References
- Ajzen, I. “Residual Effects of Past on Later Behavior: Habituation and Reasoned Action Perspectives.” Personality & Social Psychology Review 6- 2 (2002): 107-22.
- Altsech, Moses B. “The Assessment of Creativity in Advertising and the Effectiveness of Creative Advertisements,” Ph.D. dissertation, Pennsylvania State University, 1996.
- Anderson, E. W., C. Fornell, and S.K. Mazvancheryl. “Customer Satisfaction and Shareholder Value.” Journal of Marketing 68- 4 (2004): 172–185.
- Ang, S. H., and S.Y. M. Low. Exploring the Dimensions of Ad Creativity. Psychology and Marketing 17- 10 (2000): 835-854.
- ARPost. “Key augmented reality statistics you need to know.” https://arpost.co/2017/11/15/key-augmented-reality-statistics/(Accessed March 25, 2019)
- Baek, T. H.,
C. Y. Yoo, and S.Yoon. “Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses.” International Journal of Advertising 37- 3 (2016): 421–439.
- Bagozzi, R. P., and U. M. Dholakia. “Antecedents and purchase consequences of customer participation in small group brand communities.” International Journal of Research in Marketing 23- 1 (2006): 45–61.
- Barth, J. E. “Customer engagement and the operational efficiency of wine retail stores.” International Journal of Wine Business Research 19- 3 (2007): 207–215.
- Belch, G. E. and M. Belch. “Advertising and Promotion. An Integrated Marketing Communication Perspective.” New York: MC Graw Hill Education, 2009.
- Berlyne, D. E. “Novelty, Complexity, and Hedonic Value.” Perception & Psychophysics 8- 5 (1970): 279-86.
- Berry, L. L., L. P. Carbone, and S. H. Haeckel. “Managing the total customer experience.” Sloan Management Review 43- 3 (2002): 85-89.
- Bowden, J. L.-H. “The Process of Customer Engagement: A Conceptual Framework.” Journal of Marketing Theory and Practice 17- 1 (2009): 63–74.
- Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. “Customer Engagement”. Journal of Service Research, 14- 3 (2011): 252–271.
- Brodie, R. J., L. D. Hollebeek, B. Juric, and A. Ilic. “Customer Engagement: Conceptual Domain, Fundamental Propositions & Implications for Research in Service Marketing.” Journal of Service Research 14- 3 (2011): 252–71.
- Buhalis, D. and R. Law. “Progress in information technology and tourism management: 20 years on and 10 years after the internet-The state of eTourism research.” Tourism Management 29- 4 (2008): 609–623.
- Bulearca, M., and D. Tamarjan. “Augmented reality: A sustainable marketing tool?.” Global Business and Management Research: An International Journal 2- 2 (2010): 237–252.
- Calder, B. J., E. C. Malthouse, and U. Scha¨del . “Media Engagement and Advertising Effectiveness.” Hoboken, N.J : John Wiley & Sons, 2008.
- Carmigniani, J. and B. Furht. “Augmented Reality: An Overview. In: Furht, B., Ed.,” Handbook of Augmented Reality, Springer, New York, 2011.
- Carver, C. S. and M. F. Scheier. “Attention and Self-regulation: A Control Theory Approach to Human Behavior.” New York. Springer Press, 1981.
- Castro, G. M., J. E. N. López, and P. L. Sáez. “Business and social reputation: exploring the concept and main dimensions of corporate reputation.” Journal of Business Ethics 63- 4 (2006): 361-370.
- Cheverst, K., N. Davies, K. Mitchell, A. Friday, and C. Efstratiou. “Developing a Context-aware Electronic Tourist Guide: Some Issues and Experiences.” Proceedings of ACM CHI'00, April 01 – 06, Netherlands, 2000.
- Chi, H-L, S-C. Kang, and X. Wang. “Research trends and opportunities of augmented reality applications in architecture, engineering, and construction.” Automation in Construction 33 (2013): 116-122.
- Dacko, S. “Enabling Smart Retail Settings vis Mobile Augmented Reality Shopping Apps.” Technical Forecasting & Social Change 124 (2017): 243–256.
- Donio’, J., P. Massari, and G. Passiante. “Customer satisfaction and loyalty in a digital environment: an empirical test.” Journal of Consumer Marketing 23- 7 (2006): 445–457.
- Dortok, A. “A managerial look at the interaction between internal communication and corporate reputation.” Corporate Reputation Review 8 -4 (2006): 322 – 338.
- Edwards, S. M., and H. Gangadharbatla, H. “The Novelty of 3D Product Presentations Online.” Journal of Interactive Advertising 2-1 (2001): 10–18.
- Edwards, S. M., and H. Gangadharbatla, H. 2001. “The Novelty of 3D Product Presentations Online.” Journal of Interactive Advertising 2 (1): 10–18.
