Black and White aesthetics in the graphic design of the poetry book cover

ElSalahaty, Randa; Kamal El Deen, Mohamed; Shehata, Mohamed

doi:10.21608/mjaf.2023.186110.2947

Black and White aesthetics in the graphic design of the poetry book cover

Document Type : Original Article

Authors

¹ advertising department - Faculty of Applied Arts - Helwan University

² Prof. Dr. Mohamed Mahmod Kamal El deen

³ Full-time professor of cover design and former head of the advertising department - Faculty of Applied Arts - Helwan University

10.21608/mjaf.2023.186110.2947

Abstract

Since the first beginnings of the book industry and its emergence into existence, black and white were the two main colors, and thanks to them the printing of papers and books achieved its success. The cover is a visual artwork of the plastic arts, but it is a product that serves a promotional purpose. The cover of the book is one of the most attractive elements for the reader, as it helped in speeding up communication and communication with the recipient and creating the artistic state for successful graphic processing through the balance between black and white and the exchange of roles. An integrated format between the design parts of the shape, the font used, the colors, the publishing house’s logo, and all the data besides the heel and the back as well as one work that cannot be separated. In the end on the purchase decision.

The aim is to reveal the dialectic of the relationship between black and white through the different artistic methods of treatment and the extent of the success of the artistic composition depending on the metabolism and the black and its ability to address the conscience of the recipient. Unity, rhythm, balance, movement, contrast, emphasis, pattern), which results from the process of adapting the design elements (line, shape, body, color, value, texture, space), and that black and white and gray tones between them are credited with the speed Perception in the era of dazzling colors, and the research shed light on the graphic treatment of black and white in the design of the cover of the poetry book, and the use of the descriptive approach to analyze samples of the covers of the book of poetry graphically processed in black and white.

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