Developing metacognitive thinking through the semantics of the advertisement idea
Ibtehag
Aldrady
Lecturer at Advertising DepartmentHigher Institute of Applied Arts
the 5th Settlement -New Cairo
author
text
article
2019
ara
The advertisement idea is the core base of any advertising campaign, due to its great potency to express the targeted advertising message and achieve the communication objective. It can be adapted and composed to support the values, behavior and culture of the society, attain an effective positive social value and fulfill the marketing, commercial and economical objectives. This can be achieved through the symbolic implications, meanings and contents of the advertisement idea; which might be well known, or created by the designer according to its appropriateness to the idea. These implications and meanings hold deduced ideas that express the context of the advertising message, so; they convey substantial images fraught with moral and sentimental connections that stimulate the receiver to recall the internal cognitive information to try to extract and understand the symbolic meaning of the idea.Therefore; the important role that the metacognitive thinking strategies play in the field of advertising should be noted, as well as their function in the receiving, understanding and comprehending processes, because they help the audience revive their reading behaviors and strategies which can facilitate understanding and comprehending the symbols; and decide which of these symbols they understand and which they don’t. Metacognitive thinking can also assist the audience obtain self insight about their cognitive domain and structure, in addition to the ability to make decisions; as metacognitive thinking is the awareness of an individual of the processes they conduct through different situations of receiving the advertisement ideas.Any advertising campaign is originally based on its idea; as it is the main element for its success; and the accomplishment of the whole communication process. ; the designer should thoroughly consider the utilized advertising idea and how it engages the design elements; as well as the symbolic indications; in consistency with the nature of the targeted audience, their culture and past experiences. Symbolic indications are derived from the culture and values of the society, so it brings its individuals together; despite their differences; due to its general accepted meaning. It is undeniable that employing symbolic indications in the advertising idea attracts the receiver’s attention, thus; stimulate their thinking levels which cause them to use metacognitive strategies to interpret the advertising idea, conceive its meanings; and interact with it. These strategies also make the receiver autonomously recognize their actions, as well as their mental and intellectual processes in comprehending the required advertising idea.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
1
20
https://mjaf.journals.ekb.eg/article_37592_04af7442307f22d0adf7eb5609d57952.pdf
dx.doi.org/10.21608/mjaf.2019.10814.1033
The aesthetic values of Birds' motion in animated cartoons
Radwa
El Gayar
Faculty of Applied Arts,  Helwan University,Decoration Department
author
Abo Baker
El Nawawy
Prof.in design at decoration department Faculty of applied arts
author
Doaa
Hatem
Prof.in animation design at decoration department Faculty of applied arts
author
text
article
2019
ara
This research highlights the importance of the analytical study of the birds’ movements and the aesthetic values of this movement. Since animation is considered as a development of visual arts since the beginning of creation, it was necessary to study the movement evolution of fine artists till they found ways to enable us to watch the movement on the screen. The artist has gone through a lot of experience, he invented several devices for the motion of the static graphics and the motion of the three-dimensional objects using the latest equipment.The research here explores the concept of movement in the bird as an effective aesthetic value in the animation and the study of the impact of different movements in the animation. These movements designed by the artist on paper to show the movement from being just imagination to a visible reality recorded on the tape. The research includes an analytical study of the aesthetic values of the movement of flying within animation films produced by different animation techniques. Like any artistic medium, the animation is full of innovators and geniuses. Although the use of motion pictures to tell stories has existed since prehistoric times, the animation we are talking about today really began in the 19th century and continues to evolve. And Research Pillars on 1)Bird’s movement and behavior analysis. 2)Animation technique using Traditional Animation method and sometimes called hand-drawn animation or cel animation and, for most of the 20th Century, And the first attempts of traditional animation have A Flipbook and it is a series of illustrations of an animated scene bound together in sequence so that an illusion of movement can be imparted by flipping them rapidly . 3)Animation technique using Stop Motion method like (Clay Animation - Objects -Puppet Animation - Cut Out). 4)Animation technique using the Computer Animation method Include, ,2D Computer animation such as (Anime Studio , Toon Boom , Flash, After Effects) and 3D Computer animation such as ( 3d Maya, 3d Max, Cinema Studio). Explaining of Motion Capture for analysis of bird movement
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
21
35
https://mjaf.journals.ekb.eg/article_37890_270322ebbdd070d039b324fcc12fdc0f.pdf
dx.doi.org/10.21608/mjaf.2019.11401.1066
Eric Johansson’s Photography Impact
On Surrealism and Photographic Arts
Ahmed
Belal
Photography, Cenima and Television Dept, Faculty of Applied Arts, Helwan University, Egypt
author
text
article
2019
ara
Most critics consider Contemporary Eric Johansson One of the greatest photographers of the 21st century. To the diversity of the methods of its photographic visual formulations, Despite his intellectual affiliation to the Surrealist school, he has developed his direction. Eric system In the production of a picture based on the idea of a composite of more than one topic and merged them creatively to appear as an integrated unit, named Realistic surrealism finally.Many equipment and tools must be available to be used in the production of photographs belonging to the real-life and the equipment for the general atmosphere designed for it, accessories and Special effects. Critics and theoreticians of art are classified Eric Johansson as a surreal and realistic because its visual treatment of subjects was not as classical surreal, abstract, or cubism, but it tends to use realistic forms that are one of the most distinctive features For photography.Research problem:The research problem is the central question:What is the impact of Eric Johansson work in Photographic Art in General and the surreal movement Special?A range of research questions and queries have emerged from this question, which formulated as follows: The Research Questions:1- Why do most critics consider Eric Johansson one of the greatest photographers of the 21st century?2- What is the limitation of technical trends in realism?3- Why did the critics and theorists classify the works of art Eric Johansson as surreal realistic?4- What equipment and tools should be available to be used in the production of photographic images belonging to Eric’s work?5- What characterized the works of Eric Johansson photographs?6- Is Eric Johansson Founder of one of the general surrealist trends and photographic Special؟7- What are the features and characteristics of surrealist photography?
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
36
51
https://mjaf.journals.ekb.eg/article_37593_b29feac628fc777d7831904725bf8f48.pdf
dx.doi.org/10.21608/mjaf.2019.10829.1034
Semiotics Approach as a Method to Analyze the Visual Language of Architecture
(A Semiotics Analysis of the tomb of Khety -One of Rock-Cut Tombs of Beni Hasan Minya)
Nora
Alalfy
architectural department- faculty of engineering - Cairo university
author
Ahmed
Mohamed Salah AlDen Ahmed Awf
Professor -Architectural department- faculty of engineering- Cairo University
author
Ahmed
Abdel Ghafar
Architectural department- faculty of engineering- Cairo University
author
text
article
2019
ara
Semiotics approach is one of the most modern analyzes and criticism approaches that moved from linguistics to other fields of knowledge, including the architectural products since 1960. This paper aims to shed light on the meaning of semiotics, its importance and its different applied fields that architecture has considered one of them. Discussing appropriateness and accessibility of the semiotics for reading and interpretation of visual texts of the architectural language ends introduce a model for architectural reading based on the semiotic analysis tools to test how to employ and apply this analytical approach to interpret the hidden meaning behind the architectural forms, by applying it on the selected case study (the tomb of Khiti -one of the rock cut tombs of Beni Hassan in Minya).Key Words: Semiotics, Semiotics Analysis, Semiotics Tools, Visual Text, Architectural Language.Research objective- The main objective: To formulate a model based on the elements or tools of semiotics to read the vocabulary and syntax of the visual texts of the architectural language hence test the appropriateness and flexibility of the semiotics approach to apply in architecture, and try to interpret and read whose meanings according to its social and cultural backgrounds.- Secondary objectives: - recognize the meaning of semiotics, its significance, importance and applied fields. - identify the meaning of semiotics analysis and its tools, its main characteristics, and its various application fields (such as architecture).- To identify the notion of signs according to the pioneers of modern semiotics.Research Methodology The research follows the descriptive analytical method and consists of the following: a framework included an introduction, the aims and the methodology, followed by the theoretical part that presents the definitions and the notions of the paper (the concept of semiotics, the concept of the semiotics analysis and its tools, notion of the signs according to the pioneers of modern semiotics (Ferdinand de Saussure, Charles Sander Peirce and Ogden and Richards). Then moved to the analytical applied part that explore how the semiotics approach or the semiotic tools are employed to interpret the text in the building. And how to apply those tools to read and interpret the meaning of the forms, structures, and organization even the layout of the selected case study .The conclusions and results of the research are summarized in last Section.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
52
70
https://mjaf.journals.ekb.eg/article_37602_0c6b61f1a8f885183169209b186472d9.pdf
dx.doi.org/10.21608/mjaf.2019.10761.1030
The role of television production in improving visual communication to develop Egyptian tourism propaganda
Eman Mostafa Abd Elhamed
Abd Elhamed
Department of Photography, Cinema and Television, Faculty of Applied Arts, Helwan University, Cairo, Egypt
author
Safwat
Abdel Halim
Professor at the Department of Photography, Cinema and Television
author
Nancy
El Sayed
Free Designer Department of Photography, Film and Television
author
text
article
2019
ara
