A Design Strategy to Use Green Advertising in Supporting the Mental Image of the Brand

Green and environmental marketing is part of new advertising methods that not only focus, modify or enhance current advertising thinking and practices, but seek to challenge those methods and provide a completely different perspective, green advertising is a specific type of advertising that revolves around promoting factors related to the environment, it helps not only in selling products but also in selling products with a protective cover for both consumers and the environment. So it is very difficult to develop the most effective way to present the product to the public from It is halal to link it to its environmental friendliness, given the complexity of this problem. For this reason, many researchers in this field have focused on examining the effectiveness of green advertising, with the aim of providing empirical evidence and giving practical recommendations to advertisers on how to successfully communicate green messages and promote perceptions about the environmental friendliness of their company or product through green advertising.

In general, this proposed design strategy aims for green advertising to be one of the main tools used by marketers to promote products and services that carry a positive environmental message. This is done through the use of sustainable and renewable advertising and promotional materials, as well as highlighting the company's environmental practices in its operations and product design. Thanks to this strategy, companies can enhance their credibility and build long-term relationships with customers who care about environmental issues.

Moreover, the proposed design strategy can play an important role in building a positive mental image of the company in the minds of the public. When a company has a strong reputation on environmental topics, it gains a competitive advantage over its competitors, and becomes a favorite among customers who want to support companies that contribute to environmental conservation and sustainable development.