optimal among them, and finally discussing digital manufacturing and knowing the digital technologies used in manufacturing, so we finally get a set of mechanisms and tools that can be used in preparing a standard model for use in analytical study.Second: An analytical study in which a number of samples were selected for pieces of historical furniture in which the method of digital modeling was applied to them taking into account the diversity of those samples in terms of the historical period between the ancient and classic Egyptian, and also in terms of function, then researching the possibility of digital manufacturing of those samples that have been Its model.Third: The applied study and the results in which the researcher presents the most important results related to the effect of using digital modeling on simulating classic furniture and digitally recycling it.key words :Simulation - Modeling - Historic Furniture - Digital Manufacturing - 3D Printing
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
70
87
https://mjaf.journals.ekb.eg/article_116178_e3c980018b4947c5fd66184169fe177b.pdf
dx.doi.org/10.21608/mjaf.2020.20838.1418
Developing Wall treatments using the concept of Mural Painting for modern Islamic Architecture.
Marwa Mohamed Mahmoud Elsawy salam
Sallam
Faculty of Applied Arts - Helwan University
author
Eman Mohamed Elsayed
El Banna
Faculty of Applied Arts Helwan University
author
text
article
2020
ara
This research examines some of the practical applications implemented on the architecture of the West and influenced by the element of Islamic ornament, and also inspired by Islamic art. The research here focuses on the study of plastic solutions offered by contemporary painters and artists away from the known stereotypes of Islamic art. If we look at Islamic architecture, we do not present Islamic heritage in the logic of contemporary wall painting associated with the spatial determinants and the vocabulary of the architecture itself, to the extent that we did not get a single mural using the element of Islamic decoration, and all that was presented to us either influenced by different civilizations, or treatments showing the role of the material itself, or Typical repetition of Islamic ornament. Architecture in general consists of architectural and structural elements as well as some complementary elements that play an aesthetic and functional role in the architectural space to give a sense of comfort and beauty and be architecturally interconnected, and has an aesthetic an utilitarian role. Therefore, there must be a formative link between Islamic architecture murals, and paintings presented to them, think a lot about the Islamic architecture and decorations that we are accustomed to see, provide formulation and proposed solutions that rise to the logic of mural photography, and work to create a new architecture of a special character in which we go beyond the traditional framework and create a large budget between design, shape and architectural elements, and trying to reach new conclusions creates a link between Islamic mural and the architecture applied to it, after taking a more extensive look at the western architecture affected by Islamic art ,and formative solutions that elevate Islamic painting to the logic of mural painting, and obtain Islamic murals closer to contemporary thought and concept, as well as showcasing attempts by contemporary artists to solve this problem. It is necessary to emphasize the role of the element of Islamic ornament, whether geometric or free in contemporary mural painting, and to add aesthetic dimensions to traditional Islamic treatments with the logic of mural painting and to produce works connected with the form, the environment and the architecture.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
88
98
https://mjaf.journals.ekb.eg/article_116182_c010af026214355acde777741bd02a83.pdf
dx.doi.org/10.21608/mjaf.2020.21603.1444
Contradictory strategy in advertising design and its relationship to coding and decoding theory
Omnia
Ezzeldeen Mohamed
advertising department, faculty of applied arts, benha university
author
Tamer
Abdellatif
Advertising dept., Faculty of Applied Arts, Helwan Un., Giza, Egypt
author
Nesrin
Ezzat
Advertising Department,Faculty of Applied Arts , Helwan University
author
text
article
2020
ara
The scientific and technological revolutions that human societies are witnessing in our time have resulted in many changes and rapid and successive developments, which imposes itself on the field of advertising to keep up with these developments experienced by individuals in their lives, the recipient needs to see a new direction in advertising that invites him to think and meditate and to capture his interest in light of the massive revolution of advertisements.Presenting innovative ideas is one of the most difficult stages in designing advertising due to the need for the advertising designer to look up and search for information and ideas based on his previous experiences. The innovative idea that is not familiar in advertising is the result of a complex process of thinking from a conscious mind that has a special method in its awareness of the environment and the surrounding culture and a special style in expressing what is inside it, otherwise it will not reach the target audience.The research presents a new vision for employing the strategy of contradictions and displaying them in a way that keeps pace with the successive cultural and societal changes for the recipient of the modern era.Contradictions are a path of creativity that lends an edge to advertising. In this busy era of advertisements, the designer is always looking for new treatments for the idea in order to make the advertisement appear in a different appearance capable of attracting the attention of the recipient, and achieve higher levels of ability to retrieve and remember the advertisement, and then influence its directions.It is a creative strategy that relies on combining two contradictory elements or two elements that are not logical to merge between them, which makes the recipient summon his mental abilities to interpret the advertising message and the interpretation must be done without there being confusion in the understanding of the advertising message, and this strategy depends on the ability to benefit from the opposite of the familiar thing and act and present Reverse what others expect, whether results, information or relationships between the elements, in order to surprise the recipient, as The mysterious and contrasting elements stimulate excitement and have a pleasant effect when the hidden meaning code is deciphered.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
99
110
https://mjaf.journals.ekb.eg/article_116183_ff2e4320fc8692f365a9553d3a8717a3.pdf
dx.doi.org/10.21608/mjaf.2020.21779.1453
"Energy of Form and Color Islamic art and its impact On Modern European art"
hussam
abdelqader
Assistant Professor, Department of Painting / Faculty of Fine Arts / Helwan University
author
text
article
2020
ara
Science of energy is one of the most one that man's mind and thought, especially artist in Past and Modern Times, as, it affects his life and Movement. Energy attaches every thing around Positive or negative ones. Forms, Colors are the most things that give man energy whether this Form is (triangle, Square, rectangle, circle…) or irregular (Folds, Cloth's Plaits, Forms of Plant and animal) or dimensional such as ball, cylinder, cone.. Also. Colors, Cold or hot, lighter dark- who Contemplates greatly the masterpiece cues of Islamic art, he Finds Astronomical reflections in its geometric Forms architect tires, arts of Arabic line, and Plane tartan decorations, and there all relationship with stars, planets inside "Darbeltebana" which is material zed in the minaret of Ahmed Ibn Tolon, the curveted one. As it reflect s the Circulation of earth around the Sun against the Movement of the clock that is coincides to the circulation of electrons around the nucleus, and also roving of pilgrims around the kaaba in order to prove the unity of all people. These geometrical roles which uncovered the ratios of aesthetics in natural creation, which is called "the golden ration" containing the ratio of part to part, part to whole (ratio between rectangle latitude and longitude: 1.618033. it's one of the accurate ration easing the eye and Forming one of the important criteria of beauty in nature. It is appeared and achieved in the Form man, Plant, and animal equally. So, the artist along ages inspired his geometric icon in decoration and Formulation.Golden Ratio: It's Called Rhi Derivative From the Latin Letter then the golden rectangle yields a golden ratio when it dissects into small rectangle and square in which the sides of the two rectangles resemble each other (symmetrical but not equal).
