Design an advertising campaign for environmental awareness (Vision 2030) in Kingdom of Saudi Arabia

Document Type : Original Article

Author

Collège d'architecture et de design numérique - Université Dar Al Uloom à Riyad

Abstract

Planning in advertising campaigns contributes to many benefits, the most important of which is to achieve the goals with the least efforts and costs possible and rationalize the use of the advertising campaign within the framework of the specific objectives of environmental awareness, ease of implementation and evaluation and contribute to the achievement of strategies, and the unity of the goal that the advertising campaign seeks to achieve despite the multiplicity and variation of the means used.
The Council for Economic Affairs and Development has identified several programs of strategic importance to the Kingdom in order to achieve the goals included in Vision 2030, including the Quality of Life program, which focuses mainly on making the Kingdom the best destination for living for citizens and residents, and developing an environmental system that supports and contributes to the provision of new options that enhance the participation of citizens and residents in cultural, recreational and sports activities. To improve the quality of life.
The research aims to use the advertising campaign to raise environmental awareness and social participation and promote interaction among members of the community,
Through social and community participation, individual opportunities are formed for communication, a sense of belonging and a strengthening of community ties. To achieve the desired goals of Vision 2030, the problem of research boils down to the following questions: How can advertising campaigns be used to develop an environmental system to raise awareness of the community. In addition, it lies importance of research the role of awareness advertising campaigns, which achieve many benefits, the most important of which is achieving the goals included in Vision 2030, quality of life program in promoting citizens' participation in various activities to improve quality of life

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References

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    8- Saad alsyd saad al abd: " qiam alaintimaa' wa almuatana fe daw' mafhum wadilalat huquq al ensan kamudkhal li entaj ebdaat faniya mustahdatha tatasim bi alttabie alqaumy ", almutamar al eilmy alththani le huquq al ensan we manahij aldirasat alaijtimaeia , mujalad (1), 2009.                  يساهم التخطيط في الحملات الإعلانية على تحقيق العديد من الفوائد من أهمها تحقيق الأهداف بأقل الجهود والتکاليف الممکنة وترشيد استخدام الحملة الأعلانية في إطار الأهداف المحددة لتوعية البيئة، وسهولة التنفيذ والتقييم والمساهمة في تحقيق الاستراتيجيات، ووحدة الهدف الذي تسعي الحملة الإعلانية إلى تحقيقه برغم تعدد وتباين الوسائل المستخدمة.

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