Developing a course syllabus on designing stationery to achieve the integrated visual identity of the associations considering digital transformation (A proposed scenario)

Document Type : Original Article

Authors

1 advertising department, faculty of applied arts, Oct 6 University, Giza, Egypt.

2 Advertising Department, Faculty of Applied Arts, October 6 University,Giza, Egypt

Abstract

Abstract:
Considering the market competition in the business world between companies and associations locally and internationally, we find that there is a noticeable interest in the design of the corporate visual identity, which depends on the company's corporate culture as the basis in the marketing process for companies and Associations. Where the successful visual identity is reflected in the design of all its publications, and considering the Digital transformation of companies and associations, there has become an urgent need for the digital transformation of the traditional (printed) visual identity of companies and associations into digital visual identity, through several stages until the transformation to the fully digital visual identity on the Internet. Considering these changes, we find the need for design courses in the Advertising Department in the Faculties of Applied Arts for continuous development considering the current and changing market requirements. Hence the idea of research and the need to develop the current stationery and calendar design course syllabus considering the development in digital transformation for companies and associations, and those mentioned above. In addition to integrating the digital aspect with the content and content of the current course to achieve an integrated visual identity, which will include the design of printed and digital Stationery and calendars as a transitional stage for the complete digital transformation of the visual identity of associations and companies in preparation for the design of the full digital visual identity as an advanced stage for the development of the course again later, with a focus on Enhancing the educational process of teaching design in the course by focusing on the printed and digital technological aspects to develop students' cognitive and professional skills of printed and digital design within the framework of course development. The most important research results came by emphasizing that: The proposed perception research in design education contributes to the development of design decisions and the production of new educational programs that keep pace with the market needs of specialization. Among the important recommendations of the research is the necessity of linking design education and teaching its technological aspects within the same educational curriculum with the use of technology to support and enhance design education.

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