https://www.criticalmention.com/blog/marketing/the-difference-between-viral-and-buzz-marketing/
2. McCarthy, Jerome E. (1964). Basic Marketing. A Managerial Approach. Homewood, Illinois: Irwin. pp. 769. ISBN 0256025339 https://robertkatai.com/evangelism-marketing/
3. Online Etymology Encyclopedia, <Online: "Archived copy". Archived from the original on 2018-01-08. Retrieved 2018-01-07
4. https://hbr.org/2015/05/the-art-of-evangelism
5. https://smallbusiness.chron.com/great-examples-viral-video-marketing-push-37271.html
6. https://www.youtube.com/watch?v=bBsEJKRM-oQ&list=RDbBsEJKRM-oQ&start_radio=1&t=87
7. https://www.youtube.com/watch?v=iYhCn0jf46U
8. https://www.youtube.com/watch?v=nCgQDjiotG0
9. https://www.youtube.com/watch?v=h-8PBx7isoM
10. https://smallbusiness.chron.com/evangelism-marketing-examples-66720.html
11. https://fitsmallbusiness.com/viral-marketing-examples/
12. Thomas Jr, Greg (2006-07-11). "The Buzz on Buzz" "Building the buzz in the hive mind". Journal of Consumer Behaviour 4 (1): 64–72.
13. http://ubtconsults.se/en/buzz-marketing-definition-concept-key-points-and-examples/
14. Powell, Guy; Dimos, Jerry; Groves, Steven (2011). ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. Singapore: John Wiley & Sons [Asia]. pp. 32–37.
15. https://www.disruptiveadvertising.com/marketing/buzz-marketing-strategies/
16. https://hispanic-marketing.com/category/marketingstrategy/#top
17. https://rednebulainc.com/the-value-of-being-bold-in-your-marketing/
18. https://www.referralcandy.com/blog/coke-word-of-mouth-marketing-strategy/
19. https://www.youtube.com/watch?v=qpwqDFua_Wc
20. https://www.pinterest.com/pin/539095017869208322/
21. https://www.cleverism.com/lexicon/buzz-marketing/
22. Khan Md. Raziuddin, Faisal Mohammad, (April-June 2011). Online Social Media as a Driver of Buzz Marketing: Who's Riding? International Journal of Online Marketing, 1(2), 57-67,
23. P. Mourdoukoutas, G.J. Siomkos , (2010) The Seven Principles of WOM and Buzz Marketing, p104
24. https://www.youtube.com/watch?v=97AHPDXsSEY
25. https://www.youtube.com/watch?v=jHGzIrM4UbA
26. Becerra, E.P. and Badrinarayanan, V. 2013. The Influence of Brand Trust and Brand Identification on Brand Evangelism. Journal of Product & Brand Management, 22(5/6), pp. 37–383.
27. Matzler, K., Pichler, E.A. and Hemetsberger, A. 2007. Who is Spreading the Word? The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism. Proceedings of the American Marketing Association Winter Conference, pp. 25–32.
28. Riivits-Arkonsuo, I. and Leppiman, A. 2013. Consumer Online Word-of-Mouth – Analysis through an Experience Pyramid Model. Proceedings of the 9th EBES Conference, Rome, pp. 1929–1934.
29. Collier, Mack (2007), “Eight Steps to Creating Brand Evangelists,” Retrieved from www.marketingprofs.com/7/eight-steps-to creating-brand-evangelists-collier.asp.
30. Schmitt, B. 2010. Experience Marketing: Concepts, Frameworks and Consumer Insights Foundations and Trends in Marketing, 5(2), pp. 55–112.
31. Tynan, C. and McKechnie, S. 2009. Experience Marketing: a Review and Reassessment. Journal of Marketing Management, 25(5-6), pp. 501–517.
32. Ferguson, R. (2008). Word of mouth and viral marketing: Taking the temperature of the hottest trends in marketing. Journal of Consumer Marketing, 179–182.
33. Greg, M. T. (2004). Building the buzz in the hive mind. Journal of Consumer Behavior, 4(1), 64–72. doi:10.1002/cb.158
34. Riegner, C. (2007). Word of mouth on the Web: The impact of web 2.0 on consumer purchase decisions. Journal of Advertising Research, 47(4), 436–447.
35. https://searchcustomerexperience.techtarget.com/definition/buzz-marketing
)
مشاهدة على SCiNiTO