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
111
126
https://mjaf.journals.ekb.eg/article_116184_b95fc013f0a4558a86d5c9b3074e27cc.pdf
dx.doi.org/10.21608/mjaf.2020.22070.1468
effectiveness of Accessory multifunctionality and how it fits contemporary woman's garments
Issraa
Zaghloul
Faculty of Applied Arts Damietta University
author
Hossam
El Nahas
Prof. in Glass department, in Applied Arts, Helwan University
author
Nashwi Muhammad Nabil
Shafi’i
Assistant Lecturer at Faculty of Applied Arts - Damietta University
author
text
article
2020
ara
In the event of accident accident in the field of clothing industry and fashion, and with an interest in creativityAnd innovators in developing nations. Creative people are a national wealth and a drive for progress in any society, Those who suffer from various problems in lifeHence, it is necessary to urge the development of building behavior inherent in the designer, and his strategyTo take up his designs.This huge industry contributes greatly to the national economy, which does not develop unless we reduce the gap < br>Between the local level and the global level, and with the overlap of disciplines in all fields and the emergenceNew materials with multiple functions, it was necessary to search for solutions and ideas to update the style of presentationFor women's clothing, which manufacturers and fashion designers need to promote their productsAlthough the garment industry is involved in advancing the development, running small enterprisesAnd the medium is labor-intensive. However, the idea of displaying in an innovative way depends on imagination and innovation You may not have gained enough attention in Egypt, and the illustrator’s profession is also taking care of himSufficient by those in charge of this important industry, despite the importance of this profession and its influence on the inspiration of its ownersFrom the designers of international fashion houses, to reformulate ideas in a bold, innovative way and employ it To serve the methods of presentation and use it as an ad material to promote marketing and open new horizons for products with a new vision.It is in this spirit that the research topic was thought out so as to allow the garment industry to strengthenDesign ideas, by devising bold presentation methods and introducing innovative materials with a visionDownload fantasy. By supporting the profession of illustrator, to attract consumers and promote this industry in Egypt
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
127
147
https://mjaf.journals.ekb.eg/article_116185_b672942073024870b36028642a9754b3.pdf
dx.doi.org/10.21608/mjaf.2020.33664.1673
the aesthetics of Arabic calligraphy as a unique language in the contemporary design of interior architecture
Dalia
Fouad Mahmoud Attia
High institute of applied arts - 6th of October
author
text
article
2020
ara
Summary: Introduction: throughout the ages, all civilizations has considered writing, symbols and lines to show and beautify the details of internal and external architecture, and we find the Islamic civilization had used all types and forms of Arabic calligraphy, while ensuring the adequacy of the written texts of the function of the establishment. Arabic calligraphy had been used with various materials such as stone, wood, glass, copper and others, and have always been associated with the plant or geometric ornaments that are famous for Islamic art. The Arabic calligraphy is associated with internal or external architecture in a number of forms, including function, proportionality and balance, where the formation of The Arabic calligraphy falls under the concept of rhythms of geometry and harmonious proportions. In this paper, the value of The Arabic calligraphy will be clarified as one of the most important elements of modern design thought. For some of the designs inspired by the interior architecture and analysis them.keywords : integration mechanisms - functional standards - the aesthetic standards Problem: attempting to distort the heritage and instill new concepts to destabilize the societies and the characteristics of the Arab societies - requires adherence to the material and moral heritage to strengthen the cultural heritage and document its strengths.Goals : clarify some of the characteristics and values of visual and formative The Arabic calligraphy, which enables it to compete and stay as one of the vocabulary of design thought in general and the design of internal and external architecture in particular.Research importance : emphasizing the importance of the cultural heritage of the communities as a language of communication seeking to use the study as an effective and reference tool for ways to use The Arabic calligraphy in internal and external architecture.Results: the use of Arabic calligraphy in the internal and external architecture establishes the feeling of Arab identity the application of Arabic calligraphy as one of the vocabulary of internal and external architecture leads to the depth of functional and aesthetic color
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
148
169
https://mjaf.journals.ekb.eg/article_116186_14db042da119083f8da38eb39eb00c4c.pdf
dx.doi.org/10.21608/mjaf.2019.15703.1267
Printed Design of Water Polo Suits
Doaa
Khalil
Textile printing, dyeing, and preparation - Helwan University
author
Mohamed
Mhd. Ibrahim Jafar
An international instructor and instructor in swimming and water polo training at the British Academy of
Training and Scientific Research and the Syrian Swimming Federation.
author
text
article
2020
ara
The rapid development of water polo sport on the technical and tactical performance level with the development of the equipment of this sport and the sportswear worn by players in the water to comply with the increasing requirements of speed and strength of movement in the matches, which required highlighting the features of this change in the development and shape and material of the suit and its design pattern, and here the aim of the research was to study the historical development of water polo' suit throughout the past decades with artistic analysis of some printed designs models of water polo suit in terms of used shapes and color groups, and get to know the opinions of the Egyptian consumer segment (Egyptian players) to determine the most popular and demanded designs in the Egyptian markets.The researchers used the descriptive method in a survey to collect historical data, where the research provided a comprehensive view of the historical development of water polo players' suit with an illustrated graph of the form of suit over different stages, along with a closed questionnaire that was presented to a wide segment of water polo players In the Egyptian clubs who practice this sport and they numbered (390) players in different age groups (16.6 ± 3.4 years), they represented the consumer segment in order to get acquainted with their opinions in determining the most common designs, shapes and the most requested color groups that should be used during designing the printed suit for teams and the national teams.The researchers recommended to take advantage of this research results and use them as applied guidelines for those who are interested in this sport and those who are working in the field of design and textile printing to show the importance of how to choose different types of suit's designs and colors according to market requirements and consumer inclinations (for the most common and demanding designs). They also recommended the Department of Textile Printing, Dyeing and Finishing of the Faculty of Applied Arts "The pioneering department in the fields of designing and printing textiles in Egypt" to participate in designing and printing of water polo suits.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
170
199
https://mjaf.journals.ekb.eg/article_116187_4fe173311bc26cca0ee6b8c3834b7bdc.pdf
dx.doi.org/10.21608/mjaf.2020.23795.1509
The importance of materials in developing creative behavior and technical skills for interior design students
(executive experimental study)
zakaria
saeed
Interior Design,Faculty of Applied Arts,Helwan University
author
text
article
2020
ara
Abstract:The research dealt with a problem that is considered one of the most important problems of university education in some countries, which is linking theoretical aspects to the executive and actual application side, and the research tried to activate this system to integrate with all its requirements to achieve the basic goal of the educational process. The absence of students from practicing the profession in its executive field loses them the link between what they study in theory and did not see it in practice, including technology in all its definitions of materials, processes, structures and many procedures for implementation and application. Therefore, the research sought to activate that issue and try to apply it effectively with students of internal design, as it is a practical specialisation and from the basis of specialisation practical training, hence the importance of research that calls for the necessity of integration between the theoretical side and the applied side, and to identify technological aspects through implementation and to experience the atmosphere of practicing the process by going through an applied experience in which students participate. And through what was new to the nature of the Kingdom of Saudi Arabia, from a cultural and social change, and entering the entertainment side of social life, as well as the spread and expansion of public parks, these developments were exploited and the executive project was presented to students, taking the scientific stages that included the theoretical side and the applied aspects of completing and implementing the project, and reaching the basics and requirements of the curriculum that raise students’ capabilities and skills in the technical side through follow-up and actual practice in the work environment and executive implementation.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
200
221
https://mjaf.journals.ekb.eg/article_116188_871d4bfdfb92fbf4286b7ec4e459179e.pdf
dx.doi.org/10.21608/mjaf.2020.24551.1526
Political Advertising in Egypt after 30 June 2013 Revolution
Analysis Study on Presidential Election 2014/ 2018
Sara
Gaber
Higher Institute of Applied Arts - 6 October City
author
text
article
2020
ara
Introduction:Political advertising is one of the different and different forms of communication messages as a competing advertising message to two opposing parties in the political arena. This is evident in the presidential election campaigns in which each candidate seeks to demonstrate his political program and objectives using different means of communication, in order to achieve the primary goal of winning votes.At the beginning of the second decade of the twenty-first century, Egypt witnessed two revolutions that changed Egypt's political, economic and social form, the first on January 25, 2011, and the second on June 30, 2013. The main objective of the two revolutions was one; After the second revolution on June 30, 2013, Egypt moved to a new stage in its political, economic and social life, where it set a map for the future, including the amendment of the Egyptian constitution, and the holding of presidential elections, which was already in June 2014, and the third stage of this map Egypt's parliament is disappointed, and Egypt has completed a three-way map. The 2018 presidential elections are the fourth multi-presidential elections in the history of Egypt and the third presidential elections after the January 25 revolution.Research Objective:The research aims to study the political declaration in Egypt after the revolution of June 30, as it is the most important means of electoral propaganda in the presidential elections in light of the multiplicity of advertising messages for candidates in the elections of 2014 and 2018.Research problem:Political advertising is a form of advertising that may be almost unknown to many, despite its importance for a fundamental influence in changing the behavior and attitudes of voters.The research problem is summarized by answering the following questions:1. What is the importance of the political declaration during the Egyptian presidential elections?2. What are the elements of political advertising as a communication process aimed to influencing recipients?3. Is political advertising an advertising campaign or is it an independent concept?Research Methodology:The research follows the descriptive approach supported by an analytical study by describing and analyzing a selection of political declarations for the candidates for the presidential elections in Egypt in 2014/2018.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
222
235
https://mjaf.journals.ekb.eg/article_116189_ee5990fe7bee88922b1bef1851fb7142.pdf
