Public art and heritage conservation
A Case Study of Historic Cairo
Ahmed
EL Menshawy
Faculty of Engineering, Zagazig University
author
Rasha
Al-Saeed
Higher Institute of Engineering, - Belbeis
author
text
article
2021
ara
Public art reflects the development of human civilization and is a means of expressing the identity of a society. Public art achieves the educational aspect of heritage, reflects the course of development of human civilization, achieves the social aspect, and is a means to enhance personal freedoms to express the identity of society. It is defined as a form of collective societal expression and is a reflection of how we see the world and the artist's response to time and place and our sense of the world. It is placed in public places and is available to all. It may be placed in the entrances to public buildings. Public art depends on the industrial technologies of each era, and depends on the skillful abilities of the artist to achieve innovation and the development of social life.Public art is a legacy that reflects the development of human civilization throughout history, and its social and economic continuity. Therefore, the research problem lies in the lack of Egyptian urban protection projects for the role that public art plays in contributing to the preservation of urban areas. As well as not being perceived as a value that must be preserved.This research aims to increase awareness of public art and strengthen the relationship between it and urban conservation. To achieve this goal, a descriptive approach is used to find out the relationship between public art and urban conservation. The analytical approach selects a set of Egyptian experiences that are used for public art as a means of urban preservation and to monitor how heritage affects public art. Then, he used the deductive and extractive approach and determined the importance of the relationship with the urban heritage.The research concludes with the interaction between public art and urban heritage, and how each affects the other, and how modern technological technologies affect them.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1
15
https://mjaf.journals.ekb.eg/article_138887_ee0942e188ee8b498610ee869fa7ca05.pdf
dx.doi.org/10.21608/mjaf.2020.46680.1990
Traditional house architecture in the city of Adrar, between the function of design and preservation of identity.
amina
belbachir
People Democratic Republic of Algeria
Ministry of Higher Education and Scientific Research
Adrar University
College of Human and Social Sciences
author
Asma
Bachikh
People Democratic Republic of Algeria
Ministry of Higher Education and Scientific Research
Adrar University
College of Human and Social Sciences
author
text
article
2021
ara
The topic of heritage is one of the fundamental topics that none of the academic fields miss out to mention. Due to its direct relationship with the past and future of a nation, especially during the current century in which the boundaries of identity, and many materialistic and non materialistic branches of heritage have become unstable by the foreign invaders.Architecture is one of them main branches which were affected by the invaders, in this study we will shed a light exclusively on the Adrarian housing traditional Architecture. This southern city which is distinguished by its historic and geographic heritage that is apparent on the diversity in this local architecture, whereas each part of it is named by an Arabic or an Amazigh naming, From the front entry steps to the last corner of the roof. Each one has its own social, economic, and cultural function That perpetuates an ingrained memory for the community that produces it, for which it is a purposeful and deep-rooted heritage. This research aims to study the traditional house of sociological and anthropological nature as a complement to architectural studies related to housing, architecture is nothing but the product of human and civilized accumulation. We also discussed the social, cultural and economic dimensions that exist in the exterior and interior design of traditional housing, we studied almost all the architectural units in it, each of which had a function, whether environmental or social, related to customs, traditions, religion, as well as social or economic rituals, as the traditional housing was achieving self-sufficiency for its residents. And in this study we dealt with a review of the various collections of the traditional house that were considered complementary to the interior design of the house, whether from a functional or aesthetic point of view. We also dealt with the study of the architectural units of the house, and we have relied on mentioning the local name for everything related to the old houses.And for this we have relied on developing a local dictionary that explains the most important architectural terms and tools of the ancient houses in the wilaya of Adrar. We conclude that Key Words: Traditional Housing, Identity, Heritage, Community.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
16
43
https://mjaf.journals.ekb.eg/article_138953_d88073541440a679c115cff43a862066.pdf
dx.doi.org/10.21608/mjaf.2021.47168.2022
Aesthetic values and structural systems for selections of Mamluk architecture. To attract tourism locally and internationally..
Asmaa
Shahin
Suez University - College of Education - Department of Art Education
author
text
article
2021
ara
Aesthetic values and structural systems for selections of Mamluk architecture. To attract tourism locally and internationally..Summary searchThe creativity of architecture and decorative design is a characteristic of Islamic art and has always been associated with diversity, although a few decorations remain constant and develop in succession.The mamluk is one of the best in Islamic history because it is characterized by the advancement of art and architecture. Scientific, artistic and craftsmanship led to a magnificent architecture characterized by the planning, distribution, coordination and proportion of the architectural units, which led to the achievement of aesthetic values and artistic taste.Sultan bin qlaawn's group is distinguished by the fact that it houses a distinctive dome that is the second most beautiful shrine in the world after taj mahal. The minarets of the Mohammed bin qalawan mosque are unique and elegant minarets in monarchy-era Cairo.The question of research is therefore defined as follows:How, by shedding light on the aesthetic values and structural systems of selections of Mamluk architecture, can attract tourism locally and internationally.The research deals with the analytical study of the Qalawun group because of their architectural and heritage importance in the Mamluk style.The message aims:1. A contemporary view of the beauty of the Mamluky's architecture.2. A contemporary analysis of the architectural design of these distinctive archetypes of Mamluky's architecture.Research hypotheses:-1. There is a positive relationship between the extraction of aesthetic values and the structural analysis of a selection of the architectural elements of the Qalawun Group facilities and tourist attractions locally and internationally.2. There is a positive relationship between developing the recipient's cultural visions of the aesthetics of the architectural style in the Qalawun Group and attracting tourism locally and internationally.research importance :-1- Shedding light on one of the most important periods of history in Egypt, the Mamluk era2- Shedding light on Bin Qalawun Group < br>3- Contributes to the cultural aspect of the designerResearch limits: - Bin Qalawun Group, Sultan Muhammad Bin Qalawun MosqueResearch Methodology: This research follows the historical and descriptive (analytical) method.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
44
63
https://mjaf.journals.ekb.eg/article_140958_73c1d3e3e6aaa9db372c64fb10841706.pdf
dx.doi.org/10.21608/mjaf.2021.47455.2031
Heritage and cultural resources of Egypt as a support for the Tourism and Travel Industry
Asmaa Mostafa
Elshamy
Department of Architectural Engineering - Menoufia University
author
text
article
2021
ara
Heritage and cultural resources of Egypt as a support for the Tourism and Travel IndustrySummary:Tourism is a complex human phenomenon, due to the multiplicity of its elements and the variation of its results, as it is an investment of the natural, cultural and heritage environment resources to create a tourism product. Tourism is known as a multidimensional cluster industry and has many and varied activities, each of which contributes to serving the tourists, and cooperation and coordination between them must be adopted, and the report of the World Economic Forum is approved in the evaluation of the performance of the tourism and travel industry on four main groups:1- Enabling Environment.2- T&T Policy and Enabling Conditions.3- T&T Policy and Enabling Conditions.4- Natural and Cultural Resources.Research problem is that despite the Egypt's possession of heritage and cultural resources, the evaluation of the performance of the tourism and travel industry internationally is not commensurate with the value of these resources, and the importance of this research paper is to shed light on the evaluation of the performance of the tourism and travel industry of Egypt globally and regionally in general and in particular on Heritage and cultural resources in order to support the tourism and travel industry of Egypt, through the following steps:- Evaluating the performance of the tourism and travel industry for Egypt.- Analyzing the state of the cultural and heritage resources of Egypt, internationally and regionally.- To propose policies for dealing with cultural and heritage resources in order to support the tourism and travel industry of Egypt.- Recommendations results.key words:Heritage and cultural resources - Egypt - Tourism and travel industry.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
64
94
https://mjaf.journals.ekb.eg/article_138720_728536cba90cd324d23f1eea00be0b5e.pdf
dx.doi.org/10.21608/mjaf.2020.46515.1959
A design vision for the interior architecture in the house to work remotely as a new reality
AFNAN
HEADER
APLID ARTS INSTITUT
author
text
article
2021
ara
The invasion of the world by The Microscope Virus has caused great damage to the world economy. The research sheds light on the impact on the construction sector and interior architecture and the need for buildings to meet the health challenges in the future and to renew the employment needs of unusual work spaces.The Crisis of Cofide-19 will continue to affect humanity, the way it is thought, the way it is alive, and its day-to-day processes. It will call for a significant shift in social communication, building design, and working methods, including remote work and digitally. Companies have to deal with the new requirements of work sites such as social spacing, strengthen health and hygiene in the work environment, use of muzzles in an obligatory way, provide sterile sanitation facilities, check health, and work as far away as possible so that you can live with new realities. There is now an urgent need to re-think about the way in which people work and work in buildings, companies and strategies that keep workers safe from any new infection. Remote work is as far as possible to maintain business activity and ensure safety at the same time. The visual conferences will allow interaction between employees and customers, including hypothetical events and web-based seminars that are natural procedures during the epidemic period and after solutions are found.The epidemic has also contributed to the rapid development and adoption of digitization with increased focus on the use of robots and automation, and the hypothetical reality of improved processes, design, construction and operation.And the attention to contactless communication to enter and exit from buildings, and the need to paint surfaces with anti-Microbe paints, and find solutions to clean the water cycles, and enhance the quality of the air inside, and companies and institutions seek to help the society to live with the new reality.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
95
110
https://mjaf.journals.ekb.eg/article_138710_0a4e30d34f205f5caa4b7e35266cf34a.pdf
dx.doi.org/10.21608/mjaf.2020.46481.1950
Education strategies and virtual reality simulations in light of the Corona pandemic
(Case study on Exhibition Design Course in Faculty of Architectural Engineering and Digital Design, Dar Al Uloom University)
Hasna
Muhammad Khairy Al-Feki
Coll&egrave;ge d&#039;architecture et de design num&eacute;rique - Universit&eacute; Dar Al Uloom &agrave; Riyad
author
Lamiaa
Elfeky
Graphic Design Department- College of Architectural Engneering and Digital Design - Dar Al -Uloom University- Riyadh - Saudia Arabia
author
text
article
2021
ara
E learning is one of the models of distance education, and the most important one at the present time of the Corona pandemic, through which it provides the delivery of information to the learner anywhere and at any time, and allows interaction with the teacher, content, and students through the courses provided by the e-learning system. Virtual Reality, Conversation, and Simulation It provides a multi-resource interactive learning environment."The rapid spread of diseases in Corona pandemic has accelerated the adoption by universities، companies، and educational institutions of modern alternatives to the traditional teaching methods used in the classroom، which led to the emergence of a wide range of online courses، as the combination of technology and education produced a number of teaching and learning methods. And whoever contemplates the image that education has become today finds that it has radically changed from the recent world of yesterday, and will continue to change with the continuation of the Corona pandemic, because the future education system is no longer seen as a learner as a repository of information as it was in the recent past. The research problem is summarized in the following questions: How to use virtual reality simulations in an interactive educational environment to solve problems that encounter students in the Corona pandemic. and to what extent does the design of virtual exhibitions contribute to enhancing the educational content and completing the learning outcomes due to the difficulty of implementing actual exhibitions in the Corona pandemic, and the importance of research lies in the role of virtual e-learning in addressing the Corona pandemic by expanding students' perceptions that allows a degree of freedom that allows modification of the design through To the largest amount of design solutions that contribute to the production of virtual exhibitions despite the presence of challenges, and the research aims to use different educational strategies in developing interactive educational content in a way that helps students complete what is difficult to achieve on the ground.Key words: Strategy, E-Learning, Virtual Reality, simulations, Corona pandemic.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
111
129
https://mjaf.journals.ekb.eg/article_138686_a7b7fa712ce485c3ae276630b2468c95.pdf
dx.doi.org/10.21608/mjaf.2020.46430.1943
Design standards for interior architectural spaces in light of the spread of global epidemics
Afnan
Header
Higher Institute of Applied Arts, New Cairo.
author
Raed Roshdy
Ywakim
The higher institute of applied arts , 5th settlement , Cairo, Egypt.
author
text
article
2021
ara
In recent months, the world has faced a global crisis in the emergence of the new corona epidemic, which has not been seen in 100 years, and the number of casualties and deaths has increased dramatically in a short time the health supplies provided by the world's most advanced countries have been unable to cope with and contain this crisis. This led to the emergence of special functional needs and requirements in the design of residential units to meet the health and preventive requirements imposed during domestic isolation as a result of high pressure on health systems in all countries of the world.The outbreak of the COVID-19 epidemic called the pandemic in terms of the terrible speed of the spread of the disease and its transmission among all countries in a frightening way we had to, as designers in the field of designing architectural spaces, we had to understand the serious trends imposed by that pandemic to defend the climate, environment and pollution, and the need to pay attention to the health of housing, the health design based on ecological studies (studies linking the relationship of man and its environment as one of its elements), is important in combining with other types of design in a technological health system for residential vacuums and Tourist.Where the health design of its most important components provides a variety of sources for the sustainability of our lives and our contemporary ways of life and this is by focusing on several aspects of art, engineering, functional, environmental, behavioral and aesthetic all serve the psychological and physical aspects of the human. It promotes the concepts and techniques of healthy and smart internal vacuums, which contain air conditioners that eliminate germs and viruses.The research deals with the study of advanced solutions in addressing the increasing functional needs in the face of the new Corona virus to support and care for cases of home insulation while achieving the standards of health design as a way to reach new and innovative design ideas to contain the injured and protect their loved ones during the commitment to the application of home insulation.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
130
153
https://mjaf.journals.ekb.eg/article_138685_c6e1d7f616dff9667574b7d18b46f6d4.pdf
dx.doi.org/10.21608/mjaf.2020.46421.1942
Interactive Inner Space of architectural heritage Buildings & its Impact on Tourist Attraction
Ruqaia
Elbeshihy
Interior Architecture Section - Decoration Department -Faculty of Fine arts, Assiut University.
author
text
article
2021
ara
The heritage of Egypt is a diverse cultural and architectural heritage, It is divided into tangible and intangible heritage there are mosques, castles, cemeteries, cities and heritage houses. And as soon as you see any of the signs of this heritage, they take us to many time periods that tell us the history of Egypt from prehistoric times to our present that offers us a future based on science with historical pillars. Thus Egypt is a basic pillar for the development of tourism in the world and also a means of exchanging and spreading culture, arts and various sciences, and it is rich in architectural heritage. Egypt's interest in the tourism development of architectural heritage sites was the most important tributary of tourism in Egypt, which reflects the cultural and civilizational thought on visitors to those sites, which affects the upgrading of the Egyptian economy. Therefore, preserving the architectural heritage is one of the foundations of civilization in Egypt and a vital element, and preserving it is based on modern scientific concepts that keep pace with technological development, so it has a good effect on development and on global and local tourist attractions. Here comes the role of the interior designer in establishing and extracting the means, mechanisms and design innovations that are technologically updated used in preserving the originality of the architectural heritage and transforming it into an interactive architectural heritage that attracts tourists and encourages them to interact with the internal and external space while achieving an integrated vision and integrating smart technologies and artificial intelligence with the internal and architectural tourism space, On the other hand, architectural heritage facilities are rehabilitated to a new job, which will have a good impact on raising the state’s infrastructure, creating new job opportunities for youth, and developing specialized programs to market them globally and locally.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
154
174
https://mjaf.journals.ekb.eg/article_138711_64c7b32542b0c122ceeee8a8aba7cd77.pdf
dx.doi.org/10.21608/mjaf.2020.46482.1958
“Our sustainable architecture: towards the activation of the image of a new architecture with characteristics of the inherited architecture”
Zineb
Gandouz
Higher institute of fine arts of Sousse
author
text
article
2021
ara
The past of architecture is a part of its essence and its manifestation of the present, for the proposed relationship between new and old architecture requires that we stand on what the new wants to restore from the old, and this that it can achieve in the event of a paradox.Perhaps the return to the past does not stop at the field of memory and the lesson of the traditional framework of architecture, but in many cases it serves as an effective way to stimulate relationships in the present, and work to concentrate one's presence in the group's past, as an active and uninformed asset so that the presence of the past and its appearance are based on the stimuli of the present.As a result, the traditional architecture of southern Tunisia (the oasis residence as a model) is a formative energy inherent in a hidden architecture. A building inhabited by reality with all its interwoven and interdependent dimensions, so traditional architecture classified habitat, a way of life, and demonstrated the ability to adapt to the environment, matching the shape of buildings with their environment, social needs and functional requirements.Analyzing and documenting this architectural model is possible, but the question arises: what happens after reading, enumeration, collection, analysis and documentation? By addressing the problem of the management of traditional residential spaces, it has been shown that the success of the evaluation of the current reality of these housing units requires the identification of faults and their resolution.The rehabilitation plan not only aims to provide solutions, but also offers possibilities for stabilization of what could be after the implementation of these solutions. What the ancestors left behind was considered a cultural, aesthetic, philosophical and creative heritage, and scientific and technical effort could not really eliminate the experiences and experiences left by the ancestors, the fact that the environment that is formed and was formed through the accumulated experiences of many generations was not formed in vain, but there were laws and customs that govern the urban system in all its details.Seeing this heritage goes beyond nostalgia for the past, to contemplate it with realistic visions. Where's the memory now? What is the probability of activating spare memory on the bearings of the present?
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
175
200
https://mjaf.journals.ekb.eg/article_138130_73cc7705639f474e0443c82a0cd495d8.pdf
dx.doi.org/10.21608/mjaf.2020.46067.1914
Preserving and valuing the local heritage through the role of cultural and tourism associations in the Beni Ourtilane region (Algéria)
Mohammed Akli
Kezzar
Department of architecture, Faculty of technology, University of Bejaia, Algeria
author
Sofiane
Messaoudi
Assistant Professor, Department of architecture, Faculty of technology, University of Bejaia, Algeria
author
text
article
2021
ara
Algeria abounds in a great cultural diversity. This requires the concerted efforts of many actors to protect and enhance it. In addition to the important role played by official government institutions, a network of local cultural and tourist associations begins to take an interest in this area and are seeking to develop it in accordance with the local needs of the population. These associations have emerged over the last three decades.This research paper focuses on the role of this type of association in the region of Beni ourtilane, located in the extreme northwest of the wilaya of Sétif in Algeria, during the period 2012-2020. In this work, we will attempt to study them quantitatively and qualitatively by presenting their activities and experiences and the roles they play in the valorisation of local heritage and the dynamisation of cultural action in the region.From a methodological point of view, tools were used in order to obtain the greatest possible amount of data that could be used to formulate the subject. The research techniques used were interviewing, observation and statistical analysis. In addition, previous sources interested in the cultural heritage of the Beni Ourtilane region and its history were used.To formulate the research paper, a drafting plan included the following basic elements: -Presentation of the region of Beni ourtilane (geographically and administratively) and description of aspects of its cultural and touristic characteristics,- Presentation of the associative network of the region of Beni Ourtilane and showing the place of tourist and cultural associations among all the associations that compose it (quantitative study).- Presentation of the activities supervised by the local tourist and cultural associations of the Beni Ourtilane region.- Presentation of certain elements on the longevity of cultural and tourist associations and the effect it has on their activities.- Presentation of the place of the preservation and enhancement of local heritage among the objectives of cultural and tourist associations in Beni Ourtilane.- Presentation of the nature and characteristics of the material and human resources of cultural and tourist associations in Beni Ourtilane.- Presentation of the obstacles and challenges faced by cultural and tourist associations in the field of heritage preservation and development.- General conclusion and recommendations of some lines of research on other aspects of the subject and recommendations concerning the improvement of the roles played by cultural and tourist associations in Beni Ourtilane.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
201
219
https://mjaf.journals.ekb.eg/article_138147_b83b6b35f0bc620f31224d84e3e934be.pdf
dx.doi.org/10.21608/mjaf.2020.46171.1933
A new perspective on designing tourist storefronts through the philosophy of Islamic architectural vocabulary
(An applied study of a restaurant facade and a café)
mahmoud mohamad al shahat
abd el metwaly
faculty of applied art- 6oct. university
author
text
article
2021
ara
Tourist shops are considered one of the basic, main and important activities in the field of interior design, which is linked with both human and architecture in the natural environment, achieving different dimensions, humanism, functional design, etc., depending on modern design vocabulary and techniques that lead to success in design. And make it the realizer of all its functions and the perfection of its performance, and understanding aspects of the issue of the intellectual link between Islamic heritage and contemporary, and how it affects the field of designing tourist commercial storefronts, whose importance lies in the fact that it represents the impression that the recipient takes on the tourist commercial stores, as it is a tool. The recipient through the integration of the design vocabulary and the use of new and innovative elements of the presentation and the problem of the research lies in the occurrence of transformations, changes and intellectual polarizations in the design of commercial storefronts, especially tourist ones, which affected and reflected the loss and lack of identity and heritage of the designer in his designs of cultures and the extent of the influence of Western cultures. In technology, it has led to the existence and spread of design trends that lack an identity, which calls for a trend towards an emphasis on preserving the Islamic identity.The research aims to benefit from the vocabulary of Islamic architecture in designing the facades of tourist shops with modern techniques and materials. And the link between Islamic heritage, identity, contemporary, and design thinking in Egypt.The research imposes simplicity from the latest commercial design methods. Choosing a simple design does not always express sophistication and distinction, and this does not mean that the choice will be easy because simplicity means the use of modern techniques and materials and at the same time simple and this means that all the details will be more noticeable. The formulation of the Islamic architectural vocabulary in a simple and contemporary way.And returning to the Islamic style when creating designs for commercial facades, to add touches to modern designs, which gives a feeling of nostalgia for the past.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
220
245
https://mjaf.journals.ekb.eg/article_138719_ed21bd361556bc93e535f702262eb575.pdf
dx.doi.org/10.21608/mjaf.2020.46513.1970
The role of environmental design in confirming identity in urban areas
and protecting them from randomness
Maha
Ramadan
New Cairo academy
author
text
article
2021
ara
Abstract:keeping the identity of the environment with a distinctive character represents a strong challenge in the concept of the development process and preserving the distinctive aesthetic components of the environment, taking into account many of the real problems such as getting rid of randomness that encroached on the concept of coordination and environmental beautification and created a kind of confusion in public taste between the basic human needs and his own taste and the field of expression of that taste. The research aims to clarify the importance of utilizing the scientific and design foundations in applying aesthetic scheme for developing the environment and upgrading its human services in order to reach a society that keeps the environment with all its streets and facilities. The accustomed beauty of the environment is reflected in the general behavior of its residents and visitors. Emphasizing the role of community and community participation in strengthening the concepts of collective ownership of the environment and being proud of it, keeping the identity of its aesthetic and functional elements in resisting some of the negatives expected to occur, and developing procedural plans to deal with them in a timely manner and enacting laws and legislation that the population must adhere to in partnership with those responsible for planning, cleaning and maintenance, with the assignment of part of those tasks to some companies as a kind of propaganda, advertising and support in development and getting rid of randomness, and establishing the concept of a culture of communication between the individual of society and its economic and social institutions.Keywords: Design, Urban, Environment, Identity, Randomness
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
246
262
https://mjaf.journals.ekb.eg/article_138105_c44317b81412ea8900c667436cd3996b.pdf
dx.doi.org/10.21608/mjaf.2020.45798.1903
Green Construction Materials Towards Environmental Desert Buildings
Mai
Madkour
Architectural Engineering Department Faculty of Engineering Tanta university Egypt
author
text
article
2021
ara
There are many green building materials that are much better than using concrete in buildings. Concrete as a building material is used in the construction of many buildings such as bridges, office buildings house buildings…etc. Concrete materials release tons of greenhouse gas carbon dioxide (CO2) every year, which leads to climatic change. So there’s a great need to search for new construction materials that dosen’t pollute the atmosphere and are alternative to concrete and have a lower impact on the sorrounding environment.From this point of view and due to building new buildings in the desert this research briefs an overview of green construction materials as a principle source for building sustainable environmental buildings in the desert.Research problem: the severe damage to the surrounding environment in general and to desert environments in particular, as a result of the negative impact of many toxic gases such as carbon dioxide, which are emitted when using some building materials such as reinforced concrete.Research Importance: The importance of research lies in the urgent need today to search for sustainable green building materials that are better in terms of use in construction processes than concrete that does not lead to air pollution and is an alternative to concrete and has the least possible negative impact on the surrounding environment.Research objectives: The research aims to shed light on the use of green building materials as an alternative solution to traditional building materials such as concrete to reduce their negative effects on the surrounding environment and to build facilities that are friendly to the desert environment.Research methodology: The research methodology includes:- Theoretical part: includes some important concepts and definitions of green building materials, sustainability, desert buildings, principles, advantages and disadvantages of green building materials.- Analytical part: The research shows an analytical study of sustainable and green eco-friendly building materials and how they can be used as alternative solutions to similar traditional building materials and shows some local and global examples that use environmentally friendly building materials that do not harm them as a guide when building any building in the desert. The research concludes with a very positive note that using green construction materials is a feasible way for building in the desert that have a very lower impact on the environment and leads to sustainable environmental desert cities.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
263
296
https://mjaf.journals.ekb.eg/article_138721_ab39ae42c42cac298b5d86afa2b9a0f5.pdf
dx.doi.org/10.21608/mjaf.2020.46517.1960
The Methodology of Smart Kinetic Designs in the Interior Architecture of Residential Spaces
Hala Mohamed
Hassanein
Interior Design - Faculty of Fine Arts - Halwan University
author
text
article
2021
ara
Interior architecture is a space design to suit a highly variable purpose for adaptive reuse of a building's structure, where the spatial art of environmental design, form and interior architecture is refer to as the process by which buildings interiors and spatial-structural spaces designed. Thus, interior architecture is an interior design from an architectural point of view (Wikipedia Encyclopedia). We find that new trends in interior architecture design aim to maximize utilization of available residential spaces in a way that achieves flexibility, change, and effectiveness. Where these trends affect the static, moving elements of interior design, a great influence on human performance, and extent of its direct interaction with surrounding levels. We find that interactive smart design works to activate mutual and multiple communication with users through application of internal architectural design approach that using smart multi-motion technology known as "Kinetic."The paper provides an analytical presentation of various smart design trends using multi-scale kinetic applications that benefit from interior design elements which giving contemporary acquired experiences to designers to improve efficiency of expected activities performance by implementing design work to achieve optimal and effective usage of residential spaces as a dynamic design quality of size. The variable of spatial space and its continuity create a sense of spatial connection in spaces. Also, will discusses innovative concept of internal movement in residential areas in terms of demonstrating visual functions and employing future trends in motion for various elements as floors, walls, ceilings and furnishing elements, as well as materials used by analyzing innovative applications and experiences.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
297
323
https://mjaf.journals.ekb.eg/article_138159_be6ab7f658920fa7fa236ba85a698b32.pdf
dx.doi.org/10.21608/mjaf.2020.46365.1932
Employing Written Inscriptions in Recent Mosques Architecture in Egypt
Heba Mohamed
Gomaa
Architecture department , Pyramids Higher institute (P.H.I),Giza, Egypt.
author
text
article
2021
ara
What we are building today soon becomes an influential heritage in the next generations, as they will take their experiences from it, so we have to stop and see what we are building and whether it is linked to our identity and our steps to future. The research tried to discover that in one of the mosque features, which are the written inscriptions, the inscriptions are considered original elements associated with the mosque architecture. Throughout the ages Muslims have mastered the use of Arabic inscriptions in the mosque, and mixing the art of writing with the art of architecture was part of the architectural character in ancient mosques; Therefore, the research aims to identify the characteristics of architectural employment of written inscriptions in recent mosques in Egypt, the descriptive-analytical methodology was used, The descriptive-analytical methodology was used in the two parts of the study: the theoretical framework and the field study, the theoretical framework contains a historical overview of the use of writing in ancient mosques in Egypt, identifying the design vocabulary related to the architectural employment of the inscriptions and discussing those vocabularies , then classifying them in preparation for the field study. the field study including a sample of ten recent big mosques from different cities in Egypt. The field study contains four steps: identifying the design vocabulary under study and how it is studied, identifying study samples, viewing descriptive data about mosques, and collecting and analyzing data. The research concluded that there is a strong correlation of inscriptions in recent mosques to traditional forms, and their use in relatively large surfaces, especially in the interior walls and domes of the interior and mihrab. the use of inscriptions in recently mosques are functionally more than decorative. it also became clear that there is a need for renewal in terms of the geometric form of writing or the use of advanced materials that allow the possibilities of the work of new compositions.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
324
344
https://mjaf.journals.ekb.eg/article_138145_a3109f86e1d5c7431a0b2aefaaa587c2.pdf
dx.doi.org/10.21608/mjaf.2020.46133.1918
Employing Islamic Heritage in the Interior Design of Tourism Facilities in the Arab World
Hadeer MOSTAFA
Khamees
applied art Helwan university
author
text
article
2021
ara
Research Summary:Heritage has an effective and influential role for tourism development in the Arab world. As heritage is the visual language expressing civilizations between the Arab world and the Western world, and heritage is a means of tourist attraction to the Arab world, and a tool of art that emphasizes Arab identity and urban originality.The interior designer plays an effective role to emphasize the Arab-Islamic identity, promote Islamic culture, and enhance the culture of visual communication to preserve originality and affirm the Islamic character, which in turn helps to promote tourism development by attracting tourists to learn about Islamic heritage and push it to interact with the surrounding community, as tourism has a direct link And indirectly, the economic, social and cultural development in Arab countries because of their impact on national income, creating job opportunities, stimulating trade, and affirming cultural exchange between the Arab world and the Western world.Islamic architecture is a distinctive style that has special characteristics in its elements that distinguish it from other styles, and it is one of the most wonderful types of architecture, as it has been characterized by the multiplicity of its aspects through the ages that it has gone through, and from here the elements of the Islamic heritage must be revived in distinctive artistic designs for tourist facilities in Egypt and the Arab world that meet the needs and requirements of the environment.The architectural character is a reflection of civilizations in the Arab world in various historical stages. These civilizations were the product of interactions that combine religious, environmental, cultural, social and other influences of society in the surrounding environment.The relationship of the interior designer with the surrounding environment must be continuous and reflected in his designs in order to preserve his originality, his designs must be a reflection of his cultural heritage to achieve belonging and interaction with the surrounding community in order to create a design compatible with the environment that works to attract tourists.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
345
362
https://mjaf.journals.ekb.eg/article_138707_20bc9519654e2487064e2ba142d612c1.pdf
dx.doi.org/10.21608/mjaf.2020.46465.1949
Architecture Education in (COVID-19) Pandemic
Analytic Study for (Online Learning for Building Construction Courses)
ahmed
selim
modern academy for engineering and technology
author
text
article
2021
ara
In March 2020, the World Health Organization (WHO) officially announced the COVID-19 outbreak as a global Pandemic, during this time, the Egyptian government announced closing the schools and higher educational institutes, hence, the commitment to online learning in schools and faculties become mandatory to prevent the spread of the virus.From this point, the lecturers of Building Technology Courses in Modern Academy for Engineering and Technology were tasked to find ways to teach the course without physical contact with the students nor access to campus facilities traditionally used to run the program and its associated courses. In fact, it became a challenge because, Building Construction Courses considered one of the core courses in architectural education after the design courses, which means, any defect in teaching these courses will affect directly in the educational process. Furthermore, bachelor architecture programs for design and building construction courses for undergraduate student in Preparatory and Sophomore years are usually associated with the direct interaction between the lecturer and each student. This paper argues the evaluation of an operational model prepared for the design and building construction courses to overcome this challenge, then, examining this model through a questionnaire prepared to evaluate the efficiency and deficiencies of online-learning for two Consecutive courses for building construction and materials (1and2) by using an online learning platform as an alternative method for education, as well as, discussing the final result for the two courses to evaluate the operation model effectiveness, and improve the e-learning process for the coming semesters.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
363
381
https://mjaf.journals.ekb.eg/article_138996_52fc0d8df5cc92897fab9de84030b76a.pdf
dx.doi.org/10.21608/mjaf.2020.50515.2072
To Activate the Role of Slum Tourism in The Rehabilitation of The Eastern Necropolis, Old Cairo, Egypt.
