Simulation of the ancient Islamic houses
Architecturally and ornamentally partially With a contemporary vision
Asmaa
Shahin
Suez University - College of Education - Department of Art Education
author
Dalia
Abdel Hady
Consultant in Interior Architecture
Faculty of Fine Arts
Helwan University
Egypt
author
Ahmed
Shams El Deen
Analyst & Connoisseur in Egyptian Civilizations
Consultant in Interior Architecture
Faculty of Fine Arts
Helwan University
Egypt
author
text
article
2021
ara
SimulatiSimulation of the ancient Islamic housesArchitecturally and ornamentally partially With a contemporary visionThe architectural composition, of the ancient Islamic houses in Cairo-with its rich ornaments, is considered the most important formations which characterized by environmental harmony, in terms of the biological human being, nature, climate, and the prevailing social life at the time, It is an expression of the personality and culture of a nation, with what it represents in terms of connection between social and spiritual addition, and the adaptation of the basic materials for construction according to the environmental nature.The ancient Islamic houses are a model for environmentally Green houses, fits with contemporary global thought,These houses have a special charm with all its aesthetic, architectural and ornamental elements that captivate the viewer.For example, “Gayer – Anderson” who decided to get retired and to spend the rest of his life in one of those charming ancient houses in Cairo, with all its magic, calm, and greatness at the same time, as he wants to derive from it a life full of creativity and artistry.Who did not have this dream? The dream of coexistence surrounded by this beauty mixed with the scents of history.Hence the question of this research:What does it look like to live in these houses - as, “Gayer – Anderson” did in his unique experience - Without touching the house itself?What about the idea of imitating them with their unique formations? An integrated residential complex for living as a local citizen or as a tourist, to quench the thirst of heritage lovers from all over the world, by building similar models of Islamic ancient houses, that already exist, after treating their elements to suit the modern era in terms of materials, exploiting and modifying interior spaces.. Etc. Research aims:1- Simulating partially Islamic houses architecturally and ornamentally, and formulating them with a contemporary vision for a local coexistence and tourism investment through a contemporary housing complex.2- Reviving the lost heritage handicrafts through this contemporary residential complex.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
1
29
https://mjaf.journals.ekb.eg/article_175059_91f4a7fe686054d8a25190811de9050c.pdf
dx.doi.org/10.21608/mjaf.2021.67667.2272
Sustainable urban planning for the urban environment in historical areas case study (Historic Cairo)
Alshaimaa
hussein
Modern University for engineering and technology
author
text
article
2021
ara
Sustainable urban planning for the urban environment in historical areas case study (Historic Cairo) Heritage is not constant; it evolves and changes over time. Historical cities face a conflict between development and the preservation of identity, where the preservation of the neutrality of historical cities and their valuable buildings has become a complex challenge, especially in the face of urban development, high population density, lack of infrastructure, and technological development. The research aims to develop mechanisms for the preservation of historical cities through the development of sustainable urban planning of its urban surroundings, particularly in the historical city of Cairo due to its complex fabric and heterogeneous with its urban surroundings. This research adopts a number of scientific methodologies, First descriptive approach which discusses theoretical studies, and basic principles relating to the research such as (sustainable urban design - historical cities - etc.), second analytical approach the research evaluated and assessed a number of historical cities that have been developed in order to determine the comparability of these experiences with the axes of sustainable urban planning. Finally a practical approach that identifies the most major challenges to historic Cairo conservation, and suggest a framework for conservation of historical cities in general specifically historical Cairo through urban development. The study concludes with the criteria for the development of urban environment for historical cities’ through sustainable urban planning and technological variables. So we can accept what appropriate for Historical Cairo conservation and its urban environment.Sustainable urban planning- historical cities -urban historical fabric Research problem:Preservation of historical cities and their urban surroundings has become necessary to preserve historical cities identity, particularly in our Arab cities, which they face major challenges in preserving our culture and history, they also face the ignoring the role of sustainable planning in preserving historical cities and preserving of value buildings, which must be expanded to include the surroundings of historical cities. Historical cities suffer from a lack of development in their urban surroundings and the value buildings conservation.Research objectivesThe research aims to develop a framework for sustainable urban planning in historical cities, especially in Cairo historical city ,and discuss the standards objective for conservation in historical cities according to its urban environment.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
30
50
https://mjaf.journals.ekb.eg/article_175062_e7103d176fd6daab38b37e4ab34a8080.pdf
dx.doi.org/10.21608/mjaf.2021.65859.2243
Pavilion design between heritage and modernity as one of the forming elements in sustainable environmental design
Shaymaa
Abolghait
Faculty of Design and Architecture - Jazan University - Kingdom of Saudi Arabia
Higher Institute of Applied Arts,5th Compound, Cairo, Egypt
author
text
article
2021
ara
The design of the pavilion is one of the most important elements of formation in environmental design, and we find it abundantly in parks, public places, waiting stations for means of transportation and in many other places. But with the recent development in design trends, the perception of the design of the Pavilion has changed and we have found completely different designs, more beautiful and useful, as well as with the tremendous technological development, technology has been integrated into the design of the Pavilions to achieve more utility and sustainability as well. Environmental design is considered one of the recent trends that call for laying the foundations of a new design idea that is in harmony with the environment and preserves its sustainability. Our country has a wonderful heritage that is considered an inexhaustible source of inspiration for those who wish to use this vocabulary in creating designs that carry the spirit of our beautiful heritage with a modern idea that keeps pace with technological development. With the lack of interest in the design of the Pavilions in our country in line with design or technology development, and do not pay attention to activating the sustainability that our environment badly needs. and with the need for modern designs for the Pavilions in our sunny area to combine Function, beauty, and sustainability, so the research sheds light on this important element in environmental design and the importance of using sustainability and technology in its design in an atmosphere such as ours.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
51
62
https://mjaf.journals.ekb.eg/article_175097_4f8f1656a4a2f22d7dd5909694698995.pdf
dx.doi.org/10.21608/mjaf.2021.66255.2248
Methods of Conservation the Mud architectural character of the ancient Libyan city of Ghat and its tourism sustainability
"Archaeological Architectural Study"
Fethiye Suleiman
Masoud
Lecturer at Al-Marqab University
author
Hanan Muhammad Ali
nafie
Member of the Teaching Staff of the Department of Islamic Archeology, College of Archeology and Tourism, Al-Marqab University, Al-Khums, Libya
author
Randa Misbah
altawarur
Member of the teaching staff, Department of Conservation and Restoration of Antiquities, College of Archeology and Tourism, Al-Marqab University, Al-Khums, Libya
author
text
article
2021
ara
