Suggested Methods to Improve the Competitive Capability for a Producing Organization in a Competitive Environment

Document Type : Original Article

Authors

1 Industrial Education Department, Faculty of Education, Helwan University

2 Apparel department 'faculty of Applied Arts' Helwan University

3 Apparel Department, Faculty of Applied Arts, Banha University

4 Apparel Department, Faculty of Applied Arts, Helwan University

Abstract

Abstract

Objective

The research aims to introduce a simplified model an organization can use to study its current and potential competitors in the market so that an organization can apply it to the decision-making and planning process to improve their market performance.



Problem

Throughout a number of interviews the researchers had with companies CEOs and senior managers in different fields of industries. They found out that each company studies competition in accordance with its experience in the field or according to the experience of its managers. The researchers targeted that research to be a simplified guide for either experienced or unexperienced company managers who either started their business already or planning to start as experience might vary from one to another and an academic guide could help an organization avoid a lot mistakes which someone's experience might miss.



Research methodology



The research methodology is based on literature review and inductive reasoning:



 Literature review is for;

Review business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and AOSTC (Analysis, Objectives, Strategies, Tactics and Control). These business analysis techniques could enhance and improve the decision-making and planning process to improve a company's competitive ability.

 Inductive reasoning analysis is carried out as a method of drawing conclusions by going from the specific incidents to the general for some cases. The researchers suggested two methods to be considered in the study of competition to help organization get better understanding of target markets and their behavior. Those methods are Targeted Segment Competitors Analysis and Competition Analysis through Maslow's Pyramid.

Significance

Several studies were introduced about marketing and competition. Thousands of pages were filled with words, graphs and tables to discuss those topics. The researchers have gone through as much as possible of those references to introduce a reconciliation between different opinions, ideas, theories and approaches introduced by reputable authors and researchers, in addition the researchers introduced new studying methods according to his observations and conclusion. The researchers' target from that research is to be a simplified reference not only for other researchers but also for companies and students.

Keywords

Main Subjects

مجلة العمارة و الفنون و العلوم الإنسانية

Articles in Press, Accepted Manuscript
Available Online from 19 September 2022

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