Introduction: The television image has become important as a visual language to address the different groups in the world, due to the technological boom in the development of quality, which contributes to provide a tourist image of Egypt in a new and new quality has not been produced before and that activates the process of mass communication, Film production in terms of the cost factor has become the ultra-sharp television picture is the most representative of this kind of documentary documentaries representing tourism in the Arab Republic of EgyptThe problem of research: The problem of research is to improve the quality of the television image of the documentary films and tourist propaganda of Egypt through the technological development in digital television technologyThe importance of research: Improving the mental image of Egypt as a tourist destination by spreading the cultural awareness of Egypt at the Arab and Western levels by raising the quality of the image of the documentary films of tourist propaganda, using the modern digital technology of television image.The objective of the research: The aim of the research is to improve the quality of the image of the tourist TV films by taking advantage of the modern technological possibilities provided by the digital TV imaging system and the development in the form, dimensions, quality and colors of the digital TV picture.Research Methodology: The study follows the descriptive approach to describe the devices and the tools used in the processes of achieving high quality in the television image and the experimental methodThe most important search results• The interactive feature is the most important characteristic of the New Media on the traditional media. This stage is a coup against the traditional communication model, where the average person can reach his message to those who want it while he wants in a multi-direction rather than a higher Down only, according to the old contact form.• The need to pay attention to the development of tourism marketing methods - the most important of which is the image of the TV tourist documentary film - by raising its efficiency and quality, as well as studying the factors that control the quality of the digital display to reach the best quality of the digital TV display.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
71
90
https://mjaf.journals.ekb.eg/article_37891_7254f7f77bac0d14936da22baafd60d0.pdf
dx.doi.org/10.21608/mjaf.2019.10487.1024
Metal within round bases plates in the reign of Khedive Ismail
Preserved in the museums of Abdeen Palace
An archaeological artistic studies within a new collection
(1279-1296 He/ 1863-1879 Ad)
Mervat
Abou zeid
Islamic department, Faculty of Archaeology, Cairo University
author
Gamal
Ibrahim
Professor of Islamic Arts, Faculty of Archeology, Cairo University
author
Shadia
El Dessouki
Professor of Archeology and Islamic Arts, Faculty of Archeology, Cairo University
author
text
article
2019
ara
Arts studies is very important and interested too specially if it is related to an important material during 13 century He/ nineteenth century Ad, which is silver that was used as catering equipments within Modern oriental style that was taken from Europe, These tools appeared in the forms of Metal within round bases plates.This collection was not present in Egypt before, and came to Egypt as a result of the cultural exchange between Egypt and European countries, especially France, and through this exchange emerged European influences on Eastern art,prompting the researcher to do a scientific study Analytical analysis on this new type of tableware, to find out the social aspects of this era, and to know the economic situation of the ruling family at the time, as well as the knowledge of the technical and industrial methods that prevailed during this period.The era of Khedive Ismail (1279-1296 / 1863-1879) was characterized by the great influence of European art. He was even known to be the vector of European renaissance to Egypt. He was influenced by European culture and architecture especially the French. He studied engineering, mathematics and nature in Paris.When Ismail took over the rule of the state (1279-1296 AH / 1863-1879), the first step that he did , was the transition to European civilization during the reign of Ishmael, the transfer of the seat of government from the castle to the Palace of Abdeen.The Alawia family was interested in extracting minerals, as it was granting the experts the license to detect, search and excavate minerals throughout Egypt and all the territories under its rule. Foreign companies tried to obtain the concession of extracting the minerals that were discovered, such as gold, silver, copper, lead and iron. , Emeralds, in addition to garnet, these metals were often made of cutlery of them. and In the reign of Khedive, the great industries of the nineteenth century began to appear in Egypt following the European countries. There are many industries such as aromatherapy, pottery and glass, as well as iron and steel factories.Despite the revival of the Khedive, small industrial trades deteriorated due to the policy of economic freedom and the policy of openness and the safety of foreign capital after the establishment of mixed courts. However, despite the small craftsmanship, it continued in Egypt until the late nineteenth century.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
91
109
https://mjaf.journals.ekb.eg/article_37610_61abd9c57b4ecca19865211b1eb31a7a.pdf
dx.doi.org/10.21608/mjaf.2019.13148.1180
The Effect of Different some Structural Factors "The kind and density of wefts" and Sewing Seams on The Functional Performance of upholstery fabrics
Hossam Eldeen
Mahmoud
spinning ,weaving Dep. Faculty of Applied Arts , Damietta University
author
Hossam Eldeen
Gad
Readymade Garments Dep., High institute of engineering and technology, Elmahala elkubra ..
author
text
article
2019
ara
In addition to the lack of research on the effect of structural factors and the different seams process on the functional performance of the upholstery fabrics, this study was conducted to identify the effect of some structural factors for these fabrics. Synthetic yarns such as (polyester texture, polyester flat, polypropylene) used as wefts, densities of these wefts (15-20-25) per cm, and some types of seams during fabric production (simple seam - compound seam - French seam), For the purpose of producing furniture fabrics with more characteristics suitable for the functional performance produced for it (upholstery fabrics) using some structural structure variables (different yarns of different density) and different seams, with consistency of fabric and texture composition used, showing the importance of research in determining the most important factors affecting Producing distinct types of upholstery fabrics suitable for efficient use as upholstery fabrics, and their reflection on their functional performance. The applied statistics were used to compare the above variables, and the statistical radar was used to select the best research samples produced after the mechanical tests on the finished products. There was a clear variation in the test results of the samples under study (tensile strength, friction resistance and tear resistance), which showed a direct effect of the materials and the density of the wefts and the quality of the sewing seams on the different characteristics of the functional performance of the fabrics produced, Of the final product1- Polypropylene yarns achieved the highest values for tensile strength and tear resistance, while texture polyester achieved the lowest values for these properties in the produced fabrics.2- Polypropylene and flat polyester yarns achieved the highest values for friction resistance, while texture polyester yarn achieved a lower value for friction properties.3- (25)weftcm achieved the highest values of the properties of tensile strength and resistance to tear, while (15)weftcm the lowest values of these properties, in the fabrics produced.4- Polypropylene yarns achieved the highest values for the strength of the sewing strength, while the polyester yarn was the least value for the strength of the sewing strength.5- The composite (English) seam achieved the highest values of the sewing tensile strength, while the basic seam achieved the lowest values of the strength, and achieved the French seam intermediate values between the two mentioned above.6- The highest sewing strength for the best research samples were all for the English composite seam.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
110
125
https://mjaf.journals.ekb.eg/article_37614_387296376af1077b513506cac4f63ac7.pdf
dx.doi.org/10.21608/mjaf.2019.11235.1057
The possibilty of operating Burkina cotton in spening factories and the impact on the yarn produced
Hussein
Ali Meabed
Faculty of Applied Arts Helwan University
author
text
article
2019
ara
SummaryStudy aims the possibility of operating Burkina cotton in spinning factories and the impact on the yarn produced which suitable with the wither circumstances, Maximize the value added of final products and identify quality range of the yarns to fabrics.• Previous studies:- Egyptian cotton and International famous - Prediction of the single yarn strength.- Effect of Spacer on yarn quality produced.Laboratory experimental testsThe researcher has produced three different counts, 16/1 Ne, 20/1 Ne, 30/1 Ne from Burkina. All tests have done at Golden Yarn Mil in Beni-Suef zoon and analysis for measuring strength, elongation, regularity, thin place, thick place and neps.Research Results:They include the results of the tests performed on the yarns with graphic relations graphs.1- The study proved that the spacer used in spinning M/C for producing count 16/1 Ne is the purple spacer where it gave best strength, higher regularity, lower thin place and lower thick place and neps. So it is the best spacer of all that used in experiments.2- The study proved that the spacer used in spinning M/C for producing count 20/1 Ne is the Red spacer where it gave best strength, higher regularity, lower thin place and lower thick place and neps. So it is the best spacer of all that used in experiments.3- The study proved that the spacer used in spinning M/C for producing count 30/1 Ne is the cream spacer where it gave best strength, higher regularity, lower thin place and lower thick place and neps. So it is the best spacer of all that used in experiments.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
126
138
https://mjaf.journals.ekb.eg/article_37620_ad496761ba422f7cb113aa0e509b6124.pdf
dx.doi.org/10.21608/mjaf.2019.10944.1041
Design standards and solutions of packages for elder’s people
Mahmoud
Mohamed Abe El Gafar
Printing, Publishing and Packaging
Faculty of Applied Arts
Helwan University
author
Khaled
Yousef
printing, publishing and packaging
Faculty of applied arts
Helwan university
author
Mona
Elagoz
Professor at Printing and publication department - faculty of applied arts - Helwan university
author
text
article
2019
ara
The theoretical and practical study showed the following results: the successful product design must encourage the body to work correctly without reaching exhausting levels. For an easy-to-use package opening design, it is important to understand consumers’ abilities for those who use that product. The existence of significant design standards for products targeted to elders is the result of studying that category’s needs. Specific needs for packaging and ideal design fundamentals lead to assigning clear rules for individual standards required when opening closed packages.The good and effective design is the one that enables the consumer to get the needed information clearly and thoroughly. Opening any package easily is considered one of the factors that indicate the required opening force, therefore minimizing this force makes it easier to control the package. It is imperative that the product should be easy to grab and control, and there has to be enough space to apply force in order to open the pack or remove the packaging. The ability or momentum of opening the packages is influenced by the diameter of the package lid, and the friction coefficient between the hand and the cover or lid. Large grabbing points have to be provided on the packages and opening systems. Consumers must be able to easily read and understand labels, important instructions, and expiry dates and the important text should be printed in large font and high contrast on a solid backgroundFrom the theoretical studies and applications, the researcher recommends the product to be appropriate for the user, compatible with their muscular and mental abilities and character, and to consider the anthropometric and physiological factors with suitable usage circumstances. Among these recommendations, understanding and following Ergonomic features and considerations when designing packages for elders, adding designed shapes such as handles or cut outs to facilitate grabbing with minimum effort, and the grabbing area should be suitable for standard grip alternatives in addition to avoiding sharp edges in packages or caps.The precautions and instructions should be displayed in the form of bullet points by using large symbols with large and bold text font, high contrast, and distinctive frames. To facilitate package opening, it is recommended to create a textured surface at the grabbing point of the opening strip. The package design for elder consumers should be complied by the rules and regulations of The International Organization for Standardization.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
139
155
https://mjaf.journals.ekb.eg/article_37623_48cb147e43a300aff52959088c2114fe.pdf
