Visual image and expression directed to the child in Media Age

Document Type : Original Article

Authors

1 Advertising Department, Faculty Of Applied Arts, Helwan University, Cairo, Eygpt

2 advertising department , faculty of applied arts , helwan university , egypt

3 Helwan University, Faculty of Applied Arts, Advertising Department

Abstract

Abstract:
Designing the visual image directed to the child is considered to be a big challenge for the artist or designer who is forming it, as the visual image is the strongest communication channel in the age of media because it carries meaning smoothly through expressive content. The artists or designer uses the design theories of visual image to form its elements expressing the message carried to children actively.
The research contains the definition of visual image and how to form it based on art composition forming theories of the visual image, the study of the meaning definition and expressive characteristics that are in the children drawings and wording shapes for knowing the best ways to communicate with their sentiment.
Keywords:
Visual image – expression – children drawings characteristics
Research Aims:
1. Studying the dimensions of the visual image directed to the Pre-adolescent child (9 to 12 years old) contributes to activating the elements of his visual culture.
2. Study of the basic formative construction of expression in child’s drawings achieves the target of communication message carried to him.
Research Methodology:
• The researcher uses the descriptive method followed by an analytical study to identify the concept of the visual image and expression addressed to the "Pre-adolescent" child (9 to 12 years old) to identify the set standards or the necessary ones of it.
Research Results:
1- That the formative elements of the visual image has to match the expressive content of the message carried.
2- Design theories adds an aesthetic and expressive values to the visual image.
3- The child has his own way of expressing that the artist needs to study to find the best way to communicate with his sentiment.
4- The visual image and expression are considered to be the most powerful way to influence child’s perception.
Most important references:
1- Dr Ahmed Hamdy Mahmoud- Ma Wara’ Al Fen - General Egyptian Book Organization - 1993
2- Malameh Wa Qadaya Al Fen Al Tashkily Al Mo’aser - Dr Saleh Reda - Maktabet Al Osra - 2005

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