dx.doi.org/10.21608/mjaf.2020.20822.1417
Advertising and family relations in the light of sociology theories
rania ezzat
amin
October university for modern sciences and arts
author
Samar
Abou Donia
Applied Arts - Helwan University
author
Dina
Abboud
Associate Professor- Advertising Department
Faculty of Applied Arts- Helwan University
Cairo- Egypt
author
text
article
2020
ara
Advertising has a major and vital role in our society, as the share of advertisements seen by the consumer in many advertising media is very large, and most of them may carry direct or indirect advertising messages, either positive or negative that effect to our customs and social traditions and Egyptian culture. The customer imitates everything he sees in these ads, and this happens in the absence of censorship by the authorities concerned, the customer watching these different ads and gain many behaviors which is different to our social traditions, What we see daily in our social and family relationships, whether positive or negative, is the best proof of the changes and transformations taking place within society, advertising a major role in this societal behavioral change, whether the family or community level. The need for attention to family social relations has increased as a result of the negative effects that have spread in our societies and the occurrence of a defect in these relations, so there is a need to give more attention to the messages that ads contained and the need to integrate the positive values in these messages, and activate the role of positive advertising in the community to promote positive family social relations. The research focused on activating the role of advertising and its advertising messages (direct or indirect) to enhance positive family social relations through research and analysis samples of advertisements to identify social and intellectual traditions. Sociologists look at society in different ways. Some of them see society mainly as a stable and continuous unit. Their minds imply the survival of the family, religion and other social systems, and a second team looks at society as consisting of several universities grappling and competing for scarce resources. In the opinion of a third team, the most striking aspects of the social world are the daily routine interactions between individuals, and these three opinions are the most common among sociologists and they are perspectives: functional, conflictual, and interactive, respectively, and we will address them in detail in this research.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
236
253
https://mjaf.journals.ekb.eg/article_116190_ca007907d75e4db9daa1c2180e5599a6.pdf
dx.doi.org/10.21608/mjaf.2020.21665.1448
Optical design and its impact on developing textile technology
sehsm
Ali elbadry
Najran university
author
text
article
2020
ara
The textile industry has undergone a paradigm shift due to scientific and technological advances that have transformed many aspects of life in the world. And interest in research that is developing in this industry, either to achieve tangible economic benefit, or to apply job performance properties, either through the method of implementation or the use of new materials with new features and characteristics. Where the material plays an important role, whether natural or industrial, and each material has its own advantages and characteristics that suit the end use. There has been recent great progress in the textile industry using the optical material made of optical fibers and has been produced in many forms and different uses. The researcher sees the lack of the optical material design process to innovate and renew in use despite the fact that it performs many different functional purposes. And the lack of scientific and practical studies concerning optical fibers, despite their use in various types of textiles.The designer combines technology and art in several basic stages in the design process that are interrelated and not separate from one another. Some of them include logical design analysis, and some that depend on experience in decision-making, both of which have the same importance, depending on the degree of complexity of the material. What the design needs is much more intelligence than manual skill.Therefore, the researcher discussed the methods and stages of producing a new type of optical fabric that has aesthetic properties and utilitarian value. And achieving an innovative technological method in the field of fabrics through the optical fiber properties used to highlight the technical and aesthetic values of the product.The researcher has made a study to design the optical material that corresponds to the possibility of its implementation and production in aesthetic way to overcome the problems facing the designer through innovative design solutions and the method of implementation, which requires the designer experience, skill and practice.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
254
271
https://mjaf.journals.ekb.eg/article_116191_8eee6bd96748330433d198e69f66516d.pdf
dx.doi.org/10.21608/mjaf.2020.20503.1483
Using Nanotechnology To Improve The Healthcare clothing Performance
Eman
Ali
Faculty of Applied Arts
author
Naglaa
Teama
Faculty of Applied Arts, Damietta University
author
Saleh
Kaytbay
Faculty Of Engineering
author
Ahmed
ELbarbary
Benha University
author
text
article
2020
ara
This research aims to take advantage of the nanotechnology technique to improve the functional performance of therapeutic clothing. The study was conducted using nanometric graphene material, which was prepared using the modified Hummer method to produce graphene oxide and then the thermal reduction to convert the graphene oxide into graphene and perform tests on it, then it is treated Yarns used with a concentration of (0.10%) for each of the treatments using dye and cloth using printing, on six samples of yarns (100% cotton - polyester blended cotton - lycra mixed cotton - polyester - bamboo) and (single jersey fabric) and the initial results yielded The best samples are the bell cloth and the lowest samples are the 100% cotton sample. Through these results, the bell fabric was chosen for use in the study using five different concentrations of nanometer graphene (0.7% - 0.10% - 0.13% - 0.16% - 0.20% ) To treat knitted (bell) woven knitting fabrics that consist of 50% cotton and 50% polyester blends, then perform laboratory tests: square meter weight - fabric permeability of water - air permeability - electrical conductivity - bacteria resistance - resistance to friction, in order to know the change In the properties of treated fabric and to determine the best concentration of nanometric graphene, a For the results, the best concentrations are (0.2%), which is applied in the treatment of the cloth under study with nanometric graphene, where electrical conductivity, bacterial resistance, and resistance to friction gain them, and then they are suitable for clothes to stimulate the muscles. In order for graphene to perform the required performance to stimulate the muscles, a device was made using the Arduino Nano. To cause the required vibrations on the sleeve in order for the treatment to take place in the desired manner.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
272
292
https://mjaf.journals.ekb.eg/article_116192_ae37b6de6d3c0a392c1bddd2f68a4c42.pdf
dx.doi.org/10.21608/mjaf.2020.22301.1477
Use advertising as a communication tool to overcome product harm crisis through image restore theory of institution
mai
hassan
Faculty of Applied Arts
author
attyat
Mohamed el gabry
Faculty of Applied Arts, Helwan University
author
Samar
Abou Donia
Applied Arts - Helwan University
author
text
article
2020
ara
Once product harm crisis occurs, the institution focuses on managing open relationships with all audiences and the various media where we find a very big role in dealing with the events of the crisis, The institution can make a perfect relationship to communicate with all the parties concerned by using advertising to convey a direct message by quick and efficient way, Enterprise advertising is of great importance before and after a product harm crisis, Advertising before the crisis can leave a significant positive impact for the brand in the market, as it can mitigate the harmful effects on the future of the organization in sales and cash flows, and this enhances investor confidence in the horizons of the affected institution, and advertisements have an important role in influencing consumer expectations, for large advertising spending Before the crisis can lead to high expectations about product quality.After the institutions were exposed to large waves of negative criticism and crises, the researchers called for greater integration of institutional communication strategies and the use of the theory of mental image recovery, to improve the long-term reputation of the institution, and communication strategies have evolved to meet these challenges, so the role of institutional advertising has gradually expanded beyond the purposes Promotional.So, it aims to create a positive attitude and improve positive feelings directly towards the institution in the eyes of consumers, and the organization’s announcements are of particular importance at the time of the crisis, because it allows institutions to provide quick responses to the crisis with a unified voice while presenting its various messages in an organized manner through many multiple communication channels, so it happens Communicate directly with a large number of audiences, so we find the Foundation’s ads of great strategic value in the context of communicating with crises.and Displays Successful experience of the Toyota Foundation to manage the product harm crisis, And applying image restore theory, And how to use advertising as an effective means of communication with the masses of the institution, The broadcast of special advertising messages to correct the impressions and negative effects of the crisis in an attractive and creative form, At the end of the research analyzed some models of product harm crisis suffered by some Egyptian institutions.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
293
316
https://mjaf.journals.ekb.eg/article_116193_ef257c949c753fbc399660684ecc84c5.pdf
dx.doi.org/10.21608/mjaf.2020.21835.1458
Effectiveness of Lycra material in improving the comfort properties of shirt
Ghada
Barakat
Apparel Department,Faculty of Applied Arts, Helwan University,Giza,Egypt
author
Uosery
Rashad
Textile Department, Faculty of Applied Arts, Helwan University, Giza, Egypt
author
text
article
2020
ara
The quality of textile products is measured according to the ability of the product to meet the requirements of use, and its ability to provide clothing comfort to the consumer resulting from many interactions between psychological and physiological factors, which is a state of satisfaction as a result of physiological, psychological and physical balance between a person's clothing and the surrounding environment. Where the characteristics of clothing comfort are closely related to the type of material used in the clothing fabric, as the type of material has an important role in determining the characteristics of the product, and its suitability for the final use. Therefore, this research aims to improve the comfort properties of men's shirt fabrics by using lycra material in wefts with cotton wefts. To achieve this, 9 samples of woven fabrics were produced, using cotton wefts from no. (30/2) and welds of lycra from tiger 20. , 30 and 40 English, and arranged 1 Lycra weft: 1 cotton weft, and 1 Lycra weft: 3 cotton weft, 1 Lycra weft: 5 cotton weft, using 1/1 plain tissue composition for all samples. The samples were tested on weight, thickness, air permeability, water absorption time, and the fabric's resistance to wrinkle, all of which tests give indications of how well these fabrics achieve the physiological and psychological comfort of the consumer. Tensile strength and elongation were also tested for warp, weft, friction, and tuber. All of them are tests used as an indication of the product's functional characteristics (durability, consumption life). The results showed that the best sample that achieves the best job performance as well as clothing comfort is the sample no. (9) in which the Lycra weft from no. 20 was used, and the arrangement of the Weft 1 Lycra: 5 cotton.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
317
331
https://mjaf.journals.ekb.eg/article_116194_992a1febd4f1d22c97ce2761962b45f2.pdf
dx.doi.org/10.21608/mjaf.2020.20813.1425
Studying The Evolution of Lighting units Techniques in Islamic Art
Mona
Gabr
Faculty of Applied Arts
author
Faisal
Said Ahmed
Professor and Head of Department of Sculpture, architectural formation and restoration department, Faculty of Applied Arts, Damietta University, Egypt.