dx.doi.org/10.21608/mjaf.2019.10822.1036
modern cinema and TV techniques used in the manufacture of drama
magda
al daamesa
Greater Amman Municipality
author
Khaled
Awes
Dean of the Higher Institute of Applied Arts, 5th assembly
Professor, Department of Photography, Cinema and Television, Faculty of Applied Arts, Helwan University
author
Safwat
Abo Tawela
Professor, Department of Photography, Cinema and Television, Faculty of Applied Arts, Helwan University
author
text
article
2019
ara
The research deals with modern cinema and TV techniques used in the manufacture of drama and how to use it in the film and TV industry, especially in light of this digital transformation witnessed by this industry, in addition to the role played by this technology in the quality of the cinematic and digital TV image both in the production stage, Lighting and output or post-production, which includes the processes of editing and color correction and visual effects, and the research is divided into1- The theoretical study includes the following:The subject of the research is the study of modern cinema and TV techniques used in the drama industry.Research problem1- The scarcity of studies dealing with digital technology in the field of TV film production.2- Lack of knowledge of the staff of the technicians of modern technologies affecting the form of film and TV image of cameras, digital lenses and lighting devices and tools and the role of this in the process of film and TV production.Research hypotheses:1. If digital technology is used scientifically, this will lead to development in the drama industry.2. If digital technology is used well, this will contribute to the functional and aesthetic goals of the image for TV.3. What is the effective role of digital technology in the drama industry?4. Does digital technology require special specifications in TV production stages?Research Methodology:1- The researcher will follow the descriptive analytical method to try to describe, study and analyze the characteristics and advantages of digital technology to highlight its important and effective role in the drama industry.The aim of the research:The aim of the research is to study digital technology and highlight its role in the drama industry. The research aims at spreading awareness and following the rapid development of digital technology.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
156
168
https://mjaf.journals.ekb.eg/article_37634_18aac8c41f88f9456cd175d662eda182.pdf
dx.doi.org/10.21608/mjaf.2019.12738.1158
Mind Map and Their Role in developing creative thinking
(Case Study Arts & Design Students)
Dalia
Mohamed Abd Elmohaiman
Faculty of arts & design MSA University
author
text
article
2019
ara
Thought is the form and mental processes performed by the human mind, which enables him to model the world in which he lives, and thus enable him to deal with him more effectively to achieve its goals and plans and desires.Thinking is the interaction of a person's mental structures with the outside world, the interaction between what is within the self and what is outside creates new ideas and concepts. It is an activity that uses symbols such as images, meanings, words, numbers, memories, signs, expressions and substitutions that replace things, people, In order to understand a specific subject, so thinking is the highest cognitive function to be analyzed.One of the main objectives of education is to raise thinking level for the student to be able to practice abstract thinking.Based on this definition, the student needs knowledge so that he can think well and deals correctly with the problems, but many students are not good at using their previous knowledge despite the availability of knowledge they have and the reason of that, their inability to retrieve their information and knowledge.The plastic processing includes thinking, feelings and emotions, and includes creativity with cognitive skills. Then the teacher has to encourage students on reflection, meditation, analysis and initiatives and not to suppress, reject, underestimate or disregard to them.Hence, the research problem is focused on how to teach the students to deal with their information and learn from their previous experiences, and how the teacher help them to use their minds to interact with the activities and experiences because interacting is one of the basic rules of thinking.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
169
192
https://mjaf.journals.ekb.eg/article_37638_53aae188c7cd58a45f6d4575752ceae9.pdf
dx.doi.org/10.21608/mjaf.2019.10643.1058
Dome and Minaret of Sidi Mouaz
(552 AH / 1157 AD)
Architectural Architectural Study
Roudah
Elbehery
Kafr Elshekh university ,faculty of art
author
text
article
2019
ara
AbstractOne of the first domes in Egypt was the domes of the seven daughters in the year 400 AH / 1010 AD. These seven domes were built individually on each body of the bodies of the seven daughters who were killed by the ruling Caliph after their father fled. The dome is characterized by the existence of an octagonal neck of the dome erected above the tomb with the use of muqarnas in the area of conversion, and from these domes also the dome of Jaafari and Aatek, which dates back to the year 494-514 AH / 1100 - 1120 AD, which is attributed to the Prophet peace be upon him and They each built a mausoleum topped by a dome. Among these domes is the dome of Mrs. Ruqaya, dating back to 527 AH / 1122 AD, the dome of Sheik Yunus and the dome of the brothers of Joseph, the dome of Yahya al-Shebhi and the dome of Sidi Moaz. The date of the establishment of this dome was recorded on the foundation plate at the top of the entrance block in the south-eastern facade of the dome, which is 552 AH / 1157 AD.This dome was established by Prince Abu Ghadnafar Asad Al-Fawzi, one of the great princes of the Fatimid state, and one of the emirs of the Fatimid Minister Dhargham. He was attacked against Minister Shawr until Dhargham was appointed by the ministry in 558 AH / 1163 AD. Abu Ghadnafar told him that Prince Abu Ghadnafar and some princes put Prince Dirgham in their hands and that they were the owners of the credit and if they did not support him, then he took over the ministry and then informed him that they had written to the minister to urge him to come to Cairo and promised him help and stand by him until the ministry recovers. They were brought to him at the Ministry House at night and killed them, in early 559 AH / 1163 AD.Abu Ghadnafar built this dome for Sidi Mu'adh bin Dawood al-Hassani in 552 AH / 1157 AD.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
193
213
https://mjaf.journals.ekb.eg/article_37855_1cc931d74ea9e802aff8bdad4e06ef88.pdf
dx.doi.org/10.21608/mjaf.2019.10747.1032
Study of the effect of various damage factors on the damage of the glass artifacts kept in historical stores and the methodology of treatment and conservation appliedon the glass artefact kept in Museum of Islamic Art in Cairo
Rania
Eloriby
restoration department,faculty of archaeology,cairo university
author
Salwa
Dawi
restoration department,faculty of archaeology,cairo university
author
Mohamed
Mostafa
conservation department, faculty of archaeology, cairo university
author
text
article
2019
ara
Glass is a relatively stable material in the normal preservation environment, compared to other materials, As its rate of deterioration is somewhat slow, and does not appear clearly until long periods periods have elapsed. Because the impact of the different deterioration factors of glass effects varies according to conservation conditions, Therefore the research discusses the factors and causes of the damage of glass effects kept in historical stores. These factors were found to be endogenous factors related to the composition and manufacture of glass. its may result in various aspects such as cracks and air bubbles, stonning of glass , the loss of transparency (glass crystallization) and sand impurities, exogenous factors related to the nature of the surrounding environment, The most dangerous factors of damage to the glass is humidity, which result in the phenomenon of corrosion of glass which emergence of many aspects of damage associated with, including the phenomenon of hydrogen glass , opacity glass , iridescence and the phenomenon of glass weeping and also external damage factors impact of heat Air pollutants, vibrations, the impact of micro-organisms and human destruction.The research presents acase study for the restoration of glass artefact preserved in the Museum of Islamic Art in Cairo ,The aim of the research is to study the chemical composition of the artefact, its components, and the extent of its damage In addition,the restoration and storage operations were carried out. . Therefore, many different examinations and analysis were used, including imaging with the portable optical microscope, scanning electron microscopy and analysis using scanning electron microscope provided with (EDX)unit and XRD analysis. Glass restoration and conservation operations have been carried out, including mechanical and chemical cleaning, assembly and completion of the missing parts. The storage process was carried out using materials that were mostly acid-free and in a supportive manner to preserve the impact during the storage process.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
214
232
https://mjaf.journals.ekb.eg/article_37856_f7e1cd480349636c9c0387445d58fef8.pdf
dx.doi.org/10.21608/mjaf.2019.10319.1014
Develop a design methodology that supports innovation and creative abilities among design students
Salwa
Yousef
Interior Design and Furniture department- Faculty of applied arts, Helwan University
author
Sanaa
Issa
Associate Professor, ceramic department - Faculty of applied arts, Helwan University
Faculty of Design and architecture, Jazan University
author
text
article
2019
ara
The rapid changes and developments and the recent discoveries in science and thought directly influence design, which requires the development of methodologies and methods of design education to increase the ability of students to creativity and innovation. Design and methodical thought are elements of creativity and innovation, and the process of design in the creative process itself is a black box. We can look at the stages of the design process from start to finish, but the creative phase itself is still largely opaque tools, And that the development of methodology for creativity and innovation helps the student to understand the stages and methods of innovation and this through the portal transparent box. The problem of research is whether the methodology of design education and the stages of design process evolve according to the technical and environmental development variables and variables in the relevant contexts?The objective of the research is to develop the creative and thinking skills of the design students and to develop a methodology for teaching design that supports innovative skills. The research’s importance is that the continuous development in the design contexts and its determinants and data needs to be compared in the design methodology and education, in addition to training the student to deal with different sources of inspiration for the development of creative thinking. The research assumes that the development of creative abilities develops the capacity of design students to innovate, and the development of a clear design methodology for design students that supports self-learning skills and continuous development of their skills. Research Items1 / the development of ways of thinking and creativity as one of the stages of the design process: Visual feed / simulation / redesign2 / Methodology of design education and the development of creative thinking. A simulation methodology was developed - both partial and total - and also redesign. By applying the methodology of simulation and redesign developed by the researcher to a number of design students in consecutive years of study and comparing results with students who did not apply the same methodology, the results were very clear at the level of evaluation the students The methodology takes the same steps as the design process, starting with the inputs and ending with the outputs, and between them the creative processes (simulations and redesign) are carried out, and depend on continuous improvement of each stage.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
233
251
https://mjaf.journals.ekb.eg/article_37861_278c4c3825192c42581f9d785ab10171.pdf
dx.doi.org/10.21608/mjaf.2019.11666.1106
Estimating the efficiency of the power in modern residential houses.
