Brand - Visual Identity - Brand Image - Purchasing Behavior
Ahmed
Helmy
Ph.D - Department of Advertising - Faculty of Applied Arts - Helwan University
author
text
article
2018
ara
The world is currently in a state of intense competition to increase the financial and economic resources of each corporate "foundation" as a result of globalization and the huge technological development we are experiencing, which in turn removed geographical borders and cultural barriers. This opened the door for individuals (the audience) to compare between products and brands. The concepts and roles have changed, That making the communication process an interactive process so that the audience becomes involved in the composition of the communication message and his role is not limited to receiving the message only. The design of a distinctive visual identity which can remain in the memory of the audience, one of the most important ways to improve the image of the brand and attract the attention of the recipient, and helps to compete and achieve the brand aims set. Where visual identity can convey the image of the brand positively, it carries alongside the structural reality of cognitive dimensions are symbolic implications, suggesting meanings and ideas affect the mind and emotion of the audience, the result of the special characteristics acquired elements. Therefore, corporates resort to the exploitation of applications of visual identity to create images and symbolic gestures towards the brand and working to convince the audience and affect his purchasing decisions. Nevertheless, many of Egyptian brands lack a distinctive visual identity that achieves their goals and expresses their personality, culture, and values. The results of the study found that the foreign audience has a negative image about the Egyptian brand, among which is the absence of a distinctive visual identity and the advertising campaigns not linking with the visual identity, So losing the competitive advantages it needs to support it in the market competitive.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
1
20
https://mjaf.journals.ekb.eg/article_20651_6a5d1c4b104fdd60ec028ced20887982.pdf
dx.doi.org/10.12816/0046876
Designing database by integrating the principles of Just in time, Quick Response & 6 Sigma to improve the quality system in cotton spinning factories.
Ahmed
Salman
Emeritus Professor, Department of Textile, Tricot - Faculty of Applied Arts - Helwan University
author
Fatma
Metwally
Professor, Department of Textile, Tricot - Faculty of Applied Arts - Helwan University
author
Shaimaa
Mohamed
Assistant Lecturer, Department of Textile, Knitting, Faculty of Applied Arts, Beni Suef University
author
text
article
2018
ara
The spinning industry is one of the local industries that needs a great deal of attention and study due to the international changes and the many challenges that it faces as the global economy depends on the competitive advantages which are based on change and continuous development through knowledge and technology in order to maximize the added value. The consumer today seeks quality, excellence and innovation in the product, and this will be achieved only with the aim to create competitive advantages and to manage the resources of the industry in a tight and accurate manner in which data and information on All of these concepts enable us to solve the problems of our local industry by changing the philosophy used in its management and prioritizing it. To control the cost (by eliminating the inventory and excess production, eliminating accidents and defects, reducing the times of breakdowns by implementing the system of preventive maintenance of equipment, reducing the times of preparation and handling, teamwork, and rooting the principle of quality at the upstream and Her as the responsibility of each individual within the organization) where he changed the culture of industrial establishment under study and improve the quality system performance and a designed database as a nucleus for any organization, industrial, local willing to catch up with Industrial International which preceded us of these concepts for decades.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
21
43
https://mjaf.journals.ekb.eg/article_20654_98686a83b7c6926088d72417884d3864.pdf
dx.doi.org/10.12816/0046877
Three-dimensional printing and its effect on the interior designer and interior design process
Ahmed
Safy El Dein
Assistant Professor, Department of Interior Design and Furniture, Faculty of Applied Arts, Beni Suef University
author
text
article
2018
ara
There is no doubt that 3D printing technology has entered in many industries and contributed to the development of several products, led by the internal design elements, that enables the designer to unleash technical ideas, develop models and non-stereotypical, radically differs in form and content for interior design elements are designed to adopt the generally accepted model of a typical manufacturing and technology that remained until the present limited to the production of the initial proto type factories researched and developed before the revelation to the production lines of the stereotypes. This paper seeks to identify the root causes of the differences between the elements of the design, the manufacturer of the ways stereotypes and that item which Manufactured with 3D printing technology, the objective is to identify what can be provided by the technical assistance of the features endless designer to allow him to get out of the framework imposed by the industrialization and stereotypes, to wider horizons that knows no bounds in the design. The research problem: The creation of an effective system invokes the substantive grounds for the design elements of interior design and non-stereotypical manufactured using 3D printing technology. Research Objectives: 1-. Access to the fundamental differences between the elements of the internal design of the typical technology manufacturer,and the manufacturer of 3D printing technology. 2-. Identify the possibilities offered by the 3D printing technology for the designer to get out of the design pattern by manufacturing methods module. 3-. The granting of indicative map designed to run clear design process elements of the Interior Design Manufacturer ably 3D printing technology. The hypothesis of the search: .1 Give the designer 3D printing technology infinite horizons of creativity in the design process. 2 the possibility of using 3D printing technology to produce internal design elements in quantitative as well as for use in the preparation of the initial samples for industrialization.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
44
58
https://mjaf.journals.ekb.eg/article_20656_4a71df348ec0f4db33effab42b228a6d.pdf
dx.doi.org/10.12816/0046878
Analysis of the cinematic discourse of Youssef Chahine in view of folklore
Islam
Ezz El Arab
cinematic director
Ph.D in Arts Academy
author
text
article
2018
ara
The elements of folklore are among the important sources that can be used in the film to broadcast the popular culture of the Egyptian public, and work to root the positive values borne by our popular culture, making the attention as a dramatic material inspires the film artist in various visions and interpretations, The term "visual" is the basis on which dramatic construction is based. This association has a clear significance for cinema. Popular culture is more representative of the people's spirit, logic and criteria in assessing things Cinema work cannot be presented in isolation from popular culture, contemporary factors, and cultural, social and political variables. The Egyptian cinema has come close to the subject of customs, traditions and beliefs from the ideological point of view, and the filmmaker when dealing with the popular culture represented in the customs, traditions and beliefs associated with place and time, it derives its original article from the folklore of facts that have occurred and still some of them happen and some of them disappear. Different. Therefore, the essence of his mission is to fill gaps from time to time, without distorting the established facts. The degree of intervention of the filmmaker in dealing with popular culture, according to the customs and beliefs that he deals with within the work of art What chahine Cinema does to express the spirit of society through the culture of the image that carries the elements of folklore in the Egyptian society, which revolves around the subject of the film are creative as a result and concerted efforts in the formulation, only creative that aware that at the core of which lies the responsibility of social and national and any cultural responsibility Historically chahine has managed to maintain his serious progressive thinking and his unswerving ambition in creative research
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
59
70
https://mjaf.journals.ekb.eg/article_20658_cc5347dc33e5c7c5b06f659284ad556c.pdf
dx.doi.org/10.12816/0046885
Women issues between heritage and reality in civilizations
Al Shaimaa
Ibrahim
Not master
Department of Comparative Religions Institute of Asian Studies and Research, Zagazig University
author
text
article
2018
ara
Throughout history and throughout the ages, women have received various kinds of treatment, ranging from the leadership of nations and peoples, to oppression, oppression and oppression, although women are often exploited and their rights are robbed. Islam has been a pioneer in giving women their rights, raising their status and promoting them. However, they have not been denied the slander, distorting the truths and the direct and indirect challenge, but the truth is superior and not superior to it. What is the world's biggest mistake in evaluating the Prophet's theories regarding women," he said, "he decided that women have no spirit!" Why is this reaping the Messenger of Allah? Tell me, I am telling you about the truth of his teaching in this regard. Allaah says (interpretation of the meaning): "And whoever does good deeds from male or female, he is a believer, then those who enter Paradise will not be unjust." , A law for the inheritance of women, which is a fairer and freer law in terms of the independence granted to it by the English Christian law, which was in effect some twenty years ago. What Islam placed for women is a model law that guarantees protection of all that it can and within them Non-aggression on any share of what he inherits from their relatives Brothers and their husbands, and says (Paul Tito): Do not forget that the Koran if the fittest women in the social life of a great refor Women in Greek Civilization: - Although the Greeks were the owners of ancient civilization, but they were looking at women as a fallen luggage, was the people of Athens put them on the market for sale, and this was the right of the husband to his wife whenever he wanted to what is known among their community, but the husband had to, And the husband had the absolute right to divorce his wife while the woman had no right to seek divorce except in cases of exclusion, and find them have put obstacles in order to reach this right, including that if the woman wanted to She goes to the court to ask for divorce, and her husband lurks in the road where he captures her and forcibly returns her to her home To house. The father was not with the ancient Romans to accept the inclusion of his son to his family male or female, but was placed after birth at birth, if raised and taken in his hands became a child members of the family, otherwise it means rejection of it, the newborn is taken to the public areas where he picks Some die or starve. The father of the family had the right to enter into his family of foreigners who wanted him and went out of his sons who are crucified of his will, or sold them, the father had the right to sell his children The women were persecuted, and the Zardistian people despised women, believing that they were the cause of the evils of evils that required torture and discontent with the gods. The woman was in the old Persia under the authority of the husband, who has the right to dispose of his wife as his behavior in his money and his followers, and if he was angry to be sentenced to kill her or her eternal imprisonment in her home, also has the right to sell his wife, Or specify a number Women in ancient European societies: Wives were sold in England between the fifth and eleventh centuries. In the eleventh century, the courts issued a law stipulating that the husband had the right to transfer or lend his wife to another man for a limited period. The noble nobleman had the right to enjoy a woman The King of England, Henry VIII of England, passed a decree forbidding women to read the New Testament book, that is, it is forbidden to read the Gospels and the Books of the Apostles of Christ Arab women in ignorance: - The Arab women in the Jahiliyyah suffered from abuse and inferiority, and were given no rights, neither in the dowry nor in the inheritance. They did not even have the right to choose their husbands, and some Arab tribes used to incite their daughters for fear of shame. Usually infanticide girls because they believe that they do not have the need to raise a non-useful. The reality of women in contemporary Western societiesThe greatest turning point in Western women's lives has taken place since Europe turned against the religion of the Church and its men and pursued the path of secularism based on the rejection of the authority of religion. The Europeans then turned to faith and obligations to atheism and materialism. Changing the way of life in the West, and changed many of his concepts of life and values and exchanged ethical standards, what yesterday was a disgrace that has become a personal freedom change, do not find people harm in their practice. There is no doubt that the research dealt with the status of women in ancient civilizations (women in Greece - women in the Romans - women in Persia - women in ancient European societies - Arab women in ignorance) and how Islam honored women over the ages and then sent the prophet peace be upon him It was mentioned in the Holy Quran and showed how women honored Islam women).
