12. References:

1. Broadus II, Thomas Grant: The viral fingerprint: A content analysis of popular viral advertisements. Master thesis, university of southern Mississippi, USA, 2011
2. Kelly-Holmes, Helen: “Digital advertising”, Palgrave, p: 212-225 available online: academia.com, (2005).
3. Malthouse, Edward and Calder, Bobby: From advertising to engagement in the handbook of communication engagement: pp411-420: www. Researchgate.net: 2018.
4. Meeker, Mary: Internet trends: Kleiner Perkins. Available online: https://www.kleinerperkins.com/files/INTERNET_TRENDS_REPORT_2018.pdf: (2018).
5. Price, Chuck: 6 Types of Visual Content That Get the Most Links & Shares, from; Search Engine Journal, November 13, 2017. Available online:  https://www.searchenginejournal.com/visual-content-types-links-shares/223277/#close (2017).

2.      Chandrasekar, Chaitanya : How Digital Video Advertising Will Dominate the Next Decade, from; Search Engine Journal, June 26,2018. Available online: 

https://www.searchenginejournal.com/digital-video-advertising-domination/256031/#close (2018).

5.      Marcellin, Olivier: Digital Video Advertising: Where We Are & Where We’re Going, from Criteo on October 29, 2018. Available online: https://www.criteo.com/insights/state-of-digital-video-advertising/ (2018).

7.      Mialki, Stephanie: Native Video Advertising: How to Make Your Brand More Engaging, from Instapage on August 31, 2018: available online: https://instapage.com/blog/what-is-native-video-advertising (2018).

Websites:

1. Clum, Mike:  https://www.wordstream.com/blog/ws/2019/03/12/video-advertising-trends: (2019).
2. Criteo: Digital video advertising: where we are and where we are going: www.criteo.com: (2018).

3. ExractDrive: What Is Video Advertising? available online: http://www.exactdrive.com/video-advertising (2019).

4. IAB: GUIDE TO DIGITAL VIDEO ADVERTISING, available online: https://video-guide.iab.com/audience-data-and-measurement; (2019).

1. Mohanty, Salorita : Top 8 Digital Video Advertising Trends that will Rule in 2019, from Vidooly, on August 2019. Available online: https://vidooly.com/blog/video-advertising-trends/ (2019).

      6. Nowekeabia, Benjamin, Digital video advertising trends, www.emarketer.com: 2019.