With the acceleration of the techniques of displaying the means of fixed and mobile advertising from television screens to the means of printed advertising in various forms and sizes such as brochures and flyers ... we find that societal influences have pushed digital advertising and helped it spread due to the availability of modern technology in all society and the community deals on a daily basis with popular social sites. Marketing differed, and it is no longer like the past, especially in light of the current economic conditions - in their advertising policy, and they intend to take advantage of technology to achieve marketing goals, at a lower cost and saving exorbitant sums that the advertiser used to spend on traditional means..as the components of advertising became restricted to specifications Associated with societal changes
The research shows that digital advertising has been affected by societal changes and is exposed to the new patterns imposed by society with various changes, such as exposure to the Corona pandemic and its impact on the digital transformation of all marketing transactions for all companies even educational institutions, which in turn have become a source of digital advertising and the interest of a large segment of society in popular songs that affected digital advertising and solidarity And community interconnectedness around the so-called daily trend and its impact on digital advertising. Even advertising companies monitored the most important steps that the community gathered on to be the idea of digital advertising for the product and the various marketing methods accompanying international conferences (Apple conference) and community interaction with it for its success in linking to the trend and community interest in the YouTuber and celebrities, which in turn Effect on digital advertising, the research problem is to change the style of the advertisement form in light of the changes of society, and the importance of research is to display modern patterns that have been observed to exist alone in the field of advertising and marketing
The research aims that the field of advertising is directly related to the environment and society, and any change in society is reflected in the design of the advertisement and the methods of its publication and display. The research assumes that the field of advertising is affected by societal changes so that digital advertising shines with use. The research follows the analytical approach and application of a type of digital advertising.