The mud architecture in Libya is considered a historical legacy that has a cultural depth and great importance on the economic, social and environmental aspects, as it is a sustainable material witness in general, as the mud architecture is one of the desert environments that gradually began to fade away, as a result of conditions and climatic factors on the one hand, neglect and lack of interest in it on the other hand, the clay architecture represents the most prominent cultural and historical legacies in the ancient Libyan city of Ghat, as it is the one who gave this area great historical importance that showed its ability to harmonize the environmental characteristics with its natural and social dimensions for centuries, in addition to the fact that clay is a local building material characterized by the characteristics that desert environments need. The most important of which is thermal and acoustic insulation.Fearing this legacy of extinction, preserving it has become a necessary and urgent matter, preparing proposals to threatening hazards, how to qualify and employ threatening hazards, how to qualify and employ them, promote tourism and preserve them for their sustainability, and we will study the natural environmental characteristics and their role in the design of the architectural building, suggestions for maintenance and restoration work, and methods of preserving of preserving them, qualification methods and their sustainability. research aims: Construction projects for the construction of archaeological sites were created, construction projects for construction projects were created, construction projects were created to construct maps, and maps were re-created and rehabilitated, and construction projects were created to create construction projects for them.research importance: Its composition lies in the architectural composition of the ancient Libyan city of Ghat, as a cultural legacy and as a model that constitutes an archaeological and historical site that possesses the ingredients that make it an example of heritage tourism.Study hypothesis: Tourism, branding and sports.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
63
95
https://mjaf.journals.ekb.eg/article_175085_40287f26e0e1564587f64896224affea.pdf
dx.doi.org/10.21608/mjaf.2021.67921.2278
Glass canopies between the technical development and the forming values of shades in the urban spaceز
(An application on the campus of Helwan University)
Mona sayd ramadan ahmed
Hamza
Glass Department, Faculty of Applied Arts, Helwan University
author
text
article
2021
ara
Urban design relates with the human sciences in which the realization of thought is required to spatial environments that achieve their users' requirements. In this study, we deal with design the architectural element (awning) as a structural element that raises the architectural and urban value of the place. In recent years External structures, such as pergolas and awnings, have tended to develop two main lines of development, First line is the development in the external structure of the canopy, either fixed or mobile, fully collapsible or non-collapsible, the possibility of opening an extension to protect from bad conditions Weather. the second line of development was directed towards research in the development of covered materials and the glass material had a significant impact, which is the development in the thermal gain coefficient and the reflection of harmful ultraviolet rays, especially Concerning new uses for parachutes, which are known as stored parachutes for solar energy, where they are converted into electrical or thermal energy to be transferred in a "clean" manner. This enriched pergolas and umbrellas to become valuable furniture elements. Hence, we find that the Egyptian streets lack such elements of urban space furniture. Research problem: Deficiency in employing the glass canopies of the Egyptian Street as a type of covering that achieves thermal comfort in the urban space. Need to combine the two functions of shading (protection from solar radiation) and storing solar energy.Research objective: Supporting the modern architecture system with environmentally-friendly glass canopies that generate electric energy. To benefit from modern technologies in architectural glass to shade and beautify the university campus's walkways.Research importance: Enriching the Egyptian street with coverings and glass canopies to beautify and shade parking spaces and pedestrian paths in public parks. Providing electric energy by using renewable energy (solar energy) for lighting streets, roads, and public places. Enriching the campus with artistic and technical creativity to spread the spirit of creativity and innovation within the students at the university.Research hypotheses: Establishing a scientific and technical study of methods of forming and installing glass awnings to reach external coverings that constitute a form of environmental sustainability Research limits: Develop a methodology for designing glass canopies that suit the needs of the university campus and urban space>
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
96
121
https://mjaf.journals.ekb.eg/article_175089_71d3988b270a4f3dcac35e17610cfe6a.pdf
dx.doi.org/10.21608/mjaf.2021.70551.2303
Heritage and its employment in contemporary decorative designs applied to the roof of a modern mosque
Azza
Osman
Instructor, Glass Department, Damietta University
author
Ibrahim
BADAWY
cairo
author
text
article
2021
ara
The Islamic faith and its role in shaping the consciousness of the Muslim artist and his influence and influence on life is one of the most important components that shaped it and earned it its distinctive and striking shape and its strong and stable essence that absorbed within it the arts that Islam entered.The belief in the appearance and essence that is achieved in the Islamic arts of decoration, which carries with it the embodiment of the ideas of belief and attempts to explain them, and confirms the originality of these decorations and their starting from mere aesthetic lines to an agreement of abstract philosophical ideas that are the spirit of the Muslim artist and the heart of his belief in God the Creator.The Muslim artist has taken from his faith and its meaning a form and a feature of his ornament and its arts, contrast, unity, diversity, connection and overlap, so we see him embody the idea that the believers are brothers in their closeness, like a structure in a unique form of an architectural age, which is the honor of mosques on the meanings of equality before God, connection, strength and stability.And we see him applying his decorations to everything that surrounds him with the same original idea, taking into account the variation in implementation techniques and the proportions of spaces and behind them, and we see his unity is a ceremony that adorns the roof of his mosque and its dome with the same aesthetics that envelop his Qur’an and his prayer rug settles with it and stands on Egypt overlooks it and crosses the openings of his windows without neglecting the industry Artistic, artistic, aesthetic, accuracy, and simplicity at the same time.The research deals with decorative ceilings as an example of the embodiment of Islamic motifs of the ideas of the faith and its constituents and explains the role as an architectural element and as a surface subject to formation and decoration, and the research is exposed to colorings, natural dyes, types of wood, and endings in ceiling coverings in mosques and homes.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
122
141
https://mjaf.journals.ekb.eg/article_175105_6d1dc2b1043b5dcfd57e31ca83728d9b.pdf
dx.doi.org/10.21608/mjaf.2021.70706.2306
Synthetic cubism in formations inspired by the ancient Egyptian monuments, a contemporary vision through the two fields (drawing and painting - and textile printing)
laialy
ebada
education art of minia universtiy
author
Amira
Yousr
کلية التربية الفنية
author
text
article
2021
ara
The research idea depends on Synthetic cubism, which is the collage style of the most prominent techniques subject to this stage.Creating artistic formations in the fields of drawing and photography - printing textiles, inspired by the archaeological sites of ancient Egypt. The experiment was also applied to students of the third year at the undergraduate level - Faculty of Art Education, Minia University.The students' work in the field of drawing, photography,and textile printing relied on the use of cubism and collage as a technique in carrying out the works,so that the research problem was determined in the following question :-- How to create works of art inspired by the archaeological sites of ancient Egypt in the style of synthetic cubism?- And how to create artistic works with innovative formulations for hijab fabrics and single-character garments using silk-screen technology.The aim of the research- Developing students ’skills and their thought actions in terms of absolute expression and enjoying a great deal of freedom in implementing and directing artistic work in line with the fabrics printed on the silk screen.The research aims to take advantage of the artistic capabilities and aesthetic values of the collage technique in drawing and painting, to benefit from the formative elements and vocabulary of the ancient Egyptian monuments, and to reformulate them in accordance with the silk screen printing.Research purpose Artworks inspired by the archaeological sites of ancient Egypt can be created in the style of synthetic cubism in the fields of drawing and photography, and reformulated using silk-screen technology to suit the fabrics of hijab and clothes (t-shirt) in the field of textile printing.Research importanceThe research contributes to the creation of works of art inspired by the archaeological sites of ancient Egypt in the collage style, which is considered one of the features of compositional Cubism.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
172
191
https://mjaf.journals.ekb.eg/article_175068_f52095a717a93f1403b05dc9161a8db8.pdf
dx.doi.org/10.21608/mjaf.2021.65718.2241
Subjects of the popular heritage in the work of the artist
"Hassan Al-Sharq" and to benefit from them in inspiring
designs and printing them with the effect of
Discharge and Tie Dying .
