Document Type : Original Article
Authors
1
Advertising, Faculty of Applied Arts, Helwan University, Cairo
2
Advertising - faculty of applied arts - Helwan Uni
3
Associate Professor- Advertising Department Faculty of Applied Arts- Helwan University Cairo- Egypt
Abstract
The research deals with the definition of popular graphic design trends, and their importance in packaging design, because they help companies design visually attractive and influential packages that resonate with consumers of Generation Z, as these trends provide designers with a set of creative tools and techniques that can raise the overall aesthetics of packaging design. It attracts attention and effectively communicates brand values and personality. Packaging designs look modern and relevant by keeping up with the latest graphic design trends, helping the brand stand out in a highly competitive market.
Graphic design trends in packaging design are necessary to create a strong connection with Generation Z consumers, as they reflect their evolving tastes and preferences, and by incorporating these trends in packaging design, a visual language can be created that matches the behaviors of the current generation of consumers, by understanding These trends and their use, packaging, and packaging design can speak directly to the consumer and drive purchasing decisions. In short, graphic design trends in packaging design are instrumental in creating eye-catching and contemporary packaging solutions that help companies capture attention, communicate their values, and establish a strong relationship with Gen Z consumers.
Popular design trends are trends that visually reflect the interests of communities in various fields of design such as architectural design, fashion design, graphic design ... etc., and some contemporary design trends are derived from postmodern art or contemporary art, Art Deco and various schools of art, with the difference in era and technological development. Design trends are restructured and change with time, as they are derived from the past and analyzed to predict the future.
In the field of graphic design, the prevailing graphic trends in societies usually change according to the changing interests of society, and among the most popular graphic trends in the last decade: the minimalist graphic trend, the crowded graphic trend, the maximalism trend, the bold graphic trend, the bold graphic trend, and the retro graphic trend. retro trend.
Packaging design is the product of an industry in which the knowledge and skills of many scientific, professional, and creative activities, such as graphic design, applied arts, graphics technology, psychology, marketing...etc.
Design trends are evolving at a rapid pace, with each passing year the world witnesses new aesthetics and innovations that shape design concepts in various applications and media, whether it is in packaging design, fashion design, modern technology, or multimedia.
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