- Emmanouilidis, C., R-A. Koutsiamanis, and A. Tasidou. “Mobile guides: Taxonomy of architectures, context awareness, technologies and applications.” Journal of Network and Computer Applications 36- 1 (2013): 103–125.
- Enginkaya, E. and E. Esen. “Dimensions of Online Customer Engagement.” Journal of Business, Economics & Finance 3- 1 (2014): 106-114.
- Fahy, F. L., I. P. Riches, and M. W. Brown. “Neuronal Activity Related to Visual Recognition Memory: Long-Term Memory and the Encoding of Recency and Familiarity Information in the Primate Anterior and Medial Inferior Temporal and Rhinal Cortex.” Experimental Brain Research 96- 3 (1993): 457-72.
- Feng, Y., and B. Mueller, “The State of Augmented Reality Advertising around the Globe: A Multi-Cultural Content Analysis.” Journal of Promotion Management 25 -4 (2018): 1–23.
- Fernandes, T., and F. Esteves. “Customer Engagement and Loyalty: A Comparative Study between Service Contexts.” Services Marketing Quarterly 37- 2 (2016): 125-139.
- Firestein, P. J.. “Building and protecting corporate reputation.” Strategy & Leadership 34- 4 (2006): 25–31.
- Fritz, F., A. Susperregui, and M. T. Linaza. “Enhancing cultural tourism experiences with augmented reality technologies.” 6th International Symposium on Virtual Reality, Archaeology and Cultural Heritage (VAST), Italy, 2005.
- Garcia-Crespo, A., J. Chamizo, I. Rivera, M. Mencke, R. Colomo-Palacios, and J.M. Gómez-Berbís. “SPETA: Social pervasive e-Tourism advisor.” Telematics and Informatics 26- 3 (2009): 306–315.
- Gruca, T. S., and L.L. Rego. “Customer Satisfaction, Cash Flow, and Shareholder Value.” Journal of Marketing 69- 3 (2005): 1–130.
- Han, D., T. Jung, and A. Gibson. Dublin AR: “Implementing Augmented Reality (AR) in Tourism”, In Xiang, Z. and Tussyadiah, I. (eds), “Information and Communication Technologies in Tourism,” Springer International Publishing. Wien. New York, 2014.
- Hassan, A., and H. Ramkissoon. “Augmented Reality Application to Museum Visitor Experiences.” Visitor Management in Tourist Destinations 3 (2016): 117-127.
- Helgesen, Ø. “Drivers of customer satisfaction in business‐to‐business relationships.” British Food Journal 109- 10 (2007): 819–837.
- Higgins, E. Tory and A. A. Schole. “Engaging the Consumer: The Science and Art of the Value Creation Process.” Journal of Consumer Psychology 19 -2 (2009):100-114.
- Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. “Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation”. Journal of Interactive Marketing, 28-2 (2014), 149–165. doi:10.1016/j.intmar.2013.12.002.
- Hollebeek, L. D. “Demystifying customer brand engagement: Exploring the loyalty nexus.” Journal of Marketing Management 27:7-8 (2011): 785–807.
- Höllerer, T. and S. Feiner. “Mobile augmented reality. Telegeoinformatics: location-based computing and services.” The Netherlands: Taylor & Francis Books, 2004.
- Holly, R. “Japanese Aquarium uses Penguins to make the Best AR App Ever.” http://www.geek.com/apps/japanese-awuarium-uses-penguins-to-make-the-best-ar-appever-1599745/ (Accessed February 12, 2019).
- Hopp, T., and H. Gangadharbatla. “Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy. “Journal of Current Issues & Research in Advertising 37- 2 : 2016: 113–130.
- Hopp, T., & H. Gangadharbatla. “Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy.” Journal of Current Issues & Research in Advertising 37- 2 (2016): 113–130.
- Huang, T.-L., and S. Liao. “A model of acceptance of augmented-reality interactive technology: The moderating role of cognitive innovativeness.” Electronic Commerce Research 15- 2 (2015): 269–95.
- Jaakkola, E., & M. Alexander. “The role of customer engagement behavior in value co-creation: A service system perspective.” Journal of Service Research 17- 3 (2014): 247-261.
- Jung, T., N. Chung, and M. Leue. “The determinants of recommendations to use augmented reality technologies: The case of a Korean theme park”. Tourism Management 49 (2015):75-86.
- Keller, L. Kevin. “Conceptualizing, Measuring and Managing Customer-Based Brand Equity.” Journal of Marketing 57- 1 (1993): 1-22.
- Kietzmann, J. H., K. Hermkens, I.P. McCarthy, and B. S. Sylveste. “Social media? Get serious! Understanding the functional building blocks of social media.” Business Horizons 54- 3 (2011): 241-251.
