Designing a modern corporate identity by inspiration from the Islamic motifs

Document Type : Original Article

Author

Chairman Of Segraph Advertising Company - Master in Advertising, Faculty of Applied Arts, Helwan University

Abstract

The core conference: The civilization and build a creative man
The Islamic civilization has a lot of ingredients and solutions associated with all aspects of life.  This because of it includes intellectual foundations, spiritual, psychological, physical, material. The Islamic art is a "sophisticated" in line with all ages is full of "motifs variety, we see the repetition of these units rhythm. This art is able to a "dynamic" addresses the spirit, the mind, sends the self-love of beauty. These units are a source "to inspire creative design solutions in advertising in general, in the corporate identity designin particular, it has an important role in the communicative with  the target audience To educate them about the content of the corporate identity
, it is represented in the visual graphic elements such as lines, shapes and colors. So on designed in an expressive style to transfer as much information and data on the product or company according to this context.
We can determine the problem in the need to design a modern corporate identityfrom Islamic motifs. The research aims to devise a modern formulation of Islamic motifs for the corporate identity design. The paper deals with the following topics:
The first topic: The types of Islamic motifs, aesthetic characteristics and philosophical dimensions.
The second topic: corporate identityfrom the side of "concept - ingredients - general features.
The third topic: The conclusion of aesthetic qualities, philosophy of islamic motifs to design a corporate identity.
The fourth topic: An applied Study