Employing Artificial Intelligence Platforms in Electronic Marketing for Printing Fabric Designs

Document Type : Original Article

Authors

1 Faculty of Applied Arts Helwan University

2 Textile Printing, Dyeing and Finishing, Faculty of Applied Arts, Helwan University

3 Faculty of applied arts

Abstract

This era is called the era of advanced technology or the digital age, where nations have become measured by the extent of their knowledge of advanced technology, the most important of which is artificial intelligence technology, that technology that helps us do things faster and better in many fields, and the wide spread of adopting artificial intelligence techniques appears significantly in various areas of life, especially e-marketing, it has become an essential and important role and it is expected that a greater revolution will occur in the future, through data analysis and the ability to Adapting to inputs Artificial intelligence has become a human role, and brands and marketers are harnessing its capabilities to save time and resources, which benefits the consumer and marketers, One of the most important applications that facilitated the progress in the field of typographic design is artificial intelligence platforms, those tools that help automate marketing tasks that were previously done manually and became possible to run automatically and easily, which achieves a better and profitable marketing strategy via the Internet, and the problem of research is that the absence of scientific methodology to employ artificial intelligence platforms in marketing printing designs will lead to difficulty in evaluating the success of the implementation of printing designs and what intelligence can Therefore, the research aims to take advantage of the potential of artificial intelligence platforms in e-marketing of printing fabric designs in smarter, more influential and consumer-friendly ways and in a way that achieves a financial return for the designer, and the research pursues the descriptive analytical approach by studying comprehensive artificial intelligence platforms and applying them in the field of printing on demand and the experimental approach through self-experiments in marketing printing fabric designs

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مجلة العمارة و الفنون و العلوم الإنسانية

Articles in Press, Accepted Manuscript
Available Online from 13 December 2023

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