Psychography of social media platforms, A scientific methodology for designing advertising & stereotyping the perceptual public map

Document Type : Original Article

Author

Higher Institute of Applied Arts

Abstract

Abstract
Scientists have tried throughout the ages to come up with standards for evaluating peoples’. It included individual intelligence, total annual production, societal, cultural, economic and scientific systems, patents, and international awards. They concluded that countries that achieved advanced positions enjoyed a high degree of freedom (in all its forms). In light of the real-time information domination , the structuring of information constitutes a global requirement associated with many concepts such as awareness management, engineering of comprehension, awareness, and various strategies for managing and stereotyping the cognitive map of the public. The study and analysis of advertisements and media discourse are of great importance according to the strong and essential role that advertisements play in structuring meanings, forming awareness and changing social practices of the public, as the persuasive language adopted by the advertisement contributes strongly to social structure and influence. Several methods have been employed to analyze advertising, such as the quantitative, qualitative, interpretative perspective and the modern sociological approach, as well as the modern global trends have relied on psychographic variables to classify and influence the target audiences. The use of psychological profiling in advertising design increases its effectiveness and suitability for the customer, especially if the information is accurate. The psychography of social communication platforms represents a relatively new concept as a tool for analyzing and interpreting human behavior and its large potentials associated with information and providing new meanings to the perspective of a large group of audiences, where it enabled researchers to reveal the subtle differences in the dynamic personal networks between individuals through an analysis of the information that users publish on these platforms. This research will address psychography as a scientific methodology for advertising design and stereotyping the cognitive map of the public through an analysis of the data generated by their publications on social media platforms.
Keywords: psychography, information structuring, awareness management, cognitive engineering, cognitive map profiling,

Keywords

Main Subjects

References

  1. المراجع

    1. فهمي أحمد، هندسة الجمهور ، (مرکز البيان للبحوث والدراسات، الرياض، 2014)

    -       Fahmy Ahmed, Handaset elgmhoor..: Markaz albyan lalbehoth w alderasat ,alryad,2014

    1. https: // www.communicationtheory.org/social-marketing-theory/
    2. [1] https://www.youm7.com/story/2020/1/30/2-5-%D9%85%D9%84%D9%8A
    3. [1] https: // www.communicationtheory.org/social-marketing-theory/
    4. [1] https: // www.communicationtheory.org/social-marketing-theory/
    5. [1] https: // www.disruptiveadvertising.com/social-media/facebook-ads-guide/
    6. Saunders, Amy (2016-05-09). "Why Psychographic Segmentation is Important". Infusionsoft.com
       .  Retrieved 2018-03-20
    7. [1] https://ar.wikipedia.org/wiki/%D8%B7%D9%88%D8%A8%D9%88%D9%84%
    8. Topics: Research Methods،Design Process

                 By Sarah Gibbons[1] Cognitive Maps, Mind Maps, and Concept Maps: Definitions

                   on July 14, 2019   

    10. الخرائط الذهنيةMind Mapping بدور سعود العبد المحسن ، جامعة الملک سعود ١٤٣٦هhttps://fac.ksu.edu.sa/sites/default/files/lhqyb_ltdryby_mind_mapping.pdf

    -       Bedoor ,Sood alabdelmohsen: alkharaat alzehniah,Gameat al malek sood,1436h

    1. Eppler, Martin J. (2006) “A Comparison between Concept Maps, Mind Maps, Conceptual.  بتصرف Diagrams, and Visual Metaphors as Complementary Tools for Knowledge Construction and Sharing.” Information Visualization. Palgrave Journals.
    2.    https: // www.fastcompany.com/3030173/how-to-use-10-   بتصرف 
    3.    NATIONAL DEFENSE RESEARCH INSTITUTE NATI ، www.rand.org

    14. مجلة العمارة والفنون والعلوم الإنسانية  ،  الصادرة عن الجمعية العربية للحضارة والفنون الاسلامية

    14. majalat aleamarat walfunun waleulum al'iinsaniat alssadirat ean almjme alearabii lilhadarat walfunun al'iislamia

Files

Share

How to cite

Statistics