Study hiring potential of Modern digital technology& multimedia for the development of intellect and creative design to produce a declaration Printed Advertising

Document Type : Original Article

Author

Assistant prof. graphics and Multi Media department - Faculty of mass communication - University of Imam Muhammad bin Saud

Abstract

That divides society activities for different types, and patterns associated with the accumulation of experience and knowledge, and the recruitment of data and information increases the innovation and development.

            Since the beginning of the technological evolution to the present era called the era of information technology has become of that revolution is the main feature which in various areas of design on the face of modern technological revolution landmarks. As a result, application and use of the results of science in all fields, it was natural that the designer advertising discovers modern technology and the results of ores and techniques characteristics in the production of designs show creative compatibility with elements of modern digital technology, which is no future need for the designer advertising in general designer advertisement press especially in light of the stunning

 

progress applications in digital technology to keep pace with that progress and become a contemporary to him and expressed as an influential and influenced by the taking of the results of modern digital technology tools and materials to help him to express his thoughts.
The problem with this research in how to improve and keep up with the Progressive Era to elevate thought and productive design printed through the activation of the role of applications and employ the effective employment of the Declaration.

            The research aims to study the possibilities of modern digital media and highlight the role of these applications and the potential to raise the efficiency of the design thought to announce the publication and to achieve the main objective of the feasibility of the application. The most study axes to include overview presentations of modern technologies and methods employing those applications to serve the creative artistic design printed declaration deals with the second axis Bunting analysis of some recent models ad to move on the third axis to develop a practical vision for the implementation of those models for successful design advertising publication.

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