Smah Sobhy
Mansour
October High Institute For Engineering and Technology
author
text
article
2019
ara
The research is considered an assisting step in solving the energy problems and trying to reach self-sufficiency and decrease the level of consumption using the architectural control and modern technics that have been developed since the beginning of the current century to formulate a future that aims for sustainable development. With full clarification of the relation between the residential houses and energy and utilizing it inside the buildings with every possible means and technics. The search is concerned about explaining the guide lines related to the energy efficiency in buildings and the purpose is to assist designers and participants in the combining works and supplying the required data during the various stages of the designing operation and identifying the building that were prepared by the building designers, those guide lines are applied on the new buildings and applicable on the air conditioning supplies and the heat station in the new building, as it is assumed that it is essential to keep the circumstances of the internal space within the limits of comfort regarding the temperature, moisture, quality of airing, noise, lighting and the considerable systems in evaluating the power efficiency Insert data from the general principles→ specifications: regulations, clients, negative and positive concepts as regarding the power efficiency and cost effectiveness.Compatibility with the project definition, first stage→ guiding lines for efficiency and the required targets by kilowatts per hour units or by the level of energy in the required data charts, systems to be considered, the chances of using local resources.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
252
264
https://mjaf.journals.ekb.eg/article_37862_4787bee70b720c91f41f2ecc841b16cb.pdf
dx.doi.org/10.21608/mjaf.2019.10826.1037
Achieving Quality In Woven Fabrics By Using Reengineering System(Handra)
Shymaa
Atallah
The faculty of applied arts Beni Swief university
author
text
article
2019
ara
SummaryThe textile industry is one of the most important demotic industries, where Egypt has a lot of potential and relative advantages that qualify the State to compete the international textile industry. However, Egypt could not able to transfer its comparative advantages to competitive advantages that are based on Change and development constant for factors of production through knowledge and technology in order to maximize the value added has also become immune to the comparative advantages that are based on static factors of production. Therefore, this industry requires a lot of study and planning to be able to compete and penetrate the world markets, this cannot be achieved only by the applying international quality systems to solve the problems of our local industry and change the philosophy used in the management and prioritize them to control the cost and structuring the administrative system within companies applying the system without destroying them to catch up with the international industry, which preceded us in these concepts for decades. These systems include reengineering operations, which is not only used in manufacturing and production, but also for the entire industrial enterprise to change the culture of the whole enterprise by managing the industrial resources in a tight manner in a precise manner in which the data and information are clearly and easily available among the different departments of the company. Ware housing , procurement, sales, customers and even suppliers as a major part of the company.It has been implemented by Apple co., Nokia Co., and Kodak, but it has not been applied in the textile industry, to overcome the national industry problems that the system had the ability to solve and eliminate all such problems in other industries.the search was titled as ( Achieving Quality In Woven Fabrics By Using Reengineering System) .
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
265
284
https://mjaf.journals.ekb.eg/article_37863_768cf18f14a86ec4238efc13de18f538.pdf
dx.doi.org/10.21608/mjaf.2019.10081.1026
Effect of different textile structures on Modern sewing seam
Kariman
Abd Elrahman
apparel design and technology,applied arts faculty,helwan universty,egypt
author
Shaimaa
Ahmed
Faculty of Applied Art helwan
author
text
article
2019
ara
people who interested in the manufacture of ready-made garments works hard to raise the efficiency of manufacturing and production and reduce the resulting defects by knowing the causes and try to prevent the occurrence of these causes and most important of these efforts is introduce the introduction of modern production technology in the manufacture of ready-made garments. Modern manufacturing technology and fashion trends affect the fashion designers thought of the worldwide field of ready-made garments and try to take advantage of this modern technology in the production of clothes that perform specific functions and in the same time enjoying follow the international fashion trends.It’s important when designing the garment products to considered the functional performance of the different fabrics assembling and during the production and manufacturing processes because of their special nature such as the direction of the fabric, the comfort amount, balance and drape on the body, and this requires dealing with an artistic manner consistent with its natural and mechanical properties.Each product has functional characteristics which are the main determinant of its design lines and are derived from the effects by the used materials, the elongation ratios of cloth and the nature of this product and standard specifications.The research aims: Conducting an applied study to demonstrate the effect of mixing different fabrics on the quality of functional performance and aesthetic form, as important factors affecting the design of the product and raising the aesthetic value of the final product and developing a plan for producing a final product to achieve the desired goal.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
285
301
https://mjaf.journals.ekb.eg/article_40316_88f26871bd1c1e91a52819be73050a28.pdf
dx.doi.org/10.21608/mjaf.2019.11693.1108
The visual language for dramas expressing psychological reality and the Emotional Aspects
Eman
Elkalshy
Department of photography, cinema,television- faculty of Applied arts- Helwan university
author
Wael
Anany
Photography,cinematography and television department - faculty of Applied arts - Helwan university - Giza - Egypt
author
Safwat
Abo tawila
Helwan University, Applied art
author
text
article
2019
ara
Abstract: The drama produced its own visual language, with its vocabulary, rules and methods, through which it managed to transcend the local language barrier. The combination of lighting, lighting, shadows, color, motion within the shot, lenses, sizes of shots, motion and angles of the camera is the vocabulary of screen language for drama. Is the primary or secondary unit of the scene, From a shot overlapping with another through the montage, the scenes are composed, the beauty of the shot and its flow or collision with the next shot and the length of the shot or shortness and limit how fast or slow the opposing emotions contained in these stills produces the meaning of what involves the directors of photography and scenes with him in the conclusion of this effect becomes his role positively in the receiving process and form at the same time, communication between him and the viewer channels through hearing and sight together.Director of Photography is responsible for the construction of the visual method through which drama works, which expresses the human soul and the emotional aspects and presents it through his dramatic work, to add to it meanings, ideas and relationships and the dimensions of psychological and humanity with semantics and symbols explain the dramatic work and add to him. Dramatic works that express the psychological reality and the emotional Aspects. Psychological state (mood) to the director of photography has a great role in the dramatic work perfectly completed.Research problem: The expression is in visual language of cases of psychological disorder, or mental and neurological diseases, or psychological phenomena, or the Emotional Aspects phenomena that control behavior, Resulting from repressed sensations, passionate emotions, dominant thoughts, or overwhelming feelings, which in one's mind briefly turn into Visions and forms that only the artist can express through thought and philosophy through which he employs his expressive tools for visual language, for the production of visual texts that express the psychological reality and emotional aspects.The research problem can be summarized in: How can the psychological phenomenon be described in visual language to be used in dramas?Research Methodology: Descriptive analytical approach.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
302
334
https://mjaf.journals.ekb.eg/article_37869_73e0c4ad68cbf54c6256394edefe66e7.pdf
dx.doi.org/10.21608/mjaf.2019.11596.1088
Creative Methods of E-marketing with Augmented Reality and its Impact on the Products Design
Tarek
Mohamed
College of Mass Communication
Ajman University
Emirates
author
text
article
2019
ara
AbstractWith the rapid development of digital technology and its various tools and applications, electronic marketing of products has become more widespread and effective. In the near future, experts predict that e-marketing is the dominant method of products marketing according to the many advantages of saving time, effort, money, in addition to being more exciting and interesting.One of the modern e-marketing techniques is Augmented Reality or AR, which is defined as a kind of Digital Technology that relies on dropping virtual objects and associated information in the real user environment to provide him with additional information and interesting view in full immersion.So this research examines the importance of using Augmented Reality as one of the developed methods in the e-marketing of the products, also its use in the stages of the design process, and the need to integrate the e-marketing by the Augmented Reality with the stages of the design process. The research concludes that there is a need for new requirements in the designed Products that are e- marketed in this manner, and to make the Augmented Reality in e-marketing more effective and fully utilized.research goals- Exploring new methods of Augmented Reality Technology in the E-marketing of the products.- Incorporating product marketing into the design process strategy.- Developing new requirements in the design of the products with the using of the Augmented Reality.research importanceThe research comes in the light of the increasing use of electronic marketing of the products and the emergence of new technologies in this area, including Augmented Reality Technology, which requires integration between the design process itself, as well as new requirements in the design of the products, to be successfully marketed by this technology.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
335
348
https://mjaf.journals.ekb.eg/article_40317_0a8c002d6dd5b086de6ae7fe31e5a768.pdf
dx.doi.org/10.21608/mjaf.2019.11983.1136
Cognitive and skill requirements to achieve aesthetic proportions and balance
Using gold ratios and fractal geometry in media photography.
