Applying sensor technology to design innovative interactive awareness ads

Mahmoud, Soha; Mahmoud, Enas; Ezzat Gamal El Din, Nesrin

doi:10.21608/mjaf.2022.169337.2882

Applying sensor technology to design innovative interactive awareness ads

Document Type : Original Article

Authors

¹ Advertising Department at Faculty of Applied Arts Helwan University

² Advertising Department Faculty of Applied Arts Helwan University

³ Advertising Department - Faculty of Applied Arts, Helwan University- EGYPT

10.21608/mjaf.2022.169337.2882

Abstract

Because awareness advertising is a kind of persuasive communication whose ultimate goal is to disseminate information and change attitudes, behavior and influence actions. "Therefore, advertising must be highly attentive and reach the recipient at the appropriate time and place by the appropriate means so that the advertising message becomes attractive and stimulus or sensory influencer that generates feelings for the recipient that generate a range of psychological and intellectual questions. One result suggests that the interactive, awareness-raising content of innovation and creativity in advertising greatly increases attention It proves in memory and positively affects behavior, some studies believe that innovative advertising is the best and most effective way to reach the target audience and penetrate advertising chaos. The use of interactive outreach ads helps to create ideas that helps to capture the recipient's attention, To try to convince him in a fun and interesting manner to receive and interact with the advertising message, this research is concerned with a descriptive study of the sensor technology used in interactive awareness advertisements; Because it plays an active and important role in going out of the ordinary, The integration of sensor technology into awareness-raising interactive advertising helps to affirm the principle of going out of the ordinary that will help to convince the recipient of the advertising message addressed to him in a manner characterized by affirming the role of the recipient's active participation in advertising, thereby contributing to making the recipient feel as private as if the advertising was specifically addressed to him.

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