Animation Ads Between Modernity and Identity

Document Type : Original Article

Author

Lecturer of the Department of Advertising - Higher Institute of Applied Arts – Fifth Settlement

Abstract

If the identity is not created in the art of advertising animation, the artist remains a slave to the knowledge and cultures of others will not reach the artist to the new and sincere no matter what the tools and still swirling around the clouds of knowledge accumulations alien to his identity, and the integration identity with modernity in the field of advertising in animation technology achieve both sides of dazzling value Aesthetic and attraction to the recipient and thus interaction in the achievement of the utilitarian aspect, but if the merger is becoming a threat to modernity becomes everything becomes consumable and the value of culture and values, and the importance of the integration of identity and modernity we have to shed light to preserve the history Domain and encourage the possibility of maintaining our identity with the use of modern technology.