The effectiveness of designing advertising methods in spreading a health awareness culture in light of the pandemics that threaten the health of society

Document Type : Original Article

Author

BANHA UNVIRESETY

Abstract

Advertising media has become the most important means of communication between health organizations and the community to educate them about health, through advertising posters, awareness videos, instructional signs, or faces indicating the health message, awareness methods and protection methods.
And it has contributed to alleviating the crisis of direct communication, so the visual language was in all interests and those responsible for providing services that are frequented by the public worldwide, the research monitors the design of advertising media in spreading the culture of health awareness in light of the pandemics that threaten the health of society through the descriptive and analytical approach.
Advertising means have become effective in communicating through advertising campaigns, the goal of which is to maintain the level of trust between the organization and its public, and crises of all kinds need prior planning to deal with them, in order to prevent or limit them as much as possible and to deal with them well if they exist.
The media seek to confront crises of different stages, which are: diagnosis - developing strategies - implementation - drawing lessons and lessons, as the crisis - as soon as it occurs - attracts the attention of the media and advertising, and thus attracts public opinion. Providing information, explaining events, building social harmony, reducing tension and anxiety, and when crises of all kinds occur, especially natural disasters, we find the whole public in a state of follow-up and anticipation, and in those circumstances the advertising media are the most appropriate and easiest to convey the correct information and instructions, through which the news is transmitted It is characterized by continuous follow-up of events, and awareness messages can be directed to those affected by the correct direction of what can be done. All state agencies have also been able to use their advertising channels to communicate with their audiences during the health pandemic to urge citizens at the beginning to sit at home in all ways from changing their trademarks to the spacing of letters turning away or changing Logo to be inside the house of another hoop < br>Egypt implemented a media and advertising campaign, which gradually escalated through various means to raise awareness of the necessary prevention methods to confront the Corona virus.

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References

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