Eman
Sholkamy
Faculty of art education/ Minia universty.
author
text
article
2021
ara
Subjects of the popular heritage in the work of the artist"Hassan Al-Sharq" and to benefit from them in inspiring designs and printing them with the effect of Discharge and Tie DyingResearch Summary :Folk art is a spontaneous art that stems from the depths of a rural or desert society, knowing that rural society can have a folk art of their own, as well as for desert societies a special folk art, meaning that folk art is improvisational reflections of the people with inherited traditions related to what surrounds them in life and has a relationship also with their emotions And their emotions, which is an art that arose as a result of the juices of human life throughout the ages, and folk art is a simple art with no complexity close to nature and it is linked to the environment in which the artist lives.The artist Hassan Al Sharq is an Egyptian innate artist. He was born in the village of Zawyet Sultan, which is located in the eastern side of Minya Governorate. In many international group exhibitions in Germany, Switzerland and elsewhere, as the themes of his paintings are based on the Egyptian heritage and the lives of Egyptian peasants, his paintings have a distinctive character that combines the Egyptian sense and international taste.The research aims to learn about the inherited folk proverbs and express them through the use of the artist (Hassan Al Sharq) vocabulary in making designs suitable for the implementation of functional publications, as well as training in printing in the method of removal and immunity, and the research used the experimental method in practical application on a sample of students of the first year stage Masters degree, and the analytical method for analyzing print work is the result of practical experience. After studying examples of the works of the artist "Hassan Al Sharq", the research has drawn inspiration from his vocabulary in creating print designs that enrich the field of textile printing.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
192
212
https://mjaf.journals.ekb.eg/article_175091_83a1f4f4511869fb01d53e5a1d52d83a.pdf
dx.doi.org/10.21608/mjaf.2021.67550.2264
Employing digital printing technology in murals design
Shaymaa
Abolghait
Faculty of Design and Architecture - Jazan University - Kingdom of Saudi Arabia
Higher Institute of Applied Arts,5th Compound, Cairo, Egypt
author
text
article
2021
ara
Digital technology has penetrated the various design fields, especially the design of various types of cladding in general and Murals design in particular, to give it more aesthetic and functional diversity and to open up the designer with wider horizons for innovation and creation in the field of cladding design. Given the need to expand the use of modern digital technology in designing coatings, we find 3D or two-dimensional digital printing technology - one of the smart applications in the world of wall, floor and ceiling coatings - that meets this aspect at the present time, as it allows the possibility of cladding using realistic or in two-dimensional images. Form three-dimensional tiles, using various computer applications and programs and feeding digital printing machines with the information extracted from those applications in the next stage as CNC machines and others, to be printed either directly on the walls or by producing three-dimensional elements in various shapes such as tiles, for example, to be used after that as units for different types of cladding Or, printing units of different sizes and materials used in field design, or what is known as Landmark, landscaping, and environmental design work in general. These prints are characterized by great resistance to abrasion and friction, as well as strength, durability, eases of maintenance and cleaning and also resistance to various changes, which gives them a great life span. At the present time, with the acceleration of the employment of digital and smart technology in various fields, it was imperative to use it in the field of different coatings to benefit from it aesthetically and functionally, which aims at diversity and renewal, and on another level enriching the visual culture of the recipient and this is what the researcher will deal with in this research.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
213
222
https://mjaf.journals.ekb.eg/article_175075_c7423632bf68998d4c35b496671e380d.pdf
dx.doi.org/10.21608/mjaf.2021.66253.2247
Design an advertising campaign for environmental awareness (Vision 2030) in Kingdom of Saudi Arabia
Hasna
Muhammad Khairy Al-Feki
Collège d'architecture et de design numérique - Université Dar Al Uloom à Riyad
author
text
article
2021
ara
Planning in advertising campaigns contributes to many benefits, the most important of which is to achieve the goals with the least efforts and costs possible and rationalize the use of the advertising campaign within the framework of the specific objectives of environmental awareness, ease of implementation and evaluation and contribute to the achievement of strategies, and the unity of the goal that the advertising campaign seeks to achieve despite the multiplicity and variation of the means used.The Council for Economic Affairs and Development has identified several programs of strategic importance to the Kingdom in order to achieve the goals included in Vision 2030, including the Quality of Life program, which focuses mainly on making the Kingdom the best destination for living for citizens and residents, and developing an environmental system that supports and contributes to the provision of new options that enhance the participation of citizens and residents in cultural, recreational and sports activities. To improve the quality of life.The research aims to use the advertising campaign to raise environmental awareness and social participation and promote interaction among members of the community,Through social and community participation, individual opportunities are formed for communication, a sense of belonging and a strengthening of community ties. To achieve the desired goals of Vision 2030, the problem of research boils down to the following questions: How can advertising campaigns be used to develop an environmental system to raise awareness of the community. In addition, it lies importance of research the role of awareness advertising campaigns, which achieve many benefits, the most important of which is achieving the goals included in Vision 2030, quality of life program in promoting citizens' participation in various activities to improve quality of life
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
223
240
https://mjaf.journals.ekb.eg/article_175067_1205242476b86f0b6990ba5b5fdee3f2.pdf
dx.doi.org/10.21608/mjaf.2021.67898.2281
The Engagement of the Concept of Postmodernism With Contemporary Plastic Formulation in Art Education Students' Artworks
samar
Hassan
Faculty of Art Education, Helwan University
author
Dalya
Abdalla
Faculty of Art Education, Helwan University
author
Dina
Eltantawy
Faculty of Art Education, Helwan University
author
Ohood
Khalil
Faculty of Home Economics - Helwan University
author
text
article
2021
ara
Summary The education of art is a response of varying circumstances in contemporary world. The current research aims to detect the relevance of concept to contemporary plastic formulations and its impact on the artworks of students of the faculty of Art Education in some Hand Weaving and Handicraft curriculums. The researchers have focused on the visual culture as a main pillar of the concepts of creativity, that would expand knowledge and enriches relations as it is described as an approach that strengthens the links between different life aspects and the artistic product to achieve the sustainable development to the society.The researchers have studied some concepts about the main concept which is art appropriation, and re-contextualization and juxtaposition as two main subordinates.Also, the research shows that these concepts are considered intellectual and plastic approaches as a springboard that the participants of art expresses ideas and experiences through. As well as through the practical framework, the experiment is designed and applied on a sample of students in the 4th and 5th stage. The research recommended studying the different concepts of postmodern arts and including them in the programs and courses of the different academic groups. Also, the trend is going towards more studies on contemporary concepts and philosophical values that includes the works of artists, in order to benefit from them in new formulations of artistic work. As well as updating appropriate educational strategies in accordance with postmodern principles and contemporary concepts ... taking into consideration the mental, cognitive and skill aspects that leads to creative practices from a multi-faceted perspective that is related to the artistic output and its societal impact in finding solutions to the problems of sustainable development.The main conclusion of this research is that it is possible to present contemporary artifact in Hand Weaving and Handicrafts according to some concepts, and to express through it the visual reading of the local and global culture as a source for enriching intellect and formulations.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
241
261
https://mjaf.journals.ekb.eg/article_175065_ff06f25998f41206fe9e4447503d1484.pdf
dx.doi.org/10.21608/mjaf.2021.67692.2270
A design strategy for realizing the cultural identity through the design of masks and related infographics in the shade of Corona pandemic
Dina
Ahmed Nafady
- Associate Professor
College of Architectural Engineering& Digital Design, Dar AlUloom University, Kingdom of Saudi Arabia
- Assistant Professor, High Institute of Applied Arts, 6th October City, Egypt.
