:“Design of visual identity of Electronic Video Games and its effect on the audience”

Document Type : Original Article

Author

Alexandria university

Abstract

electronic game commences with defining the vision which may be conveyed to the target audience i.e. the players, and ends with programming after finalize all the designing the game components, visual effects such as pictures and graphics, audio effects, the game drama and creating the characters of the game. These epic game characters should have the ability to express the educational content through the context of the story, whether it is of academic- or action-content, and the mechanism of designing the electronic game characters to reach the idea to the recipient by employing the electronic game elements from the first glance. The electronic games may be based on a real or fictional story, derived its facts from reality, or a mixture of fiction and reality to skip some details and focus on a side of life to end in one episode as a short story. The game includes vivid pictures of life in full and takes long sessions without any limits, and includes several stages and tells the audience about the lives of people and the graphic designer himself shares his vision of life in the game and contributes with portraying the characters in his interesting attractive style ending to an output of a graphic product.
The designer who designs electronic games can deal with the problems of life and the attitudes of the contemporary man, in light of the accelerated civilization developments witnessed by society. Hence, the importance of designing electronic games using the effective picture for giving a simple design, to create an integrated reality and to have a concise and effective effect. Thus, the electronic games are easy to see, clearly understandable and retrievable. So that it is absorbed in a limited time to give a glimpse of the game. The product is a visual abstracted message resulting from a mixture of the written texts with the graphic image, whether abstract or naturally illustrated, intended to make a quick and insightful impact on the audience to spot the light on the content of the events and characters of the electronic game.

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