Document Type : Original Article
Authors
1
Professor in the Faculty of Applied Arts
2
Faculty of Applied Arts , Helwan university
Abstract
The Department of Interior Design and Furniture at the Faculty of Applied Arts, Helwan University, is adopting an incubator specialized in the field of heritage furniture, and its primary goal is to establish companies specialized in the design and production of Egyptian furniture and interior design supplements to support traditional industries. And protect it from extinction, as well as the use of modern technologies in manufacturing methods and new materials used as an added value to enrich designs and products of a local character without affecting the Egyptian identity.
It provides job opportunities for graduates and specialists, whether in local or international production or marketing, which must match the desires of consumers in general, and the desires of some other groups that are interested in owning local products in particular, such as tourists and others.
The incubator is also concerned with marketing the products internally and externally, provided that these activities within the country include artisan centers, tourist markets, hotels, museums, airports, ports, public parks, exhibitions and festivals. As for external marketing, it is represented in e-marketing and external participation in exhibitions, conferences, international markets and others.
The heritage designs were distinguished and associated with handicrafts and traditional industries, where the manufacturer relies on his individual mental and manual skills, using the raw materials available in the local natural environment or the imported raw materials, and recently and in light of the tremendous technological development in the production and manufacturing processes and innovation The newly developed materials and designers' innovations have made it possible to develop these crafts to compete with the local and international market in this field.
The incubator includes within its work team, academic professors specialized in training and preparing human cadres, consultants in the field of development projects, and entrepreneurs in the field of establishing companies and securing administrative and legal aspects.
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