1- References:
Aaker, D.: Measuring Brand Equity: Capitalizing on the Value of a Brand Name, The Free Press, New York, NY: (1991).
Arenas-Gaitan, J., Rondan-Cataluña, F.J. & Ramírez-Correa, P.E.: “Social identity, electronic word-of-mouth and referrals in social network services”, Kybernetics, Vol. 42 No. 8, pp. 1149-1165: (2013).
Atilgan, E., Aksoy, S. & Akinci, S.: “Determinants of brand equity: a verification approach in the beverage industry in Turkey”, Marketing Intelligence & Planning, Vol. 23 No. 3, pp. 237-248: (2005).
Bruhn, M., Schoenmueller, V. and Schäfer, D.B.: “Is social media replacing traditional media in terms of brand equity creation?” Management Research Review, Vol. 35 No. 9, pp. 770-790 (2012).
Bruno, S. & Dabrowski, D.: “The Impact of Brand Communication on Brand Equity Through Facebook". Journal of Research in Interactive Marketing Vol 9 No.1 pp.31-53. Bruno and Dabrowski (2015)
Christodoulides, G., Jevons, C., & Bonhomme, J.: Memo to marketers. Quantitative evidence for change: How user-generated content really affects brands? Journal of Advertising Research, Vol.52, pp.53–64 (2012).
Dave, Nidhi: Five ways to use user generated content in marketing: https://www.smartinsights.com/content-management/content-marketing-strategy/5-ways-use-user-generated-content-in-marketing/ (2018).
Hutter, K., Hautz, J., Dennhardt, S. and Füller, J.: “The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook”, Journal of Product & Brand Management, Vol. 22 No. 5, pp. 342-351: (2013),
Khalid, R., Firm-created social media communication & consumer brand perceptions; Proceedings of Academics World 18 International Conference, Boston, USA, 28 January 2016, ISBN: 978-81-925751-1-7: (2016).
Khudri, Mohsan and Nighat Farjana: Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach: Asian Journal of Marketing: Volume 11 (1): 13-20, (2017)
Keller, K.L.: Strategic Brand Management: Building, Measuring and Managing Brand Equity, 2nd ed., Prentice-Hall, Englewood Cliffs, NJ (2003).
Lassar, W., Mittal, B. & Sharma, A. “Measuring customer-based brand equity”, Journal of Consumer Marketing, Vol. 12 No. 4, pp. 11-19 (1995).
Palmatier, R.W., Scheer, L.K. and Stennkamp, J.B.E.M.: “Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty”, Journal of Marketing Research, Vol. 44 No. 2, pp. 185-199 (2007).
Prahalad, C.K.& Ramaswamy, V.: "Co‐creating unique value with customers", Strategy & Leadership, Vol. 32 No.3, pp.4-9. (2004)
Sikder, Tarun: Top Examples of Successful User Generated Content Campaigns Worldwide: (2019)
Tong, X. & Hawley, J.M.: “Measuring customer based brand equity: empirical evidence from the sportswear market in China”, Journal of Product & Brand Management, Vol. 18 No. 4, pp. 262-271. (2009)
)
مشاهدة على SCiNiTO