author
Hasna
Muhammad Khairy Al-Feki
Collège d'architecture et de design numérique - Université Dar Al Uloom à Riyad
author
text
article
2021
ara
Tourism sector is in a paralysis state due to Coronavirus pandemic and will not be able to recover until controlled. The gradual opening methods must depend on innovation and policies to open domestic, regional, and international tourism to visitors according to precautionary and rules of divergence. The research problem was identified in making use of designing strategy to achieve cultural identity through printed protective masks and infographics designs to enhance tourism in Corona pandemic, it aims to create printed masks and infographic designs to achieve cultural identity to enhance tourism, it assumes that cultural identity can be achieved through printed masks and infographics to enhance tourism. It has time limits: studying designing strategy to achieve cultural identity to enhance tourism in Corona pandemic nowadays, objective limits: focuses on designing strategy to achieve Egyptian and Saudi cultural identity through printed masks and infographics designs to enhance tourism in Corona pandemic, spatial limits: In Egypt and Saudi Arabia. It adopts a descriptive, analytical, experimental, statistical approach through analytical study of printed masks and infographics designs inspired by the characteristics of Egyptian and Saudi regions motifs, also design experiments and employment proposals for printed masks and infographics, its results a new design strategy that can be achieved by innovating designs of printed masks and infographics to achieve cultural identity to enhance tourism in Coronavirus pandemic, and statistical study indicates a positive validity of the hypotheses. The research recommends opening new horizons and design visions that achieve cultural identity through printed masks and infographic.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
262
284
https://mjaf.journals.ekb.eg/article_175064_243a2ec6758ea3c5138478c2fcfabef4.pdf
dx.doi.org/10.21608/mjaf.2021.67862.2273
The Visual Semiotics Of The City And The Manifestations Of The Architectural Heritage In Contemporary Painting
Samah
Dawod
Painting Department - Faculty of Fine Arts -
Alexandria University - Eygpt
author
text
article
2021
ara
The excitement of the spiritual bonds related to the holiness of the place, makes the architectural heritage become a multi-semantic and meaning icon and becomes a source of inspiration and a vital source of creativity that connects the heritage of the past to the present and sees the painter elements with the eye of his heart and dives into a spiritual world, receiving himself moments of astonishment and radiance, Then that astonishment turns into a creative act that embodies the spatial space and reveals what the building hides from the accumulations of time and art, shows the semantic depth of the scene painted, which exceeds the sense of sight to the vision of the heart, the harmony between the parts of the architectural edifice confirms The fluidity of the motion of human beings that is spreading throughout the place and the surrounding space, the power of the effect of the scene on the recipient and the self-impulsive towards what is hidden from its secrets. The historical transformations that accompanied the existence of the building and its architecture over the ages have made it transform from a structure with a functional purpose to a civilized space filled with secrets and a reflective mirror for historical events and the biography of unknown personalities related to it when the city turns into a visual icon, it becomes saturated with many symbols that can be read and perceived as we realize the signs, meanings, and many semantics, and that visual knowledge is varied by the diversity of images sent by it to produce a new framework of culture based on visual on the authentic links of human communication with the city. Research problem:The study reflects the practical painting experience of the state of the researcher's integration with Russian society and the attempts to approach customs, traditions, and cultural heritage of the inhabitants of St.Petersburg who were distinguished by their love of history and their preservation of the past, the succession of those cultural connotations was considered spaces that are saturated with visible and internal meanings. All these scenes were fertile soil for me to try to express the states of compatibility and communication between humans and architectural heritage in the art of painting.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
285
299
https://mjaf.journals.ekb.eg/article_175082_d3445a4469ab4077cc3a757957199f7b.pdf
dx.doi.org/10.21608/mjaf.2021.67006.2276
Aesthetic foundations in ceramic design in mosque architecture And its relationship with the civilizational component
Sanaa
Eissa
Ceramics, faculty of applied art helwan uni
author
text
article
2021
ara
Abstract:The research is concerned with studying ceramics in mosque architecture, as despite the great diversity in the style of dealing with ceramics in Islamic architecture throughout the Islamic ages, specialized studies that dealt with the role of ceramics in mosque architecture in particular are rare and limited, especially in the Arabic language. Therefore, the study aimed to present an analytical study specialized in mosque ceramics and its architectural and aesthetic capabilities. And presenting a comparative study between the patterns of employing ceramics in mosque architecture, the research derives its importance from the value that the mosque carries in the Muslim community, as it is the focus and destination of Muslims every day and it is the kindergarten and comfort of hearts. The importance also extends to the area of specialization, as it opens the light on one of the most rich areas of ceramic product employment that remains as long as the mosque remains.The research methodology relied on the analytical approach through three main axes, namely the mosque building standards and its relationship to functional performance and environmental standards, as well as the architectural styles and the basic and complementary architectural elements of the mosque. And finally, analyzing ceramics in mosques: (Hassan II) in Casablanca, (Sheikh Lotfullah) mosque in Isfahan and (Sultan Ahmed) mosque in Istanbul. The research in the first and second axis focused on basic functional and environmental considerations in mosque architecture design, and environmental influences such as: visual, audio and sensory effects and their relationship to achieving the functional purpose of the mosque. It dealt with the architectural elements of mosque architecture, and the effect of changing the style on the design and shape of the various architectural elements of the mosque. Then, in the third axis, he moved to an analytical study of three styles of mosques, which were characterized by the use of ceramics in a variety of styles that reflected the impact of the cultural heritage of each style. The study concluded to emphasize the importance of the design being holistic, i.e. designing the context to achieve functional and symbolic considerations, consistency and interconnectedness between the mosque elements. As well as employing plastic values for ceramics in the third dimension in addition to chromatic shaping.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
300
328
https://mjaf.journals.ekb.eg/article_175053_c58a4013b811d2d93da5c8175fac92b2.pdf
dx.doi.org/10.21608/mjaf.2021.66937.2255
The role of smart interior design technologies in preparing a safe residential space for the elderly.