ALAA
ELMANZLAWI
Architecture Department - Faculty of Fine Arts, Mansoura University, Egypt
author
text
article
2021
ara
One of the key issues facing the Egyptian Government is a way to give a development of Slums and boost its livelihood to satisfy the needs of its people. So, in combination with creating a comprehensive framework, this paper takes a philosophy to invest the positive facets of the society in the slums. . In this context, sustainable slum tourism is the key driver of real growth. It is not, however, a separated branch but must be combined with other operations to gain further advantages for informal societies. And as a result of that, the current research shows that it is important to lead slum growth within the sustainable slum tourism framework in order to optimize the benefits of tourism sector targeting the informal regions of Egypt since it takes up 38,60 per cent of Egyptian urbanization. The purpose of this paper is to examine the Eastern Necropolis tomb-dwellers’ and outsiders’ attitude regarding the implementation of slum tourism. It examines how the idea of slum tourism can be adapted at the Eastern Necropolis in a sustainable way because of its significance with its rich historical and diverse cultural legacy. The research is based on a case study, after a brief theoretical exploration about slum tourism and the Eastern Necropolis; then a pilot surveys for locals and visitors to obtain insight into the tourism opportunity in the Eastern Necropolis. The study results suggest that tomb-dwellers in the Eastern Necropolis somehow have a constructive disposition towards slum tourism, as demonstrated by effect scores (Mean=3.25). The article discusses two subjects that are almost opposite: tomb-dwellers as a kind of slums and yet as a symbol of historical tourism. It explores how this funerary neighborhood can find a way to connect both at the same time with fascinating outcomes. And then the paper concludes with a summary of the findings and recommendations for action.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
382
401
https://mjaf.journals.ekb.eg/article_138107_a2ab23a525908376e1575567310e2aee.pdf
dx.doi.org/10.21608/mjaf.2020.45801.1902
Using virtual platforms in Architectural Education to manage covid-19
An applied study at Horus University-Egypt
islam
Awad
building no.133 , first floor, vision consult company
author
Reham
Salah
Horus University - Egypt
author
Amira
Almaz
Horus University - Egypt
author
text
article
2021
ara
Abstract:In view of the changes that afflicted the world during the pandemic period of covid-19, which led to a different international perspective of digital technology and e-learning, which highlighted the urgent need to develop educational platforms to cope with those variables and different fields of education so that they can simulate and develop the full form of traditional education. Consequently, the term hybrid education, a concept that is not new, has emerged. It aims to mix teaching methods and strategies with various technological means to produce a hybrid learning system. The study aims to show the most important prerequisites for teaching the design curricula as they represent scientific contents of a special teaching nature that requires direct communication with the students and methods to teach them in light of the future developments using electronic platforms to bridge the gap between the tangible reality of traditional teaching systems and the aspired future towards adopting atypical teaching trends and employing the capabilities of electronic platforms to support the teaching requirements of the practical curricula and to assist those in charge of teaching with the modern methods that are compatible with the requirements of the curriculum and ways of activating those methods during crises time, such as the covid-19 pandemic. In addition, the study aims to promote the idea that the teaching process is a system of joint cooperation between the staff members and the students and between the students themselves in the form of an interactive collective work. The research adopted the application of the experiment on Microsoft platform for the first year students in the Department of Architecture, University of Horus. Being the first years of specialization in the university in addition to the university's modernity with no previous design experience, it was highly complicated.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
402
416
https://mjaf.journals.ekb.eg/article_138055_f350909b122e7dccdb4804ccd3224159.pdf
dx.doi.org/10.21608/mjaf.2020.44838.1885
Integration between sustainable architecture and Islamic heritage in Egypt's tourism facilities
Eman
Alhawty
Fin arts
author
text
article
2021
ara
Integration between sustainable architecture and Islamic heritage in tourism facilitiesAbstract Heritage represents the civilizational roots in Egypt, expresses its identity and civilization, and contributes to the development of human civilizations.The architectural heritage is - through its elements and vocabulary - a primary source of inspiration for designers in the field of architecture and interior design.Despite the diversity of cultural and urban heritage in Egypt, resulting from the existence of different architectural cultures throughout its long history, we note that this heritage has not been used for tourism in a way that achieves sustainability, which wastes the opportunities for the economic development of the country.Architecture and interior design are one of the most important areas concerned with sustainability, and its role is very important in the field of tourism through the design of sustainable tourism facilities.The research problem is summarized in:The lack of a link between heritage and current reality in architectural design.Failure to activate the role of heritage in sustainable development.Therefore, we aim through this research:Achieving integration between sustainable architecture and the Islamic architectural heritage in designing tourism facilities to achieve sustainable tourism development with a contemporary sustainable architectural idea.key words:Urban Heritage - Sustainability - Sustainable Development - Sustainable Tourism - Sustainable DesignThe architectural heritage is the embodiment of cultural and civilizational values that reflect a social and economic structure and illustrate the contribution of successive generations to the human civilizations of society.The research contributes to clarifying how the integration between the Islamic architectural heritage and sustainable architecture in tourist buildings.Heritage concept:The meaning of comprehensive heritage is all that is inherited from cultures that include traditions and values, as it is a cultural extension that coexists in the present, which has an impact on cultural, political and social life and dealing with the surrounding environment physically.The architectural heritage is an expression of the history and culture of a society and connects contemporary architects with their ancestors.The Islamic heritage architecture is a cultural product between the cultural and material concepts and dimensions and the connection with the surrounding environment. It represents the Islamic heritage architecture as a reflection of the surrounding culture and aims to reach an architecture that suits the cultural and natural environment and is also compatible with modern construction methods and environmentally friendly materials.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
417
437
https://mjaf.journals.ekb.eg/article_138682_752d9550c951fb354330e69adec8ef8f.pdf
dx.doi.org/10.21608/mjaf.2020.46408.1940
Towards new policies and strategies for management and conservation of cultural tourism in Egypt- Case Study: El-Fayoum City
Sara Saher Elkhoreby
Elkhoreby
مکتب کونکت الاستشاری
author
Medhat
Samra
Architecture Department, Faculty of Engineering,
Mansoura University, Egypt.
author
text
article
2021
ara
According to recent tourism field statistics it has been noticeable that the tourism industry worldwide has shifted from the promotion of international tourism to the promotion of domestic tourism, because of several reasons including Covid-19 in the last few months. Meanwhile, The Egyptian government has reiterated recently the major importance attached to the development of archaeological and historical sites with the aim of restoring their civilized and aesthetic status and promoting the tourism movement. According to CULTNAT recent studies of Egypt’s archaeological sites, it has been noticed that, despite Egypt is famous for its many natural and heritage sites, most of these sites suffer lack of service, neglection and some sites are not even documented on Egypt’s archeological map. Experience dictates that city marketing in terms of urban development, tourist destinations, cultural festivals, entertainment events, and promotion of investment, can play important roles in strategic planning of economic, urban, touristic, and cultural tourism development. This research studies the feasibility of developing cultural tourism in Egyptian El-Fayoum city through a set of management strategies and policies for the development and conservation of heritage sites. Also, it implies that when developing a group of unknown archeological sites together as a complex (The nine archeological sites on the tentative list of UNESCO in The Fayoum city), it might promote these sites to be registered on the UNESCO list, also it may brand El-Fayoum as a world heritage city locally and globally. The research finds that these eight sites including their urban surroundings lack major basics such as proper services, efficient mobility in addition to lack of development and maintenance plan. However, this shortage could be avoided by developing and upgrading these sites through integrating a set of heritage management strategies, in order to move these sites from the tentative list to the UNESCO world heritage site.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
438
456
https://mjaf.journals.ekb.eg/article_138703_e288ad95fb55595f17080e508766e79a.pdf
dx.doi.org/10.21608/mjaf.2020.46456.1953
Studying the Correlation between Social Behavior and Urban Development for Tribal Residential Communities
ola
tarek galal elkabany
Architectural Engineering Department, Faculty of Engineering, misr Institute of Engineering and Technology, Mansoura, Egypt
author
text
article
2021
ara
Future urban development projects have always lacked a clear vision that takes into consideration the social behavior of clan and tribal communities who have their own special social structure, consisted of basic social units controlling their urban formation; as a result, the desired social development is negatively affected, in addition to the other various side effects on both urban and economic development. In this sense, there will be no actual contribution to the urban development of the clan, tribal or Bedouin areas, unless it is through providing more spatial stability for the tribes residing at these areas; an objective which can only be achieved by studying the real reasons behind their reluctance to settle at the residential units specified for them by the government.In light of the above, this current study will first discuss some of the main concepts related to the human social behavior, with a special focus on the Bedouin communities; taking into account the relationship between human behavior and the surrounding environment that constitutes such communities and the characteristics and patterns of the social relations governing the movement of those individuals, hence affecting the general urban fabric of these residential communities.That is to say, the main objective of this research is to prove that the social clan formation of the Bedouin communities affects the general form of these residential gatherings significantly; and that is trough identifying the general and private urban formation, the fabric's form, the social status, the community's urbanization, and the impact of all these elements on the desired urban formation.In this context, this research shall conclude some of the characteristics and standards of the current formation at the Bedouin communities, as well as their counterparts of tribal features; and that is in order to conclude and determine specific recommendations for the general urban development of these communities. Hence, the government could pay more attention to the Bedouin communities by understanding their actual needs, in order to help them to settle without prejudice to the private social formation of each tribe.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
457
470
https://mjaf.journals.ekb.eg/article_138157_225954c818dca07be31bd5145f839567.pdf
dx.doi.org/10.21608/mjaf.2020.46314.1931
COVID-19: PANDEMIC-RESILIENT STRATEGIES FOR MOBILITY IN SMART TOURISTIC CITIES
Enas
Allam
department of architecture,faculty of engineering, Delta University,Al-Dakahlia,Egypt
author
Sherif
Shita
Architecture Department, Faculty of Engineering,
Mansoura University, Egypt.
author
Medhat
Samra
Architecture Department, Faculty of Engineering,
Mansoura University, Egypt.
author
text
article
2021
ara
Reshaping future resilient cities in light of the consequence of Coronavirus (COVID-19) pandemic, as a global pandemic that affects all sectors, particularly tourism, has become an urgent matter. It is a major priority to assist touristic cities to lift quarantine procedures and resume tourism activities in line with epidemiological and health standards. Therefore, the ease of travel and tourism must be weighed against reducing the risks of the spread of the virus. In regard to the difficulty and risk of mobility during this pandemic period, finding a way out will not only allow urban tourism mobility in the world to return to the previous "normal" state, it will also initiate a crisis-resistant future, especially for smart touristic cities that use information and communication technologies. This study aims to develop pandemic-resistance strategies to respond to various crises and unexpected disruption by devising integrated indicators for a smart touristic city to resist pandemics in the urban mobility sector. The study follows an analytical deductive method that begins with a literature review of smart and resilient urban tourism mobility and the potential impacts of Coronavirus (COVID-19) on medium to long term. It studies the most appropriate strategic responses of tourism mobility policy makers in the post-COVID-19 era and inventory possible opportunities to take advantage of that pandemic crisis. In addition, it analyzes some examples of touristic cities that had proven successful in times of pandemics to find smart, resilient, and more human-centered strategies that can be applied to the urban tourism mobility sector.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
471
489
https://mjaf.journals.ekb.eg/article_138681_182eb1b97aa21f56318da3ca5424d4c9.pdf
dx.doi.org/10.21608/mjaf.2020.46398.1938
Typography and its role in enriching the form in advertising design
ahmed
hamouda
The High Institute Of Applied Arts - Fifth Settlement
author
text
article
2021
ara
Typography is an essential element in the design of advertising campaigns that draw attention to the formative aesthetics that make advertising full of vitality and movement. Undoubtedly, unconventional patterns have the ability to achieve results more than traditional patterns. Typography is characterized by aesthetics and visual affects many, whether they are used for reading and understanding or for the purpose of aesthetics only. It is one of the most important elements that once used in the design of advertising campaigns precisely in order to achieve the optical communication feature to be achieved. In view of the changes and updates we are experiencing that have had a great impact on the designer on the one hand and on the recipient and his awareness of topography on the other hand, the designer is distanced from employing topography in his advertising campaigns and is directed to design using shapes and colors, despite the flexibility that the typography has without limits in formation enriches Advertising campaigns design.Keywords: (Advertising campaigns - Typography - Shape)Research problem:The research problem is to try to answer the following questions:1. Why is typography not receiving enough attention and focus despite its plastic aesthetics that can put it at the fore? Elements of attraction within the design of advertising campaigns? 2. Is it possible to study and employ innovative styles of typography to serve the design of advertising campaigns and the achievement of goals? Communicative and aesthetic?3. Is it possible to obtain advertisements based mainly on the study and employment of typography in their ideas? research importance: 1. It is noted the scarcity of scientific studies specialized in designing advertising campaigns of a typographical nature.2. Most of the specialized scientific studies are limited to the study of text typography, not design typography.3. Most of the advertising campaign designers have moved away from interest in typography in designing advertising campaigns, despite what typography offers. From plastic and functional aesthetics.research aims :1. The research aims to study the role of typography in designing the idea of an advertising campaign as an innovative visual language to take advantage of its aesthetic and plastic values that enrich advertising, and to achieve communicative and aesthetic goals at the same time. 2. Identify the reasons for the shortcomings in using typography in designing modern advertising campaigns.Research Methodology :1. The analytical descriptive approach2. The experimental approach
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
490
513
https://mjaf.journals.ekb.eg/article_138684_0e841f8846715b9a00d6b1afe063c202.pdf
dx.doi.org/10.21608/mjaf.2020.46417.1941
"Technological development of special lighting effects devices and their role in the modern digital TV picture
ahmed
abdel azem
October 6 University - College of Applied Arts
author
text
article
2021
ara
Research SummaryThe modern technology of lighting effects equipment plays a major role in The artistic side of the modern digital television image producing new technical specifications and achieving attraction and dazzling to the viewers in a large way, and the world is striving to pay attention to the technological development in various fields especially the technology of the moving visual image because of its attractions and influence in viewer directly The moving visual image has had many channels and ways to reach the viewer, after the spread of various social media which led to an increase in the importance of the degree of quality of the moving visual image to attract the largest number of viewersThe illumination of the image is considered one of the most important factors in controlling the degrees of quality because without lighting there is no image, light gives life and adjusts the mood and helps to color the photographed objects, but it is not visible itself it is the wavelengths and radiant energy present in Everywhere around us, And technological development in the science of image lighting does not stop,The research presented the latest technology of special light effects devices and how to employ them in the design of the modern digital television image through the latest levels of quality in the television image, As well as the latest digital cameras used to produce the highest possible quality in these systems, then exposure to the importance of lighting in relation to the visual image in general, as well as special light effects devices, their definition and uses, and what modern technology entered into these devices, the extent to which the image benefits from it and how lighting designers deal with it, and how to control Quantitative, qualitative and color in these devicesAnd exposure to the basic features of the nature of light with a display of different lighting patterns and how to obtain the highest possible quality while preserving the technical and dramatic sides of the moving visual image.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
514
534
https://mjaf.journals.ekb.eg/article_138717_8767977420443bcb99efa5bd65ca45dd.pdf
dx.doi.org/10.21608/mjaf.2020.46505.1956
The Art of Comics and the Drama of the Graphic Processing for the Heritage Text " SHARAZ-De".
Ahmed
Shehata
Faculty of Fine Arts _ Mansoura University
author
text
article
2021
ara
If the literary heritage is considered one of the special characteristics of the tangible heritage, And it appeared associated with the art of writing, It is what we inherited from our old grandparents or what the early adopters left, It is a distinct means of civilized expression It is a distinct means of civilized expression in the literature of any nation, Despite its diversity, its importance is due to its strengthens the link between the past, the present and the future, It helps sustain societies and its Changed the structure of society to become more elevated and higher It has a great role in our life in promoting social cohesion and its helping to promote peace among all people through its role in improving confidence and Common knowledge, Heritage is also a symbol of the identity and humanity of different peoples, In addition to its role and contribution in strengthening local economies and it helps to increase the rates of development. And Our research revolves around the Art of Comics (One of the graphic art styles) dealing with the drama of the graphic processing of the heritage text of the masterpieces of the Arabian Nights (One Thousand and One Nights), Especially the story of Sharaz-de, including the aesthetics of wonders and the stranges, And the aesthetic narration of literary text that existed once and for all in One Thousand and One Nights, And the Storytelling relies on curiosity, which represents the motivation for the human being to discover stranger things with rhythm in the same hearer And the ability to grab the receiver's attention For more than three years- this is the time it took Sharaz-de to tell her wonders and stranges tales for Shahryar King , who was afflicted with a Fever of killing and One of the styles of narration is known in the evening that turned the world upside down or extend it to its fullest extent in order to appear strange and wonder, And the person could be able to discover faraway places, unfamiliar things or places, and unknown creatures, it has a wonderful ability to possess the hearer's feelings، No one doubts the plethora of Sharaz-de's narration of tales like the ability of bees to make many honeycombs.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
535
563
https://mjaf.journals.ekb.eg/article_138146_71db00a4b8b4bc0a02ea709150c810b7.pdf
dx.doi.org/10.21608/mjaf.2020.46146.1919
Developing the skills of female home economics students in artistic works by using technological media
Eslam gomaa
Khalaf
Fayoum university faculty of educational quality
author
text
article
2021
ara
Abstract:The field of curriculum development is a vital matter for everyone related to the education process, and some people may think that this matter needs a teacher specializing in curricula without others working in the field of education, but in fact is that every educational leadership at any level needs to study this field in consideration Understanding it and realizing its content is the way to transfer thought to the level of application and in research, the researcher used technological means to revive the folklore to develop the skills of female students of home economics to enrich clothing supplements and thus produce innovative pieces ready for marketing, which could be the nucleus of small projects that contribute to local economic development. The importance of the research was 1- dealing with the elements and symbols of folk art in the field of artistic works as a fertile field of arts. 2- An attempt to develop the artistic works course to reach students to a level commensurate with the labor market. 3- Take advantage of manual work that opens up areas for female graduates in the labor market, which contributes to solving the problem of unemployment and community development 4- Encouraging specialists to introduce everything new to enrich academic courses and keep away from repetition. The objectives of the research include: 1- The study contributes to developing the skills aspects of students towards folk art through technological means 2- Providing students with the skills that qualify them to face the job market after graduation and the limits of research: The current research is limited to human boundaries: the fourth year 25 students in the Department of Home Economics Faculty of Specific Education - Fayoum University Spatial borders: Embroidery Lab - Faculty of Specific Education - Fayoum University Temporal limits: for the academic year 2017-2018 Research sample: An exploratory sample of 10 female students to implement the exploratory experience, a basic sample of 25 female students in the Department of Home Economics - Faculty of Specific Education - Fayoum University for the academic year 2017-2018The researcher used the quasi-experimental approach "designing one experimental group" in order to identify the extent of the effect of the independent variable "on the dependent variables."Among the most important results of the study: 1- The aim of the research is to revive the folklore and the motifs and motifs it contains by using technological media
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
564
580
https://mjaf.journals.ekb.eg/article_138098_b7e7ae5b089e0197607396c567c77fde.pdf
dx.doi.org/10.21608/mjaf.2020.45367.1901
Utilizing the (emoji) icon to express the emotion of youth in creating textile weaving
Asmaa
Mohamed Khatab
Faculty Of Specific Education - Tanta University
author
text
article
2021
ara
Abstract:Technology occupies great importance in terms of facilitating communication between people, as it has effectively contributed to making the big world appear like a small village, and this was achieved due to the means and methods provided by technology to people to enhance and facilitate communication between them.Recently, the emoji icon has appeared, which is a term called emoji, and it is currently used frequently among young people to express a situation or in response to a question.Search sample:A sample of young people in the middle age group represented in the third year - Department of Art Education - Faculty of Specific Education - Tanta University.Research problem:Through the researcher's dealing with the youth group, observing them as they are our children or our students, and by using modern technological means to communicate with each other, the researcher found that in the recent period the emoji icons circulating among young people in messages and phone conversations were more common than one of them wrote a text message, and what is worth to mention, that they draw attention to the fact that they absorb these messages, understand them, and easily respond to them with another emoji or text message.Hence, the researcher's view has turned to the fact that the use of emoji in the creation of textile weaving may attract students because it provides them with a link between their modern requirements and what they practice in the content of textile material in the college.Based on this, the research problem is determined in the following question:• To what extent can the youth group use emoji icons to express their emotions in the design and implementation of modern textile weaving?Key words:Emoji - Emotion - Youth - Textile Weaving
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
581
604
https://mjaf.journals.ekb.eg/article_138060_ebe9a5ecef92b231c964303c35d87b0b.pdf
dx.doi.org/10.21608/mjaf.2020.44979.1890
An innovative vision for plastic potentials of decoupage art to enrich painting
Amany
Farghal
Faculty of Specific Education
Al-manoufia University
Egypt
author
text
article
2021
ara
Decoupage is a welcome field in the implementation of artistic works of techniques and methods that carry artistic visions and expressions, which develop perception of plastic relations, and from here the problem of research is crystallized in the extent of the possibility of developing a new vision for the art of decoupage and the possibility of using it in enriching artistic and plastic values (color - texture - line - movement - formation) To enrich the graphic painting?The research aims to contribute to enriching the thought of art students with a new vision of the art of decoupage and to shed light on the artistic and plastic values of the art of decoupage and how to benefit from the art of decoupage to enrich the painting with a new vision, and the research contributed to opening a wider field for experimentation in the field of painting using cheap materials such as paper, and developing the skills of imagination, experimentation and visual perception for art students through a sense of spaces, consistency and homogeneity of colors, and the research assumed that the study of the art of decoupage is a rich source for enriching the painting and that there is a correlation between artistic and plastic values and the art of decoupage with the presence of statistically significant differences between the art of decoupage and the total degree of paintings according to the opinions of the referees, and the research was limited to the formation and the applied and aesthetic artistic expression of colored canson papers and black ink pens of multiple sizes to highlight the linear and tangible values by applying them to the subjects of ancient Egyptian crafts, and the research followed both the descriptive, analytical and experimental method.The research includes the following axes:The first axis: the theoretical framework: it includes:The art of decoupage and the Plastic and artistic capabilities in building the artistic work and the influence of the art of decoupage on developing the Plastic capacities of art students.The second axis: the application framework: it includes:Philosophy, application regulations, tools, and steps for applying the study sample.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
605
622
https://mjaf.journals.ekb.eg/article_137768_45152dac6e47cf457cfa2c37bd73c150.pdf
dx.doi.org/10.21608/mjaf.2020.44708.1880
Employing digital media trends as a communication strategy for designing advertising campaign
(A case study on advertising campaigns in the Egyptian market)
wesam
Ayada
advertising dep.,faculty of applied arts, damietta university, damietta , egypt
author
Amal Mohamed Hasanen Serag
Serag
Advertising Department - Faculty of Applied Arts &ndash; 6th October University - Cairo
author
text
article
2021
ara
Digital media became a source of inspiration as it allowed marketers to identify the needs of the prospective consumer, facilitating direct communication with them, and creating an atmosphere of participation and familiarity between the product and the recipient, in addition to that it help in designing advertising campaigns in terms of its richness in topics that explode from time to time (what we call trends), and this allowed advertising designers to employ that trends that explore on those mediums to use as a communication strategy to advertise their products, and benefit from their fame and spread among a huge number of consumers using those mediums in a very short period of time . And by this way they can build an emotional and mental link between the trend and the products they advertise.Through in this study, researchers try to develop criteria for employing this phenomenon and measure the importance of its use by measuring the recipient's ability to recognize the used trends that evolve around them despite its type. And the extent to which it is remembered through a questionnaire that follows the scientific criteria for measurement.The research concluded that the validity of using this innovative strategy (trends) for some products but not for others, and for certain type of audiences.Setting criteria for using trends in editing advertising ideas and employing them by the advertisements makers, which will increases the effectiveness of the advertising message and make the recipient more susceptible to and interact with this type of advertisements.The research follows the inductive approach in addition to the deductive approach to identify the phenomenon under study.Key words: digital media, advertising strategies, trends, social media
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
623
644
https://mjaf.journals.ekb.eg/article_138920_cb05f9526f0bdbacf02cd1f1d73e7836.pdf
dx.doi.org/10.21608/mjaf.2020.46708.1983
Role of the Digital Revolution in the Interactive Relationship Between Artist and Recipient
omniah
sakr
Faculty of Fine Arts Helwan University
author
text
article
2021
ara
Summary:Digital Revolution is the term used for the current era with all its modern technological development, and its devices are dealt with by digital means.Interactivity in art was among the most important factors supporting it and its development of the digital revolution, and the computer played a major role in assisting this existing interaction between the artist and the recipient to present new ideas different from what is known, and the interaction between the creator and his audience is the main pillar of the art called For interactive art, this interaction supports technology and what it provides to help the artist present his interactive ideas.The subject is in always to prove. Through them the moment of creativity in artistic work. Probably the permanent artist and .The process of creativity in our lived reality today is no longer limited to the artist alone, but the recipient has become a basic pillar for the success of the creative work, and the artist’s goal in this interaction is to strengthen social ties between the various members of society, whereby the simple citizen becomes able to contribute to making the cultural event, and then it will disappear. The chasm that separates him from the creative, who used to live in ivory towers.And my talk in this research will deal with the early beginnings of the interaction between the artist and the recipient and how it arose as well as what this interactive relationship is, and of course mentioning examples of artists whose artistic creativity depended on the idea of interactivity is very important to clarify the idea concretely through these creative experiences.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
645
659
https://mjaf.journals.ekb.eg/article_138926_f3bed8926f68ce5f302161f6b93898e9.pdf
dx.doi.org/10.21608/mjaf.2020.46743.1994
Interactive digital technologies in designing interactive furniture accessories with an Islamic character
“A design study for a hotel room”
Omnia
MAGDY
Benha- University- Interior Design Anad Furniture
author
nahla
ali
department of jewelry and metal products - faculty of applied arts- benha university
author
text
article
2021