Amr
Galal
Faculty of Al-Alsun & Mass Communication Misr International University.
author
text
article
2019
ara
Because the nature of man's life on earth is based on evolution, at all times human beings have a new observation, a new interpretation of phenomena, new ways of control, new ideas being generated, new sciences being created, theories and techniques becoming history, and gigantic civilizations emerging. Nature remains the inspiration of the first creative artist, through which man discovered hundreds of years BC the golden proportions of the visual balance of the virtues of the creation of God, the aesthetic proportions were used in all the man-made arts such as architecture, photography, furniture, and other arts, The natural development of mathematics, engineering, and the observation of the repetition of geometric forms in nature has led to an interest in the structure of cognitive mathematics and the relationship of mathematics to other natural sciences. Things in nature have their natural characteristics In addition; it was the search for a mathematical explanation for things in astronomy, environmental sciences and atmospheric phenomena. When Mandelbrot thought that clouds were not balls, that mountains were not cones, and that the coasts were not circles, (Fractal Geometry) or (geometry of fractions) means research in the partial components of mathematical forms or things in nature according to a set of mathematical characteristics. The various roles of computer applications from specialized graphics programs based on fractal geometry emerged. This study examines these aesthetics, inspired by nature, to use them and employ their innovations in raising the aesthetic values of media images whether fixed or moving. Media or student who prepares for itThe golden ratio has been claimed to have held a special fascination for at least 2,400 years, although without reliable evidence.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
349
369
https://mjaf.journals.ekb.eg/article_37870_c6a02918a307a9060d0cdb9ebfa7f808.pdf
dx.doi.org/10.21608/mjaf.2019.13216.1185
The Contributions of Occupational Ergonomics in Industrial Hygiene
Shreif
Ibrahim
Faculty of Applied Arts -helwan University
author
Fekry
Ibrahim
Industrial Design Department, Faculty of Applied art, Helwan University, Cairo, Egypt.
author
Abd Elnaby
Abo Elmagd
Industrial Design Department, Faculty of Applied art, Helwan University, Cairo, Egypt.
author
text
article
2019
ara
Safety and Occupational health is a Science aiming to protecting workers in factories and work facilities from accidents that may cause injuries or death to the worker. In light of modern industrial and technological developments and the reliance on systems in various forms in the industrial processes and management of institutions , many problems in the interfacing Between the human (worker) and the new elements of the productive process, the reliance on systems resulted in ergonomics problems facing workers in the workplace which led to the emergence of Occupational Ergonomics (OE) to study these interactive relations in the workplace and the relevant harmful effects on human beings, and HSE applications , which have become dependent on proactive processes or prediction of accidents or occupational diseases, which contributed to the emergence of Industrial Hygiene (IH), which is a Modern science specialized in the study and analysis of industrial stages, the systems used and procedures in order to anticipate the process of man exposure to or being affected by risk.This summary reviews the general features and findings of the research, entitled " The Contributions of Occupational Ergonomics in Industrial Hygiene" . The research focuses on clarifying the role of Occupational Ergonomics in the field of studying the risks and security of people in the workplace along with supporting and reinforcing public health, through demonstrating the characteristics of this science in terms of its division into the types of interfacing between Human and the components of the workplace (the Technology of Occupational Ergonomics), which helps classify the types of confrontation and identify the disciplines and sciences that study and analyze risks : it is characterized by the study and analysis of systems , their interaction with each other and the resulting impact on the human (macro ergonomics) , in addition to provide solutions through the program Occupational Ergonomics , which is one of the most practical aspects of this science.Given that Industrial hygiene is modern science, involved the health and safety of human in the work place, this research reviews the role of Ergonomist and the contributions of this science in general in the stages of Industrial hygiene so as to achieve integration to realize the common goal better, which will be reflected Human health , production efficiency, reducing occupational injuries and diseases in the workplace.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
370
386
https://mjaf.journals.ekb.eg/article_37871_7fed60bdc0feb5abf8472da4f84e4c4a.pdf
dx.doi.org/10.21608/mjaf.2019.11352.1060
Arabic lettering as a Visual Icon in Logo design
Lamia
Abd Al-kerim Qassem
Faculty of Applied Arts, Helwan University
author
Nesrin
Ezzat Gamal El-din Mahmmoud
Faculty of Applied Arts, Helwam University
author
Amira
Mokhtar Hossni Hafez
Faculty of Applied Arts, Helwan University
author
text
article
2019
ara
The Arabic alphabet is considered heritage of civilization and a declarative miracle. it's attached to literature thinking and religion. And once the man invented the shape of letters the writing emerged through civilization. The Arabic letters are characterized by the singular is ability to to be drawn in Multiple and distinctive shapes ranging between flexible and rigid. this special characteristic enabled altering The Familiar shapes of the letters. So, flexibility of these letters was the reason behind the emergence of different styles of Arabic fonts.The Arabic letters was an important mean of education and learning, later it became a manifestation of beauty. so, it has been improved and varied to become an artistic luxury no nation ever reach.it became an art of perfection, from the view of Islamic philosophy to perfection and integrality as synonyms of beauty or as a first witness to itزAs a result of the distinctive characteristics of the Arabic letters such as its flexibility, and formability, being stretched or circled, added corners to it, or overlapped the letters, being connected or separated, all that made it easier to combine them with the abstract symbols which made it possible to restructure the letters as a visual icon and in the field of logo design. On this basis, the care of research is to study how the Arabic letters can be utilised as a visual icon in logo design. by presenting different examples and analyse some of it. And study advantages of the Arabic letters such as flexibility and diverse formations which led it to be an aesthetic visual icon in the field of logo design. The study showed that The utilization of Arabic letters as a visual icon in logo design plays a great role reinforcing the Arabic culture and identity and facing the different foreign cultures, globalization imposed upon the society. In addition to that, The flexibility of the Arabic letter gives it the ability to be shaped in different ways that could serve the purpose of any logo. Because The design of the Arabic letter as a visual icon in logo design combines the verbal and pictorial representation. and The Arabic letter’s shape as a valuable and abstract sole element underlines the aesthetic and functional sides in logo design. The researcher then presents recommendations and references.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
387
403
https://mjaf.journals.ekb.eg/article_37872_7c8eb277eaae7d038609d258a6e9856f.pdf
dx.doi.org/10.21608/mjaf.2019.11684.1105
Rooting through the Egyptian identity symbol in Coptic art
and its effect on interior design
Mohamed
Hamed dief-Allah
Interior Desigen and Furniture, applied arts, BSU,beni suef ,egypt
author
text
article
2019
ara
Abstract Our origins are rich in details of the events and symbols and meanings persisted and was perfected over time backlog in essence formed identity and conscience to society. to reach the status of its design carries the State of creativity and innovation must permeate within time identity experiences accumulated wealth of cultural, The moral, religious, national heritage and environmental cohesion and coherence with the age and needs of living and design. Egypt went through many eras which consisted of ancient Egyptian civilizations, the Coptic and Islamic. Research study received light over sequential interdependence of these periods and Coptic art influence and influenced by being a tributary of Interior design and furniture in authentic Egyptian identity and fabric of our society. Research study seeking to support the designer in being part of a global movement to recognize his designs with the originality and print only those not well thought through creative cumulative studies application For an interior design elements based on code identity of Coptic art to find solutions to the problematic of globalization and its negative consequences blur the identity of communities and impact on the national economy.The results of the study concluded that: - The creation of a contemporary design through the elements of Egyptian-Christian-Coptic art for a temporary commercial unit and an administrative establishment in which the Egyptian identity can be launched globally in the face of globalization and stimulate the national economy. - The dialogue of religions is not only linguistic, but intellectually addresses the soul and conscience. All of us are our brothers. Our origins are one that brings us to the land of Egypt. Inspiration and quotation from Egyptian.- Christian art reduces the gap of global communication, erases the idea of blind religious fanaticism and calls for tolerance. Our Egyptian origins make us all Coptic Jews, Christians, and Muslims. We call for peace and bring peace.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
404
421
https://mjaf.journals.ekb.eg/article_37873_afdcac235f403d870edeb568163297c1.pdf
dx.doi.org/10.21608/mjaf.2019.10418.1025
The painting of “Apophis” “Apep”, symbol of evil in the other world’s books
in ancient Egypt
mahmoud
garhy
Faculty of Education King Faisal University
author
text
article
2019
ara
The Ancient Egyptians tried to find reasons for the chaos in the universe, which didn’t stop at wild or harmful animals and venomous reptiles, but skipped it and looked at the natural disasters like storms and earthquakes and volcanoes. And the priests gave explanations for the things which faced them. These explanations evolved from just transient thoughts, to be a basic thing in the ancient Egyptian. And for fighting evilness that was an outcome of it another political dimension. As it was took as an enough reason for the importance to look at the authority and providing all kinds of support to it to face the people against the regime, calling them “evils”. Every morning was considered as a new start in renewing the allegiance between the Egyptians and the ruling king the representative of the “God of the Sun” “Ra”, which was able to pass the obstacles which was put by the snake “Apophis” “Apep”, the devil of the other world. And that with a support of "Heliopolis” and the God “Set” at the front which was known as the only symbol of evilness according to the ancient story of “Isis and Osoris”, but he didn’t save any effort for supporting the “God of the Sun” in his fight against the Snake which had many forms and structures. Starting for the first time as a turtle, sometimes a crocodile, or a scary monster, he also changes structure from one snake to another according to every stage of the fight.And this research cares about tracking “Apophis” historically in ancient Egypt, either on papyrus or as wall drawings. And this is through analytical analysis for these works, which explains the stages of fight between “Apep” from a side and “The God of the Sun” “Ra” and his helpers from another side, so that “Ra” would be able to control and destroy him so that the sun would be able to rise again starting a new day. While “Apophis” would stay waiting at his other side of the world. Waiting for the boat of the Sun starting a new forever fight.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
422
442
https://mjaf.journals.ekb.eg/article_37875_c199826b734868c6152822a8adc846bd.pdf
dx.doi.org/10.21608/mjaf.2019.11015.1045
Drawing up new design formulas according to the rules of Gestalt theory