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
71
94
https://mjaf.journals.ekb.eg/article_20660_565544b3fb83f77f99ec2638c8015104.pdf
dx.doi.org/10.12816/0046879
Experimentation and synthesis between modernity and his impact on handicrafts
Amany
Ali
Assistant Professor of Art Works. College education quality . University of Damietta
author
text
article
2018
ara
The study of astronomy is one of the most important problems of modern handicrafts, which is the synthesis, subject to Mahaita, its philosophy, its effect in manual works, and the reality of experimentation by synthesis in the transformation of the nature of manual works towards modernity. A study of the synthesis in manual works between experimentation and modernity reveals its essence, philosophy and its positive effect in the transformation of the nature of manual works towards modernity. From here came the research axes, and the researcher based the study on the analytical descriptive method to verify the validity of research hypotheses. One of the most important results of the research is that the philosophy of synthesis is based on research and experimentation to achieve modernity based on formalism and deepening the content of creative visions in a technical unit based on compatibility, proportionality, diversity, simplicity, ambiguity, excitement and distance from traditional ones. Modernism in contemporary handicrafts. It is a variety of materials, media and techniques, which necessarily leads to the diversity and diversity of surface values, accompanied by the development, superiority and brilliance of the visible appearance of the manual works and their content, so the synthesis enriches modern handicrafts. Modernity in handicrafts is also based on experimentation, which is one of the most important pillars of the manual work process towards modern transformation.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
95
111
https://mjaf.journals.ekb.eg/article_20662_83d0172213fbc68e508d7e55b4c1c621.pdf
dx.doi.org/10.12816/0046880
The interior design and furniture program of the Faculty of Applied Arts in Damietta between reality and the hoped
Amany
Hendy
Assistant Professor, Department of Interior Design and Furniture, Faculty of Applied Arts, Damietta University
author
text
article
2018
ara
Higher education institutions in Egypt face continuous changes and challenges in the external environment, which necessitates the provision of academic programs that meet the requirements of the labor market commensurate with the conditions of society, as education is the basis of development and advancement of any society. The Faculty of Applied Arts in Damietta is one of the faculties that the state was keen to set up with the aim of developing the handicraft environment for the furniture industry on scientific bases under Resolution No. (119) for the year 2003. The study started in the academic year 2004-2005.and was inverted from Applied arts faculty Helwan University with eight sections of the total of thirteen departments located at Helwan University, Interior Design and Furniture, Decoration, Sculpture, Advertising, Industrial Design, Textile Spinning, Weaving and Knitting, Textile Printing, Dyeing, and Finishing, Ready Made Garments in spite of the difference in the external environment and conditions of the community from Damietta to Cairo Which imposes on the Faculty of Applied Arts in Damietta to reconsider the academic programs offered to serve industrial community in order to achieve the desired objectives. The research problem consists in the absence of the role of the college of applied arts, Damietta, represented in the department of the interior design and furniture in the industrial community. The research aims to determine the suitability of the interior design and furniture program in line with the labor market and the industrial community in Damietta and knowing of shortcomings by answering the following questions: What is the extent of the compatibility of the department's program with the needs of the market? Through a poll of interested in Damietta furniture industry, graduates as well as members of the teaching staff and their assistants in the same section. What are the possible means of development under the current circumstances? and, Is it possible to cooperate with government agencies and industrial companies to take advantage of them to prepare a distinguished graduate in the labor market and able to contribute in the development of capacity and skills of community and gain the confidence of the community?
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
112
126
https://mjaf.journals.ekb.eg/article_20664_fbd6b1d9ee3ad2c894ede0bb25763b7c.pdf
dx.doi.org/10.12816/0046881
Uses of Applied Arabic Calligraphy
Fathy
Saad
Emeritus Professor, Department of Decoration, Faculty of Applied Arts, Helwan University
author
Raham
Mohsen
Professor of Decoration Department, Faculty of Applied Arts, Helwan University
author
Ayat
Youssif
Free Designer - Department of Decoration - Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Talking about Arabic calligraphy and Islamic architecture is full of emotions, feelings and conscience. The line lay in the veins of culture, civilization and Islamic architecture, and shed blood in the veins. Talk about the line and architecture talk about the most important images of the images of civilization for Arabs and Muslims. Due to the scope and complexity of the subject, the calligraphy was studied within the memorial buildings (mosques, schools, palaces and shrines). For the same reason, the houses were not mentioned in this study.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
127
140
https://mjaf.journals.ekb.eg/article_20666_a446b45b9121c7dc43b26b04d35b9621.pdf
dx.doi.org/10.12816/0046882
The big advertising idea in integrated marketing communications campaigns (IMC)
Tamer
Abdel Razek
Dean of Faculty of Applied Arts - Beni Suef University
author
Mai
Nada
author
Nahla
Abdel Magid
author
text
article
2018
ara
The research aims to activate the concept of integration in marketing communication campaigns by integrating a combination of marketing communication tools such as advertising, personal selling, sales promotion, public relations and direct marketing in one model that unites communication efforts to work together in harmony, The big idea of the campaign is the basis of access to an integrated marketing communication campaign . The descriptive approach was followed in the study . The study reached several results as : integrated marketing communication is a more comprehensive communication than traditional marketing communication, and it's an interactive dialogue between the parties, the big idea of the campaign contribute to drive more successful, integrated marketing campaigns, also it supports the brand and contribute to building a strong image brand image, this is one of the goals of integrated marketing communications campaigns, as well . It also effectively influences the behavior of the target audience and drives it to take a certain reaction towards the advertisements, the big successful idea contribute to transfer society from the traditional to the limits of creativity. In the light of the results of the research, the study recommends the need to rely on the idea of integration in the marketing communication campaigns for interactive dialogue between the parties of the communication, and the necessity to study the target audience comprehensively and deeply as it is the starting point for any integrated marketing campaign, the need to pay attention to the development of creative thinking skills of the advertising designers to reach new and effective advertising ideas, and rely on teamwork and give importance to all the ideas that they produce, it is possible to get the big idea from the simplest ones.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
141
158
https://mjaf.journals.ekb.eg/article_20668_c9644a3db0d91c5b23b46a2296f8aead.pdf
dx.doi.org/10.12816/0046883
Hero Place and Graphic Space In novel (Body's memory) and (Sensory mess) for Ahlam Mostaghanammy
Tamer
Abdel Aziz
Lecturer of rhetoric and literary criticism - Faculty of Dar Al Uloom - Minia University
author
text
article
2018
ara
Visiual Arts is considered one of important tributaries which is hired by the Current Arab novel to Technical dimensions ,and this as the technical interference between Art and Literary types .This search attempts to approach how to express the special space as a main theme do the hero role in the novel through his relation with graphic Space. so this search is between intraregional studies that concerned with the relationship between Literary Criticism and Graphic Criticism. My search is selected on novels (Body's memory) and(Sensory mess) for Algerian Writer (Ahlam Mestghanmy), that is achieved the relation between novel and Graphic Art ,and the place is the hero in both novels,we express about it through narrative achieve ,through Graphic Art,It is reflected in fourteen painting in (Body's memory), whereas visiual Art is the idea which launched from (Sensory mess) based on Pygmalion instatue in narrative aceive continue in a place and is considered a human describe in both characters in novels . The search is stopped at first when selected Study terminology : Hero Place and Graphic Space.Then we narrative theme in both novels ,Narritve characters ,Coding place ,Art painting and its code effect .The study reveled that the place is the main theme for both novels .and the characters equal the place ,Graphic painting in the first novel connected to hero's love for his home ,even the paintaing which carried French face related to civilized identity for the Arabic culture .And The writer has succeed in hiring the Art language in telling the events of both novels ,especially the colours ,in wonderful comprise .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
159
186
https://mjaf.journals.ekb.eg/article_20670_74f712e6f24e5c4449b4f385b923f7b7.pdf
dx.doi.org/10.12816/0046884
Printed fabric ornaments as one of the micro-enterprises of the breadwinners Women
Gihan
AL Gamal
Assistant Professor _ Department of Textile Printing, dyeing and finishing - Faculty of Applied Arts - Damietta University
author
text
article
2018
ara
Jewelry is one of the most elegant additions to color and style, It is made of several raw materials ,The selection of the raw materials used in their manufacture is due to their availability in the environment, the cultural background, and the standard of living of the person who wears it ,Due to the value of a particular quality of ornaments to the properties of materials used in their manufacture and unique design, The general one of the important axes in artistic creative fields, Is the physical medium through which the embodiment and sensing values and technical and aesthetic standards ,Thus, the study of raw material is a vital basis through which the artistic thought progresses, both artistically and creatively, reflecting the ideas of the age and its cultural vision in every time period, to meet the human needs, both in terms of life and functional needs. There is no doubt that the increase of textile factories, As well as the numbers of people have exacerbated the problem of exhaust fabrics ,In addition to the steady increase in used clothing (waste)The current research is trying to apply a new technique with environmental, social and health benefits ,Through which the benefit of the destruction of fabrics resulting from the factories of ready-made garments, textiles and recycled clothes and converted into pieces of jewelry As one of the micro-enterprises Which do not require large capital Through the introduction of innovative and innovative design ideas and diversity To form and print textile exhausts and convert them into printed cloths ,Achieve economic return and contribute to finding jobs suitable for the breadwinners Women
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
187
218
https://mjaf.journals.ekb.eg/article_20672_832373db6bf9209e6c7909c36deb67f8.pdf
dx.doi.org/10.12816/0046886
Health and security considerations in museum design
Hanan
Hassan
Faculty of Applied Arts - Helwan University - Interior Design Department
author
text
article
2018
ara
The requirements of the human presence are based primarily on the interior design of the place, and since museum is one of the most important institutions dedicated to the preservation of human heritage, which depend on the interact directly with the visitor to success of its mission.So, This research aims to identify and study the health and security considerations required by the design Museums in a way that meets the needs of the human entity such as visual, auditory, thermal, psychological and physical comfort. The analytical descriptive approach has been followed to suit the nature of the subject. The first chapter takes a look at the interior design and the quality of internal environment. And resulted from this study that interior design with its various elements is the basis of the quality of internal environment which human beings deal with , (air quality, quality of the environment, Acoustics, lighting and its relationship to visual comfort). Chapter II: This chapter includes the definition of museums and their functions, different types, considerations of planning the museum, the elements of the museum like the entrances , paths of movement (circulation) , exhibition halls, and places of services. This section has a conclusion that, there are design criteria for museums must be taken into consideration by the designer When designing in order to achieve efficient functioning and successful interaction with the public. The third chapter deals with health and security considerations in the design of museums by introducing the concept of health, safety and general objectives to be achieved within the museum. The chapter includes considerations of visual safety and lighting, considerations of temperature control and humidity, processing of acoustics and selection of different materials .It also reviews the design requirements for fire and theft risks. This chapter conclusion that these considerations are essential to the success of the museum's mission and keep both of the human element and the presented objects safety .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
219
256
https://mjaf.journals.ekb.eg/article_20674_b8b3a8f32d6a8d90f5ec10a3b622464a.pdf
dx.doi.org/10.12816/0046887
Using 3D techniques to document art heritage and preserve it
Kheloud
Amin
Teacher at the Faculty of Applied Arts, Damietta University
author
text
article
2018
ara
