The role of social media in spreading Plastic arts through designing and marketing printed fabrics and fashion for ladies

Document Type : Original Article

Author

Ahram canadian University - Cairo - Egypt

Abstract

Social media networks are platforms on the Internet that enable users to produce content themselves, and to conduct a two-way interaction .Social media also helps to find common interests among the pioneers of these sites, social networks have become the first factor in creating a new marketing environment through which many products are published to attract a large number of users. It is also a good way to improve the professional field, and therefore the researcher was keen to study the artistic role of social networks and their potential in spreading various arts and the extent to which the textile printing designer benefits from the advantages of these sites in publishing his designs and products and measuring the extent of public satisfaction And what are the reasons for their turnout ,The research has been divided into parts, beginning with the introduction, problem, goals, importance, assumptions and methodology, then the theoretical framework includes what social media is, its features, types of plastic arts, the characteristics of designs that are suitable for printing textiles through social media, what is the marketing process, and the creation of designs suitable for display through social media. The research included two public opinion polls. To verify the objectives of the research, one of them is for textile print designers who work through social media to display and market their products and the other for the general public to find out the reasons for the popularity of shopping and buying through social media, what are the advantages and disadvantages of these sites and their effective on the target audience .

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References

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