ara
Tourism investments in the advanced countries have been depending on the digital and intelligent technologies to the extent that they have spread across the tourism sector, which contributed in attracting tourists and achieving an investment boom in this sector.In this sense; tourism in Egypt now doesn’t only depend on its historical and natural attractions, as it has extended to the consideration of continuity and utilization of all tourism resources; in order to provide an industry and services that offer high luxury to the tourists.As a result of digital technologies application and scientific outcomes utilization in all fields; it has become logical that the designers turn to apply (utilize) these technologies to produce designs that manifest the creative harmonization with the elements of digital technologies.Thus, this research has focused on studying how to utilize these digital technologies to create designs for interactive furniture accessories that keep up with the times; with the emphasis on Islamic character manifestation. Therefore, the research topic focused on studying how to link the digital technologies with the Islamic motifs (the Islamic heritage) to design interactive furniture accessories for hotel rooms. In order to explain the role that interactive digital technologies play in the sector of hotel services, and their reflection on the designer’s thinking; through designing interactive furniture accessories with an Islamic character. Moreover, to reach innovative design thinking in the process of designing interactive furniture accessories with an Islamic character. One of the most important results is that the integration between interactive digital technologies and Islamic motifs can assist the designer in creating new formations and discover new dimensions for furniture accessories design that attract tourists. Therefore, I recommend the designer must acquire the knowledge about the methods of interactive digital technologies in the field of hotel furniture accessories design; and follow-up the developments in this filed; in order to keep up with the times and be able to create and compete.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
660
679
https://mjaf.journals.ekb.eg/article_138679_5c2bc43589bb429d5b3906be29a107f4.pdf
dx.doi.org/10.21608/mjaf.2020.46382.1935
Applications of nanotechnology in production of smart sportswear
Eman Rafat Saad
Saad
Faculty of applied arts - Helwan University
author
text
article
2021
ara
Applications of nanotechnology in production of smart sportswearAbstract:Smart clothing and fabrics are growing rapidly in various field. Wearable technology will become a staple product like trousers and a shirt. Applications of Nano materials in clothes are constantly growing to improve performance and create unparalleled clothing functions for their enormous technical, economic and ecological advantages. Nano materials will either improve existing properties or add new one’s clothes functions like dirt resistance and water Repellent, breathable, UV protection, conductive, anti-static, corrosion anti-wrinkle properties and resistance to bacteria. This research aims to identify nanotechnology and its fields of applications, especially in the field of sportswear and smart clothes, and preparing a study for an Egyptian smart sports product from an Egyptian brand and comparing it with a smart sportswear from a foreign brand. The study showed the ability of the smart sports product produced from an Egyptian brand to compete with the foreign product with the big difference in price as the price of the foreign product is much higher. Many tests were done, mechanical and physical tests to ensure the functional properties achieved in both products, such as the Explosion resistance test, Bacterial and microbe resistant test, Air permeability test, water permeability test, Water repellency test, Soil release test and the electron microscope measure (SEM) was also conducted for the producers to study their morphological structure. The research recommends increasing smart products in the Egyptian market, as it is considered the future of clothing worldwide.Keywords: Smart clothes – Nano technology – sports wear – functional clothes.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
680
694
https://mjaf.journals.ekb.eg/article_138715_c7ee196c8d2fd04537e54b7d2507aea1.pdf
dx.doi.org/10.21608/mjaf.2020.46501.1954
The effect of color and design on the child's behavior and the development of his skills through application to the furnishing fabrics of children's bedrooms'
eman
salah
Higher Institute of Applied Arts-Fifth assembly
author
text
article
2021
ara
Scientists and specialists from various fields such as medicine, art, chemistry, philosophy, psychology and others agreed on the extent of the impact of colors psychologically and physiologically on the recipient whether this effect is positive or negative, where psychological studies have shown that colors are not only waves and light vibrations, but they have a great effect up to the depth of the human soul has added a state of reassurance or disturbance or a state of warmth or cold and hence the need to study the effects of colors because of their extreme importance in their ability to control behaviors and responses Actions in people.We all hope to develop the society and achieve all its requirements, which will provide a favorable climate for work and creativity and hence the children are the nucleus of this thought, so it must be studied color and design and the extent of its impact on them because they are more sensitive and discover the colors and shapes as we also find that color, design and elements that the child sees and be in the vicinity of his environment and daily life affect his behavior and emotions and control his actions without feeling the matter that must be taken into consideration.The study of color trends and the selection of elements surrounding the child contribute to building his personality and modifying his behavior as well as contributing to the development of his creative abilities and the development of his intellectual skills and his willingness to think and develop.Hence, the research discusses two studies, the first is an analytical study of colors affecting the child and his behavior and his psychological condition, skill suppository and creativity, as well as the elements and forms of interest of the child and the second study applied study through the implementation of some designs of printed furniture fabrics for bedrooms Children, which contribute to the building of the child's personality, in the stages of the age of (3-6 years), (6-9) years, (9-12) where these stages are the most important in the life of the child and witness the developments that occur in the child up to adulthood
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
695
719
https://mjaf.journals.ekb.eg/article_138886_e21144cfa53a7c6c95cb5d05475e1a17.pdf
dx.doi.org/10.21608/mjaf.2020.46678.1999
A proposal to design an interactive e-book to teach art college students theories of color
Eman
Ali
Helwan university. art of education
author
fatma farouk darwish
yosry
Faculty of Art Education - Helwan University
author
text
article
2021
ara
In light of the tremendous technological revolution, we need a revolution in education so that education takes a new form, not only in its degree of formal attractiveness, but also in the educational system. The electronic book is one of the attractive forms of education and e learning where the paper book is converted into a digital version that contains coordinated pages. These pages are from multiple media in various forms that are uploaded on the Internet until we go along with the revolution in the use of modern technology based on information technology and the associated computers and information transmission networks, to move from a state of static education to flexible learning. This transfers the teacher's role from a basic source of information to a trainer for his students in the way of obtaining it from its sources, and making use of them, considering the main goal is to access knowledge sources and employ them in life and in solving problems, thus the student’s role changes from a passive listener to a participant, researcher and critic. The current research aims to shed light on the importance of an interactive electronic book and a course in developing the artistic skills of color theories among students of art colleges to keep pace with the 2030 vision of education, to transform educational environments into interactive environments that benefit from students' appetite for modern technologies. In order to achieve the research objectives, the research is exposed to the definition of the interactive e-book and its pillars, its advantages and disadvantages, and the technical standards, which include screen design, text, images, and colors. Moreover, educational standards, which include educational objectives, learners' characteristics, and educational content. In addition, identifying the stages of building the e-book, which includes analysis, development, implementation and evaluation. As for the applications that help in building the interactive e-book, they are many, including the " Flip PDF Professional " program. Word, power point and flash program are used with it in presenting book pages. It presents a sample on using an interactive e-book to introduce color theories
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
720
741
https://mjaf.journals.ekb.eg/article_138131_283bf9f204615ee11da40439ae33b9a8.pdf
dx.doi.org/10.21608/mjaf.2020.46069.1912
Comparing the effect of Coating polyester Fabric with Silver Nanoparticles (AgNPs) on gymnastics costume Functional Properties
Eman Mohamed Mostafa
Ghanem
Apparel department , Faculty of Applied Arts , Helwan Universty, Eygpt
author
text
article
2021
ara
The aim of this study is to use nanotechnology to improve the functional performance of gymnastics costume in order to produce a gymnastics garment capable of helping athletes improve their performance and thus contribute to improving their result, Polyester fabric, which used in traditional gymnastics costume manufacturing were coated with the silver nanoparticles (AgNPs) to improve its functional properties for achieve the final use requirements. The characterization of silver nanoparticles (AgNPs) on the fabric surface were done by using scanning electron microscope (SEM) and also on fabric surface before and after the treatment. Functional and Physical tests were accomplished. Those tests were weight, thickness, bursting Strength, stiffness, air permeability and water repellency. The properties of polyester fabric treated with the silver nanoparticles (AgNPs) were compared with untreated polyester fabric. The surface morphology was identified by using Scanning Electron Microscope (SEM). It was notice that, the treated polyester fabrics with silver nanoparticles display the scaly appearance on the surface that made the surface rougher & enhance the water repellency. The water repellent agent forms an oily layer on the silver nanoparticles just like lotus leaves. Here silver nanoparticles act as an epidermal cells and water repellent agent as waxy bumps, which results in superhydrophobicity on the polyester fabrics. From the results of tests conclude that coating polyester fabric with silver nanoparticles has a significant effect on functional and performance properties. Silver nanoparticles (AgNPs) coating makes a very thin film that is invisible with a naked eye as the texture and look of fabric does not change after treatment. Silver nanoparticles treatment makes fabric long lasting and more durable. After the treatment a gymnastics costume was designed and manufactured with the treatment fabric.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
742
755
https://mjaf.journals.ekb.eg/article_138712_3a1f48fc7c1d189ce6a71f292aa1e8e6.pdf
dx.doi.org/10.21608/mjaf.2020.46494.1952
The spiral shape in nature and its relationship to the Fibonacci sequence and the golden ratio as an input to the teaching of the Metal artifact
Eman Mostafa Ibrahim
Rehan
Facality of spisific education,kafr ElShikh University
author
text
article
2021
ara
Summary Nature in its various forms raises the eye of the artist who translates nature in the form of works of art. Art is a basic need for man as his biological need, so the artist learned to respect the instinctive forces of life and all kinds of creativity since ancient times and to search for himself for stylistic methods that help him to express to create new and innovative perceptions characterized by aesthetic diversity Nature is an important entrance to the arts in general and metalworking in particular, so through contemplation and analysis of its elements can discover many diverse systems and ideal proportions that reveal deep secrets of nature that can be used and applied in art to reach the perfection of proportions. The artist sees with his eyes what others do not see. He looks at her in a contemplative and analyzed view of its various shapes, such as the spiral, from which we see many variations, we find it in the ground snail with its spherical shell and we see it in plants, its leaves and stems as we see in the internal seed arrangements of the heart of some flowers and other multiple images in nature. The spiral shape, studied and analyzed, contains aesthetic ratios that correspond to the numerical ratios in the Fibonacci sequence and are also consistent with the golden ratio that achieves perfection. This research deals with the shape of snails as one of the examples of the spiral in nature by studying and analyzing and linking it to the Fibonacci sequence and the golden ratio as an input to teaching metalwork, where one experimental group of students of the fourth year was selected and a pre-test was conducted for them before teaching with this entrance and another test after teaching it, and a comparison between the results of students ’work. In both, it was found that the students 'dimensional work was better in terms of design, use and distribution of technologies better, which proves the effectiveness of that approach in developing students' design and technical abilities, and the results of the statistical analysis confirmed that.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
756
781
https://mjaf.journals.ekb.eg/article_138102_a1ec3c11e216f7a5e5bd5baa585653f8.pdf
dx.doi.org/10.21608/mjaf.2020.45614.1899
:“Design of visual identity of Electronic Video Games and its effect on the audience”
Einas samir helmy
Helmy
Alexandria university
author
text
article
2021
ara
electronic game commences with defining the vision which may be conveyed to the target audience i.e. the players, and ends with programming after finalize all the designing the game components, visual effects such as pictures and graphics, audio effects, the game drama and creating the characters of the game. These epic game characters should have the ability to express the educational content through the context of the story, whether it is of academic- or action-content, and the mechanism of designing the electronic game characters to reach the idea to the recipient by employing the electronic game elements from the first glance. The electronic games may be based on a real or fictional story, derived its facts from reality, or a mixture of fiction and reality to skip some details and focus on a side of life to end in one episode as a short story. The game includes vivid pictures of life in full and takes long sessions without any limits, and includes several stages and tells the audience about the lives of people and the graphic designer himself shares his vision of life in the game and contributes with portraying the characters in his interesting attractive style ending to an output of a graphic product. The designer who designs electronic games can deal with the problems of life and the attitudes of the contemporary man, in light of the accelerated civilization developments witnessed by society. Hence, the importance of designing electronic games using the effective picture for giving a simple design, to create an integrated reality and to have a concise and effective effect. Thus, the electronic games are easy to see, clearly understandable and retrievable. So that it is absorbed in a limited time to give a glimpse of the game. The product is a visual abstracted message resulting from a mixture of the written texts with the graphic image, whether abstract or naturally illustrated, intended to make a quick and insightful impact on the audience to spot the light on the content of the events and characters of the electronic game.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
782
807
https://mjaf.journals.ekb.eg/article_138929_0d9905fa67d449707de033dded422e26.pdf
dx.doi.org/10.21608/mjaf.2021.46751.2009
The effect of plastic formulations of different materials on aesthetic values For contemporary weave ornaments
Basma Ali
zalat
Assistant Professor of Textile - Department of Art Education
Faculty of Specific Education - Mansoura University
author
text
article
2021
ara
This research is summarized in making use of the synthesis of textile and non-woven materials to work on the production of contemporary weaving jewelry that carries in its content the spirit of traditional hand weaving with its artistic value, as well as also carries the contemporary spirit, which by highlighting it, different raw materials are used, which leads to the benefit of the aesthetic formulas of the various decorative threads which are It helps to highlight the aesthetic values in terms of its apparent effect on jewelry, which makes the soul many positive ideas through innovative jewelry.And considering that the material is the artist's primary means of expression, it can be the main element in some works of art through which the artist expresses his creativity. And jewelry with its development over the ages and the development of design and materials that the contemporary artist can not ignore, but contemporary jewelry has gone out of every way from the usual types of jewelry in previous eras, so the material has a large share in the production of contemporary jewelry.One of the most important modern foundations in weaving crafts is the synthesis process between different materials, through which it affects the artistic effect of the work on contemporary art and designs that may positively affect the extent of the development of art and the synthesis of materials and its effect on the weaving work, as the weaving no longer depends on the threads of all kinds only Rather, it relied on the overlapping of different materials to work on the extent of the development of the hand-made fabric, while working on the development of various techniques affecting the artistic form of the craft, and relying on the technical artistic creativity of the materials, techniques and artistic designs of the craft.The development of jewelry has become one of the most important industries used in our current era, as well as the development of the materials and techniques used in the manufacture of jewelry to learn about the civilizations of societies and the tendencies of their people and deal with different designs of jewelry in accordance with the characteristics of each people and the ethics of society. Various environmental materials.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
808
818
https://mjaf.journals.ekb.eg/article_138947_b95e7fc4a9a9ef4a5444e82477bd8bea.pdf
dx.doi.org/10.21608/mjaf.2020.47097.2018
The technological and plastic values of the prayer niche
Taghrid
AbdelHamed
Applied Arts, Helwan University.
author
text
article
2021
ara
Research Summary: The prayer niche is considered as one of the most important architectural features of the mosque, which has become an area of artistry and creativity. Where art found favorable conditions for it to grow and flourish, because the Muslim artist was guided by nature to the rule that defines art as "every formation that satisfies good taste and feels beautiful." The prayer niche is one of the most important elements that the Muslim artist relied on to dazzle.The prayer niche in its familiar form is the natural development of the sign indicating the direction of the prayer niche. The prayer niche was followed by several developments that took place in the course of the development that included the entire architecture of the mosque in terms of planning, building materials and decoration methods. The architectural and decorative features of the prayer niches in Egypt differed according to the time period in which they were established. They differed in form, elements, materials and materials used, as well as the technique of execution.The prayer niche consists of several architectural elements, which are the cavity of the prayer niche (the body and cap), the columns, the arches, the inscriptions of the arches, as well as any other architectural elements related to the prayer niche such as the dome of the prayer niche, or the circular window above. The types of prayer niches differed between the fixed prayer niche, including (flat, hollow, and manic), and the mobile prayer niche. Many floral motifs were used in the decoration of the prayer niches, including arabesques, flowers, plant leaves, vases ... etc., then geometric motifs, including star dishes, radiating lines ....... etc., as well as calligraphy decoration from Quranic verses.Various materials and materials were used in the structure and formation of the prayer niche, such as limestone, plaster, bricks, marble, marble mosaics, and ceramic tiles. Among the most prominent materials used in the formation and decoration of prayer niches, the most common are marble and marble mosaic. There has been some development in the technology of forming and decorating prayer niches in marble and marble mosaic.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
819
841
https://mjaf.journals.ekb.eg/article_138152_10fc83915affd1797b555e43f0fec8b1.pdf
dx.doi.org/10.21608/mjaf.2020.46233.1925
Employing children's creativity in designing advertisements directed at them.
Doaa Ahmed Mohamed
Mantawi
Lecturer, Department of Advertising, Faculty of Applied Arts, Damietta University
author
text
article
2021
ara
The research deals with the effective role of using the creativity of children themselves in designing advertisements directed at them. Where the child's advertisement is considered one of the most important advertisements facing the designer in general because of its special character and distinctive features. Contrary to what we see in the current advertisements, whether in amusement parks, restaurants, children's parks, schools and nurseries, where the creativity of the designer in advertising exceeds the child's expressive and artistic skill. Hence, we find that the research problem is summarized in: Finding an artistic formula that emphasizes advertisements that address children, as many advertisement designers resort to addressing children using graphic elements based on the designer's imagination without addressing the way children think themselves, which reduces the effect of the effectiveness of the advertising message.Research methodology: The researcher used the experimental approach represented in providing innovative and proposed design solutions to verify the validity of the hypotheses.research importance :1- Searching for new horizons and sources for the advertisement designer to get inspired by his advertising idea (applying to the analysis of children's artistic drawings and creations).2- The ability to address the mind and conscience of the child by achieving visual attraction to him and addressing him in his own language to emphasize the effective and successful delivery of the advertising message.3- The necessity of paying attention to advertisement directed at the child as an educational educational input to increase the perception and awareness of the child in order to stimulate the instinct to acquire some products or benefit from services.Research objective:1- Reaching an artistic marketing strategy by employing the designs and creations of the child as a main inspiration for the design of the advertisement directed at him.2- Providing a method for inspiration from children's artistic drawings and creations and the expressive, color and aesthetic values they contain as indications for the design elements of advertisements directed at children.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
842
855
https://mjaf.journals.ekb.eg/article_138992_fedf5c776c1f7b8221a6593ab0b7d991.pdf
dx.doi.org/10.21608/mjaf.2020.50142.2065
A future vision for developing eco-tourism (natural reserves) in view of industrial design
Gehan
Fouad Mohamed
Department of industrial design, Faculty of Applied Arts, Beni-Suef University
author
text
article
2021
ara
Eco-tourism is considered as one of sustainable tourism types that aims to take advantage of the potentials of tourism, heritage, preservation of the environment for the longest possible period, and achieving the economic development for the society and biodiversity conservation.Industrial design field is one of the important and necessary fields, as it can contribute in effectively to the field of eco-tourism, especially natural reserves, for its ability to innovate, design, and develop projects that meet the needs & requirements of the tourism environment of all kinds. Therefore, the situation in Egypt still has many deficiencies in media awareness Whether in the field of industrial design, modern technology and eco-tourism, which still did not receive the necessary care that needs. None of the responsibles from the various authorities showed a great interest in making contact or exchanging knowledge between them. Therefore, the research focuses on clarifying the importance of industrial design and the role it can play in order to overcome the obstacles and problems facing the environmental tourism investment of the reserves in Egypt as a way that does not negatively affect their vital components and contributing In protecting cultural heritage, natural , artistic, and achieving sustainable tourism development through the use of modern means and technologies. The research followed a descriptive analytical and empirical approach. The research aims to give considerations for the design and development of natural reserves, while developing innovative designs, ideas and feasible systems that work to protect reserves, achieve the needs of the local & global community and their aspirations in exploring the reserves in the future. To achieve research objectives, this was applied in the Graduation Project course, fifth-level students/Industrial Design Department/College of Applied Arts/Beni Suef University. The results showed the role of industrial design in providing innovative ideas and solutions for projects that develop eco-tourism for natural reserves and preserving cultural heritage.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
856
877
https://mjaf.journals.ekb.eg/article_138150_546438b169a481addf5008a4fa59e347.pdf
dx.doi.org/10.21608/mjaf.2020.46186.1923
Designing electronic games to enrich the learning process
doaa
hamdy
faculty of fine arts
author
text
article
2021
ara
The publishing industry is one of the forms of art that reflects the cultural and intellectual level, including the way of human life, history, heritage, his oral and written folklore and the monuments of his country, so many countries are making a big to enrich these types of art in order to preserve their identity. Its revival, within a deep awareness of the impact of the technological and informatics explosion and the unprecedented development of the various means of communication that led to a surge in the publishing industry.In this sense, the digital revolution was liberating publication from All that is printed From this point of view, the era of the digital revolution has seen the liberationb publication from all that is printed to electronic publishing means based on the Internet, computers, mobile phones, etc., and from traditional media to digital media, and from fixed drawings to animations. As a result of the development of the cognitive process and the development of means of communication and community thought, the interest in the recipient used for this technology has emerged and became taken into account factors that can affect the cognitive process and make it more stimulating and interesting, and make the recipient receive the largest amount of information in all Ease and that led to the exploitation of digital games to support the cognitive process, which in turn aims to activate the role of the recipient through work, research and experimentation and self-reliability in obtaining information and acquiring skills in an atmosphere of motivation helps him to continue and interactive it is not based on Conservation and indoctrination, but on the development of thinking and the ability to solve problems, teamwork and active learning. Given all this unprecedented development and human exploitation of all modern technological means, especially mobile phones, which have sometimes become addictive, new factors that affect awareness and attention of the recipients of the digital age are being taken into account. The fact that the term has been widely used and that the number of hours spent in play has increased, has raised the concern of educators, psychologists and sociologists about the psychological and social effects of using this type of game. The game is not an innocent entertainment, but a media medium with certain messages, whose designers aim to achieve cultural, intellectual, political, and religious goals.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
878
896
https://mjaf.journals.ekb.eg/article_137277_3ee81092b9147d9b1363a65497b28000.pdf
dx.doi.org/10.21608/mjaf.2020.37688.1763
Functon and Experimentation of Textile Printing Design using Character and Place in Egyptian Movie Poster
Neven
Abd_Allah
Facuilty of Applied Art _Benha universty
author
Dina
nafady
Associate Professor, College of Architecture and Digital Design,
Dar Al Uloom University
Kingdom of Saudi Arabia
author
text
article
2021
ara
Movie poster is the gateway through which the movie scenes pass to the movies’ world, as it is an attempt to a reduced form of the artwork content, or a presentation of star’s characters in the cinematic work. It is one of the most important promotional means for the artistic work, especially in the pre-trailer stage, which brings together the most exciting shots in design and transmission of the movie message, achieving its primary purpose of attracting the viewers. It is a pure art that deserves to be followed up and appreciated, it is usually hung in front of cinemas, in the streets aiming to visualize the movie. It expresses the era in which the movie appears with all its variables, it proves the stardom of the artists, regardless of their artistic schools, Undoubtedly the world cinema, has gone through developments since its appearance, consistent with the needs and requirements of society, it also carries components which portraits of characters and explanatory sentences are to promote the movie.Hence, the research problem is concerned with function and experimentation of textile printing design using character and place in Egyptian movie poster to create innovative designs solutions for children's clothes aged (6-12). It suggests designs for printed fabrics that complement furniture in children's rooms with employment proposals, also an experimental descriptive study is followed by a statistical study measuring the validity of hypotheses to enrich both fields of designing printed children's clothing fabrics and designing printed complementary fabrics for children's rooms furniture.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
897
917
https://mjaf.journals.ekb.eg/article_138931_f5b7d0a0f4697a3132c935c99642b488.pdf
dx.doi.org/10.21608/mjaf.2020.46783.2001
The role of gamification in achieving persuasion for the recipient of the interactive advertisement
Ranua Mamdooh Gber
Gber
advertising,high institute of applied art, 6 October , Egypt
author
text
article
2021
ara
With the development of the era, the visual experience of the recipient developed in all areas and his mind became aware of irrational ideas. We are in the age of technology and the Internet, and thus the recipient receives many visual and audio messages that affect his attitudes, beliefs and behaviors. Therefore, advertisers are looking for innovative, unconventional ways to deliver the advertising message.It is no longer a secret how electronic games, due to the excitement, incentives, enjoyment and rewards they contain, managed to seize the recipient's attention and distract him from others.Therefore, gamification began and how to apply it in advertising to convince the recipient subconsciously of the advertised product or service, which leads to persuasion, as gamification is characterized by three main parts, which are the activity that focuses on the goal, the reward mechanisms, and the follow-up of progress, which creates attraction, fun and entertainment. It is a new term derived from the word game, which means transferring the mechanisms and mechanisms of games to other non-entertainment fields with the aim of solving problems or improving the level so that they are more fun and interesting, such as games.Therefore, the research problem stems from the failure to activate the role of gamification in achieving the persuasion of the recipient of the interactive advertisement, and how to move his consciousness subconsciously to be convinced of the advertising message, and the research aimed to activate the role of gamification in interactive advertising to achieve persuasion and direct the Egyptian institutions' view of this role, which helps in obtaining the highest degree of response. By the recipient, then access to the results of the study, the most important of which is that gamification creates an emotional state in the recipient that moves him subconsciously so that it is more fun and interesting, which leads to persuasion.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
918
930
https://mjaf.journals.ekb.eg/article_138123_83a4198bf6a826a690b05a6e174e24db.pdf
dx.doi.org/10.21608/mjaf.2020.45881.1904
Expressive Spontaneity in the Textiles of Al-Haraneyah Village
Rabab Muhammad Ahmad Hassan
Elheny
Minia University- Faculty Of Education Art
author
text
article
2021
ara