Over the years, with the increase in the artistic value of the different heritage of arts, especially the architectural arts, the loss of this heritage is becoming more dangerous, or it is destroyed, its features are obliterated, or its original identity changed as a result of the repeated restoration, therefore it becomes necessary the establishment of strict systems to preserve the cultural heritage. As a result of the abundance of this historical artistic heritage in Egypt and the difficulty of preserving , and complete restoring and reviving it, with preserving its historical identity and allows successive generations to enjoy and study it with the difficulty of the economic restoration conceders , making it difficult to include all our cultural heritage in plans. It becomes necessary For researchers who interested in preserving this legacy and followers to keep historical tracking , documentation and then preview supply. With the rapid development of 3D technologies, we have suggested semi-ideal solutions for such problems, and solutions that enhance interactivity, tele- Immersion, rapid spread not only documentation, these give us no choice but preferring the use such technologies. Research problem : The artistic cultural heritage, especially the architectural arts, is exposed to sabotage or obliteration, and the inability of the competent authorities only to preserve it completely, to restore it and to display it in the appropriate manner, which corresponds to its artistic value and to disseminate these historical values in a wide and effective manner. The objectivity of the research: Preserving and reviving artistic cultural heritage using modern technologies that achieve interaction and spread and face economic and temporal constraints Research Methodology : The research takes the historical analytical approach The most important results: Developing systems for documenting and reviving traditional arts, especially architecture by using different 3D techniques, thus ensuring their historical identity and ensuring their widespread and interesting publishing.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
257
275
https://mjaf.journals.ekb.eg/article_20676_62b3dbd22b850c11ccf8d73bc81065b5.pdf
dx.doi.org/10.12816/0046888
Study Of Aesthetic And Functional Values Of "Ebru" Art To Create Fashion Designs
Doha
El-Demerdash
Assistant Professor, Department of Readymade Garments, Faculty of Applied Arts, Helwan University
author
Eman
Saad
Lecturer at the Department of Ready Made Garments - Faculty of Applied Arts - Helwan University
author
Alaa
Kamel
Lecturer at the Department of Textile Printing, Dyeing and Finishing - Higher Institute of Applied Arts, 5th Settlement
author
Kheloud
Ali
Demonstrator at the Department of Readymade Garments - Higher Institute of Engineering and Technology in Al-Mahalla Al-Kubra
author
text
article
2018
ara
This research is aiming to create fashion designs according to fashion trends and suitable to young people from 20 : 30 years Inspired by the art of Ebru as an Islamic Ottoman art practiced by Muslim Ottoman artists ; to show how they used this art to serve another Islamic crafts like bookbinding, calligraphy and painting. The Ottoman artists of Ebru are generally do not sign their works especially when it is used in bookbinding, this tendency; in addition to the fact that the cover of a manuscript may be replaced in later time; made dating the Ottoman Ebru works a challenge. In order to solve this problem, I made an analytical study of the objects I obtained; I studied the Art of Ebru historical and how it works by making paintings similar to the art of the Ebru and applied to several materials like paper , different fabrics and Perform some experimental tests , and through those paintings have been made fashion designs using natural elements to implementation of fashion designs characterized by the vitality and spirit of the Ebru in terms of color and decorative areas achieved the aesthetic And functional values of "Ebru" art.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
276
294
https://mjaf.journals.ekb.eg/article_20684_9309565a98888ec7fc69cb408cb23167.pdf
dx.doi.org/10.12816/0046889
The Decoration Paintings of The Wall Surrounding The Construction Work of The New Annex To The 57357 Hospital Building
Dalia
Al Sharkawy
Assistant Professor, Department of Decoration, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
Introduction: When the hospital administration went to the Faculty of Applied Arts and another group of faculties of art asking them to work on the new annex construction of the hospital, the decoration department responded with the hospital as the specialized department of wall painting. I participated in the work with my colleague in the decoration department, lecturer Heba Zohny, and the students of the first year in the department designed and implemented the work, After they had already learned -in the first year specialization- how to design the wall painting with me in the mural painting classes. Subject of the research: the hospital asked us to adhere to some ideas that serve their goals in the treatment of patients and the media of the hospital, and that required creating designs to serve the objectives of the hospital. What was different about the application of the designs is that the background was made of sheet metal, which we are not used to do in coloring. We are used to traditional walls equipped with plastic or oily coatings. Research problem: First: how students express the goals of the hospital with expressive designs indirectly, but convey the meaning and purpose required. Second: How the students manage on their first experience in wall painting with customer requests and natural sizes and using raw materials rarely dealt with. Artist are used to using oil, acrylic and plastic in the implementation of murals, in this case, the sheet was the basic material to which the designs would be applied. Third: how to combine the different designs and methods of the students on a single wall, knowing that there are four colleges participating in the event, namely: Applied Arts, Helwan University; Applied Arts, University of Benha; Art Education in Menia; and finally Art Education, Helwan University. To solve this problem, the research suggested these coming points to find the solutions: The research hypotheses: 1 -The possibility of expressing strongly and clearly with the objectives of the hospital, which are all related to the psychological state of patients who are sensitive by nature of being children, and reflect the hospital’s other goals of honoring and appreciating of people and entities cooperating with them. 2 -The possibility of combining all the works of art of the four colleges participating in the project despite the differences of subjects and techniques in the treatment. 3 –Using colors that suit the nature of the fence which can withstand the weather conditions, including the sun and dust. Limitations of the research: the sheets of the wall surrounding the construction work of the new 57357 hospital annex, for the summer vacation of the academic year 2016 - 2017, and the summer training material of the first academic year in the decoration department. Research Methodology: 1- A case study on the implementation of the practical training project (for the first grade of the decoration department), through the philosophical aspects of the idea of achieving the design requirement, based on the current situation of the background of the sheet with specific dimensions. 2 - A study to develop design and selection and the work of color touches that meet the requirements of the hospital in terms of subjects confirmed by the study in the assumptions. 3- The executive plan of the administration. 4- Results and Recommendations.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
295
311
https://mjaf.journals.ekb.eg/article_20686_60cf3fe2265d9e546a96f8b57312dfbd.pdf
dx.doi.org/10.12816/0046890
Effectiveness of the role of design thought on the evolution of ceramic form in modern times
Dalia
Abdel Moneim
Lecturer at the Higher Institute of Applied Arts, 6th of October
author
text
article
2018
ara
The research deals with the most important intellectual trends, scientific achievements and technological developments in the design thought in general and the ceramic design in particular in light of the intellectual, scientific and technological progress, which helped the pottery artist to get out of the traditional shapes of the ceramic form to modern forms of ceramics and flexibility. Between the development of the ceramic form and the development of modern artistic trends and scientific and technological progress in light of the development of design thought
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
312
324
https://mjaf.journals.ekb.eg/article_20688_aef50b58847f5a8dd832cb7e0a8e5f4b.pdf
dx.doi.org/10.12816/0046891
The aesthetic values of folk jewelry and its use in the development of metal murals
Salwa
Mahmoud
Professor at the Faculty of Applied Arts, Helwan University
Currently Professor at the Department of Art Education - Faculty of Education
author
Abeer
Ahmed
Assistant Professor at King Faisal University - Department of Art Education - Faculty of Education
author
text
article
2018
ara
The research highlights the interest in the customs and traditions of the nations through focusing on folk ornaments and their distinguished features that express the originality that reflect the nation's character represented in the fine arts items of ornaments as it is considered a tool of public culture affecting society, also it is a way to confirm positive traits that emphasize the nature and quality of society. The research sheds light on the extent to which the arts of metals and ornaments relate to the customs and traditions of society,through which the indirect influence on the society exerted to develop the cultural awareness of individuals in a unique combination of the aesthetic elements of the art of jewellery and the environmental behaviour of individuals,within included customs, traditions and civilized culture that must be preserved in order to develop modern formative techniques in the field of metal pendants through methods suit modern developments . The importance of research lies in showing the aesthetic values of traditional folk art and how to use them in modern designs of jewellery that fit the requirements of the times.It also develops the cultural awareness of the members of society and helps to develop the spirit of community permanently, for the sake of the preservation of the national identity of man.Therefore, the idea of research deals with the most important aesthetic values of metal arts and ornaments that are characterized by literary, religious and folkloric character that reflects the characteristics of society and civilizations in light of these technological developments and the widespread of communications and the Internet in a very large way , peoples were almost colored by one culture,Including the need to revive the heritage to confirm the identity of the nation. The research reached many results, including the possibility of integration between many different specialties and their interrelationships,through many applications that depend on the emphasis on heritage and its importance in influencing the artist in particular and society in general
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
325
337
https://mjaf.journals.ekb.eg/article_20689_d120207782517eb5c23b18fe6ec31bc4.pdf
dx.doi.org/10.12816/0046892
Using Of Motion And Color Energy In Textile Printing Design
Maysa
Ahmed
Professor of Design, Department of Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University
author
Maha
Ibrahim
Assistant Professor, Department of Interior Design and Furniture, Faculty of Applied Arts, Helwan University
author
Shaimaa
Qasem
Assistant Lecturer, Department of Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
The research paper is providing an analytical study for the patterns of movement and color in a contemporary way to enhance the performance functionality for fundamentals of the design in textile printing generally with modern methods granting it diversity in color collections, and multiplicity of visual and sensory effects by achieving balance in shape, color, energy, and functionality to amend the negative effects of the interference of different energy fields on human health granting positive energy that enables him to perform his vital functions efficiently.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
338
358
https://mjaf.journals.ekb.eg/article_20690_4befef2fe41e7ee2f87af8af204a2e1b.pdf
dx.doi.org/10.12816/0046893
Analytical vision of contemporary design through the thought of displacement
Ismail
Awad
Professor of furniture design department of interior design and furniture - Faculty of Applied Arts - Helwan University
author
Ola
Samir
Assistant Professor, Department of Interior Design & Furniture, Faculty of Applied Arts, Helwan University
author
Shaimaa
Qora
Assistant Lecturer, Faculty of Applied Arts, Department of Interior Design and Furniture, 6th of October University
author
text
article
2018
ara
The "displacement" concept emerged in the theoretical studies in various scientific fields as arts and architecture Although they differ in defining this concept and its means through opinions of architects and contemporary leaders in the field of architecture but their definitions contributes in confirming its importance in enriching the architectural designing and the internal design where it receives increasing attention on both local or international levels either in the academic scope or professional scope. The displacement concept related with the intellectual innovation in the internal design where it accompanied it and considers as one of its results to take root of the design in minds and its continuity with time ages among other works. this because it has the advantage of both identity and contemporary natures and the result of this connection and relation characterized with abstraction as the various type which has many aspects where it has no stable appearance character but it characterized with renewal and creative nature also it produces the design, in each time, in the way agree with the new idea. so, we find the success in searching the difficult ways that enable us to live in our contemporary age not far away from it and understand its challenges to our capability to produce a renewable and changeable identity at all times and ages. This renewal and changeable identity we can produce it through our interaction with others to know, through it, our selves, despite its renewal and changeable character, and know that distinguish us this enable us to reach a changeable identity in its essence where the stable heritage could contribute in making our contemporary reality where the contemporary reality will be part of our heritage in the future. So, contemporaneity will be a product of the identity and expresses the cultural continuity without any disconnection or contradiction in its bases and statements "heritage- identity- contemporaneity". Our only provision is that "we" shall be as we want without strictness not as others want "us" to be. So, this study seeks to explain various intellectual ideas of displacement to reach the inter-correlation between displacement, which contributes in development and changing forms and efforts exerted in creation and innovation, and the design thought in relation to the internal design in addition to ensure the characters of the identity and study the interactive relation between the design thought, heritage and designer identity This also beside see to it in light of new relations and unfamiliar designs which leads to reach an internal design with contemporary identity.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
359
379
https://mjaf.journals.ekb.eg/article_20691_e2616de84ead325b9485ee9572f4ee4f.pdf
dx.doi.org/10.12816/0046894
Fiber textile and their applications in the architectural fields to achieve good mechanical targets
Tarek
Mahmoud
