Studying recent trends to employ digital advertising via the Internet in sustainable brand marketing.

Recently, the continuous consumer demand for sustainable brands highlighted the importance for companies to be able to market themselves in a more positive way to cope with increasing environmental awareness. Furthermore, the growing environmental responsibility of organizations has motivated small and medium-sized businesses to adopt pro-environmental behaviors. So at present, sustainability has become a new strategy that distinguishes many companies and trademarks around the world. The move towards commitment to launching new programs and initiatives to reduce these companies' environmental impact has led to setting up the foundations for a more sustainable world through the environmental, economic, or societal practices offered by these organizations. More innovation in creating behaviors and a positive mental image for trademarks has become a critical factor in these companies' business survival and a weapon to maintain competitive advantage, assert commercial identity, and attract more customers.

In this context, the research aims to study modern trends in designing digital advertising via the Internet as an important strategic tool in building brand sustainability, enhancing consumer awareness of the quality of the advertised product or service, and increasing the demand for purchase among consumers, in addition to determining the impact of the various channels and means of displaying advertising via the Internet. such as mobile marketing, search engines, websites, and through social media.

The study followed a descriptive and analytical approach to selected samples of some sustainable digital advertisements on the Internet, and the most prominent results were that digital advertising positively affects customers' perceptions of the brand and enhances their intentions in making a purchase decision and that focusing on environmental aspects provides more effective advertising content when promoting brand sustainability.