Employing children's creativity in designing advertisements directed at them.

The research deals with the effective role of using the creativity of children themselves in designing advertisements directed at them. Where the child's advertisement is considered one of the most important advertisements facing the designer in general because of its special character and distinctive features. Contrary to what we see in the current advertisements, whether in amusement parks, restaurants, children's parks, schools and nurseries, where the creativity of the designer in advertising exceeds the child's expressive and artistic skill. Hence, we find that the research problem is summarized in: Finding an artistic formula that emphasizes advertisements that address children, as many advertisement designers resort to addressing children using graphic elements based on the designer's imagination without addressing the way children think themselves, which reduces the effect of the effectiveness of the advertising message.
Research methodology: The researcher used the experimental approach represented in providing innovative and proposed design solutions to verify the validity of the hypotheses.
research importance :
1- Searching for new horizons and sources for the advertisement designer to get inspired by his advertising idea (applying to the analysis of children's artistic drawings and creations).
2- The ability to address the mind and conscience of the child by achieving visual attraction to him and addressing him in his own language to emphasize the effective and successful delivery of the advertising message.
3- The necessity of paying attention to advertisement directed at the child as an educational educational input to increase the perception and awareness of the child in order to stimulate the instinct to acquire some products or benefit from services.
Research objective:
1- Reaching an artistic marketing strategy by employing the designs and creations of the child as a main inspiration for the design of the advertisement directed at him.
2- Providing a method for inspiration from children's artistic drawings and creations and the expressive, color and aesthetic values they contain as indications for the design elements of advertisements directed at children.