Teacher in Textile Division - Industrial Education Department, Faculty of Education, Helwan University
author
text
article
2018
ara
The textile fibers as “ fiberglass “ have highly efficient mechanical and properties . it has been industrially used in several areas to achieve good insulation and high mechanical properties of the product . Textile fibers were used in this research to achieve architectural objectives in the concrete mix. Textile fibers were mixed with different proportions with cobalt polyester . and different proportions of epoxy to achieve a high-strength mix used in architectural fields . - The research studies the effect of deference layers of glass fabrics on strengths with deferent amount of epoxy . - The research studies the effect of deference layers of glass fabrics on strengths with deferent amount of polyester / cobalt liquids. - The experimental measured by ( instron 5500R ) , ( Barcol Hardness tester model Barcol - impressor Barber – colman company USA ) , ( Portable Hardness Tester model D H T – 300 , instron 5500R ) . Effect of increasing the layers of glass fabrics on tensile strength . - The research confirmed that the sample ( 1 Kg epoxy / 9 layers glass fabrics ) is the best . in case of covering all sample area by epoxy mix inside and outside the glass fabric layers , that lead to increasing the holding among the glass fabric layers . - Effect of increasing the layers of glass fabrics on elongation . - The research confirmed that the sample ( 1 Kg polyester / 9 layers glass fabrics ) is the best , in case of covering all sample area by polyester liquid inside and outside the glass fabric layers , a few separate can happen among the glass fabric layers . Effect of increasing the layers of glass fabrics on power bend bearing . - The research confirmed that the sample ( 1 Kg epoxy / 9 layers glass fabrics ) is the best , in case of covering all sample area by epoxy mix partially inside and holly outside the glass fabric layers , that lead to increasing the holding among the glass fabric layers . Effect of increasing the layers of glass fabrics on hardness . - The research confirmed that the sample ( 1 Kg polyester / 3 layers glass fabrics ) is the best , in case of covering all sample area by polyester liquid partially inside and holly outside the glass fabric layers , that lead to increasing the holding among the glass fabric layers .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
380
398
https://mjaf.journals.ekb.eg/article_20693_2fca840ed2035a19083960fab6ef5988.pdf
dx.doi.org/10.12816/0046895
The Impact of Investigating Eating Habits on The Creativity of Designing Glass Tableware by using Islamic motifs
Ola
Sabah
Assistant Professor, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
social eating habits vary from one area to another and from one level to another and from one country to another, and from one age to another, also these habits influence by types of foods offered and quantities, for example, coastal zones eat too much fish differ from rural areas who eat too much rice, poultry, red meat and cooked vegetables, each have different requirements when serving their kinds of food. Having food together habits also differ from villages and cities and the Bedouins, and the attitude when eating, tools and utensils used related to the types of foods in each place, and ways of serve and time for it, Is it for everyday use or for occasions and various holidays, which is followed by the use of various shapes, sizes and colors that are consistent with consumers' lifestyles according to the nature of the food, customs and occasions. hence we find that the consumer needs for more tableware designs that help satisfy his and his family's needs. And cover their habits in eating and drinking, which vary from one to another territory. developing new distinguished products has gain great importance to the companies by serving markets, so that these new products are a potential source of raising corporate economics by offset slow growth and lack of profits that happens because of existing products in the maturity phase in their life cycles. As studies have shown that 25% of corporate profits come mostly from new products introduced in the last three years[1]. As these companies with renewable premium products, which tracks the needs of their client have priority in the selection of its position in the market. This research deals the link between consumers' needs and designing tableware using some Islamic motifs that achieves sort of family bonding on the Egyptian dining table as well as to meet desires of designers in creativity through studying these needs and try to meet them. The Research Problem: - The need to create a structural system for the design of glass-tableware associated with eating habits and derived from Islamic decorations. Goal of research: - To determine the impact of social eating habits on the achievement of an innovative design system for tableware derived from Islamic decorations. The Importance of the Research: - Satisfying the needs of consumers by strengthening communication with them to develop innovative activity that influences the creative abilities of designers in the design of table glassware. Hypothesizes: - The research assumes that the recognition of the social habits of Egyptians in eating their meals can stimulate the innovation of the design of glass-tableware inspired by Islamic decorations. The Research Limits: - Research into the impact of social habits in Egypt is determined by how to create a structural system to form and assemble table's glassware designs that inspired by Islamic decorations. The Research methodology: - The research follows the deductive approach (survey-analysis). [1] John R. Hauser, MIT and Ely Dahan. New Product Development, 2008. http://web.mit.edu/hauser/www/Papers/Chapter%208%20Hauser_Dahan%20Book%20Chapter%20on%20New%20Products.pdf
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
399
417
https://mjaf.journals.ekb.eg/article_20694_f68be643680ed6bd53777f0230f35e8d.pdf
dx.doi.org/10.12816/0046896
Advertising design between visual rhetoric and visual knowledge
Maison
Kotob
Professor of Design, Department of Advertising and dean of the Faculty of Applied Arts, Helwan University, Faculty of Applied Arts
author
Lamiaa
Kassem
Professor of Design, Department of Advertising and former Head of Advertising Department, Helwan University, Faculty of Applied Arts
author
Alaa
Al Sharaa
Lecturer, Graphic Design Department, Faculty of Architecture and Design, Al-Zaytoonah University, Amman, Jordan
author
text
article
2018
ara
The purpose of the advertisement is to attract attention, convey the message, and convince the public. After the recipient has ignored the amount of ads, he sees daily and with the spread of the phenomenon of exchange of images and videos through social networking sites, including some of the ads had to rely mainly on the visual language that the idea was to be develop as soon as possible. It was necessary to invent and design an advertisement that uses the aesthetic dialect to attract attention and thus the cognitive approach to message transfer and persuasion. Today humanity is subject to an unprecedented amount of information exchange and technological development that eliminates space and time and close between the physical and imaginary. This makes ad design one of the most important issues for large companies to organize complex data and organize traffic. Relying on visual language and visual content to spread among the community and their interaction with the product. Research problem: 1- To what extent does the study of visual rhetoric and visual knowledge contribute to the design of the advertising idea? 2- How does the visual rhetoric in the advertisement contribute to attracting the attention of the recipient and showing the advantages of the product? 3- How does visual knowledge contribute to communicating the message and persuading the recipient? Research importance: 1- Design a clear and simple declaration and create an advertising message based on the visual language. 2- Draw a visual image of the product and increase the attention of the recipient of the advertisement. 3- The use of visual language as a source of advertising ideas and a means of persuasion. Research goals: Studying the importance of the visual language and its ability to show the advantages of the product effectively and effectively through an innovative advertising idea that takes into account the aesthetic and aesthetic input of the design and the coding of meaning. Research hypotheses: 1- Visual rhetoric and visual knowledge in the advertisement may contribute to attract the attention of the recipient and show the advantages of the product. 2- The visual rhetoric used by the designer and the visual knowledge of the recipient may contribute to the creation of a successful advertising idea. 3- Visual rhetoric and visual knowledge in the advertisement may contribute to conveying the message and persuading the recipient. Research Methodology: The researcher will take the descriptive approach and analysis, through the theoretical framework and analysis of some models to confirm the hypotheses of the research
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
418
433
https://mjaf.journals.ekb.eg/article_20695_ceef6ea1bcb36addf116699f42c8d82f.pdf
dx.doi.org/10.12816/0046897
Government Housing Crisis in Kuwait: Causes and Solutions
Ali
Al Najadah
Associate Professor, Department of Interior Design, Faculty of Basic Education, Kuwait
author
text
article
2018
ara
The governmen thousing crisis in Kuwait is a matter of great public and governmental concern, given its influential relationship to the lives of about half of Kuwait's 1.3 million male and female citizens. This study aims to: 1) identify the size of the government housing crisis in Kuwait, 2) identify the factors that led to the accumulation of citizens' requests for government housing, and 3) monitor the reasons that led to the inability of government concerned agencies to meet the requests of government housing within the time limits set forth in the laws governing government housing in Kuwait, and 4) propose some possible solutions to address the government housing crisis in Kuwait. In this study, the inductive and deductive approachs were used to diagnose the different elements of this problem and the factors that aggravated it to the point of transferring it from the level of service to crisis level. This study is concluded with ten possible solutions to solve the government housing crisis in Kuwait. Those solutions include : 1) redefine a clear concept of government housing care, 2) allocate the appropriate funds, 3) increase the area of land suitable for construction of new housing projects, 4) involve the private sector in solving the housing crisis, 5) increase coordination between government institutions related to housing, 6) adapt vertical construction as one possible solution to the housing crisis, and 7) reorganize the interior design of government housing to suit the requirements of vertical construction, 8) accelerate the implementation of idle or slow-moving housing projects, 9) reassess the actual housing needs and desires of Kuwaiti families, 10) re-plan the existing urban area.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
434
455
https://mjaf.journals.ekb.eg/article_20696_04c2220468a85bb41413297bd5a07189.pdf
dx.doi.org/10.12816/0046898
The effect of difference weight per square meter and executive Method on the functional performance properties of non- woven surgical medical masks with different executive Methods
Ghada
Al Sayad
Professor, Department of Textile, Knitting
Vice Dean for Graduate Studies and Research, Faculty of Applied Arts, Damietta University
author
Walaa
Al Ghabary
Researcher in the Department of Textile and Knitting, Faculty of Applied Arts, Damietta University
author
text
article
2018
ara
The manufacture of medical products based on the use of disposable non-woven fabrics depends on the understanding of the special requirements for the final uses of this type of fabric.The surgical physician inside the surgical room, especially the surgical masks, are important axes for their important and effective functions in order to prevent the possibility of transmission, especially viral diseases, in addition to the ease of use. The purpose of this study is to conduct experimental study to determine the effect of the difference weight per square meter for non-woven fabrics on the functional performance properties of non-woven medical surgical masks with different executive methods and the impact of the executive method (manufacturing technology) on the functional performance properties of non-woven medical surgical masks. The importance of this study is to study the effect of this on the quality of the final product and its suitability for its functional performance and to identify the important properties required for medical products in order to protect the medical personnel within the operating room and Suitable masks have been produced for this purpose, Then, some laboratory tests were made on the produced masks to determine their different properties and the relationship of these properties with the study variables this was done in the textile laboratory of the Institute for Measurement and Calibration and Egyptian organization for Standardization and Quality (EOS),then results were analyzed statistically using the analysis of variance and quality evaluation. The result of the research are achieved that : The study reached the following results : - There is a clear effect of weight per square meter on the properties of functional performance such as: (air permeability - water vapor permeability) for the production and manufacture of non-woven surgical medical masks where there is an inverse relationship between the weight per square meter of fabrics and the amount of air permeability and there is of an inverse relationship between the weight of the square meter of fabrics And the amount of its permeability to water vapor. - There is a clear effect of the executive methods (manufacturing techniques, such as: SB, SMS and MB) on the properties of functional performance such as: (weight per square meter - air permeability - water vapor permeability) to produce and manufacture non-woven surgical masks, air permeability rate in the SB layer is higher than the SMS and MB layer, and the water vapor permeability rate in the SMS and MB layer is higher than the SB layer. - the Sample No. (1), manufactured by the (SB+SMS) method, which is composed of two layers, is the ideal sample for the functional performance properties and its first order and that the sample No. (8), manufactured by SB + MB + SB, is composed of three layers, is the lowest for the functional performance properties and its final order.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
456
477
https://mjaf.journals.ekb.eg/article_20697_2e8a21594b5c7c91734dccd630025ace.pdf
dx.doi.org/10.12816/0046899
Evolution of Optical Illusion To keep up with Global Development
Ghada
Awuf
Assistant Professor (PhD) Department of Graphic Design and Digital Media - College of Design Princess Noura University in Riyadh - Saudi Arabia
author
text
article
2018
ara