author
Ahmed
Hassan El shafaei
Lecturer in Sculpture, architectural formation and restoration department, Faculty of Applied Arts, Damietta University, Egypt.
author
text
article
2020
ara
Lighting is one of the main pillars of life, and since the sun is the main source of natural lighting that can not live without human, industrial lighting was also one of the inventions that have become one of the most important elements of life, where it can compensate the human sunlight in the indoor and when the sun goes down and Night comes. The Islamic civilization was the best evidence of the development of lighting methods, whether natural or industrial through the product of Islamic teachings and control of religious thought, which had a clear impact in the formation of apertures and the exploitation of light functionally and aesthetically, and the exploitation of the Islamic artist for natural lighting from sunlight through Exposed plates and courtyards that allow sunlight to enter the building as we find in the Mosque of Amr ibn al-Aas and the mosque of Ahmed bin Tulun. Inside the building, the architect bent on shakhaikha, al-madaoui, mashrabiya, solar and almagaf. This is about the exploitation of the Islamic artist for natural lighting. As for the industrial lighting units, the Islamic industrial lighting units were and still are very important in identifying the features of Islamic arts in Egypt and the Maghreb. The most important of these are the chandeliers, the ubiquitous and the waxes that dominated the industry, the most important of which are the "ways" for the formation of copper, silver and gold, and the "casting" for bronze. It was the product of the mixing of Islamic civilizations of a special character in the Maghreb, where the types of illuminations were known in various forms, including chandeliers, chandeliers, candlesticks and lamps, in addition to the pins that were used for lighting around the mosque, has been devoted to the care of these tools a person called stoker.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
332
346
https://mjaf.journals.ekb.eg/article_116195_5bcd9af83aa435a675f25368f86d700c.pdf
dx.doi.org/10.21608/mjaf.2019.16565.1313
Reflection of morphology of construction and Minimalism
mohammad
hamed dief-Allah
Interior Desigen and Furniture, applied arts, BSU,beni suef ,egypt
author
text
article
2020
ara
Reflection of morphology of construction and MinimalismAbstract Human coexistence With a collection of internal vacuum masses and external spaces Which is designed by the designer According to several considerations When collecting items and preparing every things you need Of processing ,measurement and Modification based on ideas And cumulative experiences With the aim of producing something new and special Performs his duties And Satisfied the goal of its design When we address the apparent side of the design We are communicating With morphology Specialist in the study of what is innovation in shapes And its relation to living organisms Natural phenomena and plants In addition to shapes and geometry old and its return recently modern Using the basic set of shapes Which share with each other To create configurations Which occupy space Composed in the first phase of spaces Turn in the next stage to the sizes Through which the Perception of stereotype of the design.We can therefore benefit With morphology of construction and reduction Which contained in its content What is Formal Formation From a philosophical point of view To develop solutions to problematic to form a Formal Formation The intellectual state of the design to create Design environment Coexist with the individual In a state of stability Functional ,aesthetic saturation and Psychological With the possibility of benefiting from interior design in Formal formation Which serves functional objectives.Key wards:Spatial mass - spatial space - morphology - construction - reduction - shape - designMorfology - .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
347
360
https://mjaf.journals.ekb.eg/article_116196_dde79fdc4fd151fb44accc4839913113.pdf
dx.doi.org/10.21608/mjaf.2019.16439.1304
A proposed methodology for design integration as one of the sustainable design goals for light metal construction
Mohamed Metwaly
Morsy
Design, Metal Furniture & Construction Dept, Faculty of applied arts, Helwan University
author
. Emad Shafik
Abd Elrahman
Design, Metal Furniture & Construction Dept, Faculty of applied arts, Helwan University
author
Ahmed Saied Gharieb
Elghannam
Ministry Of trade and industry
author
text
article
2020
ara
knowing that, the lightweight metal building is a critical field of the environmental practices in its designing and appling frame work. And according to the definition of the sustainable development it is an international direction for various countries. That's because of its importance for all levels in present and future situation, with its critical aims. which includes the environmental side, the economic side and the social side, and because both of the policy-makers and decision makers are facing the same International challenge which is facing the designer too, the decisions which is made by the designers became very important according to its effect on the environmental, the economic, and the social future through the results of the design. suggesting a methodology to make integration in the sustainable design for light metal building supports the designer to achieve the sustainable aims. As the lightweight metal building is a functional program which works in a complementary way through an alternative relations and reactions between its components, complementary is the integrity, And the complementary design is differ from the regular design in its interest of harmonious interaction and its good performance in different fields through complected relations between its pieces and functions,And this appears in the design of the light metal building in its relations between the functions of the building, its requirements that we should do, the relation between the components, different items for the building, the relation between the interior design of the building and the exterior form of it and the urban environment of the building,And given that the design should go through specific procedural stages. these stages have been developed and performed by alot of specialists. and they have proved that these performs could merge with the aims of sustainable design which is produced from the sustainability axes then it could activate according to complementary strategies to make a harmonious interaction and a good performance between the parts and the functions of the light metal building.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
361
373
https://mjaf.journals.ekb.eg/article_116197_ec8ccfbdacc423d256b8e5f578af2eb7.pdf
dx.doi.org/10.21608/mjaf.2020.22700.1485
Process obstructive variables to take advantage of the aesthetics of heritage models in the formulation of sculpted elements
Chayma
Saeed
Department of Architectural Carving and Forming - Applied Arts - Helwan University
author
Mohamed
Shahin
Department of sculpture and architectural formation, Faculty of applied Arts, University of Helwan
author
Marwan Abdu-Allah Hussien Ibrahim
Hussien
Sculpture and Architectural Formation Dept., Faculty of the Applied Arts , Helwan University
author
text
article
2020
ara
Heritage architectural styles constitute the civilizational value that affects successive generations. They are a mirror of contemporary culture, with all material and moral stocks that embody cultural and civilizational values and reflect a specific social and economic structure at every stage of history. From the historical point of view, the Egyptian civilization is replete with a great architectural heritage that appeared from the ancient Egyptian style and Marabal Qabti and ended with Islamic architecture, and this huge architectural heritage includes many interactions that formed these architectural styles. Through exposure to these models, the Islamic model was chosen, as it is the most closely related to the research objectives, as it is characterized by the beginning of simplification in dealing with the natural elements in an abstract style and conforming to the concepts of modern architectural vision, which led to the simplicity of dealing with these architectural elements, and this is considered one of the most important treatments to overcome the disruptive variables to benefit Aesthetics of Islamic style.There were obstacles to benefit from these values due to the variables arising from the development of contemporary civilization conditions and the difference in architectural thinking. This led to several ways to link the elements of heritage architecture with contemporary so that era variables do not constitute an obstacle to retain the heritage style with aesthetic value.The sculptor designer has a prominent role in addressing these variables to achieve consistency between the constituent elements of the interior architectural space and to reformulate the formation of those elements by shortening the intensity of details while preserving the aesthetic value to suit the requirements of the times. The research seeks to find design solutions to achieve harmony and consistency between the constituent components of the interior space.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
374
385
https://mjaf.journals.ekb.eg/article_116198_920936aa5fb1191a09381b16b34a03a7.pdf
dx.doi.org/10.21608/mjaf.2020.22894.1487
value and symbol in the heritage of Applied Amazigh art as a source of design innovation of printing Upholstery fabrics
Mohammed
Afify
Printing, Dyeing &amp; Finishing Textile
author
text
article
2020
ara
The artistic heritage of any nation is one of the most important factors that work for the establishment, continuation and survival of civilization throughout the ages, and applied arts are among the most important sources of reference materials (elements) that the designer can rely on in creating contemporary design ideas that match the general taste. The workers in the field of art and design have never stopped using the arts of ancient Egyptian heritage (Pharaonic - Coptic - Islamic) as well as the arts of ancient civilizations in the countries of Iraq, Andalusia, India, China, etc. In the search for sources to innovate the design of printing fabrics for furnishing. The research focuses on the artistic applied heritage of the Berbers in the Northwest African region, and the research aims to conduct a study of the Amazigh artistic applied heritage in the Arab Maghreb and the high aesthetic and symbolic values it contains and how to benefit from it in inspiring designs suitable for printing woven furnishing fabrics that contribute to enriching the General taste and attention to the aesthetic aspect in the field of printing furnishing fabrics. The research relies on the descriptive analytical approach to study the aesthetic and symbolic values of the decorative vocabulary component of the Amazigh artistic applied heritage, as well as the experimental approach to obtaining a set of innovative design ideas to print contemporary furnishing fabrics and suit public taste in light of oriental customs and traditions The researcher has reached many important results, including that the Amazigh (Berber) art heritage did not have a sufficient amount of study and research in the field of textile printing design, despite its distinguished aesthetic and symbolic values that could assist workers in the field of designing the printing of furnishing fabrics in creating ideas Renewable design, variety and suitable for oriental culture. The researcher recommends in-depth study and analysis of the elements of the Amazigh artistic heritage and making use of them in the field of textile printing design in general and the field of design for the printing of furnishing fabrics.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