Shaimaa
Samir
the higher institute of applied arts 6th October
author
text
article
2021
ara
ABSTRACTMany elderly people lose their ability to live a stable, independent, and safe life due to limited mobility, chronic pain, general weakness, or other physical and psychological problems. In addition, the elderly is more likely to suffer from life circumstances such as feelings of sadness and mourning, all these feelings lead to their feeling more isolated, losing independence, feeling lonely and psychological distress, therefor they need long-term care.Interior design developments could create the possibility of using new technology to assist elders in their homes, by equipping the home with smart interior design materials, developed furniture and accessories, smart interior design requirements such as sensors, and intelligent software, integrated in furniture, walls, and everyday objects, etc.RESEARCH IMPORTANCE1- The importance of finding innovative interior design methods to create a suitable residential space for the elderly to live A safe, happy, healthy, independent life.2- Making the elderly and caregivers’ life easier by Depending on smart home technology.PROBLEM STATEMENTThe elderly's residential environment interior design deficiency leads to a lack of comfort and safety in their environment.AIMS & OBJECTIVE.Using interior design techniques to create an innovative interior design that aims to enhance the health of the elderly, and enhance their comfort, security, safety, and independence, by focusing on elderly long-term care.RESEARCH HYPOTHESES:1- A safe residential space suitable for the living of the elderly can be created using smart interior design with its technical and creative aspects.2- The elderly can be provided with security, safety, stability, and psychological, social and emotional well-being by using smart technologies in interior design.3- Preparing a suitable residential home for the elderly helps them live longer in their homes in safety, stability, and independence.RESULTS:- The research Emphasis the important role that interior design plays in its creative and technical aspects in meeting the needs of housing residents, especially the elderly.- Using smart technologies in the interior design of elderly homes protects them from expected dangers, improve comfort and efficiency in their daily lives, making their lives easier and more manageable, and it may also help in monitoring their health or providing care for them in Everyday tasks.RECOMMENDATIONS:The research recommends setting basic architectural and interior design standards that should be applied in the interior and architectural space as the basis on which the house is built.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
329
351
https://mjaf.journals.ekb.eg/article_175063_d98882acb67b812623f97f9a01c56a2f.pdf
dx.doi.org/10.21608/mjaf.2021.66876.2253
Utilizing the Design Formulas of the Kuwaiti Sadu in Contemporary Artwork and Designs of the Sadu
Dhoha
Ayedh Abdullah Eid Althuwaimer
Ph.D. and technical training- Ministry of Education-State of Kuwait
author
text
article
2021
ara
Heritage is the life of the people in both its material and intangible parts, for the intangible heritage is one that reflects the people's knowledge, wisdom of the people and their perception of the world and the environment around them, which is known as folklore, and this concerns a specific sector of traditional or popular culture ... and Kuwaiti folklore, like the rest of the Arab peoples' heritage, reflects a lot of The people's life, ideas, feelings, needs, concerns and hopes, and its fundamentals agree with the heritage of the Arab nation throughout the Arab world, as it is the heritage of one nation, and its manifestations vary due to the environment and geographical location, but this heritage meets in the end within the framework of a common culture and similar beliefs, so far. Kuwait was distinguished by the diversity of its culture, including beliefs, stories, and myths related to the people of the sea, the people of the city, the people of the desert, and the customs and traditions of the people that have been passed down through the generations, reflecting the nature of society. Applied arts and industries of cultural and historical value. And with the succession of generations and the challenges that the world is witnessing now through the openness of the world and overlapping Cultures "It is necessary to record the features and components of the primitive culture as it is a basic and essential part of Arab culture in a precise and accurate way that will preserve it for future generations, so that they get to know an important aspect of the national heritage that remains alive and influencing their lives and values despite all the changes that happen to it to preserve our identity, our traditions and our legacies." And preserving social cohesion to build an impenetrable dam capable of facing various changes. The national fabric of thought, action, and sincerity in affiliation is cohesive and inseparable, and folk arts grow with the growth of society itself and flourish with the effort of the new generation and remain in its growth and prosperity, preserving its roots.And popular textiles for any society bear artistic and social connotations, as they are an important element of civilization and a means of identifying the identity of society and its material and cultural development. It differs from one society to another according to different customs, traditions and the environment
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
352
369
https://mjaf.journals.ekb.eg/article_175049_abe5b3f7697f37d4bf0741f1981f7a28.pdf
dx.doi.org/10.21608/mjaf.2021.66463.2252
The role of heritage civilization in enriching the designs of Saudi currencies in light of (Vision2030) in Kingdom of Saudi Arabia
Lamiaa
Elfeky
Graphic Design Department- College of Architectural Engneering and Digital Design - Dar Al -Uloom University- Riyadh - Saudia Arabia
author
text
article
2021
ara
Heritage is one of the axes of the Kingdom of Saudi Arabia Vision 2030 and the cultural heritage is an important element that contributes to the vitality and brilliance of society, which helps to develop the cultural and artistic outcome of the individual and society, as it is one of the visual means that enrich human culture, which reflected in the development of national sense as one of the axes of the Kingdom of Saudi Arabia 2030 vision. The banknote considered one of the ways to identify and define the Islamic, Arab and national heritage of the Kingdom, so the need arose for such research to study paper currencies, with description and analysis, considering that they are documents rich in symbols and connotations, so the banknote has become a wide gateway to the entry of art and heritage into the lives of members of society and upgrading its taste. Realizing and feeling diverse heritage. The research problem summarized in the following questions: utilize how can the cultural heritage in creating modern Saudi currencies that keep pace with the state’s trends in development and development. Moreover, to what extent does cultural identity contribute to enhancing cultural heritage.The importance of the research lies in emphasizing the heritage identity as part of the identity of the Kingdom of Saudi Arabia, as well as studying heritage arts by analyzing and contemplating and using it with its artistic values in creating design ideas for Saudi currency.The research also aims to identify the strengths and weaknesses of currencies, and then draw inspiration from the modern civilizational and urban heritage in developing proposals to design coins in a way that achieves a bright face for the Kingdom of Saudi Arabia in line with the axes of Vision 2030.This research deals with a descriptive and analytical study of modern currency designs - the sixth edition of the Saudi Monetary Agency - because of its heritage and civilization areas, by monitoring monetary designs related to the Kingdom's heritage, identifying its elements, identifying its design elements, and conducting an analytical study to develop innovative design ideas for modern currencies.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
370
389
https://mjaf.journals.ekb.eg/article_175078_3d72bc5300a71b7dde880d95469cc690.pdf
dx.doi.org/10.21608/mjaf.2021.67918.2279
A Modern Vision for Designing a Secured Pharmaceutical Package in the Arab Countries
Mohamed
Abdalmaqsoud
Imam mohamed ibn saud university
author
text
article
2021
ara
The pharmaceutical packaging industry is considered one of the important factors for developing the pharmaceutical industry and increasing the export rate. Packages differ according to the type of medicine; whether tablets, capsules or creams, and according to the raw materials; whether glass or plastic. The pharmaceutical packaging industry has witnessed development in terms of shape, quality and use of technology, but there are still obstacles facing local companies’ pharmaceutical packages, most notably the sharp competition with imported packages. There are types of pharmaceutical packaging, including local and imported, that are characterized by high quality, but at high prices with the cost of shipping and transportation, which is considered a burden on the pharmaceutical companies. In return, the local pharmaceutical packages are characterized by convenient prices and costs for pharmaceutical companies, but there are technical defectsز Secured design is an important element of security that contributes to combating counterfeiting packages. The secured methods for packages are determined according to several variables, including the type of packaging and the material. In addition to the fact that there are secured elements that may be apparent and other elements that are hidden. The apparent secured elements are those that can be distinguished by using the human senses, without the need for tools, such as:) Hologram image - thermal inks - color-changing inks - watermark - safe design elements such as gels and embossed elements. (Invisible secured elements are those that require tools to be detected such as UV rays, detectors, microscopes, etc. In this study, the researcher gives a comparative sight at the designs of local and imported packaging and sheds light on the importance of a secured design that achieves artistic beauty and security.Research problem: The scarcity of insurance methods for designing pharmaceutical packages in Arab countries, and their lack of some innovative design aspects compared to imported packages.Research objective:- The research aims to develop design ideas that protect pharmaceutical packages produced in Arab countries from any counterfeiting process.- Developing design insurance mechanisms for the pharmaceutical package design system by means of specialized digital programs, and reformulating them and their outputs according to an integrated insurance concept.Research methodology: Descriptive, analytical and experimental method.Key words: secured elements - anti-counterfeiting - printed identity - visible secured elements - hidden secured elements.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
390
418
https://mjaf.journals.ekb.eg/article_175054_aab6ba7b288dc00e8a5a5df4dffb77c8.pdf
dx.doi.org/10.21608/mjaf.2021.67159.2258
Plastic formulas of Chaos theory as a source for enriching one-piece printed design according to kingdom's 2030 vision
Marwa
Mohamed
- Associate Professorو College of Architectural Engineering& Digital Design, Dar AlUloom Universityو Kingdom of Saudi Arabia
- *Assistant Professor, High Institute of Applied Arts 5 th District, New Cairo, Arab Republic of Egypt
author
Dina
Ahmed Nafady
- Associate Professor
College of Architectural Engineering& Digital Design, Dar AlUloom University, Kingdom of Saudi Arabia
- Assistant Professor, High Institute of Applied Arts, 6th October City, Egypt.