Many set off modern Art direction which was influenced by progress and development in this era as a reaction to the artist interacted with his age to express the most important issues, One of these direction is Op Art or so-called Optical Illusion and this technique depends on the effect of formulations in the study of lines and gradation in colors Engineering spaces, on visual vision,It is one of those modern art schools that have emerged "School of Optical Illusion " Which is an extension of engineering abstraction, which aims to create designs that have deceptive visual effects and the creation of plastic paintings, suggest the aesthetic values of movement, silence, depth and prominence despite the flattening of the art painting. The art of visual deception is an abstract, geometrical art that connects scientific theories with modern art. It has many fields that show creativity and the search for the most suitable solutions that can be followed to reach the goal and used by many artists to keep abreast of the global development. Keywords: Kinematics, Anamorphoses , Optical Art, Concept of visual perception, Op Art, Victor Vasarely , Bridget Riley. Research goals: The research aims to: 1 - Detection of the stages of the development of the art of Optical Illusion. 2 - knowledge of many types of Optical Illusion. 3 - Discover the aesthetic art of Optical Illusion to keep pace with global development. Research importance: The importance of research is to identify the art of optical illusion and its modern Directions methods and styles of diverse artists and to show it in forms that enrich the field of arts and creativity in order to keep abreast of the global development. Research Methodology: The research follows the descriptive analytical method. Results: 1- Employment of sports sciences in the plastic arts gives a new creative vision creative work to attract attention to taste the acquisition of his interest is long. 2- Designers adopted multiple techniques to emphasize the concepts of art of Optical Illusion in their paintings and these techniques were divided into manual techniques such as (anamorphic) and technology technologies. Discussion of results: Optical Illusion is a process through which the visual and cognitive system of man is influenced by the illusion of things that seem unreal. Some artists in the 20th century adopted their designs on the various linear groups in a single formulation. The designs were based on symmetry, on the radiation system or on the system Snail, or ring in the sense of creating a pulse in the vision that earns artistic work high aesthetic values.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
478
494
https://mjaf.journals.ekb.eg/article_20698_2a93e6663d87a64e5b700af51eb2f031.pdf
dx.doi.org/10.12816/0046900
Integrative mud construction and design treatments For interior spaces of buildings
Fatma
Hussein
Lecturer in Interior Design & Furniture Department - Faculty of Applied Arts - Beni Suef University
author
text
article
2018
ara
Building material is an important factor in the construction of the architectural form and is one of the most important influences that affect continuously in the construction of the architectural form and consequently the formation of interior spaces, clay material is one of the oldest building materials used by humans and developed through many different techniques to build, commensurate with the possibilities Available in accordance with environmental conditions. Clay architecture is characterized by simplicity and this is demonstrated by the use of local building materials that meet the needs of the environment and the climatic conditions of each region. The importance of the study here for the purpose of re-use of clay in the construction with the procedure of design of the interior spaces of the building to find solutions to many of the design and environmental problems that face us in many traditional buildings and through the research was highlighted some of the most important features and characteristics of mud building and study of interior architectural spaces Including elements, bases, determinants and treatments. The research also found that the clay material has environmental characteristics that achieve the concept of sustainability, especially if the interior spaces are treated in ways that are compatible with this concept.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
495
508
https://mjaf.journals.ekb.eg/article_20699_dcff6a3d89efbe23661b9c90f209d292.pdf
dx.doi.org/10.12816/0046901
The use of printing in the aesthetics of origami art highlighted for the design and implementation of children's clothing review using the configuration on the mannequin
Fatma
Madin
Lecturer, Department of Clothing and Textiles - College - Home Economics - Al-Azhar University
author
Shaimaa
Amer
Lecturer in Clothing and Textile Department - College - Home Economics - Al-Azhar University
author
text
article
2018
ara
Nowadays, there is a great interest in the art of origami and experimentation, because it requires innovation, creativity and the beauty in this art that unleashes the imagination of man to create, and does not require any other handcrafts great talent, but simple exercises can be refined with time, Availability of imagination and creativity and innovation of a simple material is paper. The art of origami from the plastic arts it works on flat paper formation, and turn it into a 3D shape of it by taking the art of origami as a source of inspiration can obtain a variety of effects are difficult to obtain using a 2D design. The experiment in plastic arts has been very important because of its association with the philosophy of this era. This has made the field of textile printing in the forefront of other artistic fields. This is evident in the developments in form and content such as the use of different types of fabrics and the free expression of various printing techniques. Because the art of origami is rich in the art of diverse forms when giving different effects printing gives forms more beautiful and realistic, this prompted researchers to take a 3D design (formation on the mannequin) way most favorable to highlight the aesthetics and techniques of the art of origami effects printing for new designs for children's clothing review. The problem of this research summarized in the following questions: 1) The possibility of using printing to enrich the aesthetic aspect of the art of origami? 2) The possibility of using origami art to enrich the aesthetic values of the children's clothing review? The objectives of the research were to use printing to enrich the origami art giving amore beautiful and realistic forms, The possibility of using the art of origami in the effects of printing in the work of designs of high artistic and aesthetic value at the same time in a manner of formation on the German and the development of new formulations of plastic in the field of clothing review for children to improve public taste. The main elements that highlight the importance of this research are to provide artistic and aesthetic solutions that enrich the creative process and produce works of aesthetic and cultural nature that enrich the artistic and technical review, enrich the clothes with innovative designs that help to compete locally and globally, open up new horizons for fashion designers and form the mannequin through the use of Origami art with print effects. The research followed the descriptive method applied to suit this research and to answer the research questions and achieve the goals. The most important results were as follows: 1- After the beauty of the new vision was achieved through the design of 16 models inspired by nature as a clothing show for children using the art of origami print effects using the formation of mannequin. 2- A questionnaire was conducted and a statistical analysis of this questionnaire resulted in the selection of the best of these designs. Seven designs were implemented according to the results of the statistical analysis and according to the responses of the arbitrators to all the axes of the questionnaire. The study recommends: 1-The establishments of fashion shows include in their designs everything that is new and different for the use of different arts in the field of clothing design. 2 -Interest in the art of origami by holding exhibitions that highlight the possibilities of plastic. 3- Work courses in how to integrate origami and printing in different areas of clothing and textile. 4- Interest in the training of students on the implementation of non-traditional materials using the method of design and design on the mannequin. 5- Utilizing the results of research and applied study to create designs with high artistic sense.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
509
535
https://mjaf.journals.ekb.eg/article_20700_e92ee35e2159c4a884251360fad87b56.pdf
dx.doi.org/10.12816/0046902
The Module As a Creative System to Design Ladies' Evening Fabrics.
Maysa
Ahmed
Professor of Design, Department of Printing, Textile Printing, dyeing and finishing, Faculty of Applied Arts, Helwan University
author
Heba
Mohamed
Professor of the basics of design department - Textile printing, dyeing and finishing - Faculty of Applied Arts, Helwan University
author
Ashraf
Ibrahim
Professor of Design, Department of Interior Design and Furniture, Faculty of Applied Arts, Helwan University
author
Reham
Abdel Salam
Assistant Lecturer, Department of Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
With the beginning of the 20th century, scientific progress has a direct impact on all Fields, especially the field of fine art, so the artwork has become a field to practice everything new, and appearance of modern art schools with their artistic and aesthetic styles, but those aesthetic and artistic concepts were quickly renewed by the appearance of the (Chaos Theory) and its application on Visual art, It was possible to obtain technical amazing results which hide a beautiful random organized sensational made it a new way to develop world art, One of the most important design systems in which this theory depends on is "module" as the system's unit of artwork; Based on mathematical systems and geometric foundations that follow very precise laws that helped to detect aesthetic proportions and proportions of geometric shapes and systems, showing The full connection between all of them in the formation of creative designs based on the geometric organization in the distribution of the elements of design and their repetition within the artistic surface in the form of pattern or color sequences formed a new meaning of creative concepts in the artistic composition. This theory helped the designers to realize that systems in nature hides a lot of the stunts that help to get a permanent regeneration aesthetics, and by applying it, it has been possible to organize randomness in art, so the designer has to combine both of module and repetitions through the chaos theory and choose one the geometrical Division of areas in line with the artistic design through an applied module system to get ideas for patterns innovative design based on the replication and distribution of elements within the design area with the aim of reaching new rules in the design structure with freedom of controlling Traditional ways, and module designs have an artistic values that reflect the spirit of modern art and fit as designs for ladies' evening fabrics in modern print styles.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
536
560
https://mjaf.journals.ekb.eg/article_20701_69d9d68cca7556d50c9cd828910cca70.pdf
dx.doi.org/10.12816/0046903
Anodic electrochemical methods for processing metal products and their effect on surface quality
Mohammed
Mohammed
Assistant Professor, Department of Metal Products and Ornaments, Faculty of Applied Arts, Helwan University
author
Yasser
Mohammed
Lecturer at the Department of furniture and metal constructions - Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
The quality of finishing the surface of the metal product is important as it is one of the main factors affecting the determination of the external appearance and the life of the product, especially when the surface of the product exposed to stresses of influence during use (friction - exposure to environments that help corrosion ... etc.) effect on the decision of the user to acquire the product or not, especially in products with aesthetic functions Therefore, the problem of research is the urgent need to use modern systems to treatment the surface of the metal product will be more accurate and easy and fast in the application and less expensive in production and do not need special expertise The objective of the research is to conduct an analytical study of the most important methods used in the treatment of metal products surfaces to identify the aesthetic, economic, functional and environmental values added by treating the surfaces of metal products electrochemically and to know their methods and the most important solutions used in them. This will be done through the hypothesis that the application of electrochemical treatments to design and produce the appearance of the metal product surface achieves a great deal of environmental, aesthetic and technical compatibility and produces a metallic surface characterized by contrast between different conditions such as glossy surface, matte, dark and light surface and other surface appearance characteristics. According to a descriptive analytical method, based on several axes:- - Factors affecting the quality of the metal product surface. -Anodic electrochemical processing of metal products and their importance - Electrochemical methods used to improve the appearance of the metal product - Classification of anode electrochemical processes - Research experiments -Conclusion and discussion The research concluded with some results : 1 - The use of electrochemical systems in finishing has a positive impact on many factors affecting the quality of the surface product such as: contrast, harmony and luster as well as accuracy in the application of the appearance of the surface lines up to 0,2 mm in addition to friction and increase the shelf life of the surface the product . 2. Anodic electrochemical processes can be applied to most minerals and do not require skilled workers or distinctive technical skills at most stages. 3. Anodic electrochemical systems are characterized by very low economic cost compared with processes that produce similar results, such as laser and plasma operation and some mechanical processes, supporting their growth as a small industry. 4. Anodic processes are used to finish the surfaces of low-thickness metal products ranging from 0.1 to 0.5 millimeters, as well as solid metals that may be deformed or fractured when mechanically treated. 5 - Electrochemical etching methods are characterized by their efficiency with some products that are difficult to be dug by mechanical or non-conventional methods such as laser and plasma. Examples of these products are pipes with small diameters (from 20 to 8 millimeters,). 6 - Partial corrosion of some tools and means of operation may occur during the application of the Anodic processes, which affects the results of the process so it is preferable to manufacture these tools from the inactive metal such as titanium. 7 - Electrochemical processes do not have any stresses on the metal surface, and do not reduce stress, especially thermal and this give them a competitive advantage.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
