Attaining socially responsible design for vending carts as a new opportunity for youth

Document Type : Original Article

Authors

1 Interior Design,Faculty of applied arts, Benha university, Egypt

2 Higher Institute of Applied Arts - Advertising Department, Fifth Settlement, Egypt

Abstract

Nowadays, modern street vending carts play a vital role in the urban economy, as a source of job opportunities, revenue and ‘value added’ to the economy. Street vending carts provides a flexible link in economic supply chains, gives vitality to urban streets, and provides affordable goods for many urban residents. For youth, where 10.7 million are categorized as unemployed announced by (CAPMAS) August 2020(1), thus carts and bikes are an escape from unemployment and an attempt to step up their income, and they seem to have spread through various upscale neighborhoods, The question of how social impact designers (graphic & interior designers) provide a contribution to enhance youth quality of life as a result of corporate role in the society. Hence the importance of research is to achieve a socially sustainable design through youth sense of belonging, safety, value, unity and loyalty to his society. The research aims to motivate positive role and afford new opportunities for youth in society through designing vending carts to achieve a socially responsible design that highlights brand communications and social values. The research follows the descriptive approach by gathering information to build the theoretical framework based on literature review and an analytical study for vending carts in the Egyptian society. The researchers conclude that by achieving a socially responsible design that accentuates brand image and sustainable design, encourages corporate community participation, provides new opportunities for youth to achieve loyalty, belonging and increases the urban economy.

Keywords: Socially Responsible Design SRD, Vending Carts, brand communications.

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