Political Advertising in Egypt after 30 June 2013 Revolution Analysis Study on Presidential Election 2014/ 2018

Document Type : Original Article

Author

Higher Institute of Applied Arts - 6 October City

Abstract

Introduction:
Political advertising is one of the different and different forms of communication messages as a competing advertising message to two opposing parties in the political arena. This is evident in the presidential election campaigns in which each candidate seeks to demonstrate his political program and objectives using different means of communication, in order to achieve the primary goal of winning votes.
At the beginning of the second decade of the twenty-first century, Egypt witnessed two revolutions that changed Egypt's political, economic and social form, the first on January 25, 2011, and the second on June 30, 2013. The main objective of the two revolutions was one; After the second revolution on June 30, 2013, Egypt moved to a new stage in its political, economic and social life, where it set a map for the future, including the amendment of the Egyptian constitution, and the holding of presidential elections, which was already in June 2014, and the third stage of this map Egypt's parliament is disappointed, and Egypt has completed a three-way map. The 2018 presidential elections are the fourth multi-presidential elections in the history of Egypt and the third presidential elections after the January 25 revolution.
Research Objective:
The research aims to study the political declaration in Egypt after the revolution of June 30, as it is the most important means of electoral propaganda in the presidential elections in light of the multiplicity of advertising messages for candidates in the elections of 2014 and 2018.
Research problem:
Political advertising is a form of advertising that may be almost unknown to many, despite its importance for a fundamental influence in changing the behavior and attitudes of voters.
The research problem is summarized by answering the following questions:
1. What is the importance of the political declaration during the Egyptian presidential elections?
2. What are the elements of political advertising as a communication process aimed to influencing recipients?
3. Is political advertising an advertising campaign or is it an independent concept?
Research Methodology:
The research follows the descriptive approach supported by an analytical study by describing and analyzing a selection of political declarations for the candidates for the presidential elections in Egypt in 2014/2018.

Keywords

Main Subjects

References

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ثانیاً: المراجع الأجنبیة:
Menon, Sudha Venu - “Political Marketing: A Conceptual Framework”, Munich Personal RePEc Archive, December 2008.
15.
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ثالثاً: مواقع الإنترنت:
18. https://www.facebook.com/529365417238112/posts/533194886855165/
19.https://ar.wikipedia.org/wiki/%D8%A7%D9%84%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8%D8%A7%D8%AA_%D8%A7%D9%84%D8%B1%D8%A6%D8%A7%D8%B3%D9%8A%D8%A9_%D8%A7%D9%84%D9%85%D8%B5%D8%B1%D9%8A%D8%A9_2014
20.https://ar.wikipedia.org/wiki/%D8%A7%D9%86%D8%AA%D8%AE%D8%A7%D8%A8%D8%A7%D8%AA_%D8%A7%D9%84%D8%B1%D8%A6%D8%A7%D8%B3%D8%A9_%D8%A7%D9%84%D9%85%D8%B5%D8%B1%D9%8A%D8%A9_2018

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