Abstract:In view of the importance as well as originality of the art of textile, and considering it one of the oldest fields of plastic art that are passed down to generations, and which rely on special aesthetics and inherited techniques since the inception of the ancient Egyptian civilization until now, and based on the features of a pioneering textile experience in the framework of the development and fostering of plastic arts, which is the experience of the artist Ramses Wissa Wassef, in which he chose to exclude the influences of the mechanical and material modernity and their societal constraints in the twentieth century, thus he used the Egyptian countryside as a natural environment for his experience, and its inhabitants as tools for its implementation. He chose the village of Al-Haraneyah where he established a center for textile arts, and implemented his experience, which was based on the idea of spontaneity in art.This experience was based on three main bases as follows:1- Ordinary people who are distinguished by their innate nature.2- A natural environment far from urbanization.3- A simple manual textile device. This contemporary experience resulted in a group of textile artworks that combine the skill and mastery of formulation with preservation of originality and identity in its global reach, in spite of the keenness of the artists to keep the spontaneity of expression that still exists until now. In the village of Al-Haraneyah, weavers of the of all ages share the act of drawing inspiration of the themes of their work from nature and from their existence in the Egyptian environment, that is why they have their own genuine style that forgery or indoctrination have no effect on.The artist Ramses Wissa Wassef was keen to unleash the creativity of his weavers, freeing them from restrictions and letting them free to choose the themes and their colors. As a result, their works appeared expressive of the environment in a very unique sincerity, simplicity and spontaneity of expression. When spontaneity is linked to art we see it embodied in unique and distinct ideas , whatever the materialistic medium that the artist’s environment provides; because in the end it is a creative work.The current study was conducted with the purpose of identifying the features and characteristics that show and confirm the expressive spontaneity in the textiles of Al-Haraneyah village.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
931
950
https://mjaf.journals.ekb.eg/article_138705_080de56f5c9455fd2dee69259d518853.pdf
dx.doi.org/10.21608/mjaf.2020.46464.1947
To benefit from the value of repetition using technological mediums
in creating designs from previous Textile hangings
for postgraduate students
Rehab Ahmed Zaky
Zaky&rlm;
کلیة التربیة النوعیة جامعه أسیوط
author
text
article
2021
ara
The art of Textile hangings is one of the richest, ancient and high-end art in the field of fine arts, and the art of weaving is one of the arts that has taken a new approach to seek out the new unfamiliar in materials and techniques, to break out of stereotypes in textile works, and keep pace with the development and modernity that encompasses all aspects of life, The weaver artist always seeks experimentation and exploratory practices that seek to break free from the control of customary solutions.This inspired the researcher to look for creative solutions in order to benefit from the value of repetition using modern technological mediums to make designs for existent hangings in the light of postmodernism to enrich the field of handmade textile and to apply it with postgraduate students following the system of credit hours for the technological mediums course in the specific specialisation about COVID -19 pandemic as one of the requirements for education in the years 2020/2021The research problem: The problem of research comes in an attempt to answer the following question:How to take advantage of the redundancy value by using technological mediaTo introduce pre-implemented fabric pendants designs for graduate students.research importance :1. Disclosure of new methods that help students to save time and effort in the educational process through hybrid education, as a result of the emerging stage of the emerging corona virus.2. Disclosure of training on modern applications in the field of media technology.3. Supports the field of handwoven textiles in creating innovative designs produced from pre-executed textiles that assist postgraduate students and contribute to modern technological developments.4. It helps the graduate student to save time and effort to reach the best results for a modern design of pre-executed textiles based on repetition using the PicsArt program available on the mobile device store, which allows him to have different, colorful and richly shaped vision.Research aims: The research aims to:1. Access to innovative solutions resulting from the idea of repeating previously implemented tissue suspensions and treating them through the Android program on the cellular device.2. Proposing new teaching approaches that help in developing the creative thinking of postgraduate students, allowing them to make new research points that enrich the field of manual weaving.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
951
966
https://mjaf.journals.ekb.eg/article_138872_f8dcc70b0b2952f5d89e14b5b999b551.pdf
dx.doi.org/10.21608/mjaf.2020.46529.1977
The role of the Printmaking in preserving the identity and facing future conditions and challenges
Rehab
Basiony Ismail elshahed
Graphic department fine arts Alexandria university
author
text
article
2021
ara
Summary : Plastic arts, with their development and richness, will continue to be the most visible picture of defining the identity of the civilization of every people. We the Arabs, created this civilization, which began to grow and develop through many transformations that left their traces visible on our land. These antiquities have carried distinctive and unifying characteristics throughout history that have defined the features of national identity through art. Printmaking is one of the most important tributaries of art, and there is a constant endeavor to awaken the artistic performances of printing and to try to evaluate their trends and facilitate their practices in order to update that art with a modernization linked to national identity.What made the artists of printmaking in a constant endeavor towards reviving the traditional printmaking techniques and trying to develop them and find solutions to the problems of working with them, especially in light of the circumstances and challenges facing.One of the most important problems facing artists of printmaking in light of the reality in which we live is the spirit of speed in the age and keeping pace with development .The more the spirit of the age is overwhelmed by the new technical aspect, the more the artist's identity, sensitivity and interaction with the media and materials he deals with becomes lost. In addition to what he is going through in terms of life circumstances and developments, hence the problem of research in the constant pursuit of everything new, different and available from the materials and media with which the artists of printmaking and there are other challenges facing the artists of printmaking and the problems of working with it, whether those problems are specific to the nature of the artist and the conditions he is going through and living. or what happens to our societies in terms of events and difficulties that we must live with and keep abreast of and find simple and easy solutions to deal with them and work on them.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
967
985
https://mjaf.journals.ekb.eg/article_138714_306be349f3c263593ab0e570c2a3d2b3.pdf
dx.doi.org/10.21608/mjaf.2020.46500.1955
Elements of folk art an important source of the realization of the aesthetic values of printed fabrics to enrich small industries
Rasha Ragab Ibrahim
Badawy
University of 6 October
author
text
article
2021
ara
Popular arts vary by different cultures and geographical locations, different nature of the population, composition and environmental factors, and the presence of art and its development in a people does not mean the spread of this art among other peoples in the world, as the popular arts are influenced by social, intellectual and even religious beliefs and this popular heritage reflects the customs of societies and traditions of individuals belonging to them, their thoughts, feelings and even their artistic beliefs and their beliefs from generation to generation. Folk art is the art of creativity by a simple class and with traditions inherited from the life around them with all their emotions and emotions; it is not influenced by external muperations. Popular art is an automatic art that originates from the depths of rural or desert societies, knowing that the rural community can have a popular art of their own, i.e. popular art is an improvisational reflection of a middle class of people with a tradition that has to do with what is around them in life and also has to do with their emotions and emotions, which is an art that grew as a result of the juice of human life through the ages.The popular arts are characterized by age and modernity at the same time and the work of the Egyptian folk artist allows the manufacture of carpets and clay yarn wool in the pastoral environment and pottery in the rural environment in addition to the works of Bedouin textile for cotton cultivation and silk industry topping the desert environment as we find multiple pictures and models of popular art in various fields and works of art.Popular art has elements and elements that the popular artist adheres to, including decorations, as it has originality that makes it a source of inspiration
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
986
1006
https://mjaf.journals.ekb.eg/article_138877_8da6d0476a3d743ac4de2366f666859d.pdf
dx.doi.org/10.21608/mjaf.2020.46549.1968
Pairing between silhouettes and multiple levels in weaving
radaw
zakareia
faculty of specific education, tanta universty
author
text
article
2021
ara
Pairing between silhouettes and multiple levels in weavingResearch Summary: The current research aims to reformulate the composition on the frame loom as a constructive tool to achieve depth, space and multiple levels in weaving by making use of the silhouette that are an appropriate aesthetic input to enrich the manual formation of contemporary weaving to develop the capabilities of designing and weaving in which the design is linked to the technique of implementation to create innovation Created multi-level weaving. The research presented experimental practices through one experimental group (students of the first group - the Faculty of Specific Education - Tanta University) using woolen threads of one color or gradient colors, and some decorative threads with prominent filaments and tie wire. Executed in the tapestry style, with prominent textile structures and rug technique with designs and applied visions (twenty woven weaves) representing landscapes from the Egyptian environment of trees and different angles of the intersections of its branches) and the results reached to overcome the problems of flatness method of the first year students, And to achieve the combination of silhouette and multiple levels in the textile work to enrich the artistic values with it.The use of manual frame loom techniques has also been reformulated through the use of the front and back of the loom to produce multi-level silhouette and use it in the educational field as an innovative approach to teaching hand weaving.. In the end, the study presented a number of recommendations and proposals.Keyword: frame loom, silhouette, hand woven, multiple levelsKeyword: frame loom, silhouette, hand woven, multiple levelsKeyword: frame loom, silhouette, hand woven, multiple levels
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1007
1028
https://mjaf.journals.ekb.eg/article_138054_107709192b4863d222b44d32a94a773c.pdf
dx.doi.org/10.21608/mjaf.2020.44816.1884
The positive and vital role of insulation materials as a strategic component of interior design technology
zakaria
saeed
Interior Design,Faculty of Applied Arts,Helwan University
author
text
article
2021
ara
All types of insulators are considered an extreme necessity in interior design technology, and they are one of the elements that achieve the completion and construction of successful design, because of their effective role to preserve the health of users and also properties. Out of this importance, the human being developed his treatments for many of the raw materials that are used in the field of insulators, after continuous research and experiments to reach properties that are suitable for each type and use, and now he uses them in the most effective way to meet his needs and requirements. This development came in line with the technological development and the urgent and rapidly growing needs of the human being. The insulation materials in the construction process used in the internal vacuum are divided into many types, and they differ according to the internal activity, where each of the materials and technological methods suit him, so the insulation materials have mechanical properties and density as well as the ability To resist shrinkage, as well as its ability to resist chemical reactions. The importance of insulation materials and materials for strategic sectors is evident in its activities such as hotels, hospitals, administrative buildings, sovereign buildings, recreational buildings such as cinema and theatre, photo studios as well as radio, and other activities according to the type and requirements of the design. The materials are mainly divided into inorganic insulating materials composed of fibers or cells, organic insulating materials, metallic insulating materials, and background materials for fires. As for the form, the insulating materials are in the form of liquid materials, including what are mixed with some other materials.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1049
1069
https://mjaf.journals.ekb.eg/article_136984_fe217328fcc4d42f9b4a8019142d516a.pdf
dx.doi.org/10.21608/mjaf.2020.33402.1667
The effective use of kinetic energy paths in the design of windows display " analytical study"
Noha
Hamed
Advertising,Applied art, 6 October university, Egypt
author
Sally
Eraky
6 October University
author
text
article
2021
ara
Windows Display play an important role in the visual promotion of the product, where windows display have become one of the most important attractions of the recipient, which is going according to steps to motivate the recipient to buy the product. Innovation and creativity in the design of windows display has become one of the most powerful tools used by organisations to advertise the product and create the desire to buy and increase sales. This imposed modern patterns in the interior design of these windows deliberately or unintentionally built on the movement energy pathways as one of the most important foundations of bio modulation or what is known as the bioenergy of design. which depends on the emphasis on the centrality of the interior design of the windows display and the spread of the characteristic of the regulated energy from the centre to the rest of the composition through movement.The research provides an analytical study of some types of windows display based on the movement energy pathways of various forms, which have made those configurations a catalyst for vital energy within the design, which in turn has largely reflected the response of the receiver to the product displayed within the window display.Tracking the movement energy pathways in any configuration is one of the most important features of design success, the bioenergy from the movement of shapes is adjustable and guided in several steps to achieve the desired positive or negative impact on the design. Some of the designs of the windows display are geared towards attracting the viewer in some way towards the product, in a direct way to motivate the recipient to decide to buy the product, or to alienate him from it indirectly, and whether we depend on attracting the recipient on the method of diffing in the energy of the design movement lies our target to reach this goal. Although the design ideas of the windows display are numerous, they do not go beyond being a set of shapes moving in the inner space of the window display, their course can be adjusted, confirmed or cancelled, and then the vital energy released from the design as a whole and its role in stimulating the visual vision of the recipient towards the product.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1070
1091
https://mjaf.journals.ekb.eg/article_137271_72c6175044a99773d2b0406ae0285688.pdf
dx.doi.org/10.21608/mjaf.2020.37490.1754
The Role of Environmental and Cultural Standards in Achieving the Competitive Advantage of Exported Egyptian Furniture
Shaimaa
Samir
the higher institute of applied arts 6th October
author
text
article
2021
ara
Furniture industry has taken a few steps forward in the first decade of the twenty-first century to became one of the essential industries that capable of meeting different needs of the Egyptian market as well as providing a surplus for exporting worldwide, which helped in strengthening the Egyptian economy for both on the individual level with the consequent increase in job opportunities, reducing unemployment, raising average wages and raising the standard of living of the population, also at the social level by raising foreign exchange reserves in the Central Bank, Unfortunately, it witnessed a significant decline with the beginning of the second decade until our present time.Therefore, the research discusses the development of furniture export over the past two decades, determining the reasons for the decline in Egypt's furniture exports. It also examines the current needs of the global market and the organization and development of the industrial system with the aim of increasing the competitive value of Egyptian product and developing Egypt's furniture exports abroad.The research also studies and analyzes the role of furniture design based on quality, innovation and inspiration from the Egyptian heritage in order to enhance the reputation of Egyptian industries in the world.KEY WORDSEnvironment – Culture - Competitive Advantage - Furniture - Export.RESEARCH IMPORTANCEFocusing on the main deterioration factors of the furniture industry in Egypt, and putting forward the Egyptian furniture exports decline's reasons, and then contributing to the Egyptian furniture exported a broad’s design upgrading.PROBLEM STATEMENT1- The Egyptian furniture industry is restricted both in terms of the lack of design capacity or in the lack of the available adequate professional design services to furniture manufacturers.2- Egyptian furniture exports decreasing to some countries as a result of the global markets' public taste shift from classic to modern, in which Egyptian furniture faces fierce competition with other countries.3- The furniture export industry was negatively affected by the new COVID-19 pandemic and the decrease in external demand for furniture, which negatively affected sales and exports abroad.The research concludes with the need to be keen to upgrade the Egyptian furniture, and to open new Egyptian furniture markets in all countries of the world, by conducting research on the internationally popular furniture, then setting up professional training programs for workers, in order to prepare workers to produce more professional furniture so that it can compete with global markets.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1092
1112
https://mjaf.journals.ekb.eg/article_138097_035662c7877b15626f0fbba7ddf915fe.pdf
dx.doi.org/10.21608/mjaf.2020.45274.1896
The role of photographic special effects in producing an artistic image
Maryam
Hassan
October 6 University
author
text
article
2021
ara
Abstract :special effects Photography are a set of techniques used by a photographer to change the appearance of photographs, beyond simply taking a picture, which may or may not mimic actuality but have some illusory qualities to convey information to the viewer in a way more attractive and effective than the traditional image. Many of these effects take time and in-depth technical knowledge. Using these effects makes the image more influencing. The research explores the most important techniques that are used to produce artistic photographs using special effects and tries to break the confusion between many concepts related to special effects such as experimental photography and alternative photography through studying many techniques by analyzing a group of the work of the world's leading photographersResearch problem: There is a great ambiguity in the concept of experimentation in photography that may reach its limitations in modifications using the computer. There is also severe lack in studies that dealt with the inventory and classification of technologies that change the appearance of the photo. Until now, there is no complete exploration of all the features of the medium, which causes lack of specification of special effects. Nor do I study their production methods or understand the techniques used in themResearch Objectives: Determine the characteristics of technologies that produce a photographic appearance that does not simulate reality.Distinction between alternative and experimental photography and special effectsAnalysis of various artworks covering many different visual techniquesMethodology:The study relies on careful analytical reading in many artistic photographic works in order to understand and analyze the techniques used.Keywords: artistic photography, special effects, experimentation with photography, alternative photography, visual illusion
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1470
1491
https://mjaf.journals.ekb.eg/article_137281_4db361e1485a55966b6d2bc796556bd9.pdf
dx.doi.org/10.21608/mjaf.2020.38044.1780
The impact of social changes on digital advertising
REHAM
ELGINDY
BANHA UNVIRESETY
author
text
article
2021
ara
With the acceleration of the techniques of displaying the means of fixed and mobile advertising from television screens to the means of printed advertising in various forms and sizes such as brochures and flyers ... we find that societal influences have pushed digital advertising and helped it spread due to the availability of modern technology in all society and the community deals on a daily basis with popular social sites. Marketing differed, and it is no longer like the past, especially in light of the current economic conditions - in their advertising policy, and they intend to take advantage of technology to achieve marketing goals, at a lower cost and saving exorbitant sums that the advertiser used to spend on traditional means..as the components of advertising became restricted to specifications Associated with societal changesThe research shows that digital advertising has been affected by societal changes and is exposed to the new patterns imposed by society with various changes, such as exposure to the Corona pandemic and its impact on the digital transformation of all marketing transactions for all companies even educational institutions, which in turn have become a source of digital advertising and the interest of a large segment of society in popular songs that affected digital advertising and solidarity And community interconnectedness around the so-called daily trend and its impact on digital advertising. Even advertising companies monitored the most important steps that the community gathered on to be the idea of digital advertising for the product and the various marketing methods accompanying international conferences (Apple conference) and community interaction with it for its success in linking to the trend and community interest in the YouTuber and celebrities, which in turn Effect on digital advertising, the research problem is to change the style of the advertisement form in light of the changes of society, and the importance of research is to display modern patterns that have been observed to exist alone in the field of advertising and marketingThe research aims that the field of advertising is directly related to the environment and society, and any change in society is reflected in the design of the advertisement and the methods of its publication and display. The research assumes that the field of advertising is affected by societal changes so that digital advertising shines with use. The research follows the analytical approach and application of a type of digital advertising.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1029
1048
https://mjaf.journals.ekb.eg/article_138154_8063161741c08957e78fbbf2a4b06fd5.pdf
dx.doi.org/10.21608/mjaf.2020.46271.1962
Psychography of social media platforms, A scientific methodology
for designing advertising & stereotyping the perceptual public map
Ghada
Elmeadawy
Higher Institute of Applied Arts
author
text
article
2021
ara
AbstractScientists have tried throughout the ages to come up with standards for evaluating peoples’. It included individual intelligence, total annual production, societal, cultural, economic and scientific systems, patents, and international awards. They concluded that countries that achieved advanced positions enjoyed a high degree of freedom (in all its forms). In light of the real-time information domination , the structuring of information constitutes a global requirement associated with many concepts such as awareness management, engineering of comprehension, awareness, and various strategies for managing and stereotyping the cognitive map of the public. The study and analysis of advertisements and media discourse are of great importance according to the strong and essential role that advertisements play in structuring meanings, forming awareness and changing social practices of the public, as the persuasive language adopted by the advertisement contributes strongly to social structure and influence. Several methods have been employed to analyze advertising, such as the quantitative, qualitative, interpretative perspective and the modern sociological approach, as well as the modern global trends have relied on psychographic variables to classify and influence the target audiences. The use of psychological profiling in advertising design increases its effectiveness and suitability for the customer, especially if the information is accurate. The psychography of social communication platforms represents a relatively new concept as a tool for analyzing and interpreting human behavior and its large potentials associated with information and providing new meanings to the perspective of a large group of audiences, where it enabled researchers to reveal the subtle differences in the dynamic personal networks between individuals through an analysis of the information that users publish on these platforms. This research will address psychography as a scientific methodology for advertising design and stereotyping the cognitive map of the public through an analysis of the data generated by their publications on social media platforms. Keywords: psychography, information structuring, awareness management, cognitive engineering, cognitive map profiling,
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1239
1264
https://mjaf.journals.ekb.eg/article_138139_9501594384ebf2683822938b8154840b.pdf
dx.doi.org/10.21608/mjaf.2020.46081.1922
Sustainability in Ancient Egyptian Architecture
maha
El Kaluoby
Helwan University , Faculty of Fine Arts , History of Art Dep.
author
Ghada Amin Ramdan
Ramdan
history of art , faculty of fine arts , Helwan university
author
Ghada Ibrahim
Ibrahim
History of art, Faculty of fine arts, Helwan university
author
text
article
2021
ara
abstractThis paper looks at achieving Sustainability in Ancient Egyptian Architecture thousands of years ago, Ancient Egyptian Architecture based on two phenomena (continuity& originality), According to Egyptology researchers Egypt is one of the oldest historical civilization, as its roots extends to prehistoric Era. it has the ability to preserve its character through the history. Due to the Egyptian people integration, Ancient Egyptian civilization was able to be renewable, man and environment are complementary to each other. To achieve Sustainability, Ancient Egyptian Architecture united with nature till it become part and parcel of it. Natural materials which have the sustainable properties were selected to achieve continuity. Abu Simbel temple &Beni Hasan Tombs are two examples of merging natural formations with massive architecture, so that the site can’t be imagined without it. Local building material, Construction methods in Ancient Egyptian Architecture. Among the most important phenomena that characterized the history of society in the land of Egypt are two basic phenomena, namely (antiquity and continuity). The land of Egypt, according to the consensus of researchers and scholars, is one of the oldest places of historical civilization, if not the oldest in many civil varieties, then its roots extend to prehistoric era or continuity. The ancient Egyptian history is one of the longest dates, and that there were periods of interruption in it, such as the period between the ancient Egyptian Kingdome and the modern Kingdome, the second period between the middle and modern kingdoms, as well as the era of the last decay after the ancient Egyptian Kingdome . The ancient Egyptian Kingdome was able to revive and renew history, and over the ages, it preserved the general character of its civilization. The ancient Egyptian civilization was characterized by renewal and continuity, due to the integration of the Egyptian people who lived on the banks of the Nile with their environment and were able to coexist with it in an unparalleled way. Man and the environment in the Egyptian civilization in particular are complementary to each other.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1221
1238
https://mjaf.journals.ekb.eg/article_138124_a72df29d4efd08375f4c970df7ad8b30.pdf
dx.doi.org/10.21608/mjaf.2020.45882.1905
Movement and its relationship to the perception of the contemporary ceramic form
Abeer
Al-Muqrin
Major: Ceramics - Department of Art Education, College of Education - King Saud University
author
text
article
2021
ara
AbstractThe movement is considered as a form of ceramic formation, which extended in time as it did in place, that is because it demonstrates the ability to express freely when distributing the elements of formation in new dimensions. That is, it is the language in which the artist expresses his/her awareness of the reality of the space and the potential of its plastic vocabularies. The Kingdom of Saudi Arabia is rich Diverse in the field of ceramics heritage, in the range of its different administrative regions, and it is clear that the ceramic heritage of Saudi Arabia indicates actual, tangible evidence of ancestral wisdom. So ceramics is an innovative process that seeks to achieve specific purposes that satisfy the human needs, whether it is material through the realization of the output for specific material functions, or this purpose is intangible that is related to expression and satisfies the human senses, or combines the two purposes of utilitarian and aesthetic together.The research aims to study the analysis of theoretical frameworks for the concepts of movement and their relationship to scientific theories, actual movement, interactive movement, discretionary movement and illusory movement in contemporary ceramics.The research deals with the study of a set of important points related to the research topic, namely: a study of ceramics of some trends expressing movement in modern art. The research also dealt with movement and rhythm in modern and contemporary arts.The research concluded an important result, which is: The movement is an important source of ceramic formations through the combination of traditional plastic forming elements with new elements in ceramic formation.The research also found the value of the movement formally and its realization through time as a fourth dimension in contemporary ceramics.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1163
1184
https://mjaf.journals.ekb.eg/article_146363_24133ac4e0d87d67983af76686e957e3.pdf
dx.doi.org/10.21608/mjaf.2021.46579.1972
Techniological innovations in photography and their role in documenting monuments through designing electronic tours for artistic inheritance via social networking sites.
Amr
Galal
Faculty of Al Alsun &amp; Mass Communications
Misr International University
author
text
article
2021
ara
The Egyptian civilization is considered one of the oldest civilizations on the face of the earth. It started around the year 3150 BC, when the king Mina confederated both southern and northern Egypt together, there are many civilizations came to Egypt, passing through the Persians (343 BC), then Alexander the Great in (323 BC), then the Islamic conquest came in (639 AD). And Egypt turned into an Islamic state.In the period of the Islamic state, many countries were established in Egypt.From the above, we find that Egypt is the richest country in the world because of its diversity of civilizations and different cultures. Only in Egypt we can find the third of the world's monuments are present, and parts of these monuments are displayed in most famous museums all over the world. A special science was found in the study of Egyptian archeology, called Egyptology.However this cultural diversity, it does not occupy the appropriate position among the first ten countries on the level of tourism in the world. France, Spain, the United States, and China are the most visited countries in the world, according to World Tourism Organization reports.There is a missing link between the tourist himself and tourist destination, which can only be linked to a strong promotional plan through the tourist media. No matter how the country possesses the tourist ingredients, and there are no promotional plans, it will remain an unknown place for the tourist. Hence the tourism marketing policies and procedures have become the most important to place anywhere on the international tourism map, and with the technological development and spread of social media, the marketing methods have become different and more innovative, and they no longer stop from the limits of traditional methods.The image has a large and prominent role in the success of the tourism process. The continuous development of communication science technology has also contributed to finding new and more effective ways to influence advertising.Tourism media in Egypt faces many problems, including the lack or absence of tourist programs that display the monuments with a creative way, also wars and natural disasters which is published through other media, is an obstacle to tourism, media consider is a pivotal and necessary characteristic of the tourism industry and success.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1185
1200
https://mjaf.journals.ekb.eg/article_138138_bdfb16540e1af1b0d2f529fbe6e85e84.pdf
dx.doi.org/10.21608/mjaf.2020.46072.1913
Grasshopper program to application of the parametric design trend in creating designs for women printed fabrics
shimaa
nabil sayed awaad
Department of Technical Education and Industrial,
Faculty of Education , Helwan university
author
Maysa
Fekry
Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University
author
Talaat
mahmoud Hassan
Professor in Faculty of Education, Department of Technical and Industrial Education, Helwan University.