561
577
https://mjaf.journals.ekb.eg/article_20703_dbcf77fc7694a73b7b7ee5f466741933.pdf
dx.doi.org/10.12816/0046904
The return of building techniques, addition and simulation on interior design and furniture
Mohamed
Deefallah
Lecturer, Department of Interior Design & Furniture, Faculty of Applied Arts, Beni Suef University
author
text
article
2018
ara
Design is a state of coexistence between the designer and user with space in which the origin of a space dimensions. To reach the spatial mass of the interior design environment. Looking at the structure of the design, we see that there is a dependence on the principles of construction and addition for space to create the mass, reduction and deletion of the block already to reach the final form This is in addition to taking into account other elements including material and technology, , which will put the design in the framework of facilitating the user to reach the design status within the framework of the function , both theoretical , aesthetic and psychological designIn some cases, the designer collides with the problem of dialogue between the structural formation and the structural technique of design. Of the liberation of this composition and creativity ,Or that Formal formation Overwhelmed on the utilitarian and sustainable use, This is reflected in architectural and internal design based on organic and curved lines and furniture We find that some traditional methods with raw material put some obstacles to the embodiment of the design idea In the various fields of industry, the emergence of techniques that adopt the concept of 2D and 3D coordinates has recently been shown in parallel Which is the basis of the concept of addition as the situation in the printers triangular Or the concept of reduction as well as in the three-dimensional raster and the three-dimensional scanning techniques Which enables simulation of the design in combination with the above techniques ( Nanotechnology)In the embodiment of the creativity design according to specific in the materials to be used.. The research aims at shedding light on the possibility of the embodiment idea of interior design and furniture through modern technologies, And related to the advanced industries to achieve a successful design in terms of formality, construction and economic . It can be applied to the principle of quantitative production With the aim of developing the national economy While preserving cultural heritage and making use of the academic field. . In this study, the results of construction techniques, addition and simulation of 3D scanning and printing.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
578
597
https://mjaf.journals.ekb.eg/article_20705_ea4664d8788a5324421f9028dfe516d2.pdf
dx.doi.org/10.12816/0046905
Aspects of the change in architectural composition of interfaces in villages
Mohamed
Mohamed
Instructor, Industrial Education Department, Building Department, Faculty of Education, Helwan University
author
text
article
2018
ara
The Egyptian rural village is rich in areas of a unique nature and heritage. The façades are characterized by distinctive architectural design and original architectural features, which must be preserved and highlighted in a suitable manner and their architectural styles are taken into account in the new designs of the village. However, this does not mean refraining from innovation and progress. Great ecological and cultural dimensions have left a rich legacy, and later on they should follow their path in the making of art and civilization with all the design foundations that preserve their originality and their inherited values and their distinct environmental identity. The paper discusses the current conditions of the rural environment and will note the extent of differences and contrast between adjacent buildings within the same village. There is no common feature between the facades, no homogeneity in colors or texture, no uniformity of heights, Decorations, materials, thought, cultural and architectural trends, so it is difficult to accept the ever-increasing prevalence of these phenomena. The problem of the research is to exacerbate the manifestations of change in the design and architectural design of the facades and their negative impact on the environmental and cultural dimensions in rural areas, where this problem arises through the urban environment at various levels of change and modification in the design of external facades by different environmental and cultural dimensions of the social classes Which marked most of the buildings with architectural distortion and caused a large degree of visual pollution and the absence of the distinctive rural environmental character of the buildings. The study concludes with the possibility of studying and analyzing the changes in the design and architectural design of the façades in the rural environment of the modern Egyptian village, and clarifying the impact of each of the causes and manifestations of change on the design and design of the facades in order to achieve the preservation of the environmental dimensions and the distinctive design character of the façades in the rural environment of the Egyptian Modern villages.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
598
611
https://mjaf.journals.ekb.eg/article_20707_82c166b123b78f93d3e548e500beb25b.pdf
dx.doi.org/10.12816/0046906
Non-electronic interactive methods and their role in the interactive advertising design
Mohamed
Ahmed
Professor of Packaging Design and former Head of Advertising Section,
Faculty of Applied Arts, Helwan University
author
Enas
Mohamed
Professor of Design, Department of Advertising, Faculty of Applied Arts, Helwan University
author
Elham
Shata
Graphic designer
author
text
article
2018
ara
The research includes a discussion on the concept of "interactive advertising design" from the viewpoint of the reciprocal relationship between the sender and recipient at the communication process. By the interaction between the recipient and the advertising message, a lot of creative interactive designs can be created by non-electronic ways and simple methods. The research shed light on how to create interactive advertising design without the need for technological media that may be complicated and expensive. Non-electronic interactive design ad can be defined as the design that achieves the interactivity between the sender and the recipient simply that is more capable of Motivate the recipient to participate, and achieving a higher degree of interactivity without the need to use technological media. Although "interactivity" is an old term, it has recently appeared to reflect the design that requires the participation of the audience in the communication process, but by the advent of technological media the term has been restricted to technological and electronic means, in fact interactive is not an expression of technological means, otherwise it is an expression of audience participation in the process of connectivity that gets attention spurred by adding element of fun , and converting the advertising design with a two-dimensional and three-dimensional move to other dimensions more deep and interactive with the receiver. Objective The Research aims at: 1. Clarifying that interactive advertising is a strategy for and development of advertising thought for the participation of the recipient in the communication process and it is not limited to the use of recent technology. 2. Studying the creative methods to create interactivity in advertising by using simple resources and ideas and clarifying the method of utilization of the resources available to the designer to create interactivity in advertising. Importance The importance of the research is to shed light on the study of creative methods of non-electronic interactive design to find out how to put design solution interactive advertisements in Egypt that achieve excellence and creativity that adopts a simpler and more efficient Methodology The research depends on the descriptive Methodology, supported by an analytical study through the analysis of a selection of models for interactive advertising according to the results of the theoretical study, then the applied side to verify the validity of the hypotheses. Results • Interactive advertising communication does not mean simply replacing traditional media with Innovative media, but the issue goes far beyond that, where transitions affect the whole communication process to include the means, the message, the sender, the receiver and the echo. • The Interaction between the user and the message is the perspective through which interactive can be considered as old as the contact itself. • The achievement of different interactive advertising designs is primarily depending on the sense of creativity of the designer. • Creativity has no limits, as long as creativity is found, new forms of non-electronic interactive methods can be introduced.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
612
633
https://mjaf.journals.ekb.eg/article_20709_3df754204abdfec274722281559a5cc6.pdf
dx.doi.org/10.12816/0046907
Developing time management performance for the design projects of printed upholstery fabrics as a small and medium industry in the Egyptian market
Mohamed
Afify
Assistant Professor, Department of Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University
author
text
article
2018
ara
The design process is the most important process to start manufacturing printed fabric, The design of printed upholstery fabrics faces many problems within Egypt due to fierce competition from foreign companies whose products have spread in the Egyptian market, The management of the time of design projects is one of the most important ways to develop these industries in many institutions operating in the institutions working in the field of printing of upholstery fabrics, which are small and medium enterprises, and The problem is that those interested in managing the time of design projects are very few. This culture has not yet spread among members of the system as a whole, although design management processes and practices often affect and are heavily influenced by the time management of design projects through decisions taken by administrations Competent, This requires careful coordination between the design, planning, monitoring and development stages, taking into consideration the time needed for each of the previous operations, as well as the cost, quality and other factors that are related to the production processes, which requires consideration of design processes with a comprehensive perspective that requires time management And to adjust them in accordance with the implications of the implementation of decisions already taken, The aim of the research is to identify the time management tools for design projects in institutions working in the field of designing printed fabrics in the Egyptian market by developing practical steps and procedures to achieve maximum savings in time through the use of management, monitoring, evaluation and development methods within the work environment. Would reduce the waste resulting from the lack of coordination between the different processes.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
634
650
https://mjaf.journals.ekb.eg/article_20711_7c2a29f16175a6e9c673e2ed1597de84.pdf
dx.doi.org/10.12816/0046908
The Future of Automated Industrial Operations between Hope and Panic
Mohamed
Mahmoud
Lecturer, Industrial Design Department, Faculty of Applied Arts, Beni Suef University
author
text
article
2018
ara
Causing a direct threat to the labor market, as a result of the wide spread of using robots and modern technologies, the third millennium has imposed many challenges on us leading to a continuous decline in the number of offered jobs and the disappearance of some others.The question remains: How can we develop performance, raise the efficiency, improve the knowledge and skills of the workforce in various sectors so that they can adapt with the current and future industrial situations caused by the accelerated life type of the modern era.Governments, institutions, universities, colleges and research institutes, have a great role and the urgent need to study the Asian and European experiences in that regard has become an imperative. Considering the reality of the automated industrial processes, the research aims to highlight on ways of finding and developing jobs and working areas.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
651
658
https://mjaf.journals.ekb.eg/article_20713_382775b678bed105ded47af6b628a093.pdf
dx.doi.org/10.12816/0046909
Strategy for Pinpointing the Export Restrictions of Ready-Made Garments and Suggestions Overcome
Mohammed
Al-Hindawi
Professor of Business Administration, Faculty of Commerce, Damietta University
author
Hatem
Idris
Professor of Production Management, Faculty of Applied Arts, Damietta University
author
Mohammed
Al Kanani
Textile Engineer Industrial Control Authority
author
text
article
2018
ara
Export is a national strategy so we have to work together facing any challenges or obstacals.In this work the export obstacles of clothing industry in Egypt were assigned through a questionnaire. The questionnaire was used to determine the position of the factories in the study. The obstacles was divided into internal obstacles(refers to owner of work) and external obstacles(refers to either governmental decrees or deficiency in regulations).results show how far the obstacles effect on factories specially the quality and operators training\skills shortage as internal obstacles and regulations and work surroundings as external obstacles. Many recommendations were concluded and should be considered in both short and long term to overcome obstacles.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
659
677
https://mjaf.journals.ekb.eg/article_20714_50cc79a44c5833d38849ee79760b0bb0.pdf
dx.doi.org/10.12816/0046910
Taking advantage of the aesthetic values of Frank Lloyd's thought in modern architectural slots
Marwa
Sadek
Lecturer - Glass - Higher Institute of Applied Arts 6th of October
author
Wissam
Qorni
Teacher - Decoration - Higher Institute of Applied Arts 6th of October
author
text
article
2018
ara
Architect Frank Lloyd Wright is one of the world's most important architects for his clear imprint on the evolution of contemporary architecture resulting in so many artistic works It also notes in Wright's works and designs its constant change from the familiar and the profiling of those designs for furniture cutting and interior design to conform to the overall design of the buildings To create a melody that corresponds to external architectural elements and interior design elements and furniture The twentieth century architecture has undergone several scientific bases, modern methods, technology and new materials that assume the shape of the traditional architecture and give a design thought to the exterior construction and the internal form of the building's parts. The problem of this research lies in the emphasis on discovering the possibility of taking advantage of the glass and iron in carrying out the architectural work and applying Frank Lloyd's thought in the design of the slots and modern interfaces and take advantage of it to change the contemporary architectural situation and apply the thought of Frank Lloyd in interior design and give The possibility to manipulate architectural slots with glass using his theories and ideas. Objective of the research: Come to analyze and manipulate the ideas and architectural designs of Lloyd's franc to take advantage of them in making new ideas with the techniques of glass tiles to be used in modern Egyptian architecture In order to achieve the objective and solve the research problem, Frank Lloyd's theories have been studied, analysis of studies, design innovations, and the work of new ideas that can be implemented and used in buildings and architectural interfaces.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