386
406
https://mjaf.journals.ekb.eg/article_116199_beb165101953d229cf2c95544be4b781.pdf
dx.doi.org/10.21608/mjaf.2020.22200.1471
Reflecting the Optimization Theory and DigitalizationOn Applied Arts
Mostafa Abdel Khalek
Gaafar
Faculty of Applied Arts,6th of October University
author
text
article
2020
ara
The contemporary Applied Arts have encountered new types and techniques depending on digital applications. It was turning point to gain access to concepts and ideas of design and moreover design experiments processes, production, and prototype. Designers already depended on scale measures to express variables and values of design physical measures such as length, weight, strength of materials, textures..etc. It was not sufficient for other variables that high sought- after Applied Arts such as convenience, comfort, and beauty. Whatever applied arts designer was looking for other applications which contribute to find design solutions. Designers relied applied ergonomics and human measurements applications programs. Furthermore, applied arts products have been linked with functions and their high performance rate. All these required high techniques and standard parameters lead to typical design. High techniques will achieve and increase design ideas and experimental processes. The designer has to rely on digital parameters of the design activities which devolve to non-random design. The optimization theory corresponds to mathematical theory which commonly used in applied and engineering product design. Digitalization techniques affect the traditional applied arts, but we wonder if these digital techniques affect the creativity negatively or positively.*Optimal design results from experimental designs which subject to multi design processes and through digital parameters we can achieve optimal design.*Digital art accesses contemporary energies, but it is difficult to replace hand craft products with only digital methods.*Applied Arts educational subjects must include digital applications programs. Digital art work theme: The subject of digital art works is characterized by freedom, which is a feature of contemporary art the rule of choice is increasing the breadth of the traditional arts, and we may note the multiple and widespread areas in which computer and applied programs in general as its multiple capabilities and competencies allowed to cover a lot of diverse artistic subjects.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
407
418
https://mjaf.journals.ekb.eg/article_116200_a79f8f9422407420811419395cd4b3d3.pdf
dx.doi.org/10.21608/mjaf.2019.19652.1385
Design of Modern Clothing Inspired from Works of The Artist Omar El Nagdy
hanin
elezaby
garment . aPPLIED ARTS .DAMIETA
author
Naglaa
Teama
Faculty of Applied Arts, Damietta University
author
Eman
Elmehy
Fashion dept applied arts banha universty egypt
author
text
article
2020
ara
Fashion design is considered one of the industries that need continuous development in order to keep up with the continuous global developments. The designer must always strive for research and development so that he can express his personal talent as a designer. The quality of design is the basis. As for those feelings in color, value, font, surface values, areas, shapes, floor and design subject, and since fashion designing is an art in itself, it is considered one of the most important basic arts in different civilizations, as it reflects their cultures in the past and explains the characteristics of It is also one of the applied and decorative arts. Therefore, it is called the art of designing fashion, where the designer draws his designs from many sources that inspire him with more ideas, and these sources are surrounded by him. And to realize that it consists of the accumulation of several civilizations. Modern and contemporary Egyptian art can be as diverse as any work in the international art scene. This research deals with designing modern clothes inspired by the work of the Egyptian artist Omar Nagdy and producing designs characterized by modernity and at the same time the Egyptian character and the Egyptian character is clear and the study concluded that the proposed designs have achieved The degree of acceptance and success in light of the averages of specialists evaluation.A number of those designs inspired by the artist Omar El-Nagdy have been implemented, where a questionnaire directed to specialists in the field of clothing and textiles has been prepared to evaluate 10 designs inspired by the work of the artist Omar El-Nagdy in terms of the extent of the success of the paintings in enriching the designs. And make the necessary statistical analyzes to judge the executed designs.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
419
442
https://mjaf.journals.ekb.eg/article_116201_32b877f7a0042003f3b3dc248ca538b2.pdf
dx.doi.org/10.21608/mjaf.2020.21739.1456
Using the technology of separating the seven colors (Prinect) as a substitute for Pantone colors in the printing and packaging industry for its economy and improving the quality of the Final publication
hager
ahmed fahmin
Faculty of Applied Arts, Banha University
author
text
article
2020
ara
The printing, packaging and packaging industry is one of the leading industries on which many depend, and then there have been many researches and developments towards this subject, especially in the production of high-quality colors to attract consumer products, and trends have always been going to print basic colors and also Pantone colors, especially in the field Packaging, and in the Pantone color system is difficult to obtain the same tones by the client because the Pantone colors when mixing can occur an error rate, as well as the high cost of buying inks, it became necessary to resort to a technique that helps us a lot in harvesting L on the same colors and high quality and at a lower cost so that this does not reflect on the selling price of the product in the market or reflected on the competition. Which led us to the emergence of a new technology that facilitates us to obtain a color range similar to the Pantone colors, but in an easier way and lower costs is the technology Brink seven color system, a system that uses the basic colors CMYK in addition to three other colors are orange, green and blue. The three colors are from the group The 14 basic colors of the Pantone system, which were selected from this group and added to the four main colors CMYK to expand the color range to get the idea of the 7 colors and a total of 14 colors, which includes orange, green and blue cannot mix any of them and are Manufacturing each one Binging and put it directly in the packaging, And the delivery of the customer, as the Pantone system works in two ways the first way to choose a color from the total of 14 such as the choice of orange and in this case the customer buys this color in the required quantity and ends up with the second way choose a color has a number of the total of 4300 colors and in this case Color must be mixed with proportions of the total of 14 basic and this second method is that the system of 7 colors to end it work. The color separation in this technique is developed by programs that separate the design into seven printing colors
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
443
459
https://mjaf.journals.ekb.eg/article_116202_7d9297cd386c33c5c489954026abb962.pdf
dx.doi.org/10.21608/mjaf.2019.20035.1394
The added value in the advertisements of donations in the light of employing modern and multiple digital technological capabilities to develop creative and developmental thought
heba
fayad
the higher institute of applied arts- fifth statement
author
text
article
2020
ara
introductionDonation ads are one of the most important types of ads in society because they have an important role and impact as a development goal for various advertising organizations. This announcement aims to persuade intended beneficiaries to participate or donate to help develop the Foundation's resources. Recently, there has been tremendous technological development in the advertising field, which requires professionals to get out of the iteration cycle and feel bored while watching a donation. And arouse the passion of the recipient, and therefore, has a positive impact, which is obtaining the largest amount of donations to develop the resources of the declared institutions and meet their needs as a main goal, therefore attention was drawn to the use of QR technology, various digital programs, as well as the implementation of interactive advertising data for this purpose. Ad quality. Research problem- The great development that accompanied the digital technology contributed greatly in the field of advertisements, which indicates the benefit of the field and in a big positive way from this development in general and in advertisements for donations in particular. In addition, we ask Two questions: --How effective is modern and multi-digital technology on advertising donations?- What has modern digital technology added to advertisements of donations as an alternative to traditional methods? research importanceDue to the different technological changes in the modern era, specialists have to keep abreast of technology to present creative ideas for new types of advertisements of donations, so attention has been drawn to the use of different technologies to implement this type of advertising, so the importance of research comes through: -- To shed light on modern and multiple digital technology and make use of it in the field of advertisements of donations Research hypotheses:-Study the effectiveness of the various digital technologies that have been used to implement donations announcements to allow advertisers to exit the cycle of repetition and open creative horizonsMethodology and tools: - The researcher follows the analytical descriptive method. - Applied method. Key wordsAdvertising- Innovative Strategies - Multiple Digital Technology - Creative and developmental thought
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
460
474
https://mjaf.journals.ekb.eg/article_116203_5bd96bb39c0401621aa8bf429a5673b2.pdf
dx.doi.org/10.21608/mjaf.2020.22731.1486
the Artistic, Religious, And Magical Role Of Jewelery And Ornaments Throughout Ancient Egyption Times
Moataza
musallam Awad Allah Atia
Printing textile, deying and finishing/Applied arts/Helwan university/Egypt
author
Huda
Abd Alrahman Muhamed Alhady
Full-time Professor Of textile Design, texti Printing, Dyeing And Finishing FormerHead Of Department, Faculty Of Applied Arts, Helwan University.