To enrich the field of decorative design
Marwa
Mohamed
decoration , Applied arts, New Cairo Academy , New Cairo , Egypt
author
text
article
2019
ara
Research Summary: The twentieth century has emerged in many philosophical and philosophical theories, One of the most important of these is the theory of Gestalt theory, which stems from the school or the learning by sight, It is the most experimental school, and therefore the most successful and the most influential, In the nineteenth century, the Gestalt theory adopted a new approach to thinking through the integration of cognition and reconstruction of elements in nature, based on total cognition, The problem of research was whether to derive new design formulas using the Gestalt theory (The total school) to invent solutions for designs through the external body of the Gestalt theory and its role in (decorative designs) according to the laws of the structural system Gestalt theory, which expands the designer's perception in the light of contemporary theories to achieve positive values for the designer? The research aims at enriching new experimental entries to create innovative formulations using computer programs through Gestalt theory, and enrich the designer's thought by drawing new design formulations, which expands the designer's perception in the light of postmodern art.key words : Design formulations - Gestalt theory - designs.Research problem :What is the possibility of drawing new design formulas using the Gestalt theory (the whole school) to create solutions for designs through the laws of the Gestalt theory and its role in (decorative designs), which expands the designer's perception in the light of contemporary theories to achieve positive values for the designer?research importance: Linking technology with science and art through the extraction of new formulations and designs through the laws of the Gestalt theory and linking them with modern technology and computer programs to create solutions for designs as an input to enrich the artistic form in design.Research hypotheses:The research is supposed to benefit from the designer to extract creative formulations through the system of construction of Gestalt theory using computer programs.Limits of research: The objective boundaries of research focus on studying the laws of the Gestalt theory and linking them to modern technology and computer programs to create solutions for new designs.References:- Rashdan, Ahmed Hafez ,: "Design in Fine Art", Makihar Press, Cairo, 1970, 68 p.- Shawki , Ismail, "Design Elements and Foundations in Fine Art", Second Edition, 2001, p. 95.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
443
458
https://mjaf.journals.ekb.eg/article_40318_9423bc4af75a20c71a959cacd3590a9b.pdf
dx.doi.org/10.21608/mjaf.2019.11575.1080
Analytical study on the spread of some dangerous electronic games
Asmaa
Salem
decoration department, faculty of applied arts, Helwan University
author
Manal
Hassan
Professor of the decoration – Faculty of applied arts – Helwan University
author
Faten
Abo Al Wafa
Professor at the faculty of Education-Helwan University
author
text
article
2019
ara
• Phenomenon of Research:Nowadays, some games have been appeared. They haven’t been like any similar games they are dangerous, cause Addiction and some of them cause Suicide. So, we have to think why people obey such dangerous games and how they control their minds.• Claim of Research:The research assumes that there is a close relationship between the psychological factors and the success of the dangerous electronic game. • Objective Of Research:The research aims to discover the relationship between psychological factors and the success of dangerous games and extract some rules make game attract people to play. • Problematic of Research:Some dangerous games are existed. These games cause addiction and sometimes suicide. They use psychological methods. We don’t accurately know these methods in the Arab world, so we can’t offer a good alternative has the same attraction. • Methodology of Research:Descriptive approach – analytical• Plan of Research:1. A Presentation of some dangerous games and their stages.2. A presentation of the dangers generated by these games.3. An analysis of the steps and factors that made the player acquiesced to the dangerous game and under its control, and obeying its orders.4. Extracting rules that help to design an attractive game that has the same advantages of the dangerous game, but not harmful.• Recommendations:The designer must has up-to-date knowledge that related with the specific specialization. He has to think how to solve the main problems effectively. He has to study audience needs, the psychological sides for the product in general and especially for the games.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
459
475
https://mjaf.journals.ekb.eg/article_37884_bc88feeb0f9018bb822a7161c4ad2315.pdf
dx.doi.org/10.21608/mjaf.2019.11657.1102
Modern systems to control the quality of print produced by digital printing techniques
Mona Mostafa
Abutabl
Department of Printing, Publishing and Packaging - Faculty of Applied Arts - Helwan University
author
Hanaa Abdel Fadil
Sarhan
Director of Commercial Printing Press at Al Akhbar Newspaper - Lecturer at Akhbar Al Youm Academy
author
Sara Ibrahim abdel Rahman
Ramadan
Department of Advertising, Printing and Publishing - Faculty of Applied Arts - Banha University
author
text
article
2019
ara
Research Abstract:The aim of the research is improving the quality of publications by applying the latest quality techniques to the digital print production lines. The digital printing machines include advanced means of controlling the quality of the printed material. They can be used to perform the time correction on the operating line, the study included a description of the latest systems that have proven successful in achieving the high quality in the typography. This paper includes a description and application of one of the systems used. To measure and control the quality of printed on digital printing machines. Hence the research problem which includes High percentage of paper waste due to the long time it takes to determine the the printing fault by means of measuring devices separate from the machine, And correct it on the machine controller to translate it into signals sent to the devices and units of the machine responsible for correcting the deviation. In addition to The special nature of some types of printing inks used in Modern printing techniques, which Imposed on owners of these presses to operate a very limited range of paper types. So it was the aim of the research is Reducing the percentage of materials waste by applying the newly developed quality techniques designed to quickly detect and determine the deviation and modify it quickly. And use a wide range of paper in the market even non-processed paper, which can be operated on the developed printing machines with the same quality of high-quality paper. The research followed the analytical descriptive method. By reviewing the above, it is possible to achieve the following results: -save a large percentage of paper waste as well as reduce the time required in the process of correction and modification of deviations and Improve and refine the surface of printed paper and the efficiency of surface properties by adding some materials to the substrate to be printed before printing so that the color remains on the surface fibers.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
476
483
https://mjaf.journals.ekb.eg/article_37885_fecbe66dff514dfb6e3285c04a4c8d00.pdf
dx.doi.org/10.21608/mjaf.2019.12784.1162
Mutual influence between Human and Environment: the concept of Vernacular Design and Its Relation to Sustainability in Interior Space
Maha
Ibrahim
Interior design and furniture/Faculty of applied arts/Helwan University
author
text
article
2019
ara
Throughout history, mankind has tended to strengthen its relations with nature in order to maintain its continuity. This can be instinctively understood in trying to meet the main human needs from natural resources. This was also reflected in the sciences that deal with the relationship between man and the environment and the mutual influences between them. Thus, the concept of Biophilic Design has emerged as one of the modern trends in design, which deals with the relationship between man and the built environment. It aims to improve the health of individuals within the interior spaces and to develop the design in relation to the history and culture of the society.The biophilic design has two important dimensions to achieve. The most important of these is vernacular design or time-and-place-based design, a term that refers to products or areas where culture, environment and history intersect to create meaning for the place. Vernacular design is also a term associated with vernacular architecture and a result of increasing awareness of its importance recently. Vernacular architecture is an architecture that reflects the environmental, cultural and historical contexts in which it was found. Although it is related to tradition, it can be regarded as a modern concept; it provides alternatives to current architectural practices that are a matter of debate for the energy crisis and sustainability Through the study it turned out that vernacular design has a strong relation to sustainability because it does not consume local resources, it understands the environment surrounding the human being, strengthens its relationship with it, and respects the historical and human dimension of societies. Therefore, the concept of vernacular design in this research will be highlighted and analyzed its creative and productive processes in vernacular architecture through the assumption that the application of principles and features of the vernacular design present an important contributions in the field of formal design in the interior spaces to become the starting point for the production of designs More committed to the local culture and tradition of its people and achieving the principles of sustainability
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
484
502
https://mjaf.journals.ekb.eg/article_37888_efa744d02b1da26f88321fe040e71b7c.pdf
dx.doi.org/10.21608/mjaf.2019.10001.1003
Digital illustrations pedagogy of commercial Guidance posters for children
(Applied descriptive study)
Nasser
Hamed
Advertising - Applied Arts - O6U.
author
text
article
2019
ara
AbstractDigital illustrations are mainly used in children's stories, books and magazines, and are rarely found in posters for children because they require a highly talented painter and skilled designer, they also require considerable time and effort, and are therefore replaced by photographs.The Digital illustrations of commercial Guidance posters provided to children by the technical richness, which is rarely found in other means, this is because it is exposed in large sizes, so it is necessary for its artists to pay attention to its attractiveness because it addresses the child, So the digital illustration in the commercial Guidance posters which provided to children carries important elements, such as the promotion of a product or service, while at the same time modifying the child's erroneous behaviors or concepts, Therefore, it contains a pedagogic character, It is the "teacher" who conveys positive ideas and concepts that attempt to build the child personality of the child, and at the same time with its lines and bright colors attract the attention of the child and make him happy, So the guidance of the child through Digital illustrations pedagogy of commercial guidance posters is an important factor in increasing sales of the commodity, and the child learns the pros and cons by negating the child's behavior.A commercial advertisement is designed, implemented and published as the most common type of advertising because it is profitable for advertising organizations. Therefore, commercial advertising is aimed at increasing sales of a product or promoting a service. It is designed primarily to attract customers and make profits, He is a lieutenant of the national economy and a strong supporter of the financial situation of companies, factories and various services.In contrast, the guiding declaration aims to inform the recipient and guide him to conduct. He carries noble goals for the benefit of the recipient as a warning against a certain threat (the fight against epidemics, diseases and various viruses), or following a method (giving vaccinations to children and directing children to stop bullying against And not to raise the sound), or not to follow a method because it harms the person (not dumping the waste on the ground and not waste water or food).
