Aesthetics of Writing Arts and Visual Identity of Assiut University

Drafting book arts is included in all activities

Assiut University, if it does not have a unified visual format (visual identity), then the designs may mix and overlap and the diversity of their color treatment, which leads to the loss of the unity and comprehensiveness of the vision that helps the delivery of the required message, which the recipient responds to better according to a unified comprehensive format.

The widening of the fields of book arts in practical life helps to identify its different aspects, and then the importance of research stems from trying to find a visual format that helps the recipient to respond to its various patterns and makes dealing with it more significant and easier. It also contributes to the advancement of visual culture and the language of form and deciphering its symbols. Inevitably, the forms of book arts have diversified in our lives, especially on the Internet, and have become closely related to what we see around us. The researcher placed all Assiut University publications under a distinctive visual style and a special visual identity.

Research hypotheses :

The researcher assumes the importance of developing a distinctive visual coordination of unified or diversified activities under one umbrella

If a visual format is adopted, it is a visual identity that limits the distraction of the recipient

search axioms:

1- The diversity of plastic formulations with their color relationship within the educational institution is a form of visual chaos that distracts the recipient.

2- Developing a distinctive visual coordination that is an indication of any of the state institutions.

Research problem :

How to find a unified fine art formulation that will be adopted as a visual identity for Assiut University to reduce the randomness of fine art formulation for an ancient educational institution

search limits:

Temporal / future

Spatial boundaries / Assiut University

Research Methodology :

The research relied on the following research methods

Experimental - Descriptive - Analytical