author
Rafaat
Hassan Morsi Azzam
Full-time Professor Of Dying And Finishing Textile Printing, textile printing, Dyeing And Finishing Department, Facultyn Of Applied Arts, Helwan Universty.
author
Manal
Yosef Nageeb
Assistant Prof. Of Textile Design Printing, textile printing, dyeing and finishing department, Faculty Of Applied Arts, Banha University.
author
text
article
2020
ara
Ornament and toiletries played different roles besides their primary role in decoration for both men and women was their. Religious and magical importance to protect the wearer from bad. Jewelry making began in the ancient Egyptian ea of simple material such as branches of plants, shells and beads, and then the Egyptian jewelry acquired a skill in its industry using minerals in the middle kingdom. The jewelry industry evolved generation after generation until the emergence of artifacts that reflect the taste, experience, accuracy and skill of the Egyptian jewelry, including many types such as neck laces, bracelets, anklets, rings and earrings with inlaid with precious and semi-precious stone thus, the jewelry and a major role in the decoration, as well as their role as amulets and spells protect them and provide them protection from the mysterious evil forces that may harm them. Since the beginning of history, the ancient Egyptian has realized the value of jewelery and ornaments and fined them and knew their decorative value that show the beauty of the wearer Egyptian women, in particular, were fond of dressing and adornment in the types of decorations in search of what gives them charm and beauty.This is why the ancient Egyptian put jewelery around his neck, wrist, arms, legs, waist, and every weak part of his body, recognizing its religious and decorative value. The materials and colors used by ancient Egyptians to make jewelry varied from time to time In prehistoric times, shells, beads and ivory were used In the Middle Ages, the formulation culminated in the manufacture and blending of metals In the era of the modern state, Egypt opened to the Asian civilizations, which led to the production of pieces that still fascinate the eyes inlaid with precious stones, red agate, lapis lazuli and turquoise In later times, the jewelery was characterized by its heavy weight, inlaid with stones of different colors, and its designs bear symbolic meaning.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
475
489
https://mjaf.journals.ekb.eg/article_116428_36ce74573fa4ed85a8f7227d0e5ba28b.pdf
dx.doi.org/10.21608/mjaf.2019.17832.1344
Study of interior design and topology to use space in contemporary home
wessam
wessamhussin
high institute applied arts
author
text
article
2020
ara
Study of interior design and topology to use space in contemporary home.Research submitted toArabFourth international conference from 19-21 march.Heritage and identity “between creativity and innovation “.Participant nameProf. Wessam Hussein korny saadLecturer at the higher institute of applied arts 6th of October.Dr .wessamhussin@hotmail.comPreface Studying function in designing modern homes has become a must. This is because of Contemporary housing conditions in Small spaces for youth. By the appearance of small spaces, it has become a must to cope with the frequent changes of daily life. The function in designing modern home is a result of technological development. So, it gives larger space in home. It is possible to turn residential space according to the user needs. As a result, it allows some usage for small spaces to reshape spaces with changing time per day depending on the activity. Moreover, it is necessary to make it easy to change the design shape and its function to suit the future needs of the users. The importance of this interior design is shown in how it turns small spaces into multipurpose spaces. It also keep this smart home an economical one to simulate all the classes in the society. This is by design processing whether in interior design in spaces or design in furniture using technology and sustainable materials.The research problem: The problem lies in making sure of the possibility to use small spaces and the perfect solution to the interior design, holes design, flooring interior design and furniture design according to the small spaces in contemporary homes. The research Target: The target is to test and turn small spaces in contemporary home to multipurpose spaces and design innovations. It also aims to create new ideas in interior design and furniture by sustainable technological ways and smart design treatments of the interior spaces. -Theoretical research results and recommendations.-Key words : Design processors – Design – contemporary home.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
490
501
https://mjaf.journals.ekb.eg/article_116204_a25bd8696c2a2518bf4d9a9547cead75.pdf
dx.doi.org/10.21608/mjaf.2019.12716.1156
Using Intrinsic Values in Advertising Campaign: A Social Awareness Approach
Aliaa
Turafy
Mass communication department , Alsun &amp; mass communication faculty, Misr International University, Cairo, Egypt.
author
text
article
2020
ara
Materialistic values have become the primary status of most Egyptian society. This may be due to their attempts to satisfy some of their needs by owning things. Many institutions have been able to take advantage of this trend as a means of selling points, and even using the idea of the ego. Nowadays, the concept of corporate responsibility has been widespread and it can be defined as "the Foundation voluntarily by material, or moral contributions undertaken according to the response of the needs and expectations of its internal and external audiences". In addition, most institutions rely on advertising to advertise their products, services, or ideas. Accordingly, the importance of this research is attempting to add intrinsic values in advertising campaign design taking it as an advantage to play a social awareness role and achieve the communicative goals of the advertiser. Intrinsic values represent the value or meaning of the thing in itself, and the fundamental human values that emanate from the individual himself/herself and are not valuables, whereas these values serve the human benefit. The research aims to develop a strategy to help advertising campaigns use the intrinsic values which include the social, personal, and environmental values in the advertising campaign design to achieve first the advertiser’s aims and second the community service of the institution maintaining the moral framework as a social awareness edge for the target audience. The research follows the descriptive approach followed by an analytical study to describe and analyze the advertising campaigns of the Egyptian telecoms companies (Vodafone, Orange, Etisalat and We) as competitive companies offering the same services and trying to attract the target audience to achieve their communication goals. The analytical sample, will be the advertising campaigns for these institutions, which was broadcast in Ramadan 2018. Furthermore, it is a month of social and religious values for the audience and a season for organizations to prepare advertising campaigns every year. The intrinsic values used in these campaigns will be monitored to develop a strategy for the use of these values, thus validating the social awareness and communicative objectives of the advertiser. In addition, a questionnaire was distributed to a sample representing academics in the fields of media and advertising design to verify the results of the analytical study.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
502
531
https://mjaf.journals.ekb.eg/article_116205_75116ca6fdc32a181903bdf41759df8f.pdf
dx.doi.org/10.21608/mjaf.2019.19594.1381
The Impact Of Commercial Brand On Furniture Industry
Ahmed
Abd El-Azim
super studio company for designs and consulting
author
Hussain
Kamel elnabawy
Professor of design, former dean of the Faculty of Applied Arts - Faculty of Applied Arts, Helwan University
author
diaaeldin
tantawy
Interior Design Department, Faculty of Applied Arts, Helwan University
author
text
article
2020
ara
The research paper sheds light on concepts of marketing identity and brand building and the extent of impact on different marketing plans and mechanisms, as well as the benefit of the added value of the product through the confirmation of the brand identity, which helps to raise and enhance the product's marketing position, price and competitiveness The research also sheds light on one of the major international companies working in the manufacture and distribution of furniture around the world.and here we will spot on two main topics :-first : about branding - brand identity : through brand identity, we will know how a company seeks to convey its individuality and distinctiveness to all its relevant publics.- Brand Equity : through brand equity, we will know what is Brand equity as the added value with which a brand endows a product.-Second : Branding & Value - Reputation Value : through Reputation Value, we will know how Brand Cultures Shape Perceived Product Quality from an economic point of view, brands serve as containers of reputation.- Relationship Value : through Reputation Value, we will know how Brand Cultures Shape Relationship Perceptions Brands also communicate that the firm producing the product can be trusted to act as a long-term partner that will flexibly respond to future customer needs.And finally we will put a spot on a real case of an important study :In this part the researcher spot on IKEA as case study of importance of branding.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
532
540
https://mjaf.journals.ekb.eg/article_116206_9e9f9dbb5a201b9fd88679d26b08b906.pdf
dx.doi.org/10.21608/mjaf.2019.18045.1353
Arts of Children in the remote areas in Sinai as a source of inspiration for printed textile design of children
Noha
Soultan
faculty of Applied Arts -Beni-Suef University
author
text
article
2020
ara
Children in remote areas suffer from deprivation in many services, including cultural, artistic and creative activities, whereas, the support of children talents is a wealth and a factor of the renaissance of their societies, also the environment has a direct impact on children's creativity in these areas, which can be a rich source for textile printing designs of children, this research focused on supporting group of children from one of the remote coastal areas in Egypt in Sinai and the impact of the beauty of fertile coastal nature on their creativity and Benefiting from it as a source of inspiration for designing children's fabrics. the research problem is: How can we benefit from the arts of children in Egyptian remote areas in Sinai as a source of inspiration for printing designs for children's textiles?,The research aims to: discover and support children artistic talent in remote area in Sinai by workshops, achieving artistic analytical study of the aesthetic values of their art, Achieve a group of textile printing designs derived from their art and a questionnaire to know the extent to which these designs are accepted by children users.The importance of this research is to discover and support children talent of arts in remote area of Sinai and to benefit from their arts in the field of designing children's printed textile. Research methodology :Experimental method by a workshop with sample of children in Sinai to achieve art works inspired from their environment, Analytical method to children drawings(aesthetic values of line, color, modification).An Application by achieving a group of printing textile designs inspired from children drawings.A questionnaire to a children as a user research results confirms that Motivating children from remote areas has positive results in developing artistic talent fo children and to the designer in identifying child's favorite artistic features in designing children's fabrics, the importance of approaching the children's world and understanding its requirements is one of the important pillars of the designer, revealed questionnaire that children prefer designs with artistic and decorative elements that are inspired by their drawings from their environment and their imagination. Keywords: child drawings- remote areas- innate creativity.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
541
556
https://mjaf.journals.ekb.eg/article_116207_a5113aa95d7c79b0e79da0878983e0db.pdf
dx.doi.org/10.21608/mjaf.2020.27054.1562
Innovation in a bed assembly unit design to reduce the symptoms of GERD and Snoring during sleep.
