The role of innovative interactive packaging in developing the commercial packaging design and its impact on product marketing in the Egyptian market.

Document Type : Original Article

Authors

1 Faculty of Applied Arts at 6 October university

2 Faculty of Applied Arts at 6 october university

Abstract

Recently, important and influential modern trends have appeared in packaging related to the requirements of the consumer and society to achieve interaction between the product and the consumer in a deeper and more specific way. The interactive packaging solutions will give the consumer an opportunity to interact and exchange information with products that affects the enhancement and promotion of the mental image of the product and acquiring new customers through its influence on consumer purchasing decisions.
Therefore, this research aims to focus on these new trends in packaging that carry modern techniques which ensure consumer interaction with the package and attract customers' attention towards the product and achieve ease of handling, in an attempt to satisfy the needs of these groups , and to emphasize the role of innovative interactive packaging in developing and improving the mental image of the product and its marketing by finding new interactive design solutions that fit with the commercial packaging used in the Egyptian market. To achieve this goal, the study followed the descriptive analytical approach to conduct a study on some different models of interactive packages that exist in the local and foreign markets to identify the new design standards and the interactive methods used in the design of packages that suit the Egyptian market.
One of the most obvious results of the conducted analysis was that the combination of conventional and modern techniques in the design of product packaging will positively improve the mental image of the product and motivate the purchasing processes, taking into account the importance of Studying consumers' needs and behaviors. As it would greatly help to find the appropriate innovative interactive method for enhancing Interaction with them and achieve their desires without the need to use complex technological methods that increase production costs, and it was clearly a general lack of use of interactive packaging techniques for products in the Egyptian market . So one of the most important recommendations of the research is to pay attention to developing innovative design thinking for interactive packaging in proportion to the kind of product, and taking into account design standards that affect the marketing dimensions of the product in the Egyptian market.

Keywords

Main Subjects

References

  1. المراجع

    المراجع باللغة العربية:

    1. عبد العال، منى عبد الحى عزب، وأخرون، تقنيات التغليف المتقدم للغذاء ودورها في الحد من عوامل التلف، مجلة التربية النوعية والتکنولوجيا، 2019م، ص ص (244- 245).

    Abdal Aal، Mona abdalhy azb ،Wakhron،  " Tknyat altghlyf almtkdm llghzaa wdorha fi alhd mn aoaml altlf " ، mgla altrbya alnoaya waltknologya ، 2019، s244-s245.      

    1. اکشاط بارديوالا، ترجمة د. جورج نوبار، صناعة الطباعة الجديدة "اتجاهات وفرص"،  مطبعة الاميرية، 2018م، ص ص (213- 214).

    Akshat bardyoala، trgma dr. Gorge nubar، snaa altbaa algdyda " atgahat wfrs"  mtbaa alamyrya ، 2018، s 213-s 214.  

    1. عرجون، خالد محمد محمد، توظيف تکنولوجيا الاستنساخ البصري اللمسي في الواقع التعليمي المعزز، المجلة الدولية للتعليم بالإنترنت، 2017م، ص (2-3).

    Argon, Khald Mohamd Mohamd " Tozyf Tknologya Alastnsakh Albsry Allmsy fy Aloaka Altalymy Almazz، Almgla Aldolya Iltalym balentrnt، 2017، s 2-3.        

    1. سلام، جلال على محمد، دور إدارة التغليف في تحسين اقتصاديات العبوات، مجلة علوم وفنون - دراسات وبحوث، مجلد 17- ع 1، 2005م، ص 76.

    Slam، Galal Ali mhmd ، Dor edara altghlyf fy thsyn aktsadyat alaoat، mgla alom wa fnon – drasat w bhoth، mgld 17- add 1، 2005 ،s 76.

    المراجع باللغة الأجنبية:

    1. ying li, Analysis of Visual Communication Packaging Design Based on Interactive Experience, journal of Physics, aicnc ,2020, pp.12-13.
    2. Nuchjarin Pareer atanasomporn , Consumer Preferences in Food Interactive Packaging, , proquest  LLC, May 2018.pp.50-53
    3. Erin Young, Miranda Mirosa, Phil Bremer, A systematic review of consumer perceptions of smart packaging technologies for food, University of Otago, New Zealand , 2016,pp100-101.
    4. Smart Packaging vs. Connected Packaging: What’s the Difference? https://touchcode.com/smart-packaging-vs-connected-packaging
    5. What is connected packaging: www.warc.com/newsandopinion/opinion/what-is-connected-packaging/en-gb/3891
    6. What Is InteractivePackaging: www.industrialpackaging.com/blog/what-is-interactive-packaging
    7. What is the difference between VR and AR: www.pocket-lint.com/ar-vr/news/136591-what-is-the-difference-between-vr-and-ar
    8. What OLED packaging can do: www.lead-innovation.com/english-blog/the-first-oled-packaging-for-a-bright-future
    9.   NFC-labels communicate with consumers: blog.drupa.com/de/nfc-labels
    10. Ultra-thin OLEDs make packaging shine, www.karlknauer.com/en/innovation-and-trends/smart-packaging/oled
    11. https://www.csg-app.com/ARHit/?p=2951 - accessed on: 15/8/2021.
    12. https://www.wikitude.com/blog-6-augmented-reality-product-packaging-use-cases/   - accessed on: 10/9/2021.
    13. Tactic Studio Creates Engaging Coke Augmented Reality Experience: https://www.ptc.com/en/case-studies/tactic-coke-augmented-reality-interactive-applications - accessed on: 13/7/2021.
    14. https://suddenpanic.net/dr-pepper-batman-v-superman- accessed on: 1/8/2021.
    15.  https://backbonebranding.com/works/gawatt-emotions/ - accessed on: 5/9/2021.
    16. https://www.boredpanda.com/interactive-product-packaging-design/?media_id=194288&utm_source=pinterest&utm_medium=social&utm_campaign=organic  - accessed on: 27/7/2021.
    17. https://big5.sj33.cn/article/bzzp/201706/47632.html - accessed on: 4/9/2021.
    18. https://www.boredpanda.com/blog/wp-content/uploads/2015/04/packaging-sweet_700.gif - accessed on: 1/9/2021.
    19. https://beachpackagingdesign.com/wp-content/uploads/2015/03/bottleflash.gif - accessed on: 25/7/2021.
    20. https://miro.medium.com/max/700/0*RQcEyWi18z4biVG_.gif - accessed on: 5/7/2021.
    21. https://www.deeez.co/wp-content/uploads/2020/03/Pedia-best-packaging-animation-iron.gif - accessed on: 1/7/2021.
    22. http://packs-design.com/wp_p/wp-content/uploads/2017/08/Squeeze-Fresh_Backbone-Branding-1.gif - accessed on: 11/8/2021.
    23. https://www.ensonhaber.com/galeri/en-yaratici-ambalaj-tasarimlari - accessed on: 19/8/2021.
    24. http://graphicdesignjunction.com/2015/01/packaging-design-2015/ - accessed on: 1/8/2021.
    25. Retail Packaging Trends For 2021 And Beyond: https://www.codico-distributors.com/latest-news/retail-packaging-trends-for-2021-and-beyond     - accessed on:22/7/2021. 
    26. https://news.unipack.ru/eng/60539  - accessed on: 2/8/2021.
    27. https://www.inuru.com/ - accessed on: 16/9/2021.

Files

Share

How to cite

Statistics