The effectiveness of employing generative artificial intelligence to enrich advertising design

Artificial intelligence, in general, means that it is the ability of a machine to imitate human intelligence, or it is computer programming that learns and develops itself to imitate human thinking to perform specific tasks for which it was created, through artificial neural networks, such as making various conclusions, processing information, and its ability to learn from its mistakes. This makes it perform its tasks and work with great speed and skill, thus saving a lot of time and effort, and with the tremendous technological development provided by generative artificial intelligence, which is also called “conversational computing.” , It represents applications that can interact with large natural language models, and it is considered a new class of it,s tools, and it has the ability to innovate by creating algorithms that generate new data based on patterns in existing data, through learning, Automation and deep learning. This technologies have revolutionized the fields of arts and design in general and graphic design in particular , these tools enable us to simulate the production of a creative human artist, by training it on many algorithmic data for artistic works, and thus using artificial intelligence techniques to create new ideas in several different ways. New works of art based on the features of previous works, and presenting them in a different way. Artificial intelligence in design refers to the use of computer algorithms that can learn from data and recognize patterns, and create new designs or improve existing designs through automation, as artificial intelligence can automate repetitive tasks in graphic design such as creating versions of Multiple aspects of design, improving layouts, and proposing new directions, and the advantage of this process is that it saves time amazingly for designers, and allows them to focus on the more creative aspects of the design process, such as thinking and experimentation , It has become necessary to take advantage of these techniques in the field of advertising design, as it contributes to translating the creative ideas of the advertising designer into an attractive visual form. It also helps the designer save a lot of time and effort and develop several visual design solutions for these ideas . Therefore, the research aims to study the effectiveness of the advertising designer’s use of generative artificial intelligence programs and tools with the aim of enriching the advertising design and reaching creative advertising designs on the visual and intellectual levels.