haitham
ibrahim elhadidy
Damietta university - faculty of applied arts
author
Sarah
Fahmy
Interior design and furniture , Faculty of Applied Arts,Damietta University,Egypt
author
text
article
2020
ara
Abstract.Stomach acid reflux disease (GERD) and esophagus reflux are classified as widespread diseases in Egypt and the Arab world as some of the most widespread gastrointestinal tract disorders. These disorders result in symptoms such as disturbing voices during sleep periods (snoring). Studies show that both men and women of all ages experience an increase in cases of esophageal reflux, whether temporary, intermittent, or permanent reflux.It has been shown that the middle-aged group is the most vulnerable to the disease, and the cost of treatment is estimated to about $ 5.4 billion annually, which leads to negative repercussions on the national economies. (ElMestekawy: 2019)The bed in Egypt and the Arab world is characterized by perseverance and incapability to adjust its level, (ElMestekawy: 2014), Physicians advise patients to raise the back of the bed to alleviate the symptoms of esophageal reflux during sleep so as not to cause suffocation to the sleeping person, which in turn leads to the elimination of snoring sounds during sleep, and when raising the sleeping person’s back with cushions due to the stability of the bed position at home, this resulted in an increased feeling of fatigue after sleeping for sufficient periods of time for rest, causing back pain and neck tension.Hence, the designer had to step in to solve part of the problem, which is adjusting the bed horizontal axis to get an ideal sleeping position for patients so that the back of the bed can be tilted and moved according to the weight and size of the sleeping person, such as medical beds in hospitals and medical clinics, but in a different way and easier to use in order to reduce pains suffered by patients.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
557
568
https://mjaf.journals.ekb.eg/article_116208_1da00ae2b5a0abf768b0697afc7f96d9.pdf
dx.doi.org/10.21608/mjaf.2020.24085.1517
The compatibility between some the materials used in cleaning to improve their effectiveness in cleaning oil paintings
Ahmed
Mamdouh Zaki
Fine arts Faculty - Alexandria University
author
text
article
2020
ara
This study examined the compatibility of some cleaning materials to reach compounds that are more effective and help to raise the efficiency rates of cleaning stains from the surface of oil paintings. The researcher has identified some types of cleaning materials that will be used in the study (Gel Voo – Crotex S230 – Vanis). He also performed the necessary examination on the painting in study before starting the cleaning and restoration operations, and the spread of dust stains, soot, fatty stains, acidity, and fungi stains was noted. The previous materials were applied single without adding them to other materials or preparing a mixture between two types of them in cleaning treatments and stain removal. The treatment was repeated three times, which confirmed this method to obtain a better result in cleaning and stains removal. And when applying cleaning compounds that were mixed more than one cleaning substance in varying proportions, it gave a result of cleaning and removing stains more effectiveness and higher quality than its counterparts. The ratios and rates of cleaning for these compounds were from the following ( Voor Gel + Lipase Enzyme + Zinc 95% - Crotex S230 85% -Vanis + Gel + Lipase 85%). From here it is clear that the study solves a basic problem which is the weakness of the effectiveness of some materials in the efficiency of the processes of cleaning oil paintings when used alone . The aim of the study is to achieve compatibility among some cleaning materials to improve the effectiveness and efficiency of oil painting cleaning operations. On the above , the importance of research returns in achieving the quality and effectiveness of cleaning operations to maintain oil paintings by maximizing the optimum use of mixing a number of materials by arriving at more effective compounds and efficient . From here we can define the limits of the research in achieving the quality and effectiveness of cleaning operations to maintain oil paintings by maximizing the optimal use of mixing a number of materials by arriving at more effective and efficient compounds. The study methodology has followed the experimental approach through studying the effectiveness of the application of some modified compounds in cleaning The stains and the dirty appearance, by mixing with some cleaning materials and applying them to the painting of the study
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
569
581
https://mjaf.journals.ekb.eg/article_116209_7973885cc56286a6e2f0481c8716dae9.pdf
dx.doi.org/10.21608/mjaf.2020.21924.1463
Incorporation of some modern administrative theories to reduce school administrative pressure in art education
lamiaa
elmhdy
facality of art education
author
text
article
2020
ara
The current era is called the era of knowledge economy where the revolution is amazing in the field of information, communication and technologies. Therefore, developing countries sought to benefit from this information revolution to serve their communities and develop them and overcome the challenges they face by employing educational models based on the Internet such as e-learning and integration with educational systems, which called To apply the integrated learning system in Egypt to the first year secondary school students in the academic year 2018/2019, which blends the classroom learning with e-learning, with the absence of technical education decision on this system has been a qualitative training for some teachers tide Ares secondary in the basic courses of how to deal with the application of integrated learning strategy with the absence of the role of technical education teacher in this area, which necessitated the current stage, in addition to the reduction of technical education classes for the first grade of secondary to one class instead of two classes with the technical education curriculum for the first grade of secondary as it is Without increasing or decreasing the correlation of this reality with the application of integrated learning, it was necessary for artistic education to have a role in the era of progress and develop strategies applied to teach art in schools to keep pace with progress and not reduce the marginalization of the role of artistic education, especially that art education The problem of research revolves around the possibility of employing social constructivist theory in the preparation of the concept of integrated learning as an approach to teaching art in the secondary stage and the research aims to employ social constructivist theory in the preparation Concept of integrated learning as an approach to teaching art in the secondary stage. Identifying the obstacles that prevent the application of integrated learning in learning the technical education of the secondary stage. Determining the skills needed to employ the integrated learning among the technical education teachers in secondary education. Or art in the transfer of life experiences to students of the first grade of secondary. And build technical expertise through integrated learning for students of the first grade of secondary. And the use of art to serve the community and the student based on the thought and philosophy of social constructivist theory. And used in the research questionnaires Caddiat first research
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
582
605
https://mjaf.journals.ekb.eg/article_116210_5e63035fcf6c2e14a9669b8da003c751.pdf
dx.doi.org/10.21608/mjaf.2020.22242.1473
The Application mechanisms of the practice-based education strategy on raising the student's Skill capabilities " an applied study of 3D Visualization course"
Mohamed
Elhamahmy
Media, Faculty of Applied Arts , University of Badr, Badr City , Egypt
author
text
article
2020
ara
The practice-based learning experiences are largely those that have brought humanity to this phase of its development. Which means that the development of occupational competence and the generation of new ideas have depended upon specialized programs within educational institutions or research within universities that’s based on practice. the capacity development processes through practice-based experiences and through engagement in those experiences. Design education is a process oriented and structured to build an innovative personality with special knowledge and skills to generate ideas, solve problems and make decisions in an innovative way. The designer combines excellence in his aesthetic perceptions and competence in possessing technical knowledge and the logic of dealing with information on functional, environmental and humanitarian factors.The research problem emanates from the need to identify of the application mechanisms of practice-based education and its role in promoting the student creative aspects through an applied study on "3D Visualization" course in design education. So the research aims to explore the impact of the application of the practice-based education strategy on raising students' skills. Through an applied study on 3D Visualization course for students of the Faculty of Arts and Design at the of October University for Modern Science and Arts (MSA) for the academic year 2017/2018. The research concludes that practice-based education strategy provides a complete framework of goals in a critical reference framework to achieve the required outputs. The practice in 3D visualization course has facilitated students' involvement and responsibilities towards their learning and towards building their creativity in art and design
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
606
617
https://mjaf.journals.ekb.eg/article_116211_8966ef3898a10c7bfea389560ead0260.pdf
dx.doi.org/10.21608/mjaf.2020.19879.1392
Gilding Technique and Conservation of A Gilded
Greco-Roman Cartonnage in Hurghada Museum.
