Activating the scientific and technical foundations in the installation of trademarks with glass facades

Document Type : Original Article

Authors

1 Professor in Glass Department - Faculty of Applied Arts Helwan University

2 faculty of applied arts

3 Advertising Department,Faculty of Applied Arts , Helwan University

Abstract

In the past, it was only true that a logo was placed on handmade products used to own and distinguish those things. The emergence of the industrial revolution The concept of "brand" has gone through many stages that affected its definition and ways of dealing with it.
And therefore Branding has become an essential part of our lives and has become more and more integrated into the various products around us.
All parts of the brand may not be tangible and visible, some of which we may deal with our other senses and this is part of the future of “branding”, that identities become integrative.
In the sense that we deal with identities more than sight, they may be audible, and they may be tangible.
Glass facades have spread widely in modern architectural designs and facilities and have become an essential element in them. They have become a haven for designers to impart more aesthetic and functional values to the facades of architectural facilities. In addition to their beauty, they are an important structural element that should not be overlooked. The calculations for loads and methods of installation must be studied.
And with the presence of many brands and brand names, “BRAND & VESUAL IDENTITY” has become very important.
Thus, glass facades are an important part in supporting trademarks and trade names. Despite that, the way they are implemented is affected by the visual elements in the brand.
from here Search problem appeared:
To what extent are the methods and place of installation of glass facades affected by the shape and design of different brands?

Research aim:
1. Reaching to choose the best way to install the glass facades of different brands depending on the different factors (the height of the place - the opinion of the owner and the consultant - the study of the glass loads)
2. Reaching to identify the scientific and technical bases necessary to facilitate the process of installing trademarks on glass facades.

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