- Books
1- Friedman, T. (2000). U.S., world facegrowing challenges of globalization.The Daily Yomiuri, March 18, p. 5
2- Govoni, Norman A. "Global Advertising." In Dictionary of Marketing Communications, 84. Thousand Oaks, CA: SAGE Publications, Inc., 2004. doi: 10.4135/9781452229669.n1426.
3- K. Bhatia, Tej. And C. Ritchie, William. (2008).
The Handbook of Bilingualism. Bilingualism in the Global Media and Advertising. blackwell publishing. P.513
4- Abboud, D. G. (2007). Globalization and localization in contemporary advertising with special reference to Egypt. PhD at Manchester Metropolitan University (United Kingdom)
5- D A. Leslie (1995) Global Scan: The Globalization of Advertising Agencies, Concepts, and Campaigns, Economic Geography, 71:4, 402-426
6- Greg Harris (1984) The Globalization of Advertising, International Journal of Advertising, 3:3, 223-234
7- Cowley, Elizabeth. (2006). Processing Exaggerated Advertising Claims. Journal of Business Research.
8- Brown, Elspeth H. (2000). “Rationalizing Consumption: Lejaren à Hiller and the Origins of American Advertising Photography.” Enterprise and Society
9- P. Douglas. Susan and C. Samuel Craig. Stern School of Business. New York University: International Advertising. Section 5.2, Article 31
- Online Sources
3-
Johnson, Bradley. (2015). What You Need to Know About the Global Ad Market. Retrieved 15 August 2018. From http://adage.com/article/global-news/global-ad-market/301596/
6- Chapnick, Ben. (2009). “The Art of Advertising Photography.” Black Star Rising. Retrieved 14 August 2018. From http://rising.blackstar.com/the-art-of-advertising-photography.html
8- Hirsh, Lou. "Globalization's Impact in Advertising." Retrieved 28 December 2018. From Small Business - Chron.com, http://smallbusiness.chron.com/globalizations-impact-advertising-71068.html.
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