author
amal
abd elkhalek awad
Faculty of Applied Arts, Helwan University, Dokki, Giza
author
text
article
2021
ara
The digital revolution provided tremendous potentials that helped develop digital technology and adapt it to draw new languages and vocabulary for the design process, which made the design process a creative process without obstacles, as it opened many and many horizons for designers to start and innovate, which resulted in unprecedented design formations. Where the research aims to create new designs in the field of textile printing design, using the advanced computer technology represented by the “Grasshopper” program through the direction of parametric design, and to find new plastic formulas for the printed designs of women's fabrics and to provide distinct employment visions for them.The theoretical framework is the study of the different systems for modeling using the computer and the Grasshopper program as one of the parametric modeling programs. The applied framework is to study the subjective experience of the study by studying a new approach to create design elements and generate design ideas for printing women's fabrics in light of the parametric trend. By means of computer programs specialized in the field of parametric design direction, they refer to the elementary elements that are formed together using a number of clearly defined variables and constraints. And the final completed form can be modified and modified by the designer.Computer software helped facilitate the formation and training of the designer. It provided him with a wide range of ideas that were not possible before. With the help of CAD programs ((computer aided design and CAM computer aided manufacturing)), the designer was able to deviate from the traditional forms in design, the trend of parametric design is the closest in applying the developments of modern digital technology to plastic art in its various artistic and engineering fields. On several mathematical theories and calculations and trying to agree with them in the form represents a rather recent trend in terms of repetition method, plastic construction and design elements to produce a contemporary design in the most magnificent.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1332
1355
https://mjaf.journals.ekb.eg/article_137767_e3baa988377d960025027fc5ae9a5a25.pdf
dx.doi.org/10.21608/mjaf.2020.44684.1877
"Artistic and Aesthetic Values of Ancient Egyptian Civilization to Reveal Identity by Using Sportswear” Artistic Analytical Study)
Kariman
Abd Elrahman
apparel design and technology,applied arts faculty,helwan universty,egypt
author
Ahmed
ELbarbary
Benha University
author
text
article
2021
ara
The Ancient Egyptian Civilization is one of the most important and oldest human civilizations and has a high standing among the world. The artistic production was abundant due to its stability and continuity in most of its eras among the civilizations of the ancient world. So the artistic symbols were distinguished by tenderness, simplicity, color harmony, balance, and ingenuity of composition. The interest in sports and activities has also led to increase interest in designing and manufacturing products, tools, and sportswear in Egypt, and accordingly, the need has increased now to direct scientific studies and research to pay attention to sportswear field. The research shows a study of some symbols of ancient Egyptian civilization to benefit to create visions suitable for designing "gymnastics" clothes for sports, with the aim of raising the player's national sense and promoting tourism in Egypt through regional and international sports championship. Researchers make an artistic study of the most prominent forms of the ancient Egyptian civilization with the characteristics of this civilization, as well as the analysis of the technical and functional requirements for sportswear clothing, and employment of symbols and decorative units in the ancient Egyptian civilization distinguished by its charming aesthetics in designing clothes for gymnastics, with the aim of developing the Egyptian economy through promotion Tourist to Egypt and emphasize the Egyptian identity. The results showed the existence of creative motives of the ancient Egyptian civilization that can be used in the design of clothes for different sports performances. Keywords: Ancient Egyptian Civilization, "Gymnastics" Sportswear, Egyptian Identity, Egyptian Tourism
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1307
1331
https://mjaf.journals.ekb.eg/article_138713_cdc6e7c576027d3947311f9ce0d425c4.pdf
dx.doi.org/10.21608/mjaf.2020.46496.1995
User experience design as a method for applying Design for sustainable behavior in view of the Digital revolution
Magdoline
Hassaneen
Faculty of Applied Art - Banha University
author
text
article
2021
ara
There is no doubt that the digital revolution has brought about a major breakthrough in all aspects of life, especially the products that we deal with during our practice of our daily life, in all fields, as many of them have turned into digital and software products, which led to a change in their specifications, which necessitated the development of Methodologies, methods and techniques for designing and producing them to suit these new specifications.Despite the multiple forms and types of products in the era of the digital revolution, they all aim to serve the human being and meet his various daily needs, and that is the role of the designer in the first place, which not only changes in its content, but also changes in the way it is performed and in the tools it uses. Where the user became the first concern with the design process, followed by the function that was the basis in the design process previously. We see this clearly in the "user experience design" process, which has become one of the most important design methodologies currently used, and aims to achieve a successful and enjoyable user experience while using the product.Given the global trend to keep the environment clean and safe, new design strategies have emerged that target the sustainability of products and materials and their longevity. One of which is sustainable design, and one of its most important tools is the "Design for sustainable behavior" process, which aims to ensure the longevity of the product's life by guiding the user's behavior in safe direction while using the product.Since both the “user experience design” process and the “design for sustainable behavior” process consider the user to be the core of the design, the research aimed to find an interactive relationship between them in order to achieve a successful and enjoyable user experience characterized by a sustainable behavior by the user throughout the period of use of the product.The research followed the inferential method, where it reached a methodology for applying the "user experience design" process by activating the "design for sustainable behavior" strategies during its stages. This is in pursuit of a successful, enjoyable and sustainable product.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1356
1372
https://mjaf.journals.ekb.eg/article_138934_e6a9abb9121b18c625d1169ed55fb464.pdf
dx.doi.org/10.21608/mjaf.2020.46858.2007
Textile printing design as an aesthetic value in contemporary African design furniture
Fatma Ahmed
Ahmed Mohamed Hussein
Interior Design &amp; Furniture Dept. Faculty of Applied Arts Beni-Suef University
author
Noha
Soultan
faculty of Applied Arts -Beni-Suef University
author
text
article
2021
ara
Research Summary:The arts of Africa are considered one of the most diverse heritage on earth as a result of the tremendous diversity of the peoples, societies and civilizations of the continent, as well as the special geographical and climatic nature, and the cultural legacies that contributed to the formation of these arts. Realism or material similarity is not the goal of the African artist in general as the nature of African arts tends to the visual abstraction of things instead of their natural simulation, so the African art has a tremendous impact on contemporary art and design, as the power of its primitive, symbolic abstract forms seduced many contemporary artists, which contributed greatly to the development of modern art. African artworks are varied, but African masks are the most famous examples of African art, and given the aesthetic values that these pieces carry with many artistic elements with symbolic aesthetic values, the research question is: How can the African artistic heritage of masks and symbols be used as a source of inspiration Textile print designs and their incorporation into furniture design to give African character in a contemporary style. The research aims to take advantage of the aesthetic values in African masks and symbols in the design of contemporary furniture in which the design link is made between furniture design and textile printing as an added aesthetic value. The study followed the descriptive and analytical approach to the topics of the art of African masks and symbols and their role in enriching the design of furniture and the applied methodology in implementing some furniture models inspired by African art creations.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1291
1306
https://mjaf.journals.ekb.eg/article_137766_d8c7d87ac2cbbbbadd01aec3643c0aa8.pdf
dx.doi.org/10.21608/mjaf.2020.44680.1878
Electromagnetic waves and their impact on the advancement of devices and equipment technology using remote sensing technology, and the application of self-control momentum"
Mahmoud
Ahmad Mahmoud Ahmad Nafea
Industrial Design Department , Faculty of Applied Arts , Benha University
author
text
article
2021
ara
The large area of the Arab homeland from the Arabian Gulf to the Atlantic Ocean is the world's largest desert space. Consequently, Multiple environments appear in the Arab countries with different its resources and their living requirements. According to The desert environment suffers from the scarcity of sweet water and the scarcity of rain, For this puts scientific research on further research efforts to provide sweet water and rationalize its consumption at the same time, Where today the fears of the depletion of fresh water, even in the countries with rivers of the great problems confrontation by most countries of the world and not only Arab societies. The problem of sweet water in Arab societies refer to many factors, including population growth, misuse of sweet water or lack of a culture of water conservation in these communities, This is in addition to the delay of the applied strategies for the rationing and rationalization of sweet water due to economic problems and not to put them on the priorities of attention since the previous decades. And the emergence of water research to support and develop industrial technology for water desalination, groundwater extraction, wastewater treatment, and utilization of water flow in energy generation, as a research efforts to provide sweet water in the desert environment, it has become the responsibility of industrial innovations (industrial design) a key role in the design and development of innovations that meet the needs and requirements of the Arab desert environment by provide and rationalize the sweet water and rationing its uses in different purposes, including the following: 1- Innovations for the collection of rainwater and exploitation it in the irrigation of agricultural land and its use in human needs.2- Innovations of irrigation techniques and drip irrigation in agriculture.3- Innovations to rationalize water consumption in homes (water consumption by calculated rates). 4- Exploitation the heat of the Cooking stove in home to provide hot water.5- Benefit of the flow of water to generate energy.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1449
1469
https://mjaf.journals.ekb.eg/article_137258_2e2a0199f11ff8722f7ed945227bcb66.pdf
dx.doi.org/10.21608/mjaf.2020.36650.1739
Innovation in interior design between the trauma of civilization and the emphasis on identity (Basuna Mosque, Suhag Governorate, Arab Republic of Egypt)
Mahmoud
Elkouriny
applied arts
author
text
article
2021
ara
This research paper revolves around how to benefit from the artistic and architectural trends and movements in the West due to the great progress in science and thought, and we are now in the process of rebuilding our civilization, especially in new cities, with an emphasis on our identity in the face of this colossal midst of Western trends, so several concepts such as Creativity and heritage, emphasizing identity, then the concept of community heritage and how to preserve it.Creativity in its simplest form is transforming new ideas and imaginative ideas into reality, then touching on the concept of heritage, which is defined as the expression of ways of life developed by society and passed down from generation to generation, then types of tangible and intangible heritage, and presenting the variables of contemporary architecture and design and their impact on societies And the identity of these societies with addressing the positive aspects of local trends through detail in the form, and the elements that affect the rooting in the form, then presenting the views of some pioneers and philosophers in this regard, such as the architect Hassan Fathi, who emphasized in his projects the compatibility and expression of community identity and twins. With the surrounding environment (the environment), where he had great efforts in the fields of environmental architecture and the use of local building materials to preserve the identity, then he made an analytical study for the project in question (Abu State Mosque, Basunah City, Sohag Governorate, Arab Republic of Egypt) by the designer Walid Arafa And a comprehensive analytical description of the designer's philosophy and how to apply this philosophy in the project in question was presented, as it emphasized the religious character of society, the cultural character and its legacies of society and the economics of the society. With then the social character of society, and with the end of the research paper, the researcher reviews the results, the most important of which is the emphasis on the national character (identity) with the benefit of the thought and technology of global trends and recommendations that emphasize the need to highlight the local character and cultural heritage in design projects
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1436
1448
https://mjaf.journals.ekb.eg/article_138875_d9203ca3be96abab18d8681e6d5af29a.pdf
dx.doi.org/10.21608/mjaf.2020.46543.1963
The role of holographic imaging in dazzling scenes of motion pictures
mohamed
eissa
6 of October university
author
text
article
2021
ara
Research Summary:Hologram is one of the applications of laser to produce a stereoscopic virtual reality where it gives imaginary holograms recorded for all the information to produce images similar to reality completely, the 3D images were characterized by their high accuracy and complexity and the difficulty of the technology used in their creation. In this wonderful technique it is pumped by thinking in a virtual imaginary world as it is considered one of the most important modern techniques for the good marketing of products and artifacts at the moment where the spectator can watch these forms in three-dimensional images thanks to the discovery of laser and recording the process of interference consisting of the emission of waves emanating from the laser beam on a medium high sensitivity to light, which leads to the retrieval of the viewer to the past memories lived in the past and which always make him in a state of dazzle and suspense of the spectator during the The view of these sections that were filmed and displayed with hologram technology and hence the importance of following this modern thought, which met the acceptance of the public intellectuals and the public alike because of its ability to combine the evoke of the past and the experience of the present and the embodiment of the present in addition to the knowledge of the highest technology can be used to reach the full construction of the level of stereoscopic imaging (helogram) through the way it is built and designed and how it is published to specialists in the fields of photography and directing to be properly implemented to be used in the production of various forms of photography and To attract the largest number of viewers, especially young people, so that we can regain the Egyptian artistic identity and impress them with that technique and relive the past and document history using modern technology in it
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1419
1435
https://mjaf.journals.ekb.eg/article_138884_aa0827bcfb168c8fa46d851049b83aec.pdf
dx.doi.org/10.21608/mjaf.2020.46618.1998
Heritage Protection Methods And Semantics In The Advertising Design
أ.م.د. منى عبد العزیز
حسن عبد الله
International Academy of Engineering and Media Sciences (Media Production City - October)Information Sciences Division - Department of Advertising Production
author
text
article
2021
ara
Heritage is what all grandparents left behind to be a bridge from the past we pass from present to future, that heritage in civilization is like the roots in the tree, whenever it sank and branched the tree was stronger and able to face the vicissitudes of time, that there is no civilization without heritage, this made heritage optimally protection and preservation for future generations is a national and international necessity. Heritage includes monuments, buildings and places, as well as customs, traditions, sciences, literature and arts and so on, it differs from one nation to another, and from one nationality to another, but it unites in a basic unit, the continuity. that the heritage is the core of sustainable development, so it should be protected and pass it on to future generations to ensure its development; that it helps to understand the past and enhances the physical and spiritual well-being of individuals. The country that does not care to protect its heritage would be devoid of its national content, and cut off from the context of its civilization, where the zero point, that the heritage is identity, and without it nations will fade away and disintegrating internally, it may merge into one of the strong world civilization and cultural currents, which the majority panting strongly behind. The process of transferring heritage to contemporary generations is not easy, that the possibility of distorting heritage values is one of the most prominent dangers facing it; because of the cultural invasion the arab countries are exposed to, and bringing new cultural values related to western civilization. Then it had to be there many advertising campaigns that supporting and protecting heritage, locally and internationally, be it in a direct way or indirectly, this is with a focus on starch children and youth as elements that are more affected by what is presented to them externally before internally, then it was necessary to try making them stick to their heritage, which is an important factor in preserving cultural diversity in the face of increasing cultural globalization, helps dialogue between cultures and encourages respect for the other.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1527
1565
https://mjaf.journals.ekb.eg/article_138141_980f1a4126cc5e58434b59495a6262e0.pdf
dx.doi.org/10.21608/mjaf.2020.46099.1916
The effect of interior design dimensions on historical buildings (Case study of the Baron's Palace in Cairo)
Maryhan
Mohamed yehia
interior and furniture design,faculty of applied art,6 Ocotber university,6 October university,egypt
author
text
article
2021
ara
The interior designer relies on three dimensional design processes in order to reach configurations that achieve design goals, in addition to the importance of time on design , as it is an influential dimension adds to three dimensions of the interior design process, Time sees a fourth dimension, and that the physical structure of the place is the product of the design process of flooring, wall and ceiling , spatial field influenced by the forces of nature, people and construction, all together form the basic dimensions that enable access to the general formation of the place (which can not be seen as a physical construction only), so time plays a role in shaping the space.throughout time human interacts with the building according to the function, moving it into a state rich in senses, sensations and thought, then we feel pleasure physically, psychologically and intellectually and we admire the interior spaces and the outer blocks building.especially if it is applied by determining both the spatial sequence and the visual sequence on interior design process of archaeological sites, thus an analytical study will applied on Baron's palace and the effect of the temporal dimension on it throughout both visual and spatial sequences on interior design،Design by time helps the designer to reach consecutive buildings over several consecutive times, one of the basics of its use is to recognize the historical value created by time in style, and materials used in spaces. And the definition of the historical pattern in each time is different from one to another, and in each time the value can be determined, and this value in its original time is something and what it takes from the new value in the present time is another, then what happens in the future.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1492
1511
https://mjaf.journals.ekb.eg/article_138125_2690c3cac0023ccdae1c62a3c25bc71c.pdf
dx.doi.org/10.21608/mjaf.2020.45917.1907
Egyptian identity as a creative source of promotional advertising campaigns
(Experimental study to announce the opening of the Great Egyptian Museum)
mona
ibrahim abdel rahim
faculty of applied arts - benha university
author
text
article
2021
ara
The term identity raises the interest of many thinkers as identity distinguishes the individual's personality over other individuals. Identity is an integrated system of physical, social, psychological, moral, and cultural data. The Egyptian identity has its own characteristics, as it is a result from the accumulation of a variety of civilizations, from the Egyptian Pharaonic civilization down to the Coptic and the Islamic civilization. Pharaonic civilization has the greatest influence in the formation of the Egyptian identity as it is one of the oldest civilizations through history. Creative thinking, with its aesthetic values, is the ability to generate innovative ideas and transform them from a mere thought into actual reality, in order to reach links to those ideas and demonstrate them through unlimited design ideas in order to emphasize the distinctive Egyptian identity .Advertising is considered an important part of the promotional mix to introduce the public to the product or the service provided, and to create a positive image about it and about the activities it offers, The Research Paper problem lies in how to emphasize the Egyptian identity by promoting the Grand Egyptian Museum, which many around the world are looking forward to, while there are attempts of distortion and obliteration of the pharaonic civilization. The Research Paper aims to emphasize the Egyptian identity and pharaonic civilization, the most ancient civilization in the world, using creative advertising ideas to promote this huge event. Hence the research paper was interested in following the experimental approach through the presentation of several advertising experiments promoting the Grand Egyptian Museum. The research paper assumes that the creative ideas to advertise for the Grand Egyptian Museum contribute positively to the Confirmation on the Egyptian identity and its authentication.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1594
1617
https://mjaf.journals.ekb.eg/article_138144_60b5603de29a2ec83d78009f0bc51df2.pdf
dx.doi.org/10.21608/mjaf.2020.46108.1920
“Figure Structural systems analysis of King Tutankhamun's Holdings to enrich the design of contemporary
Egyptian jewelry”
Noha
Foda
Mansoura University
author
text
article
2021
ara
“Figure Structural systems analysis of King Tutankhamun's Holdings to enrich the design of contemporaryEgyptian jewelry” The jewelry of the Eighteenth Dynasty is considered one of the most brilliant successes of the ancient Egyptian civilization, as that civilization was rich in artistic and plastic values that included many creative visions that astonished the whole world, with the diversity of its ideas and the accuracy and ingenuity of its quality, as the ancient Egyptian artist dealt with various materials that reflected his ability On the synthesis of raw materials and his creative idea of adapting their properties, and his ability to shape skills and accurately implement his operations. Where the Egyptian artist presented a set of creative ideas targeting aesthetic and ideological values that were inspired by the nature of life, circumstances, and political and social events that he was living in. And it emerged in a massive way that differed and surpassed what was provided by all the world's civilizations, which made it an immortal and unique name referred to as the greatness of performance. The theoretical framework of the research focuses on the possibility of uncovering the structural systems in the jewelry of King Tutankhamun, using the descriptive and analytical method, and using them in designing metal jewelry of a contemporary Egyptian character, characterized by the diversity in the plastic formulas, the general features of that civilization and the creative patterns it contains in structural shape and cultural background. The study dealt with the most basic features of the element distribution formulas. And the study of its expressive and plastic bodies, as well as the methods of surface treatment in its various forms, and provided an analysis through which the systems of structural the figure were clarified, using some compilations of King Tutankhamun's jewelry to reveal the basics of structure shape in each of them, and try to reveal its connection with expressive and functional aspects, and the extent of the connection of beliefs And social customs in the distribution of those systems in light of the application of the rules and calculations of the golden proportions, and the mutual relationship between structural units and the application of their employment according to the aesthetic and functional dimensions of the human body.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1707
1720
https://mjaf.journals.ekb.eg/article_138153_df2c72079a09ed9d965def3a0895ba71.pdf
dx.doi.org/10.21608/mjaf.2020.46242.1927
Publicity and identification of official institutions by creating cartoon characters for their employees
Nevean
Abd Elaziz
Department of advertising,printing and publishing college of Applied Arts
author
text
article
2021
ara
Research Summary:Institutions sometimes need new ways to advertise for them, with their entity or with their employees, and when exposed to personnel of employees it is boring that the institution's members are reviewed with their photos and work locations in the place.In view of the characteristic of animation art in terms of fun and light spirit and in view of the proximity of the cartoon characters to the hearts of the viewers with their colors and simplified short lines expressing accurately the character in a different spirit, the work of a cartoon for all employees of the institution and presented in a short film for a few minutes presents all workers in a fun template and knows the recipient In a short period of time, a quick, direct and simple idea for employees without boredom.research importance: The definition of institutions is a kind of publicity for them, which is an important thing that most institutions need and resort to multiple ways to introduce people to them, and the use of their personnel working in them as heroes for technical work through a movie that is a type of publicity for them in a new template, and convert the real individuals into cartoon characters From the world of imagination, he presents them in a joyful, attractive and light frame on the heart and soul, hence the importance of this research in developing a different way in which institutions promote themselves by transforming their personnel working in them into cartoon characters who present themselves in their cartoon image, both in its location and the sector in which it operates.Research problem :The institutions are used to advertising and promoting themselves by making short documentaries, direct advertisements or publications through which they present themselves to the external environment. The research problem is summarized in:Is it possible for institutions to advertise for themselves by converting their workers from their real image into cartoon characters, with each cartoon character displaying the site you work on?In other words, is it possible to take advantage of the elements of charisma and joy granted by cartoon characters in the promotion and propaganda of institutions by converting the real persons of their employees into cartoon characters?research aims :The research aims to provide various advertisements for institutions in an attractive technical form.Keywords: Publicity - official institutions - cartoon characters
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1721
1741
https://mjaf.journals.ekb.eg/article_138935_eea95cb73cb1b390f07730e4a49a472d.pdf
dx.doi.org/10.21608/mjaf.2020.46860.2006
The Production of kilim fabrics in mass production on shuttle-less looms, and giving them the appearance of handcraft.
Ahmed
Salah
جامعة دمیاط
author
abeer
eletreby
textiles and ready made garments department, Damietta university
author
text
article
2021
ara
ABSTRACT: The demand for kilim products is becoming more and more needed in many markets. A new approach to reduce the production costs of the kilim based on the idea to produce kilim in mass production using the shuttle-less looms. The aim of this research is to find an innovative production methods with the helping of the textiles CAD/CAM systems and the superior facilities of the shuttle-less looms using a new weaving structures and an alternative effective fancy materials, to help the upholstery designers to build their own customers perspective products in order to reduce the cost of the traditional kilim products. This process starts with an open call on to a community of hobbyists and interested customers to hand in a new product concept. Feedbacks of the hobbyists and customers have produced as a kilim designs by the aid of the textiles CAD/CAM systems (computer aided design/ computer aided manufacturing) in order to be produced on the shuttle-less looms, and giving the produced kilim the appearance of the handcraft materials by making the kilim ending and intersections using the hand-made crochets. The experimental result indicates that kilims could be produced in mass production with shuttles looms. It is also found that the designs and motives of the woven kilims could be more detailed, However the cost of the produced woven kilims are 75% low in comparison to the handcraft kilims,however the maximum colours that could be woven together is six.KEY WORDS: Upholstery fabrics, floor-covering fabrics, Kilim, Textile CAD/CAM, carpet ending and intersections, hand-made crochets, shuttle-less looms.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1881
1899
https://mjaf.journals.ekb.eg/article_138704_5b0b24440c87c5e4b94ce9fa39fdd6f4.pdf
dx.doi.org/10.21608/mjaf.2020.46457.1945
Responsible Designer In View of The Ethics of Interior Design
waee
kamel
Higher Institute of Applied Arts
the 5th Settlement-New Cairo
author
text
article
2021
ara
Research Summary: From a cognitive point of view, ethics in design is needed to explain the difference between social and human-centered design. Where considering the interests of real people rather than proving ready-made solutions is at the present time the core of various design theories, methods and practices. The design of designs is particularly dependent on the principles that involve the values that people place in things. In this perspective, situations about ethically appropriate designs, user groups, and usage settings play an important role. While moral attitudes are part of the human condition, our challenge is to understand what is right or wrong and to act accordingly. Therefore, the designer's mission is to learn to recognize these values, to define what must be fulfilled and to achieve them in design. A designer who is able to develop such skills is equipped to understand how users behave. Understanding and expressing the ethical implications of products or services may be a competitive advantage, as moral awareness can contribute to a good reputation and promote design. This is even more important since the emergence of social responsibility and sustainable development movements, which has brought increased public awareness about the ethical role of design in society. For these reasons, the merits of incorporating ethics into design curricula are widely recognized. The research deals with the study of interior design ethics to include ethics in the teaching of design in the Faculties of Applied Arts. Emphasis is placed on how ethical decision-making is incorporated into design approaches so that it serves as an educational tool that bridges the gap between design and ethics.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1812
1842
https://mjaf.journals.ekb.eg/article_138943_f58b65319b2b101d11fd84f35e002c13.pdf
dx.doi.org/10.21608/mjaf.2020.47009.2015
Methodology for applying design thinking to design glass tableware supplements
WALAA
Hamza
faculty of Applied Arts .Helwan university
author
text
article
2021
ara
The interest in design thinking has begun because it is considered one of the most important problem-solving methods that suit all fields. Design thinking is defined as a way of thinking primarily based on focusing on the beneficiaries and identifying their real needs in order to create value for these needs and to provide the best solution.We design solutions to problems through creative, innovative human-centered thinking and a deep understanding of the target audience, their challenges, needs, culture and lifestyle. These solutions may be in the form of a change in systems and strategies, or in the form of developing goods and products, or in the form of providing or developing services, so design thinking must be an integral part of the processes of developing and managing glass products, especially tableware, because there is an increasing need. To integrate creativity in departments to develop and introduce the best tableware glass product And some supplements that did not exist before.- Glass tableware: tableware is divided into eating utensils and drinking tools, food utensils are everything that is placed on the table and food is served in it of all different sizes, and drink tools is also everything that contains the drink and is placed on the table- Glass tableware supplements: They are all household utensils, whether in the kitchen or on the table and not among the previous tableware, and are characterized by contemporaneity and keep pace with rapid change and according to needs of customers.The research problem is determined in the following two questions:• Does the practice of design thinking help to create new visions in the process of designing glass tableware supplements and help to develop them?• Is there a relationship between design thinking, creativity and innovation in the design of glass tableware supplements?Research Objective:• Establishing a methodology for applying design thinking in the field of glass tableware supplements• Identify the real needs of the beneficiaries in the field of tableware supplements and provide them with the best solutions.The importance of research:• A methodology that can be applied in the field of industrial glass design meets the real needs of the beneficiaries.Research hypothesis:• setting up a methodology for applying design thinking in the field of glass tableware supplements that creates a new value for the product and meets the current and future needs of the beneficiaries.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1861
1880
https://mjaf.journals.ekb.eg/article_138939_7e957ff9e2cd9d3306442970c609d4af.pdf
dx.doi.org/10.21608/mjaf.2020.46960.2010
Using Biophilia in Interior Design and its impact factor on performance's and Wellbeing of the occupiers.
Doaa
Ismail Ismail Attia
Interior Design and Furniture, Faculty of Applied Art, Benha University, Benha, Egypt.
author
text
article
2021
ara
The affiliation of the human to nature is innate and known as Biophilia. It has a direct & strong relation to the human health and wellbeing which have been affected by the quality of interior environments that people live or work in. Nowadays a gap exists in the connection between the human and the nature as a result of modernity. This modern lifestyle impacts negatively on the human’s health, performance and general wellbeing. Using biophilia in interior design, can be considered as an approach to bridge this gap to connect the human with the nature and positively impacting on health and wellbeing. This study proposed a new method to anticipate, before & after designing, the level of presence biophilic elements needed in any interior design and the positive health effects on its occupiers. This method assumes an integer value from 0 to 2 as impact factor to assess the levels of presence biophilic elements in the design of any interior space. The difference levels of presence biophilic elements used in any interior environment can be increased or decreased according to the health & wellbeing requirements. This method is trying to illustrate the importance of connecting the human being with nature in any interior environment to provide positive environment which affects performing the attitude and health of its occupiers. This method can be used to improve or renovate any interior environment to achieve a healthy and aesthetic environment that affects psychologically, physically and mentally the user of this interior space, as well as saving energy and money. The research applied this method on Children’ Oncology Hospital in Cairo 57357 as a case study through analyzing the level of presence of biophilia in its interior design in a health care area.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1946
1967
https://mjaf.journals.ekb.eg/article_138149_8dad2548246dc5a56b1680b8faf98c65.pdf
dx.doi.org/10.21608/mjaf.2020.46177.1921
Accessible Museums' Facilities for Visually Impaired Visitors : Applicable Project in the Museum of Islamic Art in Cairo
Ahmed Mohammed M.
