Clothing visual communication in printed fashion designs with it's nonverbal message

Document Type : Original Article

Author

Ahram canadian University - Cairo - Egypt

Abstract

Clothing is a language, a nonverbal communication that through its symbols conveys much about the wearer to the viewer. Before people speak to one another, their clothing makes a statement that expresses their sex, age, class, occupation, origin and personality, as well as what they are or what they want to be at a particular moment. A business person is recognized in a well tailored suit , Clothing not only shows our appearance, but also represents our interior world. in general a person creates their individuality through appearance. clothing could help a person to achieve a defined goal. Clothing is a specific manifestation of person’s identity and society, individual and collective. The clothes you choose to wear might be affecting not only how others see you but also the way you feel. There is a growing interest in examining the possible relationship between what we wear and our emotional states.

The research suggests three main fields in which clothing communication plays great role in sending specific powerful messages and focuses on it's great influences upon others. Political field , Art and Dramatic field , Social life Field .

Research found several important relationships between design and color preferences and personality and occupational interests, and concluded that people select fabrics with shapes and colors to help them conform to their image of the ideal self.

The research has been divided into parts, beginning with the introduction, problem, goals, importance, assumptions and methodology, then the theoretical framework includes The importance of Choosing Clothes

Clothing language, Clothing and non-verbal communication

Fields of using clothing communication and it's nonverbal messages , Personality correlations with types of clothing, Choosing the Right Prints for Personality, Color Psychology, Statistical Analysis, , then Results , And Recommends

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Main Subjects