Typographic Treatments and Their Impact on Visual Content of Digital Magazines

Document Type : Original Article

Authors

Graphic Department, Faculty of Fine Arts, Alexandria University, Alexandria, Egypt

Abstract

The development of typographic treatments for digital magazines prompted designers to enhance visual communication, one of the basics of digital content design, by integrating visual stimuli and defining the basic rules through which the typographic elements are organized, being an effective visual communicative axis that forms the entire design of digital magazines and creating a distinctive way to present its content. This is done through good directing and the use of creative methods in employing highly effective typographic elements for the structure of the design form of digital magazines and their website.

Where the graphic treatments achieve a hierarchy of the typographical elements and then communicate in a clear and simple way that makes the design visual harmonious, which leads to attracting attention and understanding the content by readers who are interested in the digital presentations offered by digital magazines according to their identity goals, which include each of the typographic elements as structural elements Interconnected while maintaining design principles such as balance, diversity, contrast, repetition and simplicity in conveying the message on the screen through appropriate color schemes and forming relationships between texts, titles, images, illustrations, animation, audio and video, to achieve interaction through links and icons to navigate within its content, allowing the reader to browse information in Visual detail. according to its relative importance, to give balance to the page and create an effective dynamic design, which achieves harmony with the digital communication process.

In general, the digital magazine is an important and effective example of being a digital medium that contained many elements and multimedia, and for this the research deals with typographic treatments and their role in presenting the visual content of digital magazines in an effective and dynamic technique, and then the rules of typographic graphic processors, and the method of distributing typographic elements through grid system . To achieve visual balance in design for digital magazines effectively in line with modern digital technology on web applications.

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