The Role of Graphic Design in Enhancing The Visual Identity of Advertising breaks on TV Channels

Television shows and graphic output have become a major and vital factor in attracting audiences,who have gained sufficient visual experience to judge the country's cultures,wherea High -tech media,television transmissions are the most prominent communications media of our time,it is a mirror that reflects the progress of peoples,while retaining their own cultural attributes, and that this means of communication comes into play through its artistic and technical capabilities, which are represented in the display of moving images, this gives them more ability to influence,attract attention,create identity and their own fingerprint.
The visual identity has become a visual framework that serves directed visual messages, in addition to advertising messages that come from specialists in marketing and visual arts, The visual identity works to raise the shares of companies, and the television graphics reflect the aesthetic, artistic and technical features of the identity, Which is not limited to visual identity only, but also needs auditory, kinesthetic and textual identity, Which helps to create a mental image by developing advanced strategic plans, Which, contributes to adapting the graphic process, which is represented in the selection of fonts, colors, symbols, sound effects and type of movement, through electronic arrangement on the screen, which in turn works to bring about a radical change in the way in which the necessary output process are implemented.
Research problem:
The download problem is caused by several questions:
 Is there a role for identity in raising the viewer's degree of preference for television breaks?
 The basic system and aesthetics to get out of sovereignty in innovation in television channels?
 How to develop the identity in line with technological innovations in the field of television graphics?