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
503
522
https://mjaf.journals.ekb.eg/article_40319_4bee1b638c5a5f73b91c7039dac0fac8.pdf
dx.doi.org/10.21608/mjaf.2019.14301.1219
An Analytical Study Of The Design Idea And Its Applications In Interior Design & Furniture
Nermin
Helal
Interior Design & Furniture Department,
Faculty of Applied Arts, Helwan University, Egypt
author
text
article
2019
ara
The field of Interior Design and Furniture, like other fields, has witnessed the effects of globalization and openness on the outside world, and the ensuing dazzle in all its details, followed by a blind tradition with the presence of a variety of Design Trends and their principles, which made the interior designer run behind the form sometimes, and behind the content at other times, because there is no clear perception of Design Process System, and the absence of awareness of its elements.The research problem arises in the following questions: How do creative ideas be produced in Design? What are the elements of Design Process, and what is the importance of Design Idea in it? In other words, in light of the current scientific progress- Has the modern materials and the techniques of their use become proactive, leading to a decline in the importance of Design Idea, or is it still the most important in Design Process? From this point of view, the research aims to develop the creative sense of Design Student, and to work on the breadth of his mind by recognizing "Design Idea" as the essence of Design Process, and reviewing its applications in Interior Design and Furniture. The importance of the research returns to that it contributes to the construction of a comprehensive conceptual framework on Design Idea, and address all the related studies, especially in light of the lack of courses that is interested in studying Design Idea in itself, which may weaken the distinction of the final design product, which helps the designer to achieve his creations in a scientifically studied way, instead of this unconscious drift towards the new. The research assumes that Design Creativity and the emergence of Modern Trends in Interior design and Furniture require the knowledge about the nature of Design Idea and related studies.The research follows the extrapolative extraction approach, and the analytical descriptive approach. Finally, the results and recommendations of the research, and references Arabic and foreign are displayed.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
523
559
https://mjaf.journals.ekb.eg/article_37905_0dfbcf1f03f495595d8fa5e7234477b5.pdf
dx.doi.org/10.21608/mjaf.2019.11427.1069
The effectiveness of the clothes and their role in the animation films
Nehal
Afify
Apparel Department ,Higher Institute of Applied Arts the 5th Settlement -New Cairo
author
Mohamed
El sawy
Higher Institute of Applied Arts - Department of Advertising
author
text
article
2019
ara
Fashion designs are one of the important plastic elements that are part of the composition of the image in the animation films, and are part of the expression aesthetic and dramatic, because fashion design and colors, and the quality and contact them perform a number of functions that enhance the value of the role and charity and a new , The fashion in the art work are considered a historical reference, documentary or social, and they expresses the attachment of the animation character to the environment and history through actions that have been reworked in dramatic work that has certain dimensions and visions from the creative perspective of this dramatic formulation. Hence the clothes leave the viewer's first impression of identity Dramatic character "animation" ,,, Due to the clothes have many meanings, and content that both the fashion designer and the animation designer use to address the minds of viewers of different ages and to move their feelings in certain directions to merge with the dramatic work , In order to achieve the desired objectives of the design within the work of art "story" and to make the desired impact on the viewer, especially as animation films "Animation" is no longer limited to young people only, the development of technology used in the manufacture of these films in addition to the development of writing methods and creativity made Which has a huge impact and leave behind them, which led to a lot of viewers "individuals" on the different ages of this type of films, "animation films" Therefore, the good preparation of animation characters in the animated film is one of the most important steps that depend on the cinematic art work, so the clothing should contain the story "film" on the characteristics of the art to be provided for it, so that imagination is realisticSome believe that the "costume" worn by cartoon characters within animated films must be matched to each historical role that represents an era only? But the correctness here is the applicability of the "content form" argument.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
560
584
https://mjaf.journals.ekb.eg/article_37892_b0eda268551d58da7a14e280ae0ad154.pdf
dx.doi.org/10.21608/mjaf.2019.10353.1018
Planning advertising campaigns in the view of cognitive styles between man and woman
Heba
Amir
The International Academy for Engineering and Media Science
author
text
article
2019
ara
The main purpose of any advertising campaign is conviction the recipient and from here comes the importance of this accurate study of psychology to the recipient in all its sides, as there are many factors that affects the recipient of most important the social class, age group, culture, experience, gender…etc. And this research came to study the difference between men's and women's psychology and the natural mental activates for each of them… Based on the recent studies presented in this field and its great impact in selection or identifying cognitive styles followed for each of them as the mental process used for each individual in classification of its perception or the ways to respond to the various influence which have significant impact when putting strategy to the contemporary advertising campaigns…Research problem:1) To what extent can benefit from the cognitive styles of individual when planning advertising campaigns?2) What is the effect of psychological difference for both men and women with cognitive styles?3) What is the relationship between psychology aspect of both men and women with cognitive styles when planning a targeted advertising campaign?Research aims:1) Benefit of different cognitive styles when planning contemporary advertising campaign to achieve conviction.2) Creating different strategies for advertising campaigns through the good study for both men and women psychology.3) Finding new ways to build impressions and mental images inside the mind and the conscience of the recipient by taking into consideration the gender difference and cognitive styles.Research assumes:1) It’s possible to have psychological aspect of the two genders in the response to stimuli (cognitive styles).2) By benefiting in recent studies about the psychological difference for each men and women which find great interest in present time, can plan a successful advertising campaigns achieving much more impact of influence and conviction.3) Cognitive styles may have a role in planning process of advertising campaigns as it is personal way that express an individual’s preference to have information.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
585
620
https://mjaf.journals.ekb.eg/article_37893_29ffea12f5fb6df70808ec2d7ccd8880.pdf
dx.doi.org/10.21608/mjaf.2019.13197.1184
The Role of Human Factors Engineering in Designing Interactive Metal Facades
Waleed
Hassen
Metal Furniture and Constructions, Faculty of Applied Arts, Helwan university
author
Wael
Galil
Metal Furniture & Constructions Faculty of Applied Arts - Helwan University
author
text
article
2019
ara
The rapid development in modern digital technology has influenced all life aspects; and its impact has reached the arts of architecture and design. As interactivity has been introduced to architectural application; the advanced materials and techniques is redefining the relation between architecture and the physical world; especially in the fields of buildings cladding and facades.Facades nowadays effectively respond to the internal and external effects of the environment; in what is known as “the intelligent behavior”, which ensures that these facades can react to the different environmental effects through the information fed into it by computer systems. This research discusses the role of human factors engineering in supporting the process of designing interactive metal facade, through an analytical inductive method. The proposed methodology aims to reach multiple design solutions, by providing a scientific base and sequential methodological steps.The research aims to emphasize the importance of human factors engineering; as a design determinant of the expressive and functional formation aspects; in designing interactive metal facades, and to develop a design methodology based on the utilization of human factors engineering, to design interactive metal facades.The research managed to provide a proposed design methodology to create interactive metal facades, that comply with the characteristics of the human factors engineering; and can develop a physical interaction between the interactive metal facades and the user, thus; create a three-dimensional change in all the units of the interactive metal facade, as a result of responding to the external environmental effects; such as sound, movement, light and temperature, so that active design formations are created due to the re-arrangement of its units.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
621
638
https://mjaf.journals.ekb.eg/article_37895_d567c588482621e5ee7aab6dd1a3fa77.pdf
dx.doi.org/10.21608/mjaf.2019.13077.1175
Contemporary Aesthetic and Critical Theories and their Impact on Post-modern Cinematic Movements
Mamdouh
Mohamed
Faculty of Applied Arts, Helwan University
author
Khaled
Awes
Dean of the Higher Institute of Applied Arts, 5th assembly
Professor, Department of Photography, Cinema and Television, Faculty of Applied Arts, Helwan University
author
Wael
Anany
Photography,cinematography and television department - faculty of Applied arts - Helwan university - Giza - Egypt
author
text
article
2019
ara
The term "postmodernism" was used at the end of the nineteenth century, but contemporary features began to form during the 20th century, to establish different aesthetic and critical theories that enrich the cinematography of the film artworks. This research deals with the most important aesthetic theories in by study and analysis. It deals with structuralism, study of signs and symbols, also phenomenology, Which deals with the cinematic image as a mental and emotional phenomenon, and the reception theory, which sets the foundations of social experimental methods to measure the interaction of the viewer with the cinematic image to allow audiences to engage in the process of artistic creativity, and finally deconstruction which formed the discussions about the cinematic medium itself, and paid attention to the individuality of each cinematic text, and its contradictions sometimes, The efforts that made the cinematic image self-conscious in an immensely unprecedented extent. The research then explores the influence of these theories on postmodern cinematic movements, such as contemporary genre cinema, which combines pastiche and intertextuality, mixing genres to access an innovative vision of the cinematic imagery, and reach an effective communication with the viewer, then the research moves to: feminist cinema, ethnography and post-colonial cinema Which gives a special attention to the social, political and cultural aspects of the cinematic image, as well as (Dogma 95) movement, which prioritize the minimalistic artistic form of cinematography, and the transcendental cinema, that aspires to change the mental state of the viewer during the runtime of the film itself. This research aims to shed light on the most influential movements in the contemporary cinematic form, which is necessarily to affect the work of the cinematographer in innovative and creative ways.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
639
652
https://mjaf.journals.ekb.eg/article_37894_0eed3e029ed2c48893fa503871dec9d0.pdf
dx.doi.org/10.21608/mjaf.2019.11655.1100
Janadriya Festival a leading event in preserving folklore and rooting identity
Wadiah
Boker
University jeddah
author
text
article
2019
ara
the organized folklore festival named Janadriya and organized by the national guard yearly is an important main event in the kingdom of Saudi Arabia. It is an important indicator of the leadership’s interest in preserving the culture, heritage ,tradition and original Arabic values. The research hypothesis : Janadriya festival is a significant leading experiment in the preservation of folklore and rooting the Arabic ,Saudi and Islamic identity source. The goal of the research is to focus on bringing attention to Janadriya yearly festival role in preserving folklore and rooting identity . the importance is the confirmation on janadiyah role in rooting the national heritage and wording it through artistic performances . The research problem can be described in the question: did the national yearly festival called ”janadriya “ play a role in preserving the heritage of the nation? Did it convey the cultural developments and experiences the kingdom is undergoing?The research methodology : the historical descriptive method through describing the historical background of Janadriya and analyzing the rich national and artistic heritage.The results : 1. Janadriah festival have had a significant role in the assurance of the Arabic, Saudi Islamic identity. 2. The relations between the national heritage and the cultural developments the kingdom is undergoing. 3. Janadriya festival encouraged the discovery of original artistic performance to convey the national heritage. Recommendations conclusion : 1. The affirmation on the importance of national folklore and its preservation as an identity source.2. Orginising field trips for art students and art specialists to visit.3. To encourage art majors in participating with national folklore content.The festival of folklore and culture “ janadriya” is a leading international and global event that has attracted attention from the leaders of the kingdome of Saudi Arabia for three decades . its also considered to be a national event inspired by the Kingdome history that is well preserved .The research axes are:1. Janadriyah history of generations. Role of the Saudi National Guard in sponsoring the Janadriya Festival.2. Types of folklore and human values in the Janadriya Festival. And accompanying events during the festival.3. Dialogue of Civilizations and the role of the annual Janadriy guests. (Inclusiveness of the place and time of the Janadriya)
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
653
673
https://mjaf.journals.ekb.eg/article_39045_8bdbdd997a7d8d319fc32c2b28137bf6.pdf
dx.doi.org/10.21608/mjaf.2019.14250.1218
Shorthand Thought in interior design and modern furniture.
