دور تصمیم الإعلان فی بناء براند الدولة

Books:

1-   Hlynur Gudjonsson – Nation branding - Henry Stewart Publications – USA - Vol. 1 – 2005.

2-   Keith Dinnie - Nation Branding Concepts, Issues, Practice – Elsevier – 2008.

3-   Ritchie B.R. & Ritchie R.J.B. - The branding of tourism destination: Past achievements and future trends in destination marketing – scope and limitations – 1998.

Articles:

1-   Blain and Levy S.E – Destination branding: Insights and practices from destination management organizations - Journal of Travel Research – 2005.

2-   Brendon Knott, Alan Fyall and Ian Jones - Leveraging nation branding opportunities through sport mega-events – Emeraldinsight – 2016.

3-   Dennis F. Kinsey, Ph.D. & Myojung Chung - NATIONAL IMAGE OF SOUTH KOREA: IMPLICATIONS FOR PUBLIC DIPLOMACY - The Journal of Public Diplomacy – 2013.

4-   Görel Englund - Nation Branding A Brand New Marketing Tool on the Global Arena - STOCKHOLM SCHOOL OF ECONOMICS - June 12, 2012.

5-   Jose ́ I. Rojas-Me ́ndez - The nation brand molecule - Emerald Group Publishing Limited -  Journal of Product & Brand Management – 2013.

6-   Simon Anholt – What is a Nation Brand? – Superbrands – 2002.

7-   Simon Anholt - Definitions of place branding, Working towards a resolution - Place Branding and Public Diplomacy – 2010.

8-   Simon Anholt – Branding a nation – Romania and Simon Anholt - Philosophy, Social and Human Disciplines vol. I – 2009.

9-   Stella Kladou, Mihalis Kavaratzis, Irini Rigopoulou, Eleftheria Salonika - The role of brand elements in destination branding - Journal of Destination Marketing & Management – Elsevier – 2016.

10-  Ying Fan - Branding the nation: Towards a better understanding - Macmillan Publishers Ltd. - Vol. 6 – 2010.

Websites:

1-   https://www.slideshare.net/jcarleton/a-brand-like-no-other-nation-branding

2-   https://landor.com/thinking/rebranding-the-city-of-melbourne

3-   https://en.wikipedia.org/wiki/Incredible_India

4-   http://advertisementfeature.cnn.com/2018/incredible-india/adventure/terms-and-conditions.html

5-   http://www.campaignbrief.com/asia/2013/09/ogilvy-mather-delhi-stirs-curi.html

6-   https://www.afaqs.com/advertising/creative_showcase/index.html?id=44118&media=Print&type=Indian

7-   https://breathedreamgo.com/top-10-incredible-india-moments/

8-   https://www.afaqs.com/advertising/creative_showcase/index.html?id=44116&media=Print

9-   https://breathedreamgo.com/top-10-incredible-india-moments/

10-  https://www.youtube.com/watch?v=MLtguntabmU

11-  http://www.ummid.com/news/2015/November/01.11.2015/incredible-india-vs-make-in-india-ad-campaign.html

12-  http://larissamac.com/portfolio/incredible-india-campaign/

13-  https://www.mbaskool.com/business-articles/marketing/234-incredible-india.html

14-  https://en.wikipedia.org/wiki/Incredible_India