- Kotha, S., S. Rajagopal,. and V. Rindova, V. “Reputation building and performance: An empirical analysis of the top 50 pure internet firms.” European Management Journal 19-6 (2001): 570-586.
- Kounavis, C. D., A. E. Kasimati, and E. D. Zamani. “Enhancing the Tourism Experience through Mobile Augmented Reality: Challenges and Prospects.” International Journal of Engineering Business Management 4- 10 (2012): 1-6.
- Koslow, Scott, Sheila L. Sasser, and Edward A. R., “What Is Creative to Whom and Why? Perceptions in Advertising Agencies,” Journal of Advertising Research, 43 -1 (2003), 96–110
- Kurkovsky, S., R., Koshy, V. Novak and P. Szul, 2012, “Current Issues in Handheld Augmented Reality,” International Conference on Communications and Information Technology (ICCIT), Hammamet, June 26-28, in Hammamet, Tunisia, 2012.
- Lawson-Body, A. and M. Limayem. “The Impact of Customer Relationship Management on Customer Loyalty: The Moderating Role of Web Site Characteristics.” Journal of Computer-Mediated Communication 9- 4 (2004): 1-61.
- Lemon, K. N., and P.C. Verhoef. “Understanding customer experience throughout the customer journey.” Journal of Marketing 80- 6 (2016): 69-96.
- Lewicki, R. J., D. J. McAllister, and R. J. Bies. “Trust and Distrust: New Relationships and Realities.’ The Academy of Management Review 23- 3 (1998): 438- 458.
- Li, L., E. K. Miller, and R. Desimone. “The Representation of Stimulus Familiarity in Anterior Inferior Temporal Cortex.” Journal of Neurophysiology 69- 6 (1993): 1918-29.
- Martínez-Graña, A. M., J. L. Goy, and C.A. Cimarra. “A virtual tour of geological heritage: Valourising geodiversity using Google Earth and QR code.” Computers & Geosciences 61 (2013): 83–93.
- Mascarenhas, O. A., R. Kesavan, and M. Bernacchi. Lasting customer loyalty: a total customer experience approach.” Journal of Consumer Marketing 23- 7 (2006): 397–405.
- Mitropoulos, P. and C.B. Tatum. “Forces driving adoption of new information technologies.” Journal of Construction Engineering and Management 49 (2008): 340-348.
- Mollen, A. and H.Wilson. “Engagement, Telepresence, and Interactivity in Online Consumer Experience: Reconciling Scholastic and Managerial Perspectives.” Journal of Business Research 63- 9 (2010): 919-925.
- MSI – Marketing Science Institute. ‘”2010-2012 Research Priorities.” http://www.msi.org/research/index.cfm?id¼271 (Accessed May 15, 2019).
- Mun˜iz, A. M., and H. J. Schau.. “How to inspire value-laden collaborative consumer-generated content.” Business Horizons 54- 3 (2011): 209-217.
- Olsson T, E. Lagerstam, T. Karkkainen and K. Vaananen-Vainio-Mattila. “Expected user experience of mobile augmented reality services: a user study in the context of shopping centres.” Pers Ubiquit Comput 17- 2 (2013):287-304.
- Patterson, P., T. Yu and K.d. Ruyter. “Understanding Customer Engagement in Services.” Proceedings of ANZMAC 2006 Conference. December 4-6, Brisbane, 2006.
- Pence, H. E. “Smartphones, Smart Objects, and Augmented Reality”. The Reference Librarian 52:1-2 (2010): 136–145.
- Roberts, C., and F. Alpert. “Total customer engagement: designing and aligning key strategic elements to achieve growth.” Journal of Product & Brand Management 19-3 (2010): 198–209.
- Rohm, A. J., T. T.Gao, F. Sultan, and M. Pagani, “Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing.” Business Horizons 55- 5 (2012): 485-493.
- Romero, J. “Customer engagement behaviors in hospitality: Customer-based antecedents.” Journal of Hospitality Marketing & Management 26-6 (2017): 565–584.
- Romero, J., and S. Okazaki, “Exploring customer engagement behavior: construct proposal and its antecedents.” 2nd International Symposium on Partial Least Squares Path Modeling, Seville, Spain, 2015.
- Russell, M. “11 Amazing Augmented Reality Ads.” http://www.businessinsider.com/11-amazing-augmented-realityads-2012-1?opD1/#-petes-and-clear-water-show-thebeauty-of-their-beaches-6 (Accessed January 28, 2018).
- Scholz, J., & A.N. Smith, “Augmented reality: Designing immersive experiences that maximize consumer engagement.” Business Horizons 59- 2 (2016): 149–161.
- Sheinin, D. A., S. Varki, and C. Ashley. “The Differential Effect of Ad Novelty and Message Usefulness on Brand Judgments.” Journal of Advertising 40-3 (2011): 5–18
- Singh, P., and M.Pandey, “Augmented reality advertising : An impactful platform for new age consumer engagement.” Journal of Business and Management 16-2 (2014) : 24-28.
