This article discusses visual merchandising in designing commercial spaces, which is one of the most influential aspects of marketing. The process of designing visual merchandising for a commercial space is particularly complex if the consumer is a child. Therefore, this article aimed to come up with design principles that enhance visual merchandising in commercial spaces for the child category, to help create an interactive environment for children that enables them to determine their purchasing options. To contribute to achieving Vision 2030 of the Kingdom of Saudi Arabia to provide a vibrant society that helps instil positive values in the character of children(‘Vision 2030’ n.d.). The authors review the literature on visual merchandising, commercial spaces, and early childhood. The authors also provide a simplified analysis of three international case studies of toy retailers of the best children's commercial spaces, by investigating how these stores are concerned with aspects of visual merchandising. They discuss the importance of creating effective shopping environments through visual merchandising design. They also analyze the extent to which these stores are successful retail environments, adapted to the needs and desires of children. The authors contend that children's commercial spaces, properly designed to meet the needs and desires of consumers, can powerfully enhance the shopping experiences of this consumer segment. The article concludes with a comparison between the stores under study to reach the results. The results are expected to benefit commercial space designers and investors who want to increase their demand and who are interested in children.
Bazuhair, R. S., & Hareri, R. (2023). Enhancing Visual Merchandising in Designing Commercial Spaces for Children in Jeddah. مجلة العمارة و الفنون و العلوم الإنسانية, (), -. doi: 10.21608/mjaf.2023.228181.3157
MLA
Riham Saeed Bazuhair; Raghda Hareri. "Enhancing Visual Merchandising in Designing Commercial Spaces for Children in Jeddah". مجلة العمارة و الفنون و العلوم الإنسانية, , , 2023, -. doi: 10.21608/mjaf.2023.228181.3157
HARVARD
Bazuhair, R. S., Hareri, R. (2023). 'Enhancing Visual Merchandising in Designing Commercial Spaces for Children in Jeddah', مجلة العمارة و الفنون و العلوم الإنسانية, (), pp. -. doi: 10.21608/mjaf.2023.228181.3157
VANCOUVER
Bazuhair, R. S., Hareri, R. Enhancing Visual Merchandising in Designing Commercial Spaces for Children in Jeddah. مجلة العمارة و الفنون و العلوم الإنسانية, 2023; (): -. doi: 10.21608/mjaf.2023.228181.3157
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