author
text
article
2021
ara
Studying the essence of scientific theories and extracting their laws enables designer to perceive relationships and systems, which enriches innovation and creativity. In 21st century, Chaos theory is one of the most recent physical mathematical theories, which adopted new approach to thinking through integration of perception. The reconstruction of elements and structural systems associated with form and randomness are followed through the vibrational movement of elements using technology. The research problem determines the extent to which plastic formulas can be extracted from Chaos theory as a source for creating new design solutions for one-piece design accordance with the desired goals contained in Saudi Vision 2030. It aims to enrich the one-piece printed design through Chaos theory. The importance of the research is evident in the interest in modern theories as Chaos to enrich the one-piece design for women's clothes. It assumes the possibility to benefit from Chaos theory using modern technology, which enriches one-piece design for women's clothes. The research’s boundaries divided into time limits: studying the structural systems nowadays, and objective limits: focusing on extracting the structural foundations of chaos theory to create solutions for one-piece design for women's clothes. It adopts the descriptive, analytical, and experimental approach by extracting new plastic formulas from chaos theory to create innovative artistic and design experiments, its results indicate the benefiting from chaos theory to find experimental and innovative approaches and employing them in women's clothing. The research recommends deepening the study of scientific theories, especially chaos theory to enrich one-piece design.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
419
438
https://mjaf.journals.ekb.eg/article_175050_66bc4e6bd23cc532bd5dfbcb9e9f6ac4.pdf
dx.doi.org/10.21608/mjaf.2021.66925.2254
Symbols of Folk Photography in Egyptian Folklore As a Source For Enriching Printed Design of Youthful Clothing
MARWA mahmoud galal mohamed
OSMAN
Textile printing. Dyeing and Finishing
Faculty of Applied Arts
Helwan University
author
text
article
2021
ara
Egyptian folklore is the culture of the Egyptian people and its heritage, stems from its customs and folk traditions, includes the arts, crafts, and myths that stemmed from their different regions, and it revealed their uniqueness through the forms of traditional arts that Egypt abounds in, and is transmitted from one generation to another in an inherited form, Folk Photography is artistic production as a form and an expression practiced by the group of the people stemming from itself and its inherited traditions, loaded with artistic symbols that represent its value and close it to the sense of the public. Technically, the symbol is a formative language used by the artist to express his emotions, ideas, and loaded with the values of his society. This made the symbols of Folk Photography with artistic values as a source for enriching the printed design of youthful clothing due to the simplicity, freedom, and youth release it carries. The research problem is lied in how the plastic values of the symbols of Egyptian Folk Photography are utilized as a source to enrich the printed design of youthful clothing? The research aims to study the Folk Photography in Egypt and its relationship to folklore, as well as to study the aesthetic and plastic values of its symbols and create printed designs for youth clothing, also employing them on various youth clothing pieces to confirm the richness of their plastic values, And the importance of the research is illustrated by shedding light on the symbols of Egyptian Folk Photography, emphasizing the aesthetic and plastic values that it bears to make it as a source for enriching the printed design of youth clothing by creating formative solutions with an authentic popular character, And that is by following the (descriptive-analytical) approach through the technical and analytical study of symbols Folk Photography in Egyptian folklore, and the (applied- artistic) approach by conducting contemporary printed designs, employing them on youth clothing pieces, The results of the research proved that the technical and analytical study of the Egyptian Folk Photography symbols with values, aesthetics they bear is a source for enriching printed designs and adding a specific character to youth clothing with the possibility of achieving Egyptian identity in textile printing design.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
439
475
https://mjaf.journals.ekb.eg/article_175048_fa142f397e089084c8b337422479e3df.pdf
dx.doi.org/10.21608/mjaf.2021.66424.2251
Balance and movement in glass sculpture.
Mona sayd ramadan ahmed
Hamza
Glass Department, Faculty of Applied Arts, Helwan University
author
text
article
2021
ara
SUMMARY:Balance and movement are two different terms that converge in their concepts; Balance is accompanied by stillness and stability, movement expresses dynamism. Point and line are one of the basic elements of the formation of the surface and then of the object, the line is the effect of the movement of a point that has a length and a position and has no width and creates for itself energy that appears through the dimension that appears on it, and speed is an important factor for the line’s activity through which its movement is evident in the form of horizontal, vertical or inclined. The line is one of the plastic elements that define the features of the glasswork in terms of masses, volumes, and spaces, and it determines the direction of movement in it. The research problem depends on achieving the glass object by moving a level from the second dimension to move to the third dimension while preserving the balance and stability of glass sculpture, for each work has its own lines that determine the appearance of its shape, its balance, and its values, which determine the special formative method used to form the sculptural workThe objective of the exhibition:Achieving movement and balance in glass sculpture through various molding methods while preserving the aesthetic values of the work.Research problem:- The need for a scientific and technical study to form glass sculpture from glass slides while achieving the values of equilibrium and movement.Research goal:- Reaching design and technological determinants to achieve movement and stability in glass sculpture through various molding methods while preserving the aesthetic values of the work.Research importance:Enriching the academic and artistic system to open new fields of forming glass sculpture with glass slides that depend on the balance in the formation and movement of the glass sculpture model.Research limits:Forming glass carvings from glass slides through some different technological methods (thermoplastic reshaping - cutting and pasting processes - cold forming(Research methodology: descriptive - applied
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
476
489
https://mjaf.journals.ekb.eg/article_175090_68c154ba50fdccac0b4d3cf5c4c288a7.pdf
dx.doi.org/10.21608/mjaf.2021.70566.2304
Cultural heritage inspiration in sequential art to express identity (Analytical study)
Mona Abdelmonem Ahmed El Waraky
El Waraky
higher education, faculty of fine arts, Helwan university, Cairo, Egypt
author
text
article
2021
ara
Peoples are distinguished from each other by their identity, which is an integral part of the upbringing of individuals until the end of their existence in life, this distinction may be through facial features, habits- traditions- experiences- sayings……Etc, and when these traits are passed down through the generations, we are here to talk about a cultural legacy.So talking about the concept of cultural heritage and identity produces for us a newly homogenous compound, extremism in talking about cultural heritage in terms of definition and elements is only talking about national identity and its human effects in number of different historical and temporal stages to include the material and non-material heritage and if we add to this homogeneous complex of identity and cultural heritage the element of art, so here we add a mirror that reflects the culture of peoples through successive generations.The researcher has chosen the art of comics to review some models of a number of different countries to determine the extent to which this art has influenced the cultural heritage of these peoples individually and how effective it is in expressing the identity of these peoples and the reason for choosing this type of art for having its special nature as it is considered easy abstinence at the same time, it is also preferred by a lot of different ages, which gives the art of comics an important attribute, which is the spread and the responsibility of this spread that to express the different intellectual requirements for the large base of the recipients. To ensure continuity and expansion of the presence , this art draws from the roots of the past (difference of heritage) to create a present with a future.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
490
502
https://mjaf.journals.ekb.eg/article_175070_3fa753883ba43b9290895b63e68148b5.pdf
dx.doi.org/10.21608/mjaf.2021.67406.2268
Animation as a magnet for cultural Anthropology Programs in Electronic Media
مها
منصور
شقة 41
author
text
article
2021
ara