Gehan
Adel
Lecturer of Archeology Restoration _ Faculty of Archeology- Luxor University
author
text
article
2020
ara
Hurghada museum includes a gilded cartonnage related to Greco-roman period from Hawara, Fayoum governorate. This gilded cartonnage suffers from many deterioration phenomena, for example presence of cracks, micro cracks, completing of missing parts using epoxy resin as a previous restoration, and missing parts in the gilding layer. Examinations and Analysis were carried out by optical microscopy (LOM), Scanning Electron Microscopy (SEM) equipped with an energy dispersive X-ray detector (EDX), X-ray diffraction (XRD), and Fourier trans-form infrared spectroscopes (FTIR). EDX and XRD analysis show that the gilding layer is a gold leaf which includes gold as a principal component. It showed that the thickness of gold leaf is about 0.05 to 0.10 mm. The XRD analysis of the gilding layer sample showed that, it consists of gold, calcite and gypsum minerals. XRD analysis of the red - pink color revealed that it is red-lead Pb3O4.( lead tetroxide), in addition of calcite and gypsum minerals. The analysis result of the brown color showed that it consists of hematite besides calcite and gypsum minerals. All samples included a ground layer of the cartonnage so that, calcite and gypsum minerals related to the Preparatory layer. FTIR results show that animal glue has been used as a pigment medium and a cohesion material for pigments and the gilding layer. The treatment and conservation plan of the gilded cartonnage includes mechanical and chemical cleaning, injection of cracks and micro cracks; completion the missing parts in colored and gilded parts, consolidating the fragile parts using paraloid-B72 (3%). Plexiglas has been used in display process of the gilded cartonnage in Hurghada museum.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
618
632
https://mjaf.journals.ekb.eg/article_116212_8db14c1cc49225938fbf75ca943abf39.pdf
dx.doi.org/10.21608/mjaf.2020.29504.1604
Eyvan Türbesi In Anatolia during the Seljuk and beyliks period
Hala
Ahmed
Department of Archaeology and Civilization, Faculty of Arts, Helwan university, Egypt
author
text
article
2020
ara
Iwan or Eyvan is an architectural unit with three sides closed and one side entirely open with ahuge Arch, Islamic Architecture used Iwan In Mosques, madrasas, khans, Bimarstans, Zawaiya, Khanqa and a lot of other buildings, Iwan was also used as Funeral unit which was known as Eyvan turbe, it consists of two chambers: Iwan chamber and Mummies chamber, Such iwans have a rectangular space and are often opened from outside with a huge pointed or semicircular arch. They could also have a small and simple mihrab and some square-shaped or embrasure windows, Despite Eyvan turbe was common in turkey and has spread throughout Anatolia in Konya, Kayseri, Amasia, Afyon, tokkat, but were very rare outside Anatolia, Despite the simplicity of planning this type of shrines, it is considered one of the most famous layouts of funerary architecture. The Rum Seljuks dynasty was the golden era of the spread of the Eyvan Türbesi style, particularly in the seventh century AH, the thirteenth century CE, followed by the Beys Dynasty (the Turkmen Beyliks) but it was not preferred by the Ottomans. The importance of the research in shedding light on that unique type of mausoleums which were common in Anatolia and did not spread anywhere else except in Egypt; where there are two examples: Sadat al-Tha'alba (613 H / 1276 AD) and Alsnjan turbe, However, such a style was not popular in Sham and the Arab Maghreb, and try to identify the most important features And the Architectural Elements of this type of Shrines.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
633
659
https://mjaf.journals.ekb.eg/article_116213_8cad99615e8bb9c4b1415eaedd286dae.pdf
dx.doi.org/10.21608/mjaf.2020.23428.1495
Ontology of Folk knowledge Among Lake Fishermen in Suez Governorate. “The Village of Kabreet El Mafariq as a Modle”
soad
osman
Sociology, girls faculty, Ain shams, Cairo, Egypt
author
text
article
2020
ara
The importance of the study is the interest in the field of folk knowledge, an area that has not received sufficient attention. While scholars have often focused on other areas and themes of intangible cultural heritage such as customs, beliefs, and folk arts, interest of folk knowledge - at least at the local level - has diminished, despite its importance and usefulness to most human life activities. The study aims to draw attention to the importance of studying folk knowledge in all types of our Arab communities in order to benefit from it in achieving developmental goals. The study seeks to monitor, analyze and interpret the folk knowledge of some lake fishermen as a model that illustrates the important and depth of this knowledge and the importance of preserving it because of its meanings, values and skills that contribute to development. The problem of research is determined in the study of folk knowledge related to fishing activity in lakes in an Egyptian village, in the light of a conceptual relationship between the concepts of folk knowledge, ecology, ontology, and fishing. The research methodology is concerned with the ecological dimensions and the ontology of folk knowledge, and the use of the anthropological approach with its most important tools of observation, informants, and in-depth interviews to study cases of fishermen in one of our Egyptian communities. The research is divided into two parts, the first of which deals with the research methodology and includes the most important concepts, literature of folk knowledge in fishing, and the anthropological approach and tools. The second part deals with the results of the field study, divided into folk knowledge of fish species and their locations, and then knowledge of cosmic phenomena affecting fishing activity.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
660
678
https://mjaf.journals.ekb.eg/article_116214_5e50bb55e51866bf2ed9f2cdee9b5e5c.pdf
dx.doi.org/10.21608/mjaf.2019.19919.1391
The laser technology and it’s applications in the copper metal embroidery threads cleaning and treatment field – Analytical experimental study
dalia
abdelall
Head of the Department of the first restoration of organic antiquities at the Great Egyptian Museum and lecturer of treatment and maintenance of textiles Faculty of Archeology - Zagazig University
author
Yaseen
Zidan
Professor of restoration and conservation Faculty of Archeology Cairo University And Former head of restoration Departments Faculty of
author
text
article
2020
ara
The great development Encouraged the use of laser applications for the treatment and restoration of the copper metal threads embroidery textiles with safety technology without the use of any chemicals or solutions so we select this experimental study as the modern applications of laser science techniques in the field of treatment and conservation of archaeological textile embroidered with metal thread has been proved to be an effective way to extend the life of the object and improve its surface and visual properties. Has become an urgent necessity because of the difficulty of the case of these acquisitions of the unique nature of the decorative composition and physical appearance, in addition to the many sources to access the laser beam and its high efficiency in the cleaning of metals in general and also proved that many disadvantage of the traditional cleaning methods, whether mechanical or chemical, and do not fit with the special collection of metal threads embroidered textiles, Therefore, the study was carried out by emphasizing the scientific and technical coordination between the textile conservators and the laser science specialist to choose the best types of laser and its suitability with the object case and how to control the operating conditions with the general deterioration condition and other organic components materials during and after cleaning and the use of laser technology seemed to be the optimal study to achieve the desired goal with it could become one of the most useful studies for conservators in the field of treatment and restoration of textiles embroidered with copper, gilded or silver metal threads Study showed many results that were discussed and interpreted scientifically by examination and scientific analysis for The laser technology, which seemed to be the optimal study to reach the desired goal with a view on the compatibility with our holdings in order to preserve our heritage , which is an open book of history because it contains a wealth of information about our culture ,history and technique .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
5
v.
24
no.
2020
679
699
https://mjaf.journals.ekb.eg/article_116215_293d9e5be29c6f3f278bdfb6829491f0.pdf
dx.doi.org/10.21608/mjaf.2020.19648.1384