678
688
https://mjaf.journals.ekb.eg/article_20716_52cca4308c605ae582758b053af62f05.pdf
dx.doi.org/10.12816/0046911
The technical and aesthetic impact of nanotechnology applications on the design of architectural facades
Mona
Abdel Fattah
author
text
article
2018
ara
Nanotechnology is a technology that has recently been used in the fields of arts and architecture. It is the technology that gives us the ability to directly control the behavior and properties of raw materials at the nanometer level to accurately reconstruct them and thus build materials with new environmental and aesthetic properties and capabilities. To design architectural facades with creative and aesthetic values that are environmentally friendly, capable of saving energy, can be reused in the event of demolition of the building, and help to regulate aesthetic harmony with nature to achieve required levels of comfort. It is possible to call our next era (Nanotechnology era) because of this technique a lot of influences in the fields of arts, architecture and materials technology in particular, and in various areas of life in general. Accordingly, the study deals with a brief study of nanotechnology, its stages of development and its uses, how it developed from the performance of traditional building materials, and the development of new materials and its role in opening up new horizons for the decorated and architectural designer to design architectural facades capable of solving many of the design, economic and aesthetic problems of our present time.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
689
707
https://mjaf.journals.ekb.eg/article_20718_f81505c643a88fd13a6b06bec692e116.pdf
dx.doi.org/10.12816/0046912
Design for Recycling as One of the Environmental Requirements in Product Design
Said
Ahmed
Professor of Industrial Design - Faculty of Applied Arts, Helwan University
author
Osama
Mohammed
author
Merna
Hussein
Demonstrator, Department of Product Design, Faculty of Applied Arts, 6th of October University
author
text
article
2018
ara
Research on The design of the product with the possibility of recycling in mind during the design stage, while maintaining its shape and structure and reuse it for the same functions and tasks or the use of materials in the manufacture of any product (recycling) and use it as raw materials or in the manufacturing of new raw materials. One of the challenges now is to address the dilemma of depleting non-renewable resources, increasing the amount of waste, environmental pollution and looking for alternatives and solutions. This research includes several points that help the designer to apply the design for recycling in the process of product design. Through: 1- Knowing the difference between reuse, reduce and recycling 2- Design for recycling during product lifecycle stages 3- Identify recyclable materials and identify non-recyclable materials 4- Use of recyclable materials 5- Use of Recycled Materials 6- Recycling the product after dismantling and use its components and parts for the production and assembly process 7- Recycle the materials by recycling them and using them as operating materials or by treating them chemically or thermally to manufacture new raw materials 8- Material recycling and manufacturing procedures are carried out as follows: Ø First: the method of sorting solid waste before recycling operations Ø Second: stages and steps of recycling and manufacturing for: Paper Cardboard Plastics Metals Glass
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
708
742
https://mjaf.journals.ekb.eg/article_20722_4128bbc476e0e3ee63f94d702d6bcc1f.pdf
dx.doi.org/10.12816/0046913
Study on Aesthetic Values of Product Design Packaging's and its Effect on the Consumer
Nada
Al-Dosari
Lecturer at the Faculty of Education, King Faisal University / Al-Ahsa, Kingdom of Saudi Arabia
author
text
article
2018
ara
Packaging is an international systematic tool used to protect products from external effects and influences. starting from the production lines until it reaches the consumers. The industry of packaging goods represents for the food packaging, Beauty goods and other commodities, a superior status within the commercialization of industries. Due to its high importance, finding innovative designs that can keep-up with the necessary updates needed for the visual attraction of the consumer and motivation of his senses, has become a great deal of a challenge. Perfecting such methods, allows the targeting of the consumer’s deepest desires while motivating his feelings. In order to highlight the goodness of a given commercial product, fine arts and beauty designs are a key element in reaching the perfection of the outer impression of it. This research study is meant to uncover the fine values in designing the commercial product’s packaging. Also, to upraise its effects on consumers by analyzing and proposing samples that are actually circulating within the local markets, so to decide on what’s best to be applied for these packages. The research study conducted, reveals the importance of investigating the proper design of the product packaging, which in return leads to reaching the most effective means of conforming with the consumer’s environment and the nature of the product. There is a strong bond between the type of product, the packaging design and the up-to date technics used for this purpose, not to under mind the role of beauty values of the presentation, nor the norms and description stated by the governing laws for the product to be allowed circulation within local markets.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
743
754
https://mjaf.journals.ekb.eg/article_20724_8bad873a3fb6120e2b68a01be0542cd1.pdf
dx.doi.org/10.12816/0046914
"Applications of the Plant Decoration morphology in the ecological paintings production"
Noha
Afify
Assistant Professor, Department of Decoration, Higher Institute of Applied Arts, 5th Settlement
author
Alaa
Kamel
Lecturer, Textile Printing Department, Higher Institute of Applied Arts, 5th Settlement
author
text
article
2018
ara
The "plant Decoration morphology " of applied science, which specializes in the study of the shape of the plant and its distinctive exterior to provide designs and products aesthetic and utilitarian. After transforming natural plant forms into design elements inspired by the surrounding environment and applying them with environmentally friendly methods and materials to produce various paintings, which can be called "environmental painting for its environmentally inspired form, its raw materials and environmentally friendly method of implementation. The raw materials of the botanical world can be used in application such as wood, dyes or other cellulose materials, natural or manufactured, without damaging or depleting the natural resources of the environment. Plant morphology is associated with many sciences such as botany, ecology and environmental design. It is one of the areas of integrated design that draws inspiration from the environment and preserves its resources by using alternative raw materials such as natural or environmentally friendly materials such as wood, plastic or non-harmful to production processes. Historical and modern studies have shown the importance of the morphology of plant decoration in the formation of cultural awareness and its relation to the surrounding environment with the identification of environmentally friendly materials that have been applied in the production of environmental paintings in a variety of ways, with statistical and analytical studies of the applications provided.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
755
776
https://mjaf.journals.ekb.eg/article_20726_f673cc4b6e87dadb999a8f3c4bae8799.pdf
dx.doi.org/10.12816/0046915
The romantic outlook of Oriental women between local and global
Noha
Fahmy
author
text
article
2018
ara
Art is one of the cultural sources in the society that is concerned with the creative and imaginative aspect of the human mind. It plays a fundamental role in human civilization. "Art is a human phenomenon that is symbolically formed in forms that reflect the culture of the artist and the culture of the society in which he lives. The Romantic trend is one of the trends of modern art. "The romantic trend in art represents a revolution in order to eliminate academic traditions and sources of inspiration based on the simulation of classical Greek models. The romantic artist was to overcome the concepts of clarity and replace with bright colors and deep brush tips. Art is the myths and oddities that have found their sources in the world of the East " Women have been at the center of art throughout the ages, and Western artists have expressed their oriental work in oriental art, seeking to discover the mysterious world of women with amazing armaments. The artist (Eugene Delacroix), after his trip to North Africa, is depicted in the "Women of Algeria" (Figure 1) as an oriental woman influenced by the mysterious mythical image he witnessed and the fact that she is in her imagination about women in the East Figure (1) Panel (women Algeria) of the artist (Eugene Delacroix) Through orientalist artists who lived in Egypt and watched the Egyptian women in the popular neighborhoods disappear behind the Mashrabiyat and Buraqa, they represented the charm of the East and the ambiguity and attractiveness. And portray them in their works of art in the form of women Almrtmip between silk pillows worn with precious robes. "This image has had an impact on the Western mind, which was adopted by a registered trademark for Oriental women, and on the other hand it had an impact on the Arab mind in giving mythological features to Oriental women." We note this in the work of some of the leading Egyptian artists who studied art and were trained by Western artists such as the artist (Mahmoud Said) who studied the art of photography by the Italian artist (Zanieri) in Alexandria Which has influenced the formation of personality and aberration in the expression of popular women. "We refer to the model of the female who is the grandmother of the woman (the daughter of the country) in her hidden celebration of sex and her gestures in the eyes and parts expressing fertility and in the atmosphere, The physical dimensions of the psychological vague and burdened with secrets. "Also in the panel (women with gold bars) and the number (2) and (naval girls) other works of the artist Mahmoud Said. Figure (2) Panel (women with gold staves) (1933) Museum of Modern Art in Qatar In this research the researcher will study the aesthetic concept of the image of oriental women in the work of artists from the romantic direction and apply to the works of the Egyptian artist (Mahmoud Said) and the works of the French artist (Eugen Delacroix). Research problem: The problem of research is summarized in the following question: - How did the image of Oriental women appear in the work of western romantic school artists? - How influenced the image of women in the art orientalists on some of the leading Egyptian artists and their reflection in their works of art? Research Objectives: - Highlighting the romantic orientation of oriental women. - Recognition of the impact of orientalist art on the image of women in the works of some pioneers of Egyptian art. Research hypotheses: - Through the research can identify the romantic orientation of oriental women. - The image of women expressed by some of the leading Egyptian artists has been influenced by the orientalist art that studied them art. research importance: - Highlighting the image of oriental women in the work of the artists of the romantic trend enriches the field of study of arts and culture. - Through the research can identify the influence of orientalist art on the image of women in the work of some pioneers of Egyptian art, which contributes to enrich the field of art study. search limits: Studying the image of women in a selection of the works of the pioneers of the romantic school such as the artist (Eugene Delacroix) and the works of Egyptian artists pioneer such as (Mahmoud Said). Research Methodology: The research follows the descriptive and analytical method. The main findings of the research: - Eastern women appeared in the works of Western artists and expressed them in a romantic way to explore the mysterious world of women mysterious. - The French artist Eugen DeLacroix expressed the oriental women's artistic works such as the painting (Women of Algeria) influenced by the mysterious mythical image he witnessed and the fact that she was in her imagination about women in the East after his trip to North Africa. - The artist (Mahmoud Said) influenced the art and culture of oriental artists who were trained in their ceremonies and who represented them in the oriental world a fascinating mythical world of mystery and mystery. - The artist (Mahmoud Said) popular women, although from the aristocratic family through the world of women in the popular environment, which was a strange and surprising. - Artist (Mahmoud Said) painted the woman seeking the mysterious beauty away from the classic Greek beauty ideal as in the motherhood
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
777
795
https://mjaf.journals.ekb.eg/article_20727_eaeda65fb91492adaec9f727935b87bc.pdf
dx.doi.org/10.12816/0046916
Deconstruction Architecture as a Source for Youth Wear Design
Amr
Hassouna
Professor of Clothing Design, Department of Readymade Garments, Faculty of Applied Arts, Helwan University
author
Naglaa
Taema
Professor of Clothing Design, Department of Readymade Garments, Faculty of Applied Arts, Helwan University
author
Nouran
Wazzan
Demonstrator, Department of Readymade Garments, Faculty of Applied Arts, Damietta University
author
text
article
2018
ara