Abdelrazik
Design Department, College of Architecture &amp; Design, Effat University, Jeddah
Interior Design &amp; Furniture Department, Faculty of Applied Arts, Helwan University, Cairo
author
text
article
2021
ara
Museums are the memory of societies, the veritable images and the mirrors which reflect the heritage values on everyday life. Museums always inspire visitors and send their souls and minds to times and ages that are full of values and authenticity. Visiting museums is always one of the most attractive planned activities of any touristic program especially in a country like Egypt.Indeed, there are many unique great museums in Egypt where the government is working to apply many plans and strategies to improve these museums and upgrade their displays and facilities which attract visitors, support tourism and by extension increase the national income. The Museum of Islamic Art (MIA) in Cairo is one of the greatest Islamic museums in the world (The museum includes various and unique collections of artifacts, which number up to 100,000 pieces). This amazing museum reopened in 2017 after a car bomb attack targeting the Cairo Police Headquarters on the other side of the street which caused considerable damage to the museum and destroyed many artifacts.This paper is presenting an applicable approach (a current project) to enhance the visit to MIA for visually impaired and blind people by manufacturing copies of many collectibles masterpieces. In fact, there are many technological applications which help visual impaired and blind people when visiting museums, but the majority of these applications are expensive and require many arrangements. The objective of this paper is to describe and discuss the production process of selective masterpieces' copies which are produced to be ready for presenting side by side with the original pieces.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1900
1912
https://mjaf.journals.ekb.eg/article_138936_1b231783cc5ce20c7b0a6e0dd0e85e54.pdf
dx.doi.org/10.21608/mjaf.2020.46902.2016
The influence of Islamic Culture on Service Design
ASMAA
Ahmed Hamdy
Teaching Assistant at Benha University, Department of Industrial Design
author
Hany
El-Said
Industrial Design Dept, Faculty of applied arts, Helwan Univ. Giza, Egypt
author
Osama
Youssef Mohammed
Professor of Industrial Design - Faculty of Applied Arts - Helwan University
author
text
article
2021
ara
As a result of the swift development of global civilization, a kind of mixed culture started to materialize the whole world. And regarding that culture represent the main source of thinking for any society, there for any effect or mix with another culture will reflect on the way society think or behave toward any subject. Therefore, the materialization of global thoughts will produces new sophisticated products, services, and systems. And that what divided the world into two categories, the first owns and produces the new civilization, sovereignty, inventions representing the only source of knowhow and innovation, dominating the rest of the world. And the second is just receiving, using and consuming what the first category produced. Middle East countries mostly classified as second category, however it has many rich cultures such as the Islamic culture. And here is the problem, which affects the usage culture of society in which a specific imbalance may occur, sometimes in contradiction with the local traditions and ethical manners, or even neglect some advantage and sophistication in the current culture. Despite the dominance of one thought over the world, and marginalization of other ideas and concepts occurs through this, the convergence of ideas and cultures and the mixing among them, which affects the impact of local cultures. That when culture get transferred into different societies, it get transmitted with its characteristics ideas, customs and traditions, which may not appropriate for the hosting society in different ways. For this reason, as a design approach to keep the cultural identity and revive the high values in the Islamic Culture with all included traditions, ideas and beliefs, the researchers in this paper tries to investigate the influence of the Islamic Culture on designing new sophisticated products providing public services. Focusing on public water dispenser as an example for how ancient Islamic designs provided such crucial service achieving high standards of humanity and usability. Then explore through discussion and trials on how to use the same principles and beliefs to design new public water dispenser.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1968
1986
https://mjaf.journals.ekb.eg/article_137616_ae7027c5234f01565c61b27f8e648e57.pdf
dx.doi.org/10.21608/mjaf.2020.42724.1857
The Philosophy of the Traditional Composition of The Triangle and Its Role in The Rooting of The Egyptian Identity of Interior Design and Contemporary Furniture
naglaa
ezzat
Faculty of Applied Arts, October 6 University
author
text
article
2021
ara
Abstract:The heritage is an integral part of the present of Egyptian society and the past, and the Egyptian civilization is characterized by the great heritage diversity between the models of many historical stages throughout the years of Egyptian civilization extending, despite this rich Egyptian heritage, architecture and interior design often lack the identity emanating from the rich Egyptian civilization and always appear dyed in non-Egyptian design colors that have nothing to do with heritage (models or trends) without regard to the functional aspects and Social, climatic, human, customs, traditions and legacies of Egyptian society, which leads to their partial or perhaps total incompatibility with their users.When analyzing any heritage form, it always returns to the initial geometric forms (square- rectangle- circle - triangle), each with a different meaning depending on the historical cultural period, the ancient Egyptian expressed the circle in the form of a disk of the sun in temples while the Muslim used it in the domes of mosques and forms Astral dishes, the triangular shape is considered an initial geometric shape with a different kinetic significance, although the simplicity of this form connecting three points, but it is one of the most mobile and dynamic forms, and has been functioned in different ways throughout the various Egyptian civilizational ages, and the research problem is the total or partial absence of the Egyptian identity in interior design, furniture design, reliance on import and external borrowing, as one of the products of globalization and globalization despite the rich and diverse Egyptian heritage and - Lack of exploitation by the Egyptian designer of the initial geometric forms and the triangular shape in particular despite the strong significance and psychological impact on the user.Keywords: Egyptian identity - primary shapes - triangular shape.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1685
1706
https://mjaf.journals.ekb.eg/article_138876_78691c046f9a95b5802b8883f4e9f7b0.pdf
dx.doi.org/10.21608/mjaf.2020.46547.1969
The Style of Shadows Formation as an Incentive to Teaching Painting for Art Education Students in the Faculty of Specific Education
Mona
El tobgy
faculty of specific education, Tanta University
author
text
article
2021
ara
There is no doubt that the first entrance to the perception of the artistic work is only through visual vision, as it is the first bridge between the artist and the viewer alike, and the issue of shadows in the field of plastic art has a long history, so the treatment of shadows within the artwork differed from one era to another, as they play a role Important and major in building the image and perception of the artistic work, and the artists realized this fact, which led to the development of their innovative capabilities and reaching new dimensions, so the shadows seized their interest and imagination and became an artistic idea that the artist re-installed and analyzed according to his own concepts that impose a new aesthetic form on the shadows, and the artist became He adds his perceptions of his concept of the shadow and the sciences, techniques and concepts it carries about his view of art when he addresses it within his artistic work, to create from the shadows an innovative formative element that plays a role in the construction and composition of the work of art, but has become a more independent personality and a greater breadth, inviting others to see it, read it and develop visual awareness They have.The research dealt with the concept of shadow and the formation of shadows with a classification that expresses its diversity in order to support the technical differences that exist between them in terms of their origin and shape and the effect of lighting sources on shadows, and how to subject these components in various relationships that achieve harmony, contradiction and contrast resulting from employing the plastic capabilities of shadows, and its reflection on the dynamics and aesthetics of artistic work And the current research confirms that shadows can be the subject of the painting, and the only single hero who has sovereignty within the artwork, and the research also dealt with selections of artworks in which he used the method of forming shadows and standing on the diversity found in the shape of the shadow and clarifying the uniqueness of each artist with his own artistic treatment To form shadows within the subject in a way that carries a new, different vision through which aesthetic values are achieved.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2361
2371
https://mjaf.journals.ekb.eg/article_138874_2a07259df39d71311b341eea1f08b579.pdf
dx.doi.org/10.21608/mjaf.2020.46540.1964
The effectiveness of using peer teaching strategy in teaching Book design Course and its impact on students
Hanan Abdelraof
Mohamed
faculty of applied arts , Helwan University
author
menna
abohashema
Helwan University
author
text
article
2021
ara
There are different types of teaching strategies to choose from due to the different education stages as well as the taught curricula. Each curriculum has its own nature that requires its teacher to choose the right strategy that matches it.Modern teaching strategies vary according to the visionary changes of the educational process, while it used to depend on memorizing and recitation teaching strategies now are broadened to cover the Perceptual and cognitive levels, this requires a positive learner in the system to show the students’ hidden capabilities as well as developing them.Conventional teaching strategies are no longer suitable for modern-day living style, that is why many newer educational theories have arisen to help acquiring a lot of mental, social and motor skills. Nowadays, the task of the modern teacher is to give their students the chance to acquire the knowledge by themselves, to let them actively join all educational activities and to initiate the passion for them to do this, to enable them to get used to independence in thinking, working and self-relianceThe main purpose of this research is to highlight the progress of students’ levels due to using the Peer Educational Strategy, which is used now in teaching “Book Design” for the 1st year students. This strategy is not only positively affecting the students’ level in this specific curriculum, but it also made changes in their personality and behavior. Students have developed better ways in discussions and critics, they became able to express their opinions properly. All this helps in shaping the student’s personality, which is one of the major objectives for any university.Finally, this research shows the existent development in students’ level under the Peer Educational Strategy as well as their opinions in it, its suitability with the nature of the curriculum and whether if there are better strategies that can be used.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1512
1526
https://mjaf.journals.ekb.eg/article_138946_cbe884747d49edd6133967fa07aa9cb6.pdf
dx.doi.org/10.21608/mjaf.2021.47090.2019
Technical methods of Fatimid ceramics and their role in establishing small projects
Hend Gamal Ebrahim
Bakry
Memorial University
author
text
article
2021
ara
Technical methods of Fatimid ceramics and their role in establishing small projectsThis study is an attempt to shed light on the important aspect of the Fatimid ceramics heritage with metallic luster, and to identify its features and artistic methods as one of the ideas that help young people, especially the unemployed, to enter the labor market through small projects for the material benefit to them and the Egyptian economy, and to emphasize the importance of the human artistic heritage In strengthening the accumulated experiences of youth and working to advance them and come up with innovative products that meet the needs of the contemporary society and support small enterprises with technical and technical studies for traditional craft products.The research questions the role that the artistic methods of Fatimid ceramics can play in developing and feeding small enterprises with innovative products bearing the Egyptian identity.The research aims to highlight the technical aspects of Fatimid ceramics with metallic luster and to extract artistic and aesthetic methods as an important source for contemporary products based on heritage. It also aims to introduce the most important factors that help in establishing and making small enterprises successful.The results of the study reached to extract the most important technical features and methods of Fatimid ceramics, the most important of which is the emphasis on the Egyptian character and societal customs and traditions in the drawings of expressive subjects on ceramic products.The researcher recommends the necessity of providing awareness and training programs for young people to contribute to spreading the culture of work through the establishment of small craft projects that rely on heritage and local materials to confirm the identity of Egyptian products, as well as interest in creating various financing sources to support youth, and it is also recommended to provide marketing outlets such as exhibitions, markets, websites and promotion. Her at the internal and external level.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1794
1811
https://mjaf.journals.ekb.eg/article_138126_637e997fe6a0fd1c05c2d90f8eecf927.pdf
dx.doi.org/10.21608/mjaf.2020.45941.1911
The role of social media in spreading Plastic arts through designing and marketing printed fabrics and fashion for ladies
Mona Mohamed Adel
El-Nahas
Ahram canadian University - Cairo - Egypt
author
text
article
2021
ara
Social media networks are platforms on the Internet that enable users to produce content themselves, and to conduct a two-way interaction .Social media also helps to find common interests among the pioneers of these sites, social networks have become the first factor in creating a new marketing environment through which many products are published to attract a large number of users. It is also a good way to improve the professional field, and therefore the researcher was keen to study the artistic role of social networks and their potential in spreading various arts and the extent to which the textile printing designer benefits from the advantages of these sites in publishing his designs and products and measuring the extent of public satisfaction And what are the reasons for their turnout ,The research has been divided into parts, beginning with the introduction, problem, goals, importance, assumptions and methodology, then the theoretical framework includes what social media is, its features, types of plastic arts, the characteristics of designs that are suitable for printing textiles through social media, what is the marketing process, and the creation of designs suitable for display through social media. The research included two public opinion polls. To verify the objectives of the research, one of them is for textile print designers who work through social media to display and market their products and the other for the general public to find out the reasons for the popularity of shopping and buying through social media, what are the advantages and disadvantages of these sites and their effective on the target audience .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1618
1648
https://mjaf.journals.ekb.eg/article_138680_dcbb2c53855e15d311c61da1d55dd544.pdf
dx.doi.org/10.21608/mjaf.2020.46397.1937
Modern Techniques to Prove Ownership of Digital Artworks
Mohrah
Sakr
Faculty of Fine Arts Mansoura University
author
text
article
2021
ara
The great development in Information and Communication Technologies ICT was accompanied by a huge spread of digital content, especially creative in nature; in the form of written text, still or animated images or audio/video content. The Internet, which is now available anytime anywhere to everyone, has contributed to this great spread of digital creative content across the globe. With this unprecedented access to digital content, problems have emerged. Of these problems, the violation of the creator's intellectual property rights, whether by copying or using the creative content without reference to its creator. The biggest problem, however, is that the creator cannot first: protect their artistic production from such violations, and second: prove their ownership of the creative content if such violations occur. This research discusses modern techniques that enable artists, especially painters, to prove ownership of their digital artworks. First: by exploring some of the most important methods of protecting artworks from violation on the Internet. Second: by going through some of the most important modern technologies used today as solutions to help artists prove their ownership of their digital artworks. Results of the study include, first: protecting digital artists from online abuse, whether by violators directly copying the artwork as a whole or parts of it. Second: through techniques that enable them to track and identify their creative production, digital artists gain the ability to proof their ownership, thereby preserving their creative rights. Third: by preserving the artist's creative rights, nations could preserve their digital artistic heritage from being lost.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1649
1664
https://mjaf.journals.ekb.eg/article_138716_6178a26cc976009bd68f0622ebb4622e.pdf
dx.doi.org/10.21608/mjaf.2020.46503.1965
Investment of Date Palm Trimming Waste to Build a Modern Environmental Morphology of Interior Design and Furniture
Reham Ehab khalil
Ali
Interior Design and Furniture, Faculty of Applied Arts, 6 of October university, Giza, Egypt
author
Adel Adly
Ebrahim
Interior Design and Furniture, Faculty of Applied Arts,Helwan University, Giza, Egypt.
author
text
article
2021
ara
Date palms have been the axis of cultural, social, and economic life for centuries in rural areas and the Arab region to meet the basic needs of millions of people relying on date palm trimming products. With the radical lifestyle change, most of these products became redundant, Led to neglecting the trimming of date palms, becoming a direct cause of fire incidents, and the invasion of dangerous insects.Rediscovering date palm trimming products is crucial, as designers demonstrate the responsibility to meet the requirements of the community. How to create a new vision that combines innovation with uniqueness beyond the traditional forms of date palm trimming products that are treated as waste for technological development to meet modern requirements locally and internationally?The research includes an integrated study of Date palm trimming waste as smart waste, including Frond, Spadix Stem, leaflets, and fiber, as one of the most abundant plant remainders in Egypt as an innovative natural environmental material alternative to imported wood with similar mechanical characteristics, reducing pollution resulting from burning or leaving these remainders, and reviving the Egyptian economy by reducing energy consumption, and exporting furniture manufactured from these materials as an alternative of importing furniture or raw materials that don`t tolerate the Egyptian characteristic.An approach has been proposed for the industrial use of date palm trimming, by integrating the craft into the industry using modern technology methods to show new morphological values for this individual material in interior design and furniture, including those suitable to flats or structural furniture.To ensure continued support of the use of date palm trimming products internationally, it is necessary to establish an international association as a forum for all parties interested in using Date palm trimming waste products.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1126
1146
https://mjaf.journals.ekb.eg/article_138881_b5c15ca142c46ec5960339869c372ff7.pdf
dx.doi.org/10.21608/mjaf.2020.46573.1997
Sustainable Landscape Design in Historic Areas
Heba Tullah Osman Abd Elrahim
Zohny
decoration dept.-Faculty of Applied Arts-Helwan University -Cairo -Egypt
author
text
article
2021
ara
Abstract: Globalization has greatly affected the shape of cities in various parts of the world, especially the map of archaeological sites. Economic competition has put all countries in unfair competition. There are cities that have competitive advantages, while other countries suffer from several problems that they must overcome or deal with in order to be able to attract Tourism including environmental design. As the concept of sustainability has dominated on all aspects of life as a requirement to preserve the environment. Environmental design has also been linked to this concept to a great extent, becoming one of the fundamentals on which the contemporary environmental design is based. Although the environment is the main source of the raw materials and natural resources upon which life depends and man leans on to meet his needs, there is a noticeable decrease in these resources as a result of wrong practices or rational consumption.This made sustainable design the focus of attention and study of all countries."Perhaps preserving and developing historical assets and heritage sites is gaining priority today in the policies of the international community and local governments, because of the main role that it can play in promoting tourism and increasing economic opportunities" 1.Then efforts should be gathered, starting by studying and planning for the development of Historical Areas, to the implementation of preserving these areas and achieving the desired benefit from them without compromising or affecting them. Therefore, we can admit that application of sustainability principles is essential when dealing with the landscape design of these areas.Research problem: There is a lack of awareness of the big role of Landscape design in historical places. Also relying on traditional methods with no concern to the principles of sustainability, which leads to many negative effects on Historical sites.Research methodology: The research follows the analytical methodThe Importance of Research: Focusing on sustainable landscape design to promote the application of sustainability as an imperative for the present and future needs. In addition to achieving aesthetic and functional values in Historical sites, which give a civilized image of society. As well as reducing the negative impacts of the surrounding environmental factors.Research objectives: Finding sustainable landscape design alternatives to replace the traditional design methods, that Keep up with the aesthetic values of Historical sites and support their conservation and preserve natural resources.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1758
1774
https://mjaf.journals.ekb.eg/article_138722_95a4f69e48164f055fa89949ee5d7f78.pdf
dx.doi.org/10.21608/mjaf.2020.46518.1961
The effect of “design for happiness” on quality of life in workplaces
Heba
Eissa
Interior Design,Faculty of applied arts, Benha university, Egypt
author
text
article
2021
ara
The pursuit of happiness is valued as a human right. Happiness should be appreciated as an ongoing process itself and as a life resource (Diener & BiswasDiener, 2008).the quality of life for individual is directly affected by the quality of their working life, which in turn is influenced by the quality of the work environment, where the employee spends many hours of a day in the traditional workplaces that are designed for one goal which is productivity. But now office design has become more holistic and centered around the employee himself to foster happiness, luxury, and loyalty in the work environment, ex. traditional offices foster formal cultures, while informal offices designed for happiness foster open cultures, relaxed, open-minded and value for employee wellbeing, they include health of mind, body, and lead to productive participant and healthy employees. As a result of an ongoing transformation in living and working patterns due to rapid technological advances, as working hours extended to become throughout the day which require to design and develop workplaces that provide happiness and ensure the comfort and loyalty of employees, hence the importance of research to achieve the positive goals of design, which is The employee’s sense of belonging, safety, value, unity and loyalty in workplace. The research aims to apply human-centered design for happiness principles to achieve a better quality of life. The role of the interior designer is to provide a contribution to enhance the employee's capabilities for happiness in the working environment to be reflected in life, due to the impact of the interior environment on the physical and mental activity. The research follows the descriptive approach by gathering information to build the theoretical framework based on literature review and an analytical study for "Mountain View" Egypt model. The researcher concludes that in order to achieve a better quality of life for employees, a healthy and lively environment must be designed to increase focus, productivity and reduce stress.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1775
1793
https://mjaf.journals.ekb.eg/article_138879_9c4070c074405b77fd72b8a78e5cc674.pdf
dx.doi.org/10.21608/mjaf.2020.46558.1967
Using Immersive media to develop the most intuitive way to build an
Interactive Animated Augmented Reality ( AR ) experiences for Product Design
taking into consideration the Covid-19 Pandemic
Ayman
Elgndy
Media design department, Faculty of Applied Science and Arts, German University in Cairo
author
text
article
2021
ara
The study explains how to Design and share Augmented Reality experiences using assets you’ve created in different design formats . we can merge digital content with the physical world to create and deliver next-generation experiences. Everything becomes a creative canvas to all people who wants to tell their stories in new and exciting ways specifying in this research the Product designers who can build deeper emotional connections for their brands and can connect in a more meaningful way with their customers. Visualization is the core activity in the design process. In the early stages of development, product and user experience concepts are typically envisioned and shaped through sketching and CAD modeling. their concepts are disconnected from realities of scale and spatial context in the physical real-world due to creating their digital content on paper or on the computer screen.Using Augmented Reality (AR), to merge digital content with the physical world and to create and deliver next-generation experiences.Recommending Adobe Aero as a powerful tool that can be used for interactive Animated Augmented Reality experiences for product designers and the result has demonstrated that it is possible to Anchor your project to your physical space, and then position objects and size them as desired. taking into consideration the Covid-19 Pandemic.We used Adobe Aero because its automatically optimizes your assets so you can see them in real time and because of its packed full of features that let you craft engaging Augmented Reality experiences quickly and easily, Pitch concepts and prototypes to clients by putting your work right in front of themWith AR you can customize behaviors and add attractive interactivity to your product designs so that the experience flows just the way you envision it.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1931
1945
https://mjaf.journals.ekb.eg/article_138888_819a934347e26446117326f033b76376.pdf
dx.doi.org/10.21608/mjaf.2020.46686.1992
The effect of Islamic decoration and elements as a source of positive energy for the internal environment of the home
ghada
Al mosalamy
Benha University
author
text
article
2021
ara
Architecture and arts have expressed in their content directly and a spiritual last that enables the user to communicate visually and spiritually within the architectural spaces, decorations and architectural elements that beautify a spiritual dimension that serves the function for which he was made, which invites us to contemplate, and the elements as a religious symbol that has a special sanctity. When visiting mosques or sacred buildings feel In it, the human being has the value of beauty, majesty, awe, and sound psychological comfort that is completely different from life outside the places of worship of the sacred religious buildings, and these religious visions change the person and illuminate the way for him. The place is the place but the difference appears between darkness and light. when you see the light of God, your heart shines with its light, and you see the universe with a different view, where we enjoy the existence of beauty and psychological comfort to provide the users' needs psychologically, functionally and aesthetically, in the Holy Qur’an there are about 120 verses describing paradise as beauty and tranquility. The human being has an instinct and a delicate sense of beauty and a passion for art and creativity, and the picturesque divine nature and the positive energy it contains generated from spirituality in its contemplation. Islam in its content which is the monotheism of GodResearch problem: The research problem lies in how to make use of Islamic elements and motifs in the symbolic and spiritual meaning of the interior spaces of the contemporary dwelling.The goal of the research: Creating the interior spaces of the contemporary dwelling by using Islamic elements and motifs to reach positive energyResearch hypotheses The first axis: a theoretical study of the philosophical origins of Islamic motifs, their constituents and intellectual values, and their relationship to the aesthetic philosophical thought of the spirit of the Islamic religion. And the dialectical relationship between beauty and spirituality between Islamic art and its impact on architecture.The second axis: an analysis axis of the Islamic architectural elements and Islamic motifs.The third axis: A questionnaire axis for specialists from academics, architects, interior design, art and archeology studies and non-specialists from individuals
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1265
1290
https://mjaf.journals.ekb.eg/article_138921_2395f1928e09f3044e46b66c3546fd57.pdf
dx.doi.org/10.21608/mjaf.2020.46717.1984
The communication dimensions of using social media platforms for brand heritage revival advertising campaigns
nancy
fakhry
benha university ,faculty of applied arts
author
text
article
2021
ara
The digital revolution has changed the communication and advertising setting in the contemporary age, especially after the emergence of social media platforms, which occupied a great place in the life of the public and became an effective advertising communication method. Brand revitalization campaigns are one of the revitalization campaigns that work to support and enhance the mental image. These campaigns were not popular before, as companies considered their heritage of their own and their management. With the change in advertising communication methods and the use of social media websites, which made the audience more participatory and interactive, brands tended to strengthen the links with the recipients and share with them the brand's heritage and means of developing it. In this context, the research deals with identifying the concept of the brand’s heritage, its elements, and means of revitalizing this heritage in the form of advertising campaigns on social media by selecting three different advertising campaigns based on reviving brand heritage through brand nostalgia, the brand's history or development ,with the help of three social media platforms that are the most widespread among the public and the most used in the communication and advertising aspects of companies. Through the analytical and theoretical study, the communication process on social media sites is twofold between the brand and the recipient. The research assumes that there are two main dimensions in the communication process related to campaigns to revive brand heritage and image. The first is between the brand and the recipient, represented in the advertising campaign using the heritage elements in visual translation and advertising phrases for the design to confirm the authenticity of brand heritage revitalize its history and memories of the public. The second dimension is between the recipient and the brand, represented in the recipient’s participation and content creation, which confirm his awareness of the brand. The research reached the significance of these campaigns in reviving the audience’s mental image, emphasis on the brand's heritage and its ability to create and attract various participations from social media public.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1665
1684
https://mjaf.journals.ekb.eg/article_138878_cae58ff8d348de5ef6d0a58e722a1a46.pdf
dx.doi.org/10.21608/mjaf.2020.46551.2000
The geometric features in the system of decoration of the windows of the Ahmed Ibn Tulu mosque
Mohamed
Elsbban
Art education , faculty of specific , Cairo university
author
text
article
2021
ara
Windows are one of the important architectural elements and among the oldest, and man used them for lighting and ventilation and took care of developing them. The ancient Egyptian worked to connect the internal architectural space and the outer perimeter by making openings as upper side windows and then developed over the ages until the Islamic artist came, adding the Islamic character to architecture and developing the windows element beginning in the Umayyad era. And this vacuum gained a distinctive character in Islamic architectureIn the Islamic civilization, the artist tended to use artistic methods and forms of a special character for window decoration that are compatible with the concepts imposed by the Islamic civilization, so it became a feature of its features and the geometric shapes that the artist dealt with in that era is considered one of the types of abstraction that he excelled in using after understanding the mathematical laws and engineering foundations that Underpin those shapesPassers-by of the Tulunid Mosque (876-879 AD) are distinguished by the presence of windows in the four walls of the mosque, numbering 128 windows. The designer was able to innovate in the decoration of the windows of these windows and create very diverse decorative shapes that subjected them to the limits of geometry and mathematics, so we find unique shapes that were not Analogs from before and includes the characteristics of Islamic decoration such as repetition and symmetry, which is an essential feature in all Tulunid motifs and it is a repetition that one does not wish to follow, and the decorative element may disappear between similar elements, but it does not vanish, and the decorative units move and are fixed, renewed and extended to infinity.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1401
1418
https://mjaf.journals.ekb.eg/article_138882_ee5b34baa45ccdfc27c674e3dbe6e491.pdf
dx.doi.org/10.21608/mjaf.2020.46601.1975
Islamic Heritage as a Framework for Creating Sustainable Art work
Ragia Abdelhamid Kotb
Belal
Painting Department, Faculty of Fine Art, Helwan University
author
Asmaa Abobakr
Elnawawy
Painting Department, Faculty of Fine Art, Helwan University
author
text
article
2021
ara
The major part of Islamic art is famous for its decorative patterns, which are particularly known in Egypt. The Islamic heritage also contains many indicators of the concepts of sustainability and environmental conservation, which are integrated with the social values and human behaviors of the Muslim community. The ancient view of Islamic heritage has evolved from a limited subject of archaeology and museums, to a new interpretation that results from a comprehensive scientific perspective. This development was helped by a comprehensive functional approach, based on multidisciplinary cognitive integration of philosophical, aesthetic, creative and critical theories of Islamic art. This development in the interpretation of Islamic heritage is in lines with the Egyptian artist's challenge, that represents one of his main tasks, namely, the creation of an effective artwork as a landmark for the development of artistic awareness in society.This research aims to present a model for creating Egyptian art work within the concepts of sustainability of Islamic art as aesthetic knowledge, a knowledge consisting of many theories that can be described as founding and structural theories in the formation of Islamic art. The study concludes with a proposal for a sustainable functional virtual artwork to be located in an Egyptian square.This research aims to highlight the importance of the concept of sustainability in references to traditional Islamic heritage in relation to Islamic art in general and Islamic art in Egypt in particular, by reviewing and preserving the relationship between man and the environment from an Islamic perspective to extract the principles of sustainability in the creation of art. The research also concludes that the use of the Islamic geometric pattern in creating a sustainable work of art contributes to highlighting the aesthetics of Islamic art. The sustainable functional artistic work can also play an important role in cultural and civilizational exchange, due to the similarity of modern art work in many of its characteristics, including its ability to Expressing a specific civilization. The wide possibilities of design solution inspired by the use of Islamic geometric patterns in creating functional artwork to emphasize the role it plays in highlighting our civilization. and the consider the role of art in highlighting environmental issues, expressing criticism towards unsustainable factors in society, and offering imaginative ideas for how to achieve sustainability.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1913
1930
https://mjaf.journals.ekb.eg/article_138885_e88a655436435475d548390fa602aeb2.pdf
dx.doi.org/10.21608/mjaf.2020.46625.1976
Developing the language of dialogue System interior design Through connection parameters
mohammad
hamed dief-Allah
Interior Desigen and Furniture, applied arts, BSU,beni suef ,egypt
author
rania ahmed
elqattan
6october university
author
text
article
2021
ara
Design to serve life In all its aspects It is the goal of applied arts and Its main nerve, It is not isolated from the human Which is the focus and the goal And from here Link appears Between the interior design and the human In order for benefit to occur There must be a mutual dialogue between them The interior design depends on the language of dialogue Between the designer ، the design space and the user of this space And that is for access To the truth of the interactive relationship between them How the user perceives the design elements By coming up Functional and aesthetic design determinants In order to be able to read and access the intellectual connotations of the design and its goal. Here the connection appears in its concept In which the sender, who is the designer, sends the design message To the receiver, which is sympathetic to design To make a targeted impact on the recipient. To find a solution to a problem and support positive values The interior space that is cut out from the outer space Delimited by commas that form its block design It has to serve the human to meet his material and psychological needs In terms of being a living being Down to mental and spiritual needs According to specifications and controls The nature of the vacuum and its functional target And through the research study the Communication is a process that the designer creates it By the sensation reflected from the visual design Positive or negative To the receiver Under the job of an interior designer In transforming intangibles into a vocabulary made up of design elements Represented in the design product And its homogeneous and interdependent relationship Depending on the functional and aesthetic system For compatibility between the user and the elements of the internal space Which Included him life perceptual and visual pleasure. Dialogue and interaction between designer, design and user Is the communication process Some of them are material, and some are psychological On several levels To confirm the aim of the research in deducing the main points Through which there is coexistence and dialogue between the human and the elements of the interior design And the development of positive perceptions The design is a message, and the designer is its creator, sender,
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1373
1400
https://mjaf.journals.ekb.eg/article_138927_d2eb72a8e05d84c46c70a190ae44a7fb.pdf
dx.doi.org/10.21608/mjaf.2020.46747.1993
Novel designs inspired from traditional crafts in Jazan region and their effect on developing handicraft tourism in Saudi Arabia kingdom.
