Multilingual Brand Visual Design and its Application in Advertising Design for Target Foreign Markets

The advertising design in general and the visual design of the multilingual brands in particular represent a major part of the multilingual communication، which represents the mechanism through which human relations take place in both material (form) and moral (content) in those multicultural environments، so whatever the different type of communication Whether it is traditional or multilingual، its function mainly enables the transfer or dissemination of certain ideas and information in the form of encrypted messages، with the aim of bringing about change between individuals and societies، and as one of the most important mechanisms of advertising communication، the importance of multilingual brands increases through the stability of its consistent marketing position from Visual design by creating a stable mental image of performance all over the world. The research problem lies in the fact that brands that target new foreign markets need a visual design for the multilingual brand in order to be compatible in terms of form and content with the characteristics and nature of the target market. Accordingly، this research aims to study the visual design of the multilingual brand and its application in advertising design for the targeted foreign markets. To achieve this goal، the research is divided into four main axes. The third axis is the general characteristics of the visual design of the multilingual brand، and the fourth axis ends، which presents an applied study of the visual design of the multilingual brand (Somewhere). Mistakes related to the nature of meanings and symbols and their implications in the target markets in order to achieve brand value and at the same time leave a positive impact and impression on the target audience.