Scientists have taken an interest in studying human cultures over time, and some have tended to list them in volumes for those interested in this content. The volumes have evolved into story collections in an attempt by the writer to attract another class of readers looking for pleasure in knowledge. Then it has evolved into a larger societal category: traditional media.With the advent of electronic media and the spread of social media, the goal has been to address all and communicate anthropological and cultural content to a larger number of recipients, divided between illiterate, utilitarian and intellectual audiences, and the result of this difference between audiences has emerged. The "knowledge gap" created as a result of cultural and social differences, because of which appropriate solutions were needed to bring intellectual distances closer together and increase the recipient's knowledge stock in different categories.Hence the problem of research: a large segment of recipients doesn't have a particular intellectual orientation, they look for real-time satisfaction, and this pattern of a lazy audience tends to watch rather than read, it looks for information that has fat content in a short time, and it's called an illiterate audience, so some people tend to make some change in cultural content to attract more viewers, and one way of changing this is the emergence of graphics.The solution to the problem of research has been addressed through the sequence of research. The sections of cultural anthropology in electronic media have been listed and the function of animation has been to simplify their presentation. "The Zanzibar Region" to show that every method of dissemination of the anthropology of the region is addressed, and then to demonstrate the cultural characteristics of the electronic media audience and the knowledge gap to which it is exposed.The animation function of electronic media in general, film and documentary anthropology in particular, and the types of animation used in documentaries in general were also highlighted. At the end of the research, the researcher described and analyzed a model of a 3D documentary showing the aesthetic and cognitive aspects of animation, linking it to the cultural level of the illiterate audience.Key words: Animation - Electronic media - Cultural anthropology programs.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
504
521
https://mjaf.journals.ekb.eg/article_175072_cd14737de4b9fefa2b6a03245da96620.pdf
dx.doi.org/10.21608/mjaf.2021.65971.2275
Child journalism drawings analysis and application in designing one-piece printed fabrics
Neven
Abd_Allah
Facuilty of Applied Art _Benha universty
author
text
article
2021
ara
Child journalism has a characteristic that stems from the nature of audience it addresses, as children differ from other ages, which imposes a specific method in addressing them. Covers and drawings are effective partners in children's journalism because they attract children from first glance. Child journalism is one of the cultural influences that plays an important role in educating children and shaping their personalities because it contributes to guiding, educating, and developing their tastes and linking them to their heritage through drawings inspired by popular legacies, which have the greatest impact in forming a set of values for them and considered a means of public communication for them The research's importance is to shed light on child journalism drawings for both aesthetic and artistic values. The research problem is how to benefit from child journalism drawings in developing innovative designs for one-piece printed fabric. It aims to analyze child journalism drawings and extract its aesthetic values for creating one-piece printed design fabrics and applying on employment proposals. The research assumes that child journalism drawings enrich the field of designing one-piece printed fabric. It has time limits: studying child journalism drawings from the mid-twentieth century to the middle of twenty-first century and spatial boundaries represented in Egypt; objective limits: including the technical study, which is limited to studying and analyzing some models of child journalism drawings, followed by a proposed employment model for children's room furnishings. The research follows a descriptive, analytical, experimental, and statistical approach through technical and applied experiments.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
522
540
https://mjaf.journals.ekb.eg/article_175060_32eef0862486f6aa72eddd6f052451cc.pdf
dx.doi.org/10.21608/mjaf.2021.67723.2269
Incorporating the integrated marketing communication concepts from an economic perspective into the design of interior tourism advertising (Applied to heritage tourism in Egypt)
Haidy youssef
Abo elgheat
Advertising department faculty of applied arts Benha university
author
text
article
2021
ara
The country’s interest nowadays to increase attention to its heritage, as a basic pillars of tourism in all countries of the world, andits vitality to economic growth, where the heritage is associated with tourism with a closely mutually beneficial item, which can be strengthened from the attraction and competitiveness of areas and destinations in the other countries. Heritage tourism is defined as the experience of travel to places and activities that are the originality of heritage, past and present, including history, culture and natural resources, it is also includes all the dynamic tourism activities and events that use and market their cultural resources and treasures of national heritage in an attractive cultural and aesthetic manner, which can be done through tourism advertising. Because mass communication is the process by which information, ideas, and other trends are communicated by professionals using mechanical or other means to communicate the message quickly and continuously to a large number of individuals in order to awoke, provoke or affect specific responses in a variety of ways. Integrated marketing communication is one of the most important modern communication strategies that global companies and organizations have been using and implementing widely. By using an integrated marketing communications strategy, corporate patterns of communication and marketing become consistent and integrated by selecting the most appropriate advertising media to serve the idea and enhance the impact on the recipient. Thus, the organization's reputation and image are more visible to more trusted customers. Integrated marketing communications aim for a company or organization to deal with integrated media rather than the need to overpower the recipient. It can be at most one or two means by which to integrate the idea, enhance impact and reduce cost, so integrated marketing communications emphasize a unified approach that brings harmony to customers and confirms company identity and image. The research is intended to provide a proposed vision for integrating the integrated marketing communication concepts into the design of domestic tourism advertising with application to heritage tourism, taking into account the economic aspect of the campaign.The research focuses on three themes: the first focuses on the study of integrated marketing communications concept, objectives and characteristics; the second focuses on the study of the concept of heritage tourism and the characteristics of advertising. The research concludes with a vision of the stages of integrating the integrated marketing communication concepts into the design of heritage tourism advertising.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
541
569
https://mjaf.journals.ekb.eg/article_175109_643a15d10e72f928e4c5170f59a663a9.pdf
dx.doi.org/10.21608/mjaf.2021.68040.2283
The design identity of the cultural poster is a visual language to enhance the cultural and aesthetic communication of the community (Applied to posters for film festivals in Egypt)
wessam mahaseb amer
amer
Department of Advertising,
High Institute of Applied Arts,
Fifth Settlement,cairo
author
text
article
2021
ara
The technical variables have played an effective role in the transformation of the formal structure of the cultural poster design, as it involves a philosophical conceptual thought based on the strategic depth of the culture of change prevailing in the information age, And the mental transformation of the world of modernity played a leading role in the structure of the concept of the nature of design work.Culture is considered the human art stock that supports the visual and aesthetic balance of the human being, and the visual cultural balance consists of a number of sources of visual culture that make up the experience of the recipient, which are the heritage inherited over generations, the intellectual and artistic accumulations and the balance of civilizations, which are the subjectivity and the privacy of society in light of global and local variables.Cultural posters are one of the tools for forming, developing and enriching culture in society, and the semantic structure of the cultural poster deals with visual symbols to produce the appropriate meaning for each society, as it reflects the cultural and ideological values in society, so it has become a necessity for design work to emphasize the design identity, As a source to direct the recipient's thought towards the design content that carries a cultural specificity through the use of a visual language that seeks originality and creativity and makes us feel aesthetic sense.The design identity has a vital and important role in the design of the cultural poster, as it gives it a special intellectual and reference significance, depending on the cultural, historical and environmental data, where the identity is embodied in the design of the cultural poster through visual formulations of the graphic elements as a communicative cultural language, Inspiration for new formal treatments through the heritage of society, and how to organize formal relationships between those elements to emphasize the aesthetic and functional side of the poster, and thus provide a design that carries a distinctive privacy and supports the culture of the recipient.The importance of research came to highlight the design identity of posters for film festivals in Egypt as one of the cultural posters, because of its artistic, economic and tourism purpose, and as a language to enhance the cultural and aesthetic communication of society.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