Wadiah
Boker
University jeddah
author
Asmaa
Almoslem
Associate professor at department of painting and arts Jeddah university
author
text
article
2021
ara
Generation after generation Jazan region has inherited many traditional industries and crafts, the basis for such crafts was the demanding need for them for the sake of living all over the year and for many occasions. Some examples of them are;Pottery, wicker, stone utensils, wood leather, sweets, sesame, and tar industry in addition to many other industries. The study assumes that working on creative artistic designs for traditional crafts and industries in Jazan region will have a prominent role in pushing the wheel of tourism in the kingdom and will work on the introduction of the area and how rich it is with local heritage.The aim is to assure the effective role of creative design for traditional crafts and industries in Saudi Arabia kingdom to display them in a level that suits the heritage of Jazan region and benefit the development of tourism.The importance lies in the contribution to show the heritage of Jazan region with modern designs that supports tourism in Saudi Arabia kingdom and the community participation in that. The research problem is lying in the next question: what is the role of new designs related to traditional crafts and industries in Jazan region in developing tourism in Saudi Arabia kingdom?The research curriculum: follows the descriptive, analytical approach, as data, details and information will be collected around the southern area (Jazan) in Saudi Arabia kingdom and introducing a complete study about the situation of traditional crafts and industries in it.The research axes:1- Traditional crafts in Jazan region.2- Tourism in Saudi Arabia kingdom.3- Novel designs related to traditional crafts and industries in Jazan region.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1843
1860
https://mjaf.journals.ekb.eg/article_138933_7019e644714778cb1671d0e8017ce834.pdf
dx.doi.org/10.21608/mjaf.2020.46821.2004
Aesthetics of the expression of depth in both ancient Egyptian and Islamic painting
Comparison analytic study
ghada
amin
history of art- the faculty of fine arts- helwan university- zamalek
author
text
article
2021
ara
Abstract:This study aims at showing ways and means of expressing depth in the ancient Egyptian and Islamic photography in the light of the different religious teachings of each of them and its extended influence, as the two civilizations participated in the hatred of the vacuum and occupied it with the writings or backgrounds complementary to the photographer, with different reasons for this. They have also created a new way of expressing perspective and what it takes to express depth in the two-dimensional panel, ensuring that the expression of reality is not expressed, but that it is formulated in a doctrinal perspective that differs according to creed, creating this kind of distinct conventional expression. Highlighting the shaping elements, the design foundations, and the esthetic and artistic values used by both, By introducing the images in both of them, their features, reasons and factors that have shaped them in such a distinctive way, with the description and analysis of some models of the ancient Egyptian photography and images of Islamic photography that have joined together in the content and the idea to ensure comparison of the different styles and solutions each artist has developed and succeeded in showing depth, A comparison is made between the old Egyptian and Islamic photography to draw similarities and differences in these styles.The study found some similarities and differences in the depth-of-the-third-dimension combination processors, both of which used the element of overlap and the frequency of people to give the panel depth with different esthetic values in the fin, the diversity of color and movements, and each of them created a perspective and method for expressing events, particle, and the imaging of elements from Multiple angles.Sometimes, imposing restrictions and conditions on art makes this an incentive to innovate, come up with new ideas, and various formative treatments that give each art a distinctive feature.Keywords: depth- the principles of design- ancient Egyptian painting- Islamic painting
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1201
1220
https://mjaf.journals.ekb.eg/article_138924_7cbb2ebda3683e8019e2944debf277ff.pdf
dx.doi.org/10.21608/mjaf.2020.46731.1986
Innovative of modern artistic Techniques Developed from Pharaonic geometrical nets to create textile hangings for hotels characterized by modern culture
Abla
kamal
Design Professor, Department of Spinning, Weaving and Knitting - Applied Arts
Helwan University
author
Mervat
Abdel Fattah Abouelenein
Prof. of Textile design, Spinning, Weaving and Knitting Dept. Faculty of Applied Arts Helwan University.
author
text
article
2021
ara
The interest in ancient artistic heritage is of great importance to be merged with modern arts without losing its originality. That is why it was necessary to pay attention to studying the shapes, patterns and methods of the ancient Egyptian decorative formations and to reveal the aesthetic values in this ancient artistic creation, since Pharaonic art is the art that only Egypt has been specializing in among the all world for thousands of years and thus it is the distinctive national character of Egypt. Accordingly, the study and analysis of the Pharaonic geometric elements, and nets of their simple and complex types, and analysis of the foundations of their construction, which depend on the triangle, square and rhombic shapes, single and intersecting circles, as well as complex nets of more than one geometric form, as well as clarifying the relationship of proportion and proportion And the division by geometric nets to create spaces that depend on aesthetic proportion according to a mathematical logic with some modification and simplification , and the creation of innovative designs based on the basis of geometric nets and the distribution of decorative elements in them and employing them as textile hangings that fit the spirit of the modern era, taking into account the use of the joyful ancient Pharaonic colors. With an explanation and clarification of the proposed applied method for the implementation of designs, which is the multi-colored mechanical Joplin method on the base of the double coherent between the two faces, where there are two layers of fabric so that the decoration is exchanged with each other in the two layers and the cohesion occurs through the warp and weft colors and as a result of their affinity together with different textile combinations, it can be obtained On many different shades of colors, as well as the proposed executive specification for the implementation process for the textile designs of the hangings, which is suitable for use in tourist hotels in Egypt, as hotels are considered the first facade of Egypt to meet tourist delegations, so they must be expressive of the distinctive character of the civilization and originality of Egypt.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1147
1162
https://mjaf.journals.ekb.eg/article_138922_dd8283b2d78ce162588a26150c7472a4.pdf
dx.doi.org/10.21608/mjaf.2020.46725.1985
Aesthetic values in the studio ceramics of Garagus as a model for Small Projects development
Diaa Eldin
Daoud
Faculty of Applied Art - Helwan University - Ceramic Department
author
text
article
2021
ara
The experiment of the ceramics of Garagus is important and effective in the studio, and a successful model for microenterprises, which we observe through its products the aesthetic ceramic values and its relationship with the Coptic, Islamic and folk art on one hand and with contemporary studio ceramics with its unconventional ideas on another hand. we find that the sgrafitto technique on the white slip is one of the most important techniques that are related to the Islamic art, and despite of its simplicity it holds within it many of the aesthetic values associated with the vitality of the design and the innate performance and it is one of the important features of studio and handmade ceramics, products are carrying topics related either to heritage or the old habits and folk rituals or mouthpiece environment and mixing with the aesthetics of Coptic, Islamic art as they are intertwined elements accumulate to output the artwork or ceramic piece which is carrying an expressive fingerprint of heritage in renewable image.The craft still falls under the folk arts or cultural industries, whose primary source is the heritage, the life of society and its traditions, in ways that may seem primitive and unaffected by modern technology that has dominated industrial ceramics, but these products carry spiritual feelings that show the truth of honest art linked to the character of the craftsman and the environment in which he was raised.Coptic art is characterized by several characteristics, perhaps the most important of which is that it is spontaneous art. It arose in difficult circumstances that witnessed the oppression of Copts by the Romans. It is also a rural art that arose in an atmosphere of persecution, and the drawings reflected ordinary people and their pets that existed in every home. In terms of technology or simple design rules with an artistic sense used in producing ceramic works for painted subjects, plant, animal, people, they are inspired by ancient Islamic artistic rules and their expressive themes, what distinguishes primitive and popular ceramics is its connection to the inherited rituals, traditions and customs that appear absent in fact that these works Simple artistry is characterized by high artistic values as these works represent the customs and traditions of the society in which he grew up and show spontaneous, innate facts in the formation, the compatibility between the choice of colors and the shape that suits them.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1113
1125
https://mjaf.journals.ekb.eg/article_138950_c37dd5c8e891cbcca97e343af1c6b497.pdf
dx.doi.org/10.21608/mjaf.2020.47119.2020
Cultural industries and their impact on interior design
Hala
Hamed
Lecturer in interior design and furniture department - Faculty of Applied Arts - 6th October University
author
text
article
2021
ara
Cultural industries are one of the most important pillars that can positively affect national income and promote cultural identity.Cultural heritage is classified into Tangible cultural and intangible heritage of peoples and their importance in expressing their civilizations, historical and cultural characteristics through different historical times and ages. Cultural heritage, in all its Tangible cultural and intangible heritage, expresses the cultural roots and cultural identity of societiesTangible cultural includes buildings, historical places, monuments, antiques, fossils and museums, each representing historical periods in peoples' lives. These components become important for the study of human history because they represent the fundamental foundation of ideas over time"Intangible cultural heritage" means practices, perceptions, expressions, knowledge, skills - and the associated machinery, pieces, artifacts and cultural places - which are considered by groups, groups and sometimes individuals as part of their cultural heritage. This intangible cultural legacy inherited from generation, is constantly created by communities and groups in accordance with their environment and their interaction with nature and history, which fosters a sense of identity and a sense of continuity, thereby enhancing respect for cultural diversity and human creativity:(Traditions and oral expressions, including language as an expression of intangible cultural heritage, arts and traditions of performance of performances, social practices, rites and ceremonies, knowledge and practices relating to nature and the universe, skills associated with traditional handicrafts)Therefore, the aim of studying the intangible cultural heritage and the most important cultural industries and the skills associated with it, for use in the field of interior design and applied in future formulas compatible with contemporary thought.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1742
1757
https://mjaf.journals.ekb.eg/article_138955_1fa55b0892f214431b343cd08a094b7a.pdf
dx.doi.org/10.21608/mjaf.2020.47215.2023
Moyens de promouvoir le tourisme archéologique.
Amel
YOUSFI
university of tlemcen
author
mohammed
benzeghadi
university of tlemcen
author
text
article
2021
ara
Moyens de promouvoir le tourisme archéologique.L'industrie du tourisme est devenue, à l'heure actuelle, la ressource économique la plus importante pour les pays à différents niveaux, car elle est consacrée à la forte économie qui contribue à pousser le développement durable non seulement dans le domaine économique, mais aussi dans la sphère sociale et culturelle. Peut-être que les éléments les plus importants de cette industrie est le patrimoine matériel des types fixes et mobiles, parce que l'amour La curiosité et les connaissances qui ont marqué les cœurs humains depuis l'Antiquité pour découvrir les aspects cachés de ce monde sont la principale motivation de la quête de l'homme pour explorer les profondeurs du passé en visitant les empreintes digitales des ancêtres. Introduire le produit touristique le plus largement possible, à travers plusieurs canaux, tels que les affiches, Internet et la télévision à travers les films historiques qui y sont diffusés qui incluent des scènes d'exploits architecturaux qui augmentent l'impact sur le spectateur, puis un nouveau rôle est apparu représenté dans l'industrie cinématographique, car les sociétés de production cinématographique paient des frais pour tourner des clips Pour les monuments archéologiques et les sites historiques de ses films, comme cela s'est produit dans le temple du Parthénon en Italie ; et à partir de là, le double avantage du processus de promotion est évident. En adaptant nos acquisitions culturelles et d'une part nous obtenons des revenus qui sont utilisés dans les travaux périodiques d'entretien et de restauration, de sorte que le processus de promotion pourrait être considéré comme un lien entre le patrimoine matériel et la vie contemporaine, sans cela il restera dans la catégorie de l'oubli sans aucun rôle ni intérêt et traitement, ce qui conduira inévitablement à la fin Jusqu'à ce qu'il cesse d'exister complètement.D'où l'importance des efforts de promotion pour le succès des programmes touristiques, et de là découle l'importance de la communication touristique comme axe efficace au sein des quatre composantes du mix promotionnel: vente personnelle, publicité, promotion des ventes, relations publiques. La promotion du tourisme ne peut être réalisée que par un contact direct ou indirect à travers ces activités avec le touriste pour le convaincre de l'importance de traiter avec un programme touristique spécifique. C'est ce que comprendra la recherche.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2134
2142
https://mjaf.journals.ekb.eg/article_140961_35ed84c7c334db3495a22c51428a063d.pdf
dx.doi.org/10.21608/mjaf.2021.51126.2099
The scientific and life in the city of Alexandria at the end of the seventh century AH in the light of journey of Ibn Rashid al- sabti
Samir Hamed Abd Elrheem
Abd Elrheem
faculity of Arts
Kafr Elsheikh universty
author
text
article
2021
ara
Ibn Rashid's journey from scientific journeys and his interest is a focus on the science of hadith, which was the focus of the request at the time, in addition to the doctrine, jurisprudence, literature, biography, mysticism, language and poetry, and during the method of receiving, whether listening, handling or reading, in addition to recording the names of books read and audio and highlighting the most important works that concerned taking vacations on him for his sons and brothers, as he pointed out the identification of places of lesson and science that were not limited to a particular place but found in the houses of jurists, hawanets, houses and even roads or even any other places. A place that can meet its elders. And the general for its owner, his sons and sisters and those mentioned in the various summonses as ibn Rashid frequented throughout his short stay in Alexandria on the councils of scholars where he met them in mosques, schools, houses and shops pleasing in his desire to seek science, and then the trip of Ibn Rashid Al-Sabyani to the city of Alexandria in 684 H / 1285 AD was a vivid and speaking image reflecting the scientific and cultural activity of this city as proved in this trip all the books read and audible and Works approved in various sciences and arts and the journey of Ibn Rashid is one of the most important of these works of all because of the biographies of scholars, modernists, jurists, writers and linguists, whom ibn Rashid met and learned on their hands and took leave from them in Alexandria in 684 Ah / 1285 A.D. Ibn Rashid's journey included an image of the scientific, cultural and intellectual production of the leading scholars of alexandria in the late 7th century( 13th Century
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2253
2260
https://mjaf.journals.ekb.eg/article_138702_529f8c120590550746489b8d519c9e77.pdf
dx.doi.org/10.21608/mjaf.2020.46454.1944
Usage of Nanoparticles in Consolidating Painted Wooden Ceilings
REHAB
Hammam
the High Institute of Tourism, Hotels and monuments Restoration - Abukir, Alexandria, Egypt
author
text
article
2021
ara
Wood ceilings with colorful decorations are one of the distinctive architectural characteristics of Islamic homes. Islamic architecture used wood widely in building ceilings, so that they are built in the form of prominent wood beams interspersed with a low area called the truss, provided that they were decorated with plant or engineering units that could be colored or gilded. In addition, ceilings were often inscribed in the middle with colorful decorative light lanterns. Despite the heritage and aesthetic values of these ceilings, most of them, if not all, are exposed to many factors and conditions that caused their deterioration discoloration. One of the topics presented for research and discussion is how to find the best materials and methods that can be applied for the treatment and consolidation of these valuable colored decorations. In light of the recent scientific revolution of the success of Nano-scale applications that have been addressed in most areas of science and technology in addition to the field of restoration, the research aims to try using nanotechnology so that the nanometer sized materials can be obtained and used in the treatment and consolidation of the colors applied to wood ceilings.Therefore, this paper aims at applying the Nano technology, specifically (Primal AC33/TiO2 nanoparticles), practically to the field of restoration in terms of treating and consolidating deteriorated colored wood ceilings.Primal AC33 5% is applied with TiO2 Nano compounds to consolidate the color layers on the wood ceilings. Then, their physical, mechanical and optical properties are evaluated after the applying the aging processes. The results concluded that the compound (Primal AC33 / Nano TiO2) can be considered as a new factor in the field of preserving color layers of wood surfaces.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2433
2444
https://mjaf.journals.ekb.eg/article_138101_0f54aba957f1820d7892238d96b45604.pdf
dx.doi.org/10.21608/mjaf.2020.45452.1928
Research summary entitled: The most important methods and techniques used to photograph museum collections (Applied to heritage museums)
Walaa
Mohamed mahmoud
Academy of Arts
author
text
article
2021
ara
Conclusion:Talking about the most important methods and techniques used to photograph museum collections (by applying to heritage museums) was not a simple matter, as the heritage and its topics are complex and varied and of great value because heritage is our cultural heritage across generations and heritage museums are multiple types and different forms that have preserved and maintained day after day on the birth and intellectual prosperity He is an artist of high standing, and therefore we have spotted some of the important points to be of help in how we portray heritage topics inside museums, as they must go out to the public in general, whether ordinary visitors, tourists from outside the country, or researchers in a real field reality as if they feel, touch and live inside the museum, and this can only happen through operations. Monitoring and important documentation that justifies the main reason and significance of expressing the heritage of our country from a review of inscriptions, drawings, pictures and shapes in a well-studied artistic and technical way, and the use of modern techniques and methods in photographing museum collections as an important documentary tool is what confirms and achieves this despite the different materials from which the holdings are made. The study has shown that each type A method of photography and problems that are different from others are acquired. These techniques include the importance of light and shadow and the use of a house Lighting and cables that increase optical sensitivity while raising the sensitivity itself and employing photographic angles and sizes of shots both in place and taking into account distances and the possibility of using light sources or not, how and when, taking into account the place and the presence of the possessor All this achieves the artistic, aesthetic and technical impact that helps the feeling and perception of the collector and its expression and presentation more Discipline and importance, as well as employing technologies for Android devices because of their value in employing one of the technical developments within the imaging sciences and highlighting the potentials that did not exist before, and we came out of that with a set of results and recommendations
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2412
2432
https://mjaf.journals.ekb.eg/article_138103_7c344de1c47ffe36c2a548ca7a109c6e.pdf
dx.doi.org/10.21608/mjaf.2020.45634.1900
Issues of identity and heritage in Palestinian cinema
maram
thabet
Assistant Lecturer, Department of Decor / Faculty of Fine Arts / Luxor University / Egypt
author
Soheir Abdelraheem Abo Eloyoun
Abo Eloyoun
Professor of Expressive Arts - Department of Decoration / Faculty of Fine Arts - Minia University
author
text
article
2021
ara
Cinema is a reflection of the society, and one of the important tributaries to highlight identity and a record of preserving and documenting the heritage of nations. Especially when they are the owners of a just cause. But how can it survive under a fraught struggle and a permanent conflict over the identity of the land. How can Palestinian filmmakers express their heritage, beliefs and traditions in light of siege, oppression, violence and displacement. The first generation of Palestinian filmmakers expressed their cause through a cinematic presentation that is closer to mixing the documentary and narrative style. And they formed a resistance movement to raise the Palestinian issue in international cinema, similar to the Palestinian resistance movements. So they succeeded in reaching their Palestinian cause to the whole world through the language of cinema. Their journeys have been completed by the generation of expatriate filmmakers who have emerged since the early 1980s. Their movement generated a cinematic revolution, a popular movement and struggle. This movement became known as the new wave of Palestinian cinema.The directors of the Palestinian new wave have sought to change the West’s view of the image of the Palestinian who resists the occupier and blows himself up to take revenge on his enemy. They have changed this image into the image of the Palestinian who cherishes his land, clinging to life and death on it. So he resists in order to preserve his identity and daily rituals, regardless of the bitter situation that he lives. with clear insistence and totally ignoring the provocation of the occupier. They sincerely expressed their adherence to their identity and heritage. Then, their resonance reached international forums and international film festivals. The dialectic of identity and alienation remains, and how it is dealt with in Palestinian cinema, and the question of identity remained for the Palestinian director with identity. The triangle of the components of the Palestinian national identity is still missing one of its sides: culture, the independent, stable and sovereign state, and the struggle with the external or internal enemy. Culture and the struggle for survival are in dire need of an independent, stable and sovereign state.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2275
2294
https://mjaf.journals.ekb.eg/article_138099_4e87992816fc6dfb8f61451652de7693.pdf
dx.doi.org/10.21608/mjaf.2020.45378.1898
Heritage Packaging Design Inspired From Saudi Artist Work
(case study on duty-free shop products)
rania
ali
Helwan university - faculty of applied arts - printing , publishing and packaging department
author
text
article
2021
ara
Packaging and packaging design are the most important marketing tool . Package attract consumers attention and considered one of the most important influence in purchase decision making process specially when we try to attract the Foreigner to heritage products, as most of the products offered on the free market are characterized by the simplicity of the packaging design, whether in terms of structural form or graphic design Of the package, which is not sufficient attraction factor , moreover as tool to define Saudi artists to the others,Purpose –emphasize the importance of innovative packaging in marketing and stimulating sales and as an introductory tool for the cultures and heritage also to understand the function of packaging as a marketing tool. encourage the designer to link the development of packaging with consumer behavior.Design/methodology/approach –an experimental survey approach, questionnaire as a tool to collect data current packages. case study method and experimentation was chosen in order to evaluate and investigate how packaging can be used in marketing. focuses on developing new promotional packages for heritage products of the Saudi Arabia that can be used in the airport duty free market, a new design for some promotional packages that depend on Saudi artists’ works has been created. link the developed package with new design trends . Findings – The present study clarifies the following:- Demonstrates that packaging has become an important tool in marketing in addition to being a very effective promotional medium for various heritage products, whether this is for end consumers or customers. - There is a need to pay attention to designing heritage product packages and linking them to modern trends in terms of sustainability and being environmentally friendly. The study also emphasizes the importance of linking packaging with marketing strategy. - An importance of using the packages for the purposes of differentiation, as well as introducing the cultures of different peoples through the merging between the nature of the product and the artistic works related to peoples' culturesPractical implications – The managerial implication from the case study shows that packaging can be used together with the product concept to create a competitive offering in a market. This gives the possibility distinguish heritage products by using creative packaging design.Originality/value – fulfills an identified need for contributions to more research on packaging and marketing strategy. The study shows the influence of developing heritage products packaging on marketing.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2093
2104
https://mjaf.journals.ekb.eg/article_138058_12278580d5b866fbcf10b4fa79c9f3c6.pdf
dx.doi.org/10.21608/mjaf.2020.44907.1887
Restoration and rehabilitation of ancient buildings - Sabil Muhammad Ali Pasha as a model of an architectural masterpiece that embraces the Egyptian Textile Museum
dalia
abdelall
Head of the Department of the first restoration of organic antiquities at the Great Egyptian Museum and lecturer of treatment and maintenance of textiles Faculty of Archeology - Zagazig University
author
text
article
2021
ara
In the last half of the twentieth century, many trends emerged calling for the restoration and rehabilitation of archaeological buildings to be a form of cultural coordination, archaeological revival, and sustainable development in civilization and historical areas with highly distinctive and complex architectural elements, such as the example of Muhammad Ali Pasha’s Sabil in al-Muizz Li Din Allah al-Fatimid Street, which was conservated ,rehabilitaed and prepareted as a visual painting synchronized with aesthetic , functional, utilitariation and cultural values, and to achieve the concept of rehabilitation and the transfer of the Sabeel to the Egyptian Textile Museum with the beginning of 1998 and to develop the inhabitants influence and awareness with the archaeological buildings history and civilization values . the inhabitants preserve and assist the responsible authorities to achieve integration in all development areas accordance with international conventions to preserve the antiquity and try to benefit from it for conservation, preservation and development for the region, while trying to spread awareness among civil society, developing their self-formation, educating their children, entertaining their families, integrating by using all possible strategic tools and accompanying them with world events, whether related to heritage or other cultural activities and to shed light through this development on the importance of the Egyptian textile collections and their splendor and the summit of their industry through the various departments of the museum, while demonstrating the role of the museum team with its great ambitions it seeks To achieve this despite the scarcity of capabilities and limited resources and their search for new sources of income for the museum other than tickets , selling books and souvenirs, by working to revitalize the exhibitions, cultural activities, training programs and educational activities provided by the museum and preparing specialized training courses, which they deserved to obtain the best museum team work in the The Ministry of Antiquities by ICROM in the year 2018
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2161
2172
https://mjaf.journals.ekb.eg/article_138127_d5476db2fa52fa12d1ce5c727bd83a6f.pdf
dx.doi.org/10.21608/mjaf.2020.45953.1908
The Ornamental heritage of Gypsies around the world between past and present
Nihad
Sadek
Lecturer in Academic Studies Department, faculty of Applied Arts, Badr University
author
text
article
2021
ara
Gypsies are ethnic groups whose ancestors migrated from India and their societies are known as Roma, Dom, and Lom .the Gypsy is the name that unites them all, which was given them by other societies not the Gypsies themselves. In anthropology, they were known as "traveling societies". Itinerant societies are those that do not produce their own food, but obtain it from other societies in exchange for providing some arts and services that are characterized by mobility, and they live side by side with other societies and achieve a balance between nomadic and semi-nomadic.The Roma people are mainly divided into Romani (in Europe) and Dumor (in the Middle East), and the Roma have different names (Rom, Dom, and Lom). These names are still used today and have to do with the class and sectarian differences between them. Romani communities crossed into Europe via Anatolia and the Black Sea and live in many countries around the world from Russia to the USA, including Turkey. They speak the language known as Roma, while the Dom is a Domari community that lives in many countries of the Middle East, including Iran, Iraq, Turkey, Syria, Lebanon, Jordan, Palestine and Egypt. They are a specific linguistic group of Indian origin. Lom communities are communities that currently live in the Caucasus, Azerbaijan, Iran, and Armenia, the eastern and northern parts of Turkey and speak Lomari (Lomavrin).All the arts that the Roma groups provide are a clear expression of their love for life and freedom regardless the restrictions of society and the law, Therefore, it is difficult to classify them as political, social, or ideological groups, as they are groups that do not dream of a homeland living in it, and because the arts are the mirror of peoples and it is the true expression of the individuals’ tendencies that is why the Gypsy arts in all fields are the expression of freedom, and research is concerned with the distinctive visual art in their Ornaments and formations that are characterized by freedom, And, mostly with random color, rich ornaments and formations that reflect their life, as if every decorative unit and every color is the color of the ground which they passed through, so the picture becomes in the end combined with all the spectrums of arts and cultures.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2372
2387
https://mjaf.journals.ekb.eg/article_138158_493621ab61f5adb01bf8c97aabe9b433.pdf
dx.doi.org/10.21608/mjaf.2020.46350.1934
Implementation of the aesthetics of Mola Art according to futurism
« The proposed training workshop »
Dalia
Abdelaziz
Department of Art Education - Faculty of Specific Education - Assiut University - Arab Republic of Egypt
&nbsp;
author
text
article
2021
ara
The field of handicrafts is on of the most important artistic fields which is concerned with the study and preservation of heritage. This field plays an effective role in the expression of elegance and the culture of the community which comes from the environment surrounding which affected by the past. So, we can say that all the cultural heritage which can be observed in all achievements of human throughout its history through its cultural environment.The cultural diversity is a positive factor in the fine arts. It means the sharing of wealth that embodies all the cultures of the world. In addition to, it connects between cultures and enriches the diversity forms of artistic expression through the interactions and exchanges the experiences.So, was selected The MOLA.ART it is one of the authentic heritage arts of the Kuna Indians culture, in San Blas Island off the coast Panama in central America. Moreover, it is an art which depends on the desgine of decorations with a certain significance in their culture. This culture frames in terms of many things such as popular traditional clothes to Kuna’s women, its design is based on the bright color, repeated lines, abstract symbols of flowers, animals, and humans, In an applique technique, by sewing several layers of different colored clothes above each other, So, Mola is an important art for its population and its traditional identity.Whereas, among the Items of the Council of Department of Art Education at the Faculty of Specific Education - Assiut University, which recommends holding monthly workshops to benefit students and provide them with different skills in All majors. The researcher decided to do a proposed training workshop to benefit from Mola art according to futurism, to add the time dimension which express the movement and energy by the sequence of lines area, colors, and symbols which depend on this art .and Providing students with the skills of this art , rooted in the culture of the Kuna Indians, to open up to international experiences and to benefit from them in enriching and diversifying forms of artistic expression in the field of handicrafts
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2173
2192
https://mjaf.journals.ekb.eg/article_138718_898e35f853d657fb9774d113a0784cf5.pdf
dx.doi.org/10.21608/mjaf.2020.46507.1957
Sources of Al-Megrahi Tlemceni in the history of the Umayyad Mosque in Cordoba Nafh al-Tayeb's book is a model.
