The role of art crafts in consolidating cultural identity and facing global challenges through of community partnership

The research aims to reveal the role of artistic works in consolidating cultural identity and facing global challenges in the light of community partnership. This is done by studying the comprehensive view of the issue of cultural identity in Egyptian and Arab society, as it is one of the contemporary and important societal issues in light of a world in which the phenomenon of globalization and cultural dependence prevailed, which negatively affects self-identity and local specificity and leads to its alienation and weakening. The research also aims to implement artistic artifacts (wall murals) with aesthetic and functional values with contemporary visions inspired by heritage and popular heritage to consolidate cultural identity and consolidate its foundations, in a way that enhances ways of belonging to face global challenges in the light of supporting the state of communication and community partnership, by linking students with society education and the surrounding environment through their active participation in beautifying the walls of the college buildings on the occasion of its official celebration of the advent of the holy month of Ramadan.

The importance of the research is due to shedding light on the issue of cultural identity and highlighting the role of education and the field of artistic works in revealing the reasons for the alienation of Egyptian and Arab youth, and strengthening and rooting the roots of their cultural and national identity, by linking them to the heritage and cultural and popular heritage in the light of community partnership, with the aim of preparing human cadres characterized by the ability Creativity, self-affirmation and belonging to society in light of global transformations.

Among the most important results: the imposition of research was achieved through the vital and active role of artistic works in both its artistic and educational aspects, and the contribution to shaping the identity and awareness of university youth and strengthening the roots of their cultural identity, through the implementation of artistic artifacts with contemporary visions inspired by heritage and popular heritage to consolidate cultural identity, with emphasis To support the state of community communication in a way that deepens their concept of cultural and national identity.

Among the most important recommendations: conducting more scientific research to employ art and art education in solving some societal issues and problems and highlighting its active role in building and advancing society.

Keywords: cultural identity - global challenges - community partnership.