إحياء الموضة من خلال استخدام ممارسات مستدامة: إعادة تدوير ماركات الملابس من خلال تقنيات فنية

The garment industry plays an essential role in contemporary life, functioning as a supplier of basic human necessities, and a significant driver of global and local economies. It provides livelihoods to diverse stakeholders, from textile, garment manufacturers and artisans to entire nations (Fletcher and Grose 2012; Choudhury 2018). Despite its vital importance, the industry's practices have contributed extensively to environmental degradation (Bick, Halsey, and Ekenga 2018; Bailey, Basu, and Sharma 2022). This contradiction raises a critical question: how can such a pivotal industry align its operations with the planet's ecological well-being?

The lifecycle of clothing, encompassing raw material extraction, textile processing, finishing techniques, and post-consumer disposal, exerts immense pressure on natural resources while polluting land, air, and water (Fletcher 2016; Peters, Li, and Lenzen 2021). Adding to this, the growth of online shopping, flexible return practices has changed consumer preferences and resulted in increased shares of returned and unsold garments (Franco 2019; Peters et al. 2021). Over the past years, fast fashion as well as luxury brands, have been reported to destroy returned or unsold clothing (Niinimäki et al. 2020; Sandin, Peters, and Svanström 2019).

An innovative solution for the garment industry lies in repurposing this category of produced garments to transform what was once considered refuse into valuable resources (Govindan and Hasanagic 2018; Muthu 2021). A sustainable sub-sector within major clothing brands could focus on redirecting unused materials from collections and collaborating with small-scale businesses to craft unique, high-quality products (Maharaj 2021; Singh and Kumar 2021). Through upcycling, the industry, artisans, and craftspeople could transform these textiles into bespoke designs marketed as premium items, offering them a second life (Shim, Kim, and Na 2018; Cassidy and Han 2017). This approach provides a triple advantage: reducing textile waste, generating economic opportunities, and promoting creativity in fashion (Aus et al. 2021; Sandin and Peters 2018). It aligns seamlessly with the principles of circular economy models, which emphasize resource reuse and longevity (Dahlbo et al. 2017; Muthu 2021). This research will delve into artistic methods, such as advanced textile printing and traditional handicrafts, that could revolutionize waste management in the clothing sector (Kouhizadeh, Saberi, and Sarkis 2021; Fletcher and Grose 2012). The aim is to integrate environmental responsibility with aesthetic innovation, crafting a path for a more sustainable future in fashion (Singh and Giacomin 2021; Kamleitner, Thürridl, and Martin 2019)