- Smith R. E., J. Chen, and X. Yang. “Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence.” Marketing Theory 4 -1 (2004): 31-58.
- Smith R. E., J. Chen, and X. Yang “The Impact of Advertising Creativity on the Hierarchy of Effects.” Journal of Advertising 37-4 (2008): 47-61.
- Smith R. E., S. B. MacKenzie, X. Yang, L. M. Buchholz, and W. K. Darley. “Modeling the Determinants and Effects of Creativity in Advertising.” Marketing Science 26-6 (2007): 819-833.
- Sprott, D., Czellar, S., and E. Spangenberg. “The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale.” Journal of Marketing Research 46 -1 (2009): 92–104.
- Tokunaga, R. S. “Engagement with Novel Virtual Environments: The Role of Perceived Novelty and Flow in the development of the deficient self-regulation of internet Use and media habits.” Human Communication Research 39 -3 (2013): 365-93.
- Tom Dieck, M. C., & T. Jung. “A theoretical model of mobile augmented reality acceptance in urban heritage tourism.” Current Issues in Tourism 21- 2 (2015): 154–174.
- Tom Dieck, M. C., and T. Jung. “A theoretical model of mobile augmented reality acceptance in urban heritage tourism.” Current Issues in Tourism 21-2 (2015): 154–174.
- Van Doorn, J., K.N. Lemon, V. Mittal, S. Nass, D. Pick, P. Pirner, and P.C. Verhoef. “Customer engagement behavior: Theoretical foundations and research directions.” Journal of Service Research 13-3 (2010): 253-266.
- Van Krevelen D. W.F., and R. Poelman. “A survey of augmented reality technologies, applications and limitations.” International Journal of Virtual Reality 9- 2 (2010): 1-20.
- Vargo, S. L. “Towards a Transcending Conceptualization of a Relationship: A Service-Dominant Perspective,” Journal of Business and Industrial Marketing 26:5-6 (2009): 373-379.
- Venkatesan, R. “Executing on a customer engagement strategy.” Journal of the Academy of Marketing Science 45-3 (2017): 289–293.
- Verhoef, P. C., W.J. Reinartz, and M. Krafft. “Customer engagement as a new perspective in customer management.” Journal of Service Research 13-3 (2010): 247-252.
- Vivek, S.D. “A scale of consumer engagement”, (Unpublished PhD thesis). University of Alabama. Tuscaloosa. AL., 2009.
- Vivek, S.D., S. E. Beatty, and R. M. Morgan. “Consumer Engagement: Exploring Customer Relationships Beyond Purchase.” Journal of Marketing Theory and Practice 20- 2 (2010): 122–146.
- Vlahakis, V., J. Karigiannis, M. Tsotros, M. Gounaris, L. Almeida, D. Stricker, and N. Ioannidi. “Archeoguide: first results of an augmented reality, mobile computing system in cultural heritage sites.” International Symposium on Virtual Reality, Archaeology and Cultural Heritage, Published by ACM 2001 Article, 2001.
- Vlahakis, V., M. Ioannidis, J. Karigiannis, M. Tsotros, M. Gounaris, D. Stricker, L. Almeida. “Archeoguide: an augmented reality guide for archaeological sites.” IEEE Computer Graphics and Applications 22 -5 (2002): 52–60.
- Walsh, G., S. E. Beatty and E. M. K. Shi. “The customer-based corporate reputation scale: Replication and short form.” Journal of Business Research 62 -10 (2009): 924–930.
- Wei, W., L. Miao, and Z. J. Huang. “Customer engagement behaviors and hotel responses.” International Journal of Hospitality Management 33- 1 (2013): 316-330.
- Westbrook, R. A., and R. L. Oliver. “The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction”. Journal of Consumer Research 18- 1 (1991): 84-91.
- Wright, L. T., and M. Crimp. “The marketing research process.” Prentice Hall, 1995.
- Yang, X., and R. E. Smith. “Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity.” Marketing Science 28- 5 (2009): 935–49.
- Yovcheva, Z., D. Buhalis, and C. Gatzidis . “Engineering Augmented Tourism Experiences.” In: Cantoni L, Xiang Z (eds) Information and Communication Technologies in Tourism. Berlin: Springer, 2013.
- Yovcheva, Z., D. Buhalis, and C. Gatzidis. “Empirical evaluation of smartphone augmented reality browsers in an urban tourism destination context.” International Journal of Mobile Human Computer Interaction 6- 2 (2014): 10–31.
- Yu, C.-S., and Y. H. Tao. “Understanding business-level innovation technology adoption.” Technovation 29-2 (2009): 92–109.
)
مشاهدة على SCiNiTO