Rawya AbdElHamed Shafea
Shafea
Department Of History, Faculty Of Arts, Helwan University, Cairo, Egypt.
author
text
article
2021
ara
The book "Nafeh al-Tayeb from the branch of Al-Andalus al-Rifaib and its minister, San eddine bin Al-Khatib," is a book by a historian of a unique type, a scientific encyclopedia, which includes in its last editions eight volumes, where Al-Magari Tlemceni was born in 986 AH - 1578, in the town of Maqra, one of the villages of the city of Tlemcen. The refore, his birth after the fall of Andalucia is final, with the fall of its last city, Granada in 897 Ah - 1492 A.D., about 100 years ago, where the event still destroys the hearts present in the mind, and therefore we see it through his encyclopedia mentioned, when he talks about Andalusia follows his novels about it in repeated terms Many of the volumes of the book, "God returned it to Islam", and therefore he was left absent and not included in the history of Andalusia except in his scientific encyclopaedia about Andalusia.We always see him as a lover of Andalusia and its scholars in general, but he is more in love and appreciated by the Minister of Granada, San eddine ibn al-Khatib, 776 Ah- 1374 A.D., who has received a great deal of history in that unique encyclopedia, but the entire encyclopedia was written as a dedication to this Minister of Granada, as stated in its title.The Umayyad Mosque in Cordoba, the capital of the principality and the caliphate in Andalusia, like other historical and archaeological monuments, received the attention of al-Magari, and stripped himself to search for all that was written about this ferris in Andalusia, and to search for all the writings that dealt with him in writing and history in earlier times, and his texts were broken. In this topic about some of the books that were later achieved, or these books were lost and al-Magari saved our texts about the Umayyad Mosque and others, which gives this encyclopedic book special importance in this aspect.His novels about the Umayyad Mosque were characterized by a multiplicity of historical novels, when he deals with writing about the same subject because he relies on many and varied sources, which shows the breadth of his culture and its sailing in most of the books that have been touched by his hand.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2193
2219
https://mjaf.journals.ekb.eg/article_138708_54af672460e8ec504188a2dc9f857267.pdf
dx.doi.org/10.21608/mjaf.2020.46467.1946
Manufacturing Wooden and Armored Doors in the Mamluk Era
Ola
Mohammed Mahmoud Mohammed Ahmed
Faculty of fine arts, Alexandria university
author
text
article
2021
ara
Abstract The Mamluk era was characterized by skill, creativity, good design, Mamluk architecture, perfect craftsmanship and accuracy. The doors remained in the mosques of the Muslims for the applied arts, which were used by the worshipers, both in religious and civil architecture, in addition to the defensive war, especially the outer doors, which were a hallowed title for those who looked behind these doors. The doors of the wooden doors were characterized by fine panels decorated with strips of ivory or precious wood, as well as , it was flourished the manufacture of many of historical doors which was an art of Islamic war architecture, both those built in the Fatimid or Ayyubid, and the most famous were the eight doors Fatimid, which represented the valve safety and security to defend Cairo throughout the ages, each of these doors had a name which was known to the people, and they had been repeating it for hundreds of years, and behind it is a historical story. The doors in the Mamluk era were constructed with an architectural genius. They had holes to throw arrows against enemies, pour boiling oil on enemy soldiers to prevent them from entering the fortified city of Cairo. Carpenters developed industrial and decorative styles as well as the development of decorative units. The decorative purpose was the most important of what the manufacturer intended in the Mamluk era.The study aims to study the design of the wooden and armored doors in the Mamluk era, an archaeological and historical study, which was considered Mamluk architecture, as well as the study of the decorative elements in it. The research is based on the study of the different types of doors and their important impact during wars through many parameters; firstly, the research discusses designing door types and then discusses developments within design over time. Secondly, the study of the technical and industrial methods used in the Mamluk era and the techniques of manufacturing the basic components of these artifacts and decorating the surface with a variety of decorative devices. Finally, the favorite decorative elements of each species, which consist mostly of engineering, floral designs and writings will be studied. Consequently, the research concluded a series of basic concepts and techniques for the manufacture of doors throughout the Mamluk period.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2071
2092
https://mjaf.journals.ekb.eg/article_138880_70377d8e237ce75caeccdd9475adcceb.pdf
dx.doi.org/10.21608/mjaf.2020.46567.1971
The experience of the Sultanate of Oman in entrepreneurship education in schools as an Approach to support small industries in local communities
Turki Khalid Said
Alnafei
ministry of education
author
. Hossam El Din Elsaid Mohammad Ibrahim
Elsaid
Nizwa University
author
hossam aldeen alsaid
alsaeed
nizwa university
author
text
article
2021
ara
The experience of the Sultanate of Oman in entrepreneurship education in schools as an Approach to support small industries in local communitiesPreparedDr. Hossam El Din Elsaid Mohammad IbrahimAssociate Professor College of Arts and ScienceResearcher/ Turki bin Khalid bin Saeed Al-Nafi'iMinistry of Education- Sultanate of OmanThe present study aimed to identify The experience of the Sultanate of Oman in entrepreneurship education in schools as an Approach to support small industries in local communities, study used a descriptive method, also used document analysis to collect data and information. The results of the study revealed the interest of educational legislation in entrepreneurship for small industries in schools, such as: education philosophy, strategic plans for education, goals of post-basic education, and the creation of some jobs, in addition to the existence of projects, programs and activities for entrepreneurship such as the National Program for Youth Skills Development , the Nama Ambassadors Program, The National Center for Career Guidance programs, and the Sultan Qaboos Award for Sustainable Development in the School Environment. The study recommended the establishment of units for entrepreneurial projects for small industries in schools are responsible for planning, organizing, implementing and evaluating the activities and projects for entrepreneurship education for these industries, providing an independent budget for entrepreneurship education projects for small industries, Key words: Entrepreneurship Education in Schools - Small Industries - The local Community- - Sultanate of Oman. - leading businesses:It is the ability of students to transform ideas into actions and practices through initiating, planning and managing projects based on creativity and innovation, calculating risks and organizing the resources necessary for them to contribute to economic and social development. (Mesil, Ismail and Hammam, 2018, 421)Gibb also defined entrepreneurship (2008, 6) as students' employment of their knowledge, skills, and attitudes, individually or collectively, at all levels, in order to integrate into the labor market through leading activities, projects and private businesses with the support of the school, parents and the local community.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2143
2160
https://mjaf.journals.ekb.eg/article_138683_36575b4c800ce140a1bc00d74c78e4c5.pdf
dx.doi.org/10.21608/mjaf.2020.46409.1939
Assemblage and its role in enriching the creative vision of the Mural painter
Mona Mostafa
Eliwa
painting Dep: Fine art , Alexandria,Egypt.
author
text
article
2021
ara
After the first World War, disintegration seemed to afflict the world. Artists sought to establish a new concept of beauty since all things around us contain aesthetic values that express a mental or emotional vision of reality. Artists rejected academic rules, raising the slogan (Anti-Art) with the aim of fighting art with art, as a protest to the reality produced by the twentieth century, and the emphasis on the role of art in society. Their works came as a chaos of shapes, as materials such as leather, wood, newspapers, etc. appeared in them, in what was known as the art of collage. And in the fifties of the twentieth century, the art of Assemblage came to light. Assemblage is the synthesis of separate things, reformulating and arranging them, to obtain an integrated unity to create a new relationship based on disharmony and contrast, not compatibility and consistency, which paved the way for the richness of creative thought. The selection of ready-made objects materials made for non-artistic purposes which Assemblage is created from is in itself a creative process, determined by the artist's vision of what the artwork will be like, and then organizing those elements on the work surface, to create new formulations. And in it, vanishes the basic function for which those items were made. To finally transcend it with the neighboring elements within the work to achieve his idea. This is the basis on which this research is based upon, which is the role of Assemblage in enriching the creative thought of the artist. As a result, many creative solutions are born from the artist's interaction with different materials and unlimited elements that carry special connotations which is noticed by the eye of an artist, and thus the methods of performance vary as a result of what those elements have inspired the artist, supported by his skills and experience. Accordingly, the art of Assemblage, with its unlimited and unconventional materials -as a result of industrial and technological progress- generates unlimited ideas and creative and unconventional visions. It is also a clear example of the burdens of freedom granted to the artist.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1566
1593
https://mjaf.journals.ekb.eg/article_146323_3a367d39757c8e0f7c27087b970b67e7.pdf
dx.doi.org/10.21608/mjaf.2020.46784.2002
Winning Best Costume Oscar 2019 Black Panther A model for Reformulating Traditional Costumes into
Dramatic Technological Visions
Rehab
Hassaan
Clothing and Textiles Department- Faculty of Home Economics - Helwan University- Cairo -Egypt
author
text
article
2021
ara
Winning Best Costume Oscar 2019 "Black Panther" A model for Reformulating Traditional Costumes into Dramatic Technological VisionsRehab Ragab Mahmoud HassaanFashion Design Professor- Education and Culture Studies Department College of Arts and Science- University of Nizwa- OmanClothes and Textiles Department- College of Home Economics- Helwan Universityrehab.ragab@unizwa.edu.omAs a matter of openness to successful international experiences, and within the framework of exchanging experiences and benefiting from pioneering global experiences through study and analysis, the main objective of the current study comes, which is to analyze the costumes designs of the Oscar-winning film for costumes 2019, "The Black Panther. Where the costumes embodied, including clothes - accessories - jewelry, makeup and hair styling, a future vision of the African artistic heritage, and the study aims, through the inductive approach, to reach the creative modalities by which the fashion designer was able to formulate the heritage characterized by instinct, spontaneity and the raw materials of the natural environment to reformulate it In a future form, thus reviving the heritage with an unprecedented vision. The study is considered a model for employing the inductive approach in the field of costumes and fashion studies, and the applied method was also used, where the researcher conducted self-experiments in designing and supervising undergraduate and graduate students in an attempt to reformulate traditional costumes as it came in the film of the current study.Study Hypothesis:A set of creative approaches can be found for fashion and costumes designers to reformulate traditional costumes with futuristic visions, by extrapolating the actual experience of the costumes for the Oscar-winning Black Panther, Best Costumes Design 2019.Study Recommendations: -Training and guiding students in fashion design programs to inspire by heritage and move it from a traditional vision to the future.-Encouraging public and private state institutions to adopt the creative experiences of designers and preserve the intellectual property of Arab designers.Keywords:Inductive Approach - Oscar Best Costumes - "Black Panther" - Cinematic Costumes - Reviving the artistic heritage- Costumes Modernizing
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2105
2119
https://mjaf.journals.ekb.eg/article_138962_a4d8c861d3fbd53f073b9e82202fbad8.pdf
dx.doi.org/10.21608/mjaf.2020.48144.2034
The impact of interactive learning and digital technology in supporting creativity and improving teaching methods
Mona Mostafa
Abutabl
Department of Printing, Publishing and Packaging - Faculty of Applied Arts - Helwan University
author
Samya
Elshnawi
Professor in Printing, Publishing & Packaging department, Faculty of Applied Arts, Helwan University (Egypt)
author
text
article
2021
ara
Interactive learning focuses on the interaction between teachers -students and students- students. Learning through digital technology media is considered as an important field and will continue as a basic domain in teaching method especially in learning skill. The impact of images to build and reverse the common consciousness of visual culture. to understand how images can illuminate, expand, conceal, and challenge the worlds they represent. A learning environment for innovation, experimentation, participation and critical thinking should be provided through direct interaction and practice in studios and laboratories for advanced digital media such as desktop publishing, vector-based drawing, digital printing, 2D and 3D modeling using multimedia, animation and video. The study problem is that there isn’t integration and interaction between digital technology media and interactive learning, in terms of there is no sequence of elements, ideas and transition from one interactive educational goal to another.The study aims to emphasize the effectiveness of digital technology media and interactive learning to develop undergraduate student’s achievement and enhance teaching methods. The importance of study is creating and structuring digital media as creative activity, supported by a number of dedicated tools that assist students to enhance their practices and understanding of digital technology, and to do this, a research project was implemented through three groups of students, where two teams of them submitted two applications for two parts of the project, and then the third team implemented and directed the final stage of it.The study concluded that, the demand of most students are interested in interactive learning and achieve an added value for the educational output through their participation in the mechanisms of developing teaching methods, and proposing a set of standards for applying of digital technology to the benefit of the student and society.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2040
2056
https://mjaf.journals.ekb.eg/article_138998_27977cbf99625d5e7973c87bf10d1783.pdf
dx.doi.org/10.21608/mjaf.2021.50570.2074
Analyzing Noise Abatement-Related Architectural Elements within Cairo’s Historical Religious Buildings
(An Analytic Study)
Ahmad
Hussein
High Institute of Tourism and Monuments Restoration &ndash; Alexandria, Egypt
author
text
article
2021
ara
Analyzing Noise Abatement-Related Architectural Elements within Cairo’s Historical Religious Buildings (An Analytic Study)Abstract This paper aims in the first place at underscoring and analyzing multiple architectural elements that featured special acoustic effects in Cairo’s historical religious architecture. Accordingly, the study could possibly prove that those architectural /acoustic elements played an axial role in reducing or partially eliminating the noise leakage from the surrounding vicinity to the interior of the religious premises in terms of creating a better soundscape for the Muslim worshippers.This reserch aims chiefly at analyzing the different architectural elements along with the special pieces of furniture which have contributed to the creation of the soundscape of Cairo's religious buildings. The analysis should be able to determine which elements were introduced to serve solely for an acoustic purpose. Other elements were originally introduced to serve another purpose but partially contributed to one or more acoustic dimension in the premises. Those elements could be classified into two categories;First: sound transmission elements; namely, the minaret, the minbar, the dikka, the kursi, and the fenestration; second: sound diffusion and amplification elements; namely, the mihrab, the dome, and the muqarnas.Surprisingly, when architects aimed at creating a quality soundscape within religious buildings, they also resorted to noise reduction techniques.Another important aspect to analyze here is the factual acoustic aspects, that is to say determining the rate of sound diffusion and intelligibility in major Cairene religious buildings from the time of the Arab conquest through the reign of Muhammad ‘Ali Pasha. The selection is based on the fact that each building has featured a specific architectural development, whether in its architectural design or through introducing an acoustic-related architectural novelty. According to the
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2120
2133
https://mjaf.journals.ekb.eg/article_138957_354067da57766ff49b202b4b94e011f9.pdf
dx.doi.org/10.21608/mjaf.2020.47292.2025
Interactive Isolation Care System for COVID-19
IICS
کوفید19
Khaled
Elsendiony
Higher Institute of Engineering (El Shoruok Academy)
author
text
article
2021
ara
Interactive Isolation Care System for COVID-19Abstract:Due to the outbreak of the coronavirus and its transformation from a disease in a limited area into a pandemic that has led to the death of thousands, resulting in growing fears and concerns of the medical staff about infection, whether they are doctors or nurses. In direct explicit terms, it is the question of how to isolate patients to prevent infection, while still under medical supervision, without exposing the medical team to the danger of catching the infection? In other words, the suggested system combines three strategies in one integrated system: allows the doctor to deal with the patient without worrying about infection, provides the appropriate atmosphere for the patient to support his recovery rate without external contact with any person, and reduces further infection and limits the spreading of the virus.Since there are 5 stages of the disease, it is observed that the cure rates in the initial stages are substantial, whereas the last two stages are very low in terms of recovery. Among the challenges faced by medical skills and technology is the fear of further infection, even with the presence of the current isolation procedures. Therefore, the main problem lies in how to build an optimal isolation system for the patient and his surroundings, from the medical staff, and at the same time achieve the highest levels of unity and team-work spirit among the medical staff. Henceforth, the new system should guarantee their safety from the risk of infection.The main principle (of the proposed system) has not been discussed in previous studies fulfilling systems of protection, isolation and prevention adopted in other diseases in which the Incubator functions with its environment of temperature, humidity and breathing organization with the Ventilator Gas Control devices, intensive care devices, Pulse Monitoring, Lung Sound and other relevant control and monitoring devices.The suggested design fulfills the above objectives, and facilitates their rapid production and counteracts the active movement of the virus.One of the main advantages of the recommended system is the high accessibility and ease of patient-medical-staff communication when found inside the system. Furthermore, it provides enhanced cleansing and sterilizing procedures. In addition, the system enables self-sterilization to achieve double-benefit criterion of ensuring staff’s safety and maintain the used devices.The IICS succeeds to meet the current needs between a numbers of directionally-opposing elements:• Interface points (staff & patients)
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
1987
2000
https://mjaf.journals.ekb.eg/article_140959_6397e0a09cb5487299d75fd10b794434.pdf
dx.doi.org/10.21608/mjaf.2021.46559.1981
Consumer value co-creation impact on Egyptian tourism through social media
Nermin
Abdel halim
Higher Institute of Applied Arts - Advertising Department, Fifth Settlement, Egypt
author
text
article
2021
ara
The Egyptian tourism industry requires different and creative strategies to develop Egypt's image with the international audience and create a positive relationship with the target audience due to the tremendous development in social media and the tourist's heavy dependence on supporting the opinions and travel experience of other members in making decisions where the audience is no longer a passive audience but an active player that participates and co-create value through generating content. The literature review reveals the factors that encourage consumers to participate and collaborate with the Egyptian tourism industry in value co -creation (VCC) to effectively create differentiation, reputation, and emotional impression with the tourists and consumers. The aim of this study is to reach a strategy to encourage consumers to participate in (VCC) through social media to achieve a good reputation and brand awareness for Egyptian tourism industry. The research method adopts reflective reviews and related literature of the strategies based on consumer value co-creation through social media to reach a model guideline for Egyptian tourism industry in future. An analytical study conducted in current tourism campaigns in Egypt regarding consumer in managing social content. The author needs to conclude that in order to establish a new strategy based on value co-creation, it must support consumer involving, participating and interacting to fully achieve competitive advantage of Egyptian tourism industry. The end outcome is a graphical model of important factors for successful strategy based on consumer value co-creation (VCC) through social media.Keywords: value co-creation - social media-user generated content-eWOM
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2057
2070
https://mjaf.journals.ekb.eg/article_138923_16fa8f22ecf4024ccd2f6e4dd328a8f2.pdf
dx.doi.org/10.21608/mjaf.2020.46726.1991
Benefit from technique of virtual reality in designing handmade textile (Analytical and evaluation study)
Marwa
Ahmed Abdel Rahman
Textile lecture - Department of Art Education &ndash; Faculty of Specific Education &ndash; Mansoura University
author
text
article
2021
ara
This research seeks to diagnose the current situation and applications of virtual reality in the field of the textile industry, as it has become impossible to make progress in one area, especially the hand-made textile industry, without benefiting from the research results in other fields.The default graphic for formal, formal faculty, technical drawing, histogramUsing a typical engineering model in practical training on virtual reality technology, a group of faculty members in the Technical Teaching Department of the College of Art Education at the College of Education, where their number reached (50). Opinion was measured in the default alienation standard (virtual alienation) taken from the theory of alienation Social.The research concluded that faculty members have opinions about the level of satisfaction with the personal experience with this technique in the field of hand weaving.And that means reality technology is a great idea tool to have a presentation in the field of craftsmanship by using versus more productive generations and presenter versus appearing in what could be the era of presentation.Keywords: technology, virtual reality, manualIntroduction:This study is discussing a main question which is “Is the use of virtual reality technique in the field of handmade textile (as educational technique) considered not neutral culturally? The discussion of this question has happened to expand the circle of discussion around the use of virtual reality technique in art education in the educational system in order to develop and improve methods of teaching and increase the efficiency of educational instruments. Mandora,1989:53.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2001
2039
https://mjaf.journals.ekb.eg/article_139008_95c10419edb79cc4a98bb0c66afeb371.pdf
dx.doi.org/10.21608/mjaf.2020.52780.2106
sandals of the Prophet between Serah , history and art
محمد
عبد الحفيظ
أستاذ الأثار والحضارة الإسلامية بجامعة الأزهر
author
text
article
2021
ara
The prophetic antiquities have received a great deal of reverence and veneration in the hearts of Muslims from the era of prophethood to the present day, and among the prophetic antiquities that gained that position are the noble prophetic shoes attributed to the Prophet, may God bless him and grant him peaceThe books of Serah and Shameels provided us with detailed information about the Prophet’s sandals and their descriptions. These sandals were also related with a number of historical incidents, and were a field for competition between the ruling families in the Islamic world, such as the Ottomans and the Saadian in Morocco. , It was also used to seek relief from the horror of seditions, as happened in Fez when its people put examples of the Prophet’s sandals on their heads during the sedition that broke out during the reign of Sultan Abi al-Maaly Zidan al-Saadi in 1020 AH.The Muslims' reverence for the Prophet's sandals was reflected in the social customs and traditions, so they took amulets and amulets in their models, and placed their models in their homes, as they visited the places preserved these sandals , such as the Al-Ashrafiyya Madrasa in Damascus, and Dar Al-Shuraffa AL-Tahreen in Fez In the field of Islamic arts, the Muslim artist was inspired the shape of the Prophet's sandals as a decorative element on the ceramic mihrabs carpets ,textiles, tombs,sundials, and women's jewelry in the form of these sandals was made as a matter of blessing. Drawings for these sandals, as well as books of Awrad and Azkar.In this research we will follow the texts mentioned in the Serah and Islamic history books related to the Prophet’s soles, and we will not stop for long at the drawings of the Prophet’s soles in manuscripts given that they were dealt with in a previous study, and the research will be focused on studying the sandals drawings on buildings and applied arts through new examples. It has not been studied before.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2324
2360
https://mjaf.journals.ekb.eg/article_138937_0b9ddcba0b98676df225b96cf5830c71.pdf
dx.doi.org/10.21608/mjaf.2020.46920.2008
The Role of Urban Heritage and Cultural Tourism in Economic Development The Islamic Andalusian Archeology in Spain
SAMIRA
MALKI
University Oran 2 Mohammed Ben Ahmed Algeria
author
text
article
2021
ara
Summary :In an era of globalization, openness and modernity, architectural heritage has become the main vehicle for transferring shared norms and values and for connecting past and present. It is also a means of strengthening peoples’ national identities as well as an important economic factor that can enhance the quality of life through an attractive tourism. It appears that the preservation and development of historical assets and Heritage sites is now a priority in the policies of the international community and local governments because of the main role it can play in promoting tourism and increasing economic opportunities.The ancient historical cities form the nucleus of the development of many modern cities, as they represent a rich cultural heritage with its historical dimension and urban fabric, and the importance of ancient cities and archaeological sites came in being a product that contains successive layers of human history, both naturally and morally.With its strategic location, breathtaking nature and long history, Spain is one of the most beautiful countries in the world. During the long period Muslims ruled Spain or Andalusia, they built and left behind them many great monuments such as mosques, palaces and castles that have become the destination of thousands of tourists annually. Such an Islamic heritage, standing to this day, contributed significantly to the revival and prosperity of Spanish tourism. In this proposal, we will therefore touch on some general concepts such as urban heritage, cultural tourism, economic development, and we will highlight the role of urban heritage and cultural tourism, namely those represented by Islamic Andalusian monuments in Spain, in the economic development of the country.Key words : Urban Heritage, Cultural Tourism, Economic Development, Islamic Andalusian monuments .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2261
2274
https://mjaf.journals.ekb.eg/article_138925_97039faaf7ebfe468769c522f3e3c2d7.pdf
dx.doi.org/10.21608/mjaf.2020.46735.1988
A theoretical approach to the meaning of art and its relationship to society
souad
nezzari
Universit&eacute; of May 8, 1945 - Guelma - Algeria
author
noura
kaddour
Centre Universitaire Nour Bachir El-Bayadh Algérie
author
text
article
2021
ara
Abstract: Throughout his life, man has constantly struggled for survival and subsistence, so he invented machines and tools that would help him overcome this conflict. Thus, with his thought and persistence he was able to go beyond and reveal the secrets of this universe and use them for his benefit. Therefore, he achieved safety and reassurance, but he felt inadequate in achieving everything required. Man’s ambition since his presence in this universe has not stopped so he is guided to art which is one of the necessities in this respect the same as eating, drinking, dressing ... etc. It is a special queen of man that distinguishes him from the other creators because he has mind that thinks, plans and innovates. Scientists and philosophers who have intersacted with art have also shown that there is no material in all scientific subjects that links thought and sense such as art, and even educators stress the importance of the role of art in teaching other subjects, as a material in which children and teachers release negative energies and charges, and that affects the course of life. In this way, archeologists, excavations and other sciences used to interpret and analyze the origin of works of art, showing us the sciences, behavior and laws of civilizations through the material remains of the first human. This research draws its strength from the importance of the general idea of art and its impact on society, which is the basis of artistic and esthetic awareness and artistic culture that United emotions and developed the esthetic taste of man and the search for social jobs parallel to his goals. This can only be achieved through training in works of art with semantics and meanings that have been considered part of the social world. Thus, art has a remarkable place because of its artistic works that elevate society and address aspects of its problems : Social, political, cultural and psychological. In this research paper, we will try to deal with some of the early writings about art and its social role, starting from the cradle of civilizations: the Greek civilization, to the contributions of some of the sociology pioneers in the field of art, with an attempt to highlight the importance of art and its role in promoting human behavior. Key words : art , sociologie , La société
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2234
2252
https://mjaf.journals.ekb.eg/article_138928_ecdef7a334d472508442e4af6102ef81.pdf
dx.doi.org/10.21608/mjaf.2020.46749.2012
Evolution of the Symbolic and Expressive Connotations of Anthology of Visual Symbols in the Egyptian Folklore
Esraa
Abdelfatah
Department of art criticism and artistic appreciation, Faculty of Art Education, Helwan University, Cairo, Egypt
author
Heba Abdelmohsen Ali Mohamed
Nagy
criticism and art appreciation faculty of art education , Helwan University
author
text
article
2021
ara
Art is a human phenomenon that is represented symbolically, in forms that reflect the culture of the artists and the culture of the society in which they live, it is a tool of communication and emotional participation, and it plays an essential role in human civilization, and art is linked to the spirit of the general culture of its era, as it represents a part of the cultural expression of that era. Art speaks in every place and time about the contents, the hidden meanings, the concepts hidden under the apparent forms, the ideas of artists, human concerns, peoples' beliefs and perceptions of each era, and the culture of societies. Art in every time and place raises questions and moves minds in search of interpretations and proposals searching for the contents. Which in turn is subject to continuous changes throughout history, according to the matter, which causes change and alteration of the reading systems or the culture and thought of societies and their social and life conditions. Authentic elements that express the structure and features of this character in its sincerity and realism, its creative value and its intellectual components. The study of art in general and folklore, in particular, makes it difficult to view it as connected links of civilizations that affect and are affected by each other, the consecutive study of the symbols of folklore emphasizes the support of logical infiltration processes in learning and studying the history of art in a related context, which leads to a transformation Methods of perceiving the content and understanding the contents and the ways that lead to extract the connotations of the visual discourse in the folklore, as the change and diversity of the forms and classes of functions must lead to the diversity and alteration of the meanings. The study presented here discusses the possibility of revealing the semantic evolution of visual symbols in the Egyptian folklore and their connection with the culture of the era and its aesthetic content.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2388
2411
https://mjaf.journals.ekb.eg/article_138930_7616df622db3013cdb8e0c1d779bfa0e.pdf
dx.doi.org/10.21608/mjaf.2020.46766.1996
Activating the role of educational and cultural institutions to emphasize the identity and personality of the Egyptian civilization in interior design and furniture in the era of knowledge cities
Soad
Abdel Haleem d
Badr university
author
text
article
2021
ara
Activating the role of educational and cultural institutions to emphasize the identity and personality of the Egyptian civilization ininteror design and furniture in the era of knowledge cities Introduction:In the era of cities of knowledge and the revolution of communication supremo and information, it turns out that human creativity based on the exploitation of science and the use of knowledge in production no longer has limits. Therefore, educational and cultural institutions should emphasize the Egyptian personality and its own experience to achieve balanced human integration through human development in the light of social engineering.statement problemes:1 There is a dialectic about emphasizing the self-affirmation of the cultural and cultural experience and the authentic Egyptian identity in the age of the cities of knowledge.2. Need more studies to emphasize the importance of the existence of national strategies to ensure the balance between the needs of the society in the field of culture to complete the important pillars on which a strong active culture is based.Search objectives:1- Emotional literacy and the building of interior designers as well as more creative citizens. 2. Emphasizing the lifting of the creative efficiency of the Egyptian character by emphasizing the self-determination of the Egyptian experience. 3-Develop a mechanism for technical education for the community by emphasizing the authentic Egyptian identity. 4- The formation of the scientific mentality with its components in the monetary, experimental and analytical orientation .Research hypotheses :The subjectivity of the Egyptian experience at all its social, scientific and artistic levels enables it to confirm its identity in the era of globalization and knowledge cities through a set of strategies to activate the role of cultural and educational institutions in emphasizing that identity.Research Methodology :Inductive approach: represented in the first part of the research, which includes a survey study to track the phenomenon of globalization and identityDescriptive and analytical approach: represented in the second part of the research, which includes basic axes to activate the role of cultural and educational institutions to emphasize the subjectivity and identity of the Egyptian experience in the era of knowledge citiesApplied Approach: Represented in the last part of the research, through a set of the researcher's own designs stemming from an analysis of some elements and vocabulary of ancient Egyptian art.Keywords:Egyptian Identity - Learning and Cultural Institutions - Strategies for Development and Reformation.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2220
2233
https://mjaf.journals.ekb.eg/article_146368_b01eb3b67f9b75dcd21eea4cd732da78.pdf
dx.doi.org/10.21608/mjaf.2021.46528.1989
The Madrasa of Osman Pasha Maher in Cairo during the Beginning of the Twentieth Century AD "Archaeological with Artistic Study and Publishing for the First Time"
Ghadeer Dardier Afify
Khalifa
Department of Islamic Archaeology- Faculty of Archaeology - Fayoum University - Egypt
author
text
article
2021
ara
This paper seeks to an archaeological with artistic study and publishing for the first time of the Madrasa of Osman Pasha Maher located in the19th of Mohammed Koraim Street, adjacent to the Palace of Mamluk Emir called Yashbak Bin Mahdi, and in the range of the archaeological area known as the Citadel, Al-Remila Square or the so-called Midan al-Qal'a, Cairo Governorate, Egypt. This Madrasa is characterized by the presence of manifestations of Islamic architecture in terms of architectural design and artistic elements, where the most important of which is the presence of the Iwan, in addition to the foundational text above the main entrance. The Madrasa of Osman Pasha Maher is a distinctive feature of Islamic architecture at the beginning of the Twentieth Century, specifically during the reign of Khedive Abbas Hilmi II, who took a great interest in science and education, as his reign witnessed the existence of an architectural and urban renaissance. It should be noted that it has been allocated endowments of land and properties in Kafr El-Sheikh and Cairo for spending on this Madrasa. It will be clear through the content of this study the importance of this Madrasa and its current condition, which calls for the need to include the Madrasa under the supervision of the Supreme Council of Antiquities, and so it is necessary to be considered as an integral part of Islamic archaeology and architectural Heritage in Egypt, where this Madrasa still expresses the architectural manifestations of educational institutions during the modern time, especially during the reign of Khedive Abbas Hilmi II, who followed the approach of his great-grandfather Muhammad Ali Pasha in terms of interest in spreading science and culture, and it should be noted that these educational institutions during that period have spread according to a distinctive architectural design and influenced by the Islamic character to a large extent. The objectives of this study are intended to investigate, discuss and study the Madrasa of Osman Pasha Maher through an archaeological with artistic study and publishing for the first time, where this Madrasa has not been discussed before and has not been investigated by researchers, as the methodology of this study will be addressed through an archaeological, architectural and artistic study according to a descriptive and analytical study approaches.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
2
no.
2021
2295
2323
https://mjaf.journals.ekb.eg/article_138883_826cbae6863512186db3884e917c0866.pdf
dx.doi.org/10.21608/mjaf.2020.46602.1974