The Virtual Dimension of Augmented Reality Technology as A New Visual Medium of Painting In The 21st Century

Document Type : Original Article

Author

Painting Department - Faculty of Fine Arts - Alexandria University - Eygpt

Abstract

The creative moment is a unique combination of visual, sensory, and technical interactions in which the painter dives into the depths of himself and wanders between all aspects of his past, current, and even coming soul, all the situations he lives and what he sees around him from the dazzling progress is inevitably a fertile soil for artistic expression, we are heading towards a future full of all the elements of technology, and one of the strongest and most important challenges we face today is how to understand that new revolution called (The Fourth Industrial Revolution), which are unlike anything humanity has ever seen before. as a result of its unlimited possibilities in data processing power, and the amazing adoption of technological inventions that cover large-scale fields such as artificial intelligence (AI), augmented reality (AR), and many more

It has been impossible to talk today about globalization, visual image culture, and automated image processing software without talking about the development of creative concepts and their impact on this huge technological development.



Replicating the real environment in the electronic medium and enhancing it with virtual data. Presenting a composite presentation to the recipient that mixes the scene from reality with the virtual scene that was created by the electronic medium. This is a brief summary of the new digital technology called augmented reality technology, in which the digital dimension is blended with the real world, allowing the artist to reimagine creative visions with sophisticated thought and the understanding of other dimensions of painting that did not exist before. The state of artistic dazzle is achieved as a result of Crossing from the real world to the parallel world, from the visible to the invisible, so that the digital dimension or the virtual dimension becomes an integral part of the artwork, and here lies the idea I am studying.

It is how the artist can exploit the positive side of new technology to develop his creative performance and use it as a tool of expression to emphasize the importance of his role in the digital society and preserve the future and identity of his profession in virtual reality as foresight for the future and to keep pace with the Fourth Industrial Revolution and its rapid growth, and then in the search for the new, we must not only ask ourselves (what?), but we must ask (what’s next?)

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