Investment of the art of animated infographics in advertising on social media sites.

Elgindy, Reham

doi:10.21608/mjaf.2019.25777

Investment of the art of animated infographics in advertising on social media sites.

Document Type : Original Article

Author

Reham Elgindy

Lecturer of the Department of Advertising - Faculty of Applied Arts - University of Banha

10.21608/mjaf.2019.25777

Abstract

Daily exposure to advertising on social media sites, where the usage of these sites become a daily habit according to the increase of the daily usage that stimulate the purchase and the acquisitions. The infographics art act as advanced introduction for presenting the products catalogue sequentially for illustrating all the product related information with access to all the product characteristic that facilitates user purchase decision that satisfy his desires and tendencies. Furthermore, commercial Internet pages display many products that have high selling features, and the research focuses on the multiple promoting pages on Facebook, Tweeter and Instagram with multiple characteristics that presented poorly and lack for the visual attractions. Hence, the research problem emphasize the ability of the infographics of illustrating different level to charm the users positively. The perfect presentation is one of the attraction means for the consumers. The research follows search descriptive analytical method in the presentation of a set of advertising templates and product demo design, some models display using the art of info graphics for marketing on social networking platforms that notably stimulates the buying due to the dazzling visual impact.

Keywords

References

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