An experimental study to design China’s Intangible Cultural Heritage Posters

The study aims to monitor and analyze creative values by depicting Chinese Intangible cultural heritage by designing posters like Hakka Impressions, the Silk Road Spirit, The Power of Role Model - Lei Feng Spirit, Dragon in Chinese mythology, and folklore, and the Chinese zodiac/Lunisolar Calendar. The research attempts to answer how a designer can draw inspiration from the ICH: Intangible Cultural Heritage of China to Design China's ICH Posters. The researcher follows the descriptive-analytical approach to explain the researcher's experimental poster designs on topics related to the ICH: Intangible Cultural Heritage of China. The researcher conducted the tests on a pilot sample of 55 members and a final sample of 153 members. The main findings were: "The use of legendary traditional symbols in China is a fertile source for the creativity of the poster designer," phrase the first rank in the questionnaire. Furthermore, its relative weight is (4.23), reflecting that the level of approval of the words among the sample members is enormous. Moreover, the sentence: "Research into the tribal origins of Chinese society is a source of inspiration for the poster designer when addressing cultural events" is the last rank in the questionnaire. Moreover, its relative weight is (3.63), which expresses that the level of approval of the statement among the sample members is significant. The study results Accept the research hypotheses numbers: 3, 6, 7, and reject the hypotheses numbers 1, 2, 4, and 5, The poster's design for China's intangible cultural heritage and the country's role models are directly related. The role model might be a living or deceased person; it can also be straightforward, yet it imparts valuable spirit and values in Chinese society. The function of restoring the spirit of the Silk Road is currently playing a revolution within the Chinese society in creating posters and exhibitions, much as the Chinese Calendar, Zodiac, and ancient horoscopes play A crucial role inside China in the development of the poster in China. Moreover, this tendency is significant because the Silk Road has long served as a conduit for cultural exchange between China and the countries.