wessam
hussin
high institute applied arts
author
text
article
2019
ara
Preface:Due to the trend of Arab Republic of Egypt to establish new cities and a demonstrative Capital, technological development and considering different spaces. This is one of the main factors which urge Reduction which can be applied in interior design and furniture, which depends on stripping, simplicity, and Reduction in design. It also depends on how much this housing units suit the design in a Reduction way.Reduction and using geometric forms depend on functional and flexible areas. The modern life requires using vacuum reductively and organized interior designs. Vacuum internal Reduction is distinguished by simplicity. Also, colors have a role in Reduction. This is by using one color inside the vacuum, using light colors and simplicity in forming elements of interior design and furniture. The research problem: The Reduction trend in interior design is not applied perfectly in Egyptian contemporary society. The research importance: The research aims to make use of Reduction trend and applying it in small living spaces. This is to reduce materials, to present innovative design solutions and to make use of the existing spaces. The research hypothesis :The search assumes : the study of Reduction trend , It also aims to create new ideas in interior design and furniture , By each of the main points of the research , minimalism and its effect on interior design and furniture design , Bauhaus.-theoretical research results and recommendations. -keywords: Shorthand – Design – Aesthetic Value
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
674
688
https://mjaf.journals.ekb.eg/article_37597_1d2fdd095f314dd4ecbb91ed5f54133d.pdf
dx.doi.org/10.21608/mjaf.2019.12192.1141
photo initiating system to synthesize an absorbent hydrogel
shaimaa
kamel
the higher institute of Applied Arts , fifth settlement
author
Amr
Allam
Faculty of applied arts , helwan university
author
text
article
2019
ara
Synthesis of using photo initiating system to prepare an absorbent hydrogelAbstractIn order to synthesis absorbent hydrogel, Carboxymethyl cellulose (CMC) was prepared by different DS. A superabsorbent hydrogel of carboxymethylcellulose (CMC) was initiated by UV system using methylenebisacrylamide (MBA) as a crosslinking agent and Photo initiator.For investigation the reaction of water absorbency of the hydrogels, the synthetic conditions were systematically optimized through studying the influential factors.The photosensitized vinyl monomers and acrylic monomers onto a range of polymeric substrates has been the subject of particular interest in the recent past (1). Much of this interest originates in the recognition that many of the co-polymeric products possess an interesting range of physical and/or chemical properties.Among the various methods allowing the generation of radicals, e.g. irradiation, redox chemical initiation, heating, dye-sensitized reaction and UV light-induced grafting, sensitized reactions are more attractive. UV light-induced grafting allows the use of larger wavelengths of excitation, thus increasing the possibility of potentially valuable commercial exploitation. However, this kind of reaction requires knowledge of the photo-reactivity of the initiator with respect to the chemical nature of the monomer and of the macroradical. Since polymers absorb light below 300 nm, photosensitiser or photoinitiator that absorb near UV or visible light have been generally added to formulations. The excited molecule may then split and/or react with the subsequent formation of reactive radicals that are capable of attacking the polymeric backbone. Free radical generation in cellulose, by photosensitized excitation, has shown unequivocally that UV irradiation, both in photosensitized and unsensitised experiments, results in chain scission and radical generation on the glucosidic cycle . By proper choice of the sensitizer, the scission of glucosidic bonds can be reduced and radical generation can be enhanced, thus resulting to a lower degradation of the polymer and an increase in the rate of photochemical reaction. The reason of this study to produce poly (MBA)-CMC graft copolymer with superabsorbent character In the current study, a water-soluble photosensitiser, 4-(trimethyl ammonium methyl) benzophenone chloride, symbolized as PI, was used to initiate the graft copolymerization of methylenbisacrylamide onto CMC in an aqueous medium. Factors affecting the graft copolymerization reaction i.e., loading of the photoinitiator and methylenbisacrylamide, irradiation time, polymerization temperature, material: liquor ratio and the DS of the CMC used were studied.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
1
11
https://mjaf.journals.ekb.eg/article_37898_14b13c7ad986268a4ed093989aa22e55.pdf
dx.doi.org/10.21608/mjaf.2019.10495.1048
The study of the historical development of glass in ancient times
Shaimaa
Salama
Glass department,faculty of applied arts ,helwan university,cairo,Egypt
author
text
article
2019
ara
Abstract: This paper discusses historical development of glass in ancient times, identify the most important characteristics of glass in every era of time, through the study of their properties, chemical composition of the types of glass and production methods, through the study of some archaeological models of global museums to reach the most distinctive characteristics of each era ,The aim of this paper is to explore these aspects by using a combination of focused studies and case studies in various ancient and historical periods. Each case study in ancient Egyptian period, Roman Middle East, and the Islamic world.keywords: historical development of glass, Ancient Egyptian, Roman glass, Islamic glass, chemical composition, glass techniques.I. INTRODUCTION Ancient Egyptian GlassAs early as the third millennium B.C., craftsmen in Mesopotamia discovered how to glaze jewelry and small objects with colored glass. The new material joined other vitreous glazes, like faience, as a less expensive substitute for rare and precious stones, such as lapis lazuli. Subsequent developments, especially the use of simple molds, enabled craftsmen to form objects entirely from glass.In all likelihood, the Egyptians learned glassmaking from their Asiatic neighbors, possibly from captives taken during Egyptian military campaigns in the East under the eighteenth-dynasty pharaoh Thutmosis III (1490–1436 B.C.). The glass industry, once transplanted to Egypt, grew vigorously, fueled in part by the abundance of the raw materials required to manufacture glass. Egyptian workshops not only produced a variety of wares for consumption by the royal court and aristocrats, who could afford such luxuries, but also exported large quantities of raw glass.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
12
20
https://mjaf.journals.ekb.eg/article_37897_4c02e5ca9aeeeb682ff41cea6800ea19.pdf
dx.doi.org/10.21608/mjaf.2019.12434.1145
Mega events’ graphic design and its role in enhancing the national image
Sara Mohammed Mamdouh
Abd El Azim Rezk
MSA University
author
Tamer
Abdellatif
Advertising dept., Faculty of Applied Arts, Helwan Un., Giza, Egypt
author
Dina
Aboud
Advertising Department, Faculty of Applied Arts, Helwan University, Giza, Egypt
author
text
article
2019
ara
This research objective is to demonstrate what are mega events and the different kinds of them. It demonstrates the importance of hosting mega events and the reasons behind competition between countries for hosting these events. The research illustrates the characteristics of mega events and the terms of them that distinguish them from any other events. It also describes the hard and soft benefits of hosting events. Through studying mega events this research intends on demonstrating the importance of using graphic design in presenting the country while hosting the mega event for enhancing the national image. The importance of the research comes from the globalization and the increasing competition between nations in hosting such these events although the high costs of hosting and the complex bidding process itself. The research will use the qualitative method, as it is the study that is used to explore a phenomenon by collecting data and images and analyzing them using the grounded research to reach the fundamentals of using graphic design in mega events. The research will analyze visual elements of two mega events in their different kinds. The research will analyze FIFA World Cup in Russia 2018 and Milano Exposition in 2015 in Italy and how the two countries used graphic deign to express their national identity. How this visualization affects the national image around the world. The research will reach the fundamentals and rules of using graphic design in hosting mega events. While analysis it will demonstrates the precautions that should be put in mind in case of hosting.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
21
32
https://mjaf.journals.ekb.eg/article_37900_7d8771c2d42ea2aa7e8ce0c154a85796.pdf
dx.doi.org/10.21608/mjaf.2019.10739.1044
Islamic Architectural Facades and their use in Designing Contemporary Egyptian Women's Clothing
Eman
Elmehy
Fashion dept applied arts banha universty egypt
author
text
article
2019
ara
There is no doubt that architecture is the mother of the arts as called by architects and artists where architecture comprises most of the internal and external artistic and creative activities with its distinctive architectural fronts. It also comprises the creations of wood, marble, metals, etc. with various structural, plastic and functional design solutions. This made architecture a permanent stimulant of artistic creativity and innovation and a source of inspiration in various fields of art.As for Islamic architecture with all its various aesthetic and artistic values has inspired the world, artists and designers since its emergence. This Islamic inspiration was reflected on various artistic activities, most prominent of which is the "School of Modern Art of Europe" which benefited from and influenced by the Islamic arts artistically and creativel. At first sight of the designs of Islamic buildings, the viewer is attracted to the special architectural fronts with their elegant creative aesthetic style inspired by endless artistic innovations.Meanwhile, many designs have emerged in the field of clothing inspired by the various Islamic decoration and textiles till our present day. This emphasizes the rooting of fashion design and its distinctive oriental spirit and highlights the possibility of getting inspired by the Islamic style and its various elements.Research problem:The field of clothes design is one of the important arenas in the society which is always exposed to many variables imposed by the technological as well as social development, including the global fashion trends.Equally, this field requires many visions, sources and ideas of inspiration that match different community environments.In this context, we are looking for the presence of the eastern Arab heritage among the international fashion lines to emphasize its identity and existence between the colors and trends of the world.That is why we are urged to focus on the aesthetics of the Arab-Islamic heritage through considering the "architectural facades" as a source of inspiration.
مجلة العمارة و الفنون و العلوم الإنسانية
Arab Association for Islamic Civilization and Art
2356-9654
4
v.
17
no.
2019
33
58
https://mjaf.journals.ekb.eg/article_37903_03fd40502ab8de6338af0cd17a6749c3.pdf
dx.doi.org/10.21608/mjaf.2019.12438.1146