Clothing is one of the most important needs for man as long as clothing is a language used by humans to deliver a message in addition to satisfying the needs in adapting to the environment. Deconstruction architecture is one of the entrances to enrich the field of fashion design, In this study, a descriptive presentation of deconstruction architecture, its concept, its pioneering, and role its characteristics, its relation to fashion design, demolition theory, "deconstruction", its concept and characteristics, its pioneer and its relation to the field of fashion design, and the preparation of an applied study of the use of deconstruction architecture and the concept of disassembly. In this context, 13 design groups for youth clothing (girls and boys) were prepared in the 20-30 year age group, inspired by the Zaha Hadid and Frank Gerry buildings, which reflect the theory of demolition and the construction of "deconstruction" and the application of the concept of deconstruction from a building (150) girls and young men related to different arts in the palaces of culture and public libraries from multiple governorates to measure their acceptance of the proposed designs. The results of this study indicate that girls in the age group prefer to wear clothes that have an aesthetic appearance and non-traditional fashion, which is one of the most important characteristics of deconstruction, while boys prefer to wear change- clothes while keeping simple and simple lines. The results also indicated that the design group "4" "9" achieved the highest acceptance (Female - Male) respectively, some designs that have received the highest acceptance have been implemented. The study recommended the need to deepen the study of deconstruction architecture and linking it to fashion design, especially as it is a source of inspiration rich and allows the creation of non-traditional costumes.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
796
809
https://mjaf.journals.ekb.eg/article_20730_e38b3b66e1a807f01bed731133503f30.pdf
dx.doi.org/10.12816/0046917
Evolutionary Design Systems in Modern Architecture
Sayed
Hassan
Professor of Administrative Design and Head of Department of Interior Design and Furniture, 6th October University, Faculty of Applied Arts
author
Ola
Samir
Professor, Department of Interior Design & Furniture, Helwan University, Faculty of Applied Arts
author
Hala
Mahmoud
Assistant Lecturer, Department of Interior Design and Furniture, 6th October University, Faculty of Applied Arts
author
text
article
2018
ara
The research displays the philosophy of evolution in architecture through organism’s evolution concepts which uses as a simulation of the ecosystems evolution in the nature, and how to use it in the field of architecture. In the first part of the research we will refer to the relationship between the evolutionary building and the surrounding environment. There are two trends of evolutionary architecture: • The building evolves through build a new structure then link the old building with the new one. • The capability of the building design structure for self-evolution. The form and the technology are the elements of the evolutionary architecture. The second part of the research refers to the three systems of evolutionary architecture: • Building system capsules. • Modulation system. • Genetic algorithm system. Research problem: That most structures of buildings are stable which is not compatible with the human future needs. Evolutionary architecture is a dynamic simulation of the evolution of the living organism. The evolution of this dynamic structures based on technological systems. So is it possible to create a self-evolutionary building? Search Goal: Emphasize the importance of evolutionary architecture systems as a new construction trend that suits the changing human needs in the future.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
810
826
https://mjaf.journals.ekb.eg/article_20735_9c557d7f7e57f3edf993f574a5f78290.pdf
dx.doi.org/10.12816/0046918
Structural Analysis Requirements for Kinematic Function of Pre-fabricated Metal Systems
Waleed
Hassan
Assistant Professor, Department of Furniture and Metal Construction, Faculty of Applied Arts
author
Mohamed
Helal
Assistant Professor, Department of Furniture and Metal Construction, Faculty of Applied Arts
author
text
article
2018
ara
The motion mechanisms considered as the way that achieve the kinematic functions of pre-fabricated metal systems, the designer should be aware of the kinematic needs to achieve the required kinematic functions and so the designer should consider the right motion of elements in his design process. It greatly affects the form, function ,performance and the structure of pre-fabricated metal systems. Which interrelated together to give a good usage and quality for the system as well as achieving user benefits and satisfaction. The structural design of pre-fabricated metal systems depends on the perception of structural of motion mechanisms, which can be done through good understanding of machine theory principles and the motion science concepts with a good knowledge of the rules of structural analysis of kinematic systems, as well as methods of good and flexible application of these mechanisms. Therefore the research problem stems from the need to devise the structural analysis requirements of kinematic function in the design of pre-fabricated metal systems which facilitate the process of motion structural analysis as well as the mechanical employment of motion mechanisms in the design of pre-fabricated metal systems. The research aims to devise the structural analysis requirements of kinematic function in the design of pre-fabricated metal systems in the field of metal furniture and construction. The research concludes that the structural analysis process of kinematic pre-fabricated metal systems is very sensitive process which associated with the efficiency of system performance and not collapse under the various factors, therefore its need to special skills and unconventional capabilities to calculate loads and results without error. Hence, specialized institutions are moving towards the use of computer programs in the structural analysis process of pre-fabricated motion systems, whether they are metal structures or small products such as furniture
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
827
842
https://mjaf.journals.ekb.eg/article_20737_ad5a6f4e329e103947cf035a5d983f2f.pdf
dx.doi.org/10.12816/0046919
The Marketing Mix and its influence on the Egyptian Brands performance in the Local Market
Abdallal
El Gaml
Prof. of Smart Garment, Apparel Design Management Tech. Dept. - Faculty of Applied Arts Helwan University
author
Amr
Hasouna
Prof. of Apparel Design, Apparel Design Management Tech. Dept. - Faculty of Applied Arts Helwan University
author
Yara
Farouk
Bachelor Degree of Apparel Design Management and Technology Dept., Faculty of App. Arts, Helwan University
author
text
article
2018
ara
Fashion Retail is considered The most popular forms of fashion in the current era, and under the current economic situation and the recession of the local retail industry, their loss of a large segment of the consumers and their inability to compete in a confrontation of some international Brands located in the local markets for the past few years where Sales of Local Brands collapsed significantly while the international brands achieved a huge success in a few years in a way that worth to be studied have been very successful , have attracted a large number of consumers and could have a remarkable share in no time In this study a comparison was made between two groups of the Multinational and Local brands as a group of questions regarding the Marketing Mix were put forward to a sample group and the results were collected and analyzed. And it became clear through that the marketing mix plays a role in the obstacles that faces the Local Market.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
1
15
https://mjaf.journals.ekb.eg/article_20740_9531e910c439daaf3e24d5fb68af7d08.pdf
dx.doi.org/10.12816/0046920
The Customer favorite color as an effective element in designing living rooms
Dalia
Abdel Mohaiman
Faculty of Arts and Design, October University for Modern Science and Arts (MSA university)
author
text
article
2018
ara
We all need to create a healing and peaceful atmosphere around ourselves. The colors in the homes and surroundings affect our physical, emotional, and mental health. By carefully choosing the colors that surround us we are indirectly caring for ourselves. If we look at the colors we choose, we can understand many clues to our personalities and inner feelings. The colors we are attracted to over long periods of time are linked to our personality type, our strengths and weaknesses, as well as indicating our potential in life. These colors preferences, which often remain unchanged for our whole live, are known as "soul color”. In this research we are going to focuses on the relation between choosing colors from the psychological point of view and their uses in the living rooms.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
16
39
https://mjaf.journals.ekb.eg/article_20741_f67516e4026c3f9cefe549499fe7d7fe.pdf
dx.doi.org/10.12816/0046921
The Factors Affecting the Perception of Still and Moving Images
(Using multiple methods)
Hani
Farran
Associate Professor/ Department of Applied Arts Faculty of Fine Arts/ An-Najah National University
author
text
article
2018
ara
This research aims to study and analyze the factors affecting the visual perception of the content of images (still and moving). That is, defining them, highlighting the differences between them, and clarifying the concept of perception in detail. This is achieved with regard to the physiologic and semiotic connotations of an image as they are the foundations of perceiving and understanding images. In addition, the study aims at demonstrating the most prominent psychological theories in the field of visual perception and image understanding. It also aims at clarifying the mechanisms of sight, and how the human eye physiologically recognizes objects and different shapes by understanding the semiotic and semantic allusions evident in them.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
40
67
https://mjaf.journals.ekb.eg/article_20743_abc2dbe388e79b4b8da715de9fa3890f.pdf
dx.doi.org/10.12816/0046922
Interactive Design Technics & the Future of Learning for Kids
Hany
El-said
Associate prof. Industrial design department. FAA. Helwan University. Egypt
author
text
article
2018
ara
“People see children as a small, weak and less qualified version of adults. They always think that children lack knowledge and they don’t know how to be socialized. Children’s treatment was justified by prevailing economic, moral and religious forces based on adult requirements.”(16) Such these thoughts and description where quite common in every field related to children, including education. Lack paying attention to the positive side of children and their capability to gain knowledge from every possible source they can reach, or what can they do and become if they have the chance to get the chance to develop their own instinctual skills and believe in themselves. Many reports has pointed to the importance of involving families into learning activities to promote their child’s skills outside school, as the main resource for knowledge and information. But with all increasing socio-economical issues and problems, the role of the family get conducted in children`s learning and development through activities at home, has been decreased. There are tries to find an alternative solution to support and encourage children to learn and develop his own skills better way. But most of it was more like software missing to consider the personality of the child and his unpredictable attitude. So this paper will try to explore both types of kids learning & playing on one side, and on the other one the different types of the current solution. Then discuss it`s capability to fulfill what child need actually.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
68
78
https://mjaf.journals.ekb.eg/article_20744_704f11226c56cb3f443a39556cfc6666.pdf
dx.doi.org/10.12816/0046923
An approach to Environmental Design: Concepts, Theories and Color Planning
Nahla
Elgeneady
Dr. at Department of Decoration, Applied Arts, Damietta University, Al Assar, Damietta, Egypt
author
text
article
2018
ara
Environmental Design combines multidisciplinary areas, the term has recently been expanded to include ecological issues and sustainability. The research discusses the characteristics, elements, concepts of environmental design and color coordination which are all integrated to improve communication with the viewer. The research problem is the overlap of concepts and lack clarity between the different disciplines common in environmental design. Therefore, this paper attempts to reach the clear definition of each concept of environmental design concepts to determine the area of specialization that is responsible for it, and discusses how the integration between common disciplines affect the design efficiency. . This paper presents some hypotheses through several questions as follows: What are the criteria for efficiency in environmental design? What is the effect of color on design and communication?, what are factors effect on colour planning ? , How does the integration between disciplines affect the efficiency of environmental design? . The methodology of the research follows the descriptive and analytical method through the analysis of some concepts and different models of environmental design. Based on these analyzes, the research found a number of practical observations as follows: Success of the integration between the different disciplines and the clear definitions of concepts are important factors for achieving efficiency in environmental design, Color planning affects the design and human communication. Also colors varies according to environment nature and type of space internally or externally.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
79
91
https://mjaf.journals.ekb.eg/article_20745_7ba2a39703555d57e462a18f2b3fae32.pdf
dx.doi.org/10.12816/0046924
Smart Structural Protective packaging Design Approach for Handicrafts Products
Case Study on Tunis Village (El-Fayoum city Egypt)
Noha
Mohamed
Assistant professor, Printing, Publishing and Packaging dept., Faculty of Applied Arts, Helwan University, Egypt
author
text
article
2018
ara
Various and Fabulous handicrafts products increased in its popularity as a special product; it can be a gift, souvenir taken by the Egyptian and foreign customers. Great efforts have been made by the Egyptian government in the last few years to highlight El-Fayoum city as an environmental touristic city especially in "Tunis village" in which many festivals are held. Handicrafts Products sales increases in these festivals. The paper study the poor packaging of one of the most distinctive handicrafts for one of the famous environmental touristic city "Tunis village" in El-Fayoum city, Egypt. The especial Egyptian handicraft products are sold in very primitive poor packaging. Plastic bags and paper wrapping are used. They not only do not reflect the good image of products or the Egyptian heritage identity, they also are not protective and do not guarantee products safety. Data collected from the Egyptian artisan in Tunis village in El-Fayoum city assured that there is a necessity for a suitable packaging. Furthermore, it indicated wide dimension ranges for such products which could be a real problem on the product packaging and economic levels. Protective Package with good fit inserts designs is a good solution. The researcher introduced a new concept that helps to package versatile sizes of products like Egyptian Handicrafts. Smart Structural Package Design SSPD could help the designer to adapt standard package design for different sized products that can be set in same dimension groups. Guidelines for designers are also set through the new design concept, for adding value to Handicrafts valuable products through packaging.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
3
v.
العدد 11 (2)
no.
2018
92
103
https://mjaf.journals.ekb.eg/article_20747_8c8f2d5fa18d0010e0bbcc4240b12251.pdf
dx.doi.org/10.12816/0046925