The Credibility of the Media Image within the Development of Artificial Intelligence and Deep-Fake Technology

Document Type : Original Article

Author

Faculty of Al Alsun & Mass Communications Misr International University

Abstract

The image is considered one of the most important tributaries of the ancient arts related to the existence of man. The image has gone through several stages to reach what it is and keep pace with the requirements of journalistic and media life.

The media is basically based on the image, and if there is a media process without images, it is undoubtedly incomplete and lacks the truth that supports the written text and even confirms it.

The image in the press is considered as an influencing source on the news, as it is an illustrative means that replaces speech to define and clarify the goals. Rather, it is one of the easiest ways that lead to knowledge and its foundations. It is the one that clarifies the text and supports it by providing evidence with additional informative and expressive elements.

Therefore, its impact may be much deeper than the material. Written media is therefore defined as expressing a thousand words.

This belief has persisted for many years that the standard of honesty and truth in the media content on news sites depends on the media image or the sound accompanying the news, but with the great technological progress in the fields of imaging and programming sciences and the massive spread of social networking sites, this matter is no longer absolute or real, after If any media content becomes subject to forgery, even if it is accompanied by sound and supported by an image.

The image gives credibility to the news, but given the interference of technology in the production of the image, we can no longer believe it, if the media used the image as evidence of the truth. Today, we can provide evidence of lying in the image, and differentiating between accurate and false graphic content has become a very difficult task even for specialists. This is because of artificial intelligence programs and techniques, which makes us face the risks of rewriting a fake history, not just falsifying reality.

Keywords

Main Subjects