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2- Britt Baillie, Afroditi Chatzoglou & Shadia Taha ,Packaging the Past “The Commodification of Heritage”Published online: 02 Jul 2014.
3- Deborah Hayes* and Nicola MacLeod, Packaging places: Designing heritage trails using an experience economy perspective to maximize visitor engagement , Journal of Vacation Marketing Volume 13 Number 1, 2006
4- Gary R. Holmes, Audhesh Paswan, (2012),"Consumer reaction to new package design", Journal of Product & Brand Management, Vol. 21 Iss: 2 pp. 109 – 116
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6- Kuvykaite, R., Dovaliene, A., & Navickiene, L. (2015). Impact of package elements on consumer’s purchase decision. Economics and Management, (14), 441-447.
8- Rundh, B. 2009. Packaging design: creating competitive advantage with product packaging. British Food Journal. Emerald Article. Accessed on 8 October 2012
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