570
589
https://mjaf.journals.ekb.eg/article_175076_74029e9c72ff3bb769b3d18b219c3c82.pdf
dx.doi.org/10.21608/mjaf.2021.67422.2263
Interior design and furniture aesthetics on the royal yacht (Mahroussa)
Wessam
Ezzeldin
Interior design and Furniture Department - Faculty of Applied Arts – Bennha Unvesity
author
text
article
2021
ara
When the artistic beauty embraces history in the first royal Egyptian yacht is the yacht 'Mahroussa' the most famous and important yachts in the world, being a witness to important historical events that made him worthy of the pages of history, it is not only a historical yacht but a masterpiece of beauty for those who wanted to taste beauty. We need to return to Egypt's artistic heritage and establish the civilizational values of this heritage after Egyptian architecture has lost its distinctive personality through the ages. The interior design and furniture of the yacht from the inside had a very special philosophy; Its diverse halls are designed with touches from all the different civilizations that flourished on the land of Egypt, beginning with the ancient Egyptian civilization, Islamic and others in an artistic mix that tells the history of guarded Egypt. The yacht "Mahroussa" is considered one of the largest floating palaces in the world due to its extreme luxury in its interior design and its luxurious collectibles of exquisite furniture, paintings and rare pieces of art. Its historical importance comes when it participated in the opening of the Suez Canal for the first time in November 1869 and was the first marine boat to sail in. Many kings, presidents and important historical figures have passed through it; Where he was the face of Egypt in international forums. And its star rose again in August 2015 with the opening of the new Suez Canal. This study came to shed light on this wonderful artistic mix, to benefit from this rare cultural heritage and to realize its artistic and historical value, especially in that era in Egypt's history, which represented in its content a turning point and a transitional period between classical and modern arts as it was a turning point in the history of Egypt. It witnessed the demise of the monarchy when the last king of Egypt was transferred to his final exile and the beginning of a new era in Egypt.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
590
609
https://mjaf.journals.ekb.eg/article_175066_eb97ba5a5994e2c908b152d7c95471b5.pdf
dx.doi.org/10.21608/mjaf.2021.67894.2274
Tribal judicial norms – A neglected intangible heritage of the Arab World
Ahmed
Abd-Elsalam
Center for Islamic Theology, Münster University, Germany
author
text
article
2021
ara
Tribal judicial norms – A neglected intangible heritage of the Arab WorldSummary In the Arab world, the role of tribal customs and norms as regional cultural components and as a cultural heritage identity for the region has been neglected yet. This neglect is due to several factors, including colonial policies in the region prior to the emergence of the nation-state and the stability of tribal culture in the public imagination as a reactionary legacy and primitive lifestyle inadequate for the modern nation-state. That was thought of as a scientific fact.However, late anthropological studies, particularly in the last twenty years, provided an opportunity to reread the legacy of tribal courts and evaluate it through theories of legal and post-colonial pluralism. These studies were not limited to research in the Arab world but extended to the tribal regions of North Africa, as in the studies of Bertram Turner or Central Asia, as is the case with Judith Bayer or in the Arab region, as in the studies of Frank Stewart, Sebastian Maisel, and Ahmed M. F. Abd-Elsalam. Their research in these regions confirmed the existence of an elaborate institutional structure for the judicial system of the Arab tribes that is inconsistent with its description of primitive or naive, or even with its description as a common legal approach.The presented paper deals with an illustration of the main features of the tribal justice system and the importance of recognizing and preserving the heritage of tribal justice as one of the constituent parts of the intangible heritage of the Arab world.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
610
624
https://mjaf.journals.ekb.eg/article_175077_eef5b19e6e41b97145d6e034dd94dc90.pdf
dx.doi.org/10.21608/mjaf.2021.67637.2267
Minister Osman Pazvantoğlu’s buildings in Bulgaria during the Ottoman era (Archaeological and Architectural study)
Amira
ElSebaiy
Archaeology Department, Faculty of Arts, Beni Suef University, Egypt
author
text
article
2021
ara
Osman Pazvantoğlu is one of the most famous Ayan in the Ottoman era, a class that began to appear since the late 11th century AH / 17 AD, because of the weakness of the Ottoman state at the political, social and economic level, which led to the loss of its central administrative structure. These Ayan created enormous wealth and military power and turned into elements of local power and used their political and economic power to oppose the state for their interests.Osman Pazvantoğlu carried out many rebellions and insurrections against the Ottoman Empire at the end of the 12th century AH / 18AD and the early 13th century AH / 19AD. The center of these rebellions was Vidin the important border province located Northwestern Bulgaria, and he dominated many of the Balkan cities. He was pardoned after his third rebellion, and he was also granted the rank of minister. Osman developed the city of Vidin and constructed many buildings in it. in addition to the important services, he provided to the state with his efforts and successful works until his death in 1221 AH / 1807 AD.The research deals with the study of an aspect of the Islamic architectural heritage in the Balkans, specifically the Bulgarian city of Vidin, which was the seat of the ruler of Osman Pazvantoğlu, one of the major revolutionaries of the rule and the Ottoman Sultanate, where the research aims to study the remaining architectural works of Minister Osman Pazvantoğlu in the city of Vidin.The importance of the study is represented in explaining the role played by the notables in the Ottoman era, exemplified by the contribution of Osman Pazvantoğlu to the social and cultural development of the city of Vidin, and his attempt to impart European influences and modernizations to the city and its facilities, as well as being a ruler loved by the majority of the city's residents. The research is divided into an introduction, the descriptive study of the buildings, the analytical study of the architectural plans, architectural elements, and the inscriptions. the conclusion of the research and the most important results, then a list Arab and foreign sources and references, as well as maps, figures, and photographs.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
625
651
https://mjaf.journals.ekb.eg/article_175088_1bc46d9b4a1a79dda232921790c7065f.pdf
dx.doi.org/10.21608/mjaf.2021.67369.2260
The Roman Theater (the semi-circular theater) in the city of Greater Libda in Libya and ways to invest it in tourism
Hamida Muhammad
Zayed
Faculty member in the Department of Conservation and Restoration and Head of Tourism Guidance Department, Faculty of Archeology and Tourism - Al-Marqab University - Al Khums
author
text
article
2021
ara
Archaeological buildings are considered to be as one of the most important aspects of any cultural heritage. Architecture also is considered to be in a headlong of the cultural milestone and substantial, which expresses the reality of civilization, through their ancient monuments and ruined cities. For instance, Leptis Magna is one of the three famous old Roman cities in Tripoli region, which is also known as Tripolitania (Leptis Magna, Tripoli nowadays and Sobrata). These cities are the largest and the greatest in North Africa; moreover, they are the most essential ones that established by the Phoenicians earlier as a commercial stations as a result of their crucial location. These cities located on the cost of the Mediterranean Sea and they are considered as a significant connection between the East and the West of the Mediterranean. Besides, these steps face Italy and Sicily on the north cost of this sea which makes it easy to connect them with the tribes' roads in order to controls the movement of its trains that goes deep in south of the African desert. In 1920, diggings and excavations started in Leptis Magna. This great old city containsmany different significant ruins that made it one of the most important ancient cities in Libya. Also, the Roman theatre is considered as one of the important cites of this Roman city. It plays an essential role in local and international tourism. This research deals with the archaeological importance of this cite through an infield study to it as well as an in depth study of its history and developments. Also, this project covers all the amendments on all the parts of this mentioned theatre. This research discusses in details how these ancient parts of theater participates in the process of improving tourism and it gives a deep look on theatre' parts that are in heed of repairing. Further, this study sheds light on how to get benefit of these repaired parts and how to use them again with the same old role.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
6
v.
3
no.
2021
652
674
https://mjaf.journals.ekb.eg/article_175084_696e99f7f16d0890073a0c8600a34b98.pdf
dx